1. Robert Charbine
9 Riflebird Ave, Narre Warren, VIC 3805
Mobile: 0411 195 462 | E-mail: rgcharbine@gmail.com
CAREER OVERVIEW / SUMMARY
A Sales & Marketing Manager with 2 years hands on marketing experience and achievements.
A Product Manager with 11 years proven experience and achievements in various functional operational roles
within the semiconductor industry; with a focus on product management, technical support, process/business
improvements and analysis, strategy and project management.
DATE POSITION ORGANISATION
Jan 2014 – Current Sales & Marketing Manager Minuteman Press Narre Warren
Jan 2012 – Dec 2013 Marketing Manager Family Owned Business (Chauffeur Company)
Oct 2000 – Dec 2011 Senior Product Manager Avnet Electronic Marketing Australia Pty Ltd
Jul 1997 – Sep 2000 Operation Manager Microtel Australia Pty Ltd
MAJOR ACHIEVEMENTS
• Won the Top Achievement Award in Australia for Marketing in 2015 from Minuteman Press
International (Franchiser).
• FY2011 Year-On-Year (YOY) growth for Atmel product line by more than 200%.
• ROI- Invested in tools and training for Atmel in 2011, ROI in 2012 was 34.7%.
• FY2010 YOY growth for NXP product line by more than 37% and 24% in FY2011 in a hard market
condition.
• Lead end-to-end product development for NXP Automotive Telematics On-board unit Platform (ATOP)
as part of Product Development Life Cycle PDLC in Asia. Involves Contract Manufacturing in Asia,
Avnet Design Services in Singapore.
KEY SKILLS & STRENGTHS SUMMARY
Negotiation Strong and proven Negotiation skills with suppliers and customers. This is demonstrated in
my role as Product Manager for Atmel and NXP at Avnet Electronic Marketing
Business Excellent and proven Business and Technical Analysis skills with the ability to extract
Analysis analyze and document client requirements and to determine suitability and pricing of
product in the consumer/business market.
Leadership Leading and managing Sales and Engineering teams, providing support, thought
leadership, forward planning and task allocation to deliver the required outcome.
Product Experience in all aspects of Product Management; including Cost Management, Inventory
Management Management, Time Management, Resource Management and setting up Budget/KPI.
Planning Plan and determine product exit migration strategy (EOL), customer migration to new
products, communication and working with customers to migrate them.
Team Player Key Team player. Work as part of a team to deliver successful product to market.
2. Robert Charbine
9 Riflebird Ave, Narre Warren, VIC 3805
Mobile: 0411 195 462 | E-mail: rgcharbine@gmail.com
EMPLOMENT HISTORY
Minuteman Press Narre Warren Jan 2014 - Current
Sales & Marketing Manager
Primary role is to maintain existing business and to bring new business to Minuteman Press Narre
Warren.
Responsibilities and Accomplishments:
• Slashed overhead cost 27% by negotiating pricing and fees with suppliers while ensuring the
continuation and enhancements of services
• Increased number of customers 19% by visiting customers who have not printed with Minuteman
Press for some time.
• Boosted month on month growth between 9% and 32% by providing attractive deals to existing
customers.
• Targeted and increased trader’s customer base (customers with no office or email) 7% by collecting
trader’s names and mobile numbers from local papers, using sms service provider to send sms
marketing campaign to all local traders throughout Narre Warren, Hallam, Berwick, Pakenham and
Cranbourne.
• Regular Cold calling visit and follow up to new business throughout Minuteman Press Narre Warren
boundary increased sales 17% and customer data base by 8%.
• Drive the SEO/SEM program conversion rate high. Currently 87%.
• Privileged to be the face of Minuteman Press Narre Warren in all Social Events, Charities, and
Networking activities.
• Created a new business name (Community Savings) as a subsidiary of Minuteman Press Narre
Warren to handle the distribution of newly created marketing booklet starting with Pakenham.
• Active member in the community. Sponsoring and supporting local sporting clubs like Gembrook
Netball and Football Club.
3. Robert Charbine
9 Riflebird Ave, Narre Warren, VIC 3805
Mobile: 0411 195 462 | E-mail: rgcharbine@gmail.com
Avnet Electronics Marketing Australia Pty Ltd Oct 2000 – Dec 2011
Product Manager
Primary role is to manage several suppliers product promotion, sales and support throughout ANZ.
Responsibilities and Accomplishments:
• Lead wide range of major products lines like Atmel Corporation, NXP(Philips), International Rectifier,
Zarlink, IDT, Allegro and STMicroelectronics (newly appointed).
• Lead and co-ordinate new product promotion and marketing of products.
• Determine the market sale price for the product in consultation with suppliers and market analysis
report.
• Manage the negotiation of product costing with suppliers.
• Deliver ongoing product training to internal sales, engineers and external customers throughout ANZ.
• Ongoing management meetings.
• Incentivize Sales and Engineers for promoting my product lines.
• Regular monthly and quarterly reports to suppliers and management. This includes Business
Analysis.
• Participate in supplier lead product training locally (ANZ) and overseas.
• Accountable for setting annual budget for each of the product lines.
• Provide thought leadership, support and guidance to sales and engineering team members.
• Monitor ongoing product profit and loss as part of monthly management reporting
• Lead and coordinate the delivery of Business initiatives through Sales and the Engineering Teams.
• Project Manage key customer opportunities through each phase of the design life cycle. This includes
overseeing execution of all activities within the project schedule & holding weekly project status
meetings to address any delays, project risks, issues and action items.
• FY2011 year-On-Year (YOY) growth for Atmel product line by more than 200%.
• FY2010 YOY growth for NXP product line by more than 37% and 24% for FY2011 in a hard market
condition.
• ROI- Invested in tools and training for Atmel in 2011, ROI in 2012 was 34.7%.
4. Robert Charbine
9 Riflebird Ave, Narre Warren, VIC 3805
Mobile: 0411 195 462 | E-mail: rgcharbine@gmail.com
EDUCATION / PROFESSIONAL TRAINING
Institution: MONASH UNIVERSITY
City / Country: Caulfield / Australia
Qualifications: Bachelor of Engineering (Electrical &Computing) With Honors.
Completed: 1992
Institution: AUSTRALIAN ELECTRONICS DEVELOPMENT CENTER
City / Country: Broadmeadows / Australia
Qualifications: Certificate in Electronic Manufacturing Processes.
Completed: 1992
PERSONAL ACHIEVEMENTS
• Achieved honor Degree in Engineering
• Successfully designed and implemented a new Customer Service Database and Supplier
Database.
• Achieved Business Development Manager position after five years of employment with Avnet
• Recognized and awarded by TI Asia for best HPA engineer in Asia in 2005.
• Recognized and awarded by Intel Australia for best distribution engineer from 2003-2005.
• Recognized and awarded National Semiconductor for best distribution engineer in ANZ back in
2004.
• Recognized and awarded by TI Australia for best Memec engineer for three consecutive years
(2003–2005).
SOFT SKILLS AND ATTRIBUTES
• Proven ability to build relationships and communicate effectively at all levels.
• Well-developed negotiation, influencing and organisational skills.
• Proven ability to manage staff and mentor junior staff.
• Motivated by teamwork and collaboration – sharing of knowledge.
• Strong analytical approach with high attention to detail.
• Excellent product management skills – 11 years of product management