The document describes four training programs offered by Dale Carnegie: the Dale Carnegie Course, Leadership Training for Managers, High-Impact Presentations, and Dale Carnegie Sales Training. The Dale Carnegie Course helps improve communication, stress management, and leadership skills. Leadership Training for Managers teaches how to build engaged, empowered teams. High-Impact Presentations provides advanced public speaking training through video feedback. Dale Carnegie Sales Training focuses on relationship-based selling to build trust and help customers. The programs are suitable for various levels of employees and managers seeking to improve performance.

1. THE DALE CARNEGIE COURSE
Look aroundat successful people. You’llfind they are
confident in their work andenthusiastic aboutgetting
thingsdone, they are inspiring, and they empower others
aroundthemto succeed—they are engaged in all aspects
of their work and life. Infact, a recent study revealed that
Dale Carnegie Coursegraduatesare 62% morelikely tobe
engaged thanthe average employee!
The Dale Carnegie Course will help youmaster the
communicationskillsdemandedin today’stoughbusiness
environment. You’lllearn to strengthenrelationships,
managestress, andhandle fast-changingworkplace
conditions. You’llbe better equippedto perform as a
persuasivecommunicator, problemsolverand focused
leader.
Who Should Attend
Employeesat all levels who seek to maximize their
performance, become strongerleaders, andadd more
value to the organization.
LearnHow To:
 Recall namesand facts
 Communicatemore confidently
 Create an enthusiasticattitude
 Communicatelogically and concisely
 Energize andengage listeners
 Create a “win-win” environment
 Managestress andworry
 Use a processto strengthenrelationships
 Give sincere feedback
 Improvepeople’sattitudesandbehaviors
 Identify major successes
LEADERSHIP TRAINING FOR MANAGERS
The leadership paradigmshift is complete. Engaging
leaders know thatto achieve results they mustengage
employeesby focusingon developingteams thatare
empowered, confident, enthusiastic, andinspired. In
fact, Dale Carnegie Training®
andMSW/ASR Research
conducteda study thatidentified thosespecific
emotionsas being a catalystto havingan engaged
workforce. In short, the research foundthat the
practice of “caring leadership” by managersfosters a
strongculture of engagementwithin their teams.
Start buildinga leadership culture of engagement
where employeesare confidentto get the work done,
empowered to drive innovation, enthusiastictodeliver
results, and inspiredto succeed each day.
Who Should Attend
Managersor leaders who want to excel in their
leadership competencies andwant to moveup to
higher leadership roles.
LearnHow To:
 Implementa process thatdrives innovation
 Masterthe 8-stepplanningprocess
 Align performance goalswith strategy
 Build effective coaching techniques
 Empower others
 Learn the 8-stepdelegation process
 Handle mistakeswith consideration
 Effectively communicatechange
 Build a culture of engagement
 Strengthenlistening skills
 Recognize team success with enthusiasm

2. HIGH-IMPACT PRESENTATIONS
A presentationis an importantbusinesstool.
Whether you’repersuadingcolleagues, selling a
client, energizing a team, or showingan idea to
senior management, thepower of yourpresentation
can make the difference. Success dependsonyour
presentationability, so don’tmissthis opportunity
to sharpenyourskills. Participantswill presentat
least seven times overthe course of two dayswhile
being videotapedandevaluated with expert, one-
on-onecoaching.
The process focuses onstructuringa presentation,
buildingcredibility, and selling the idea; using voice
andgestures to create a strongimpression;and
handlinga formal speech, imprompturemarks, ora
contentiousmeeting.
Who Should Attend
Managerswho haveprior public speaking
experience. It is particularly useful for executives
who speak in front of groups, sales people, and
anyonewho meets the press. This is a more
advancedpresentationsskillstraining seminar andis
notrecommended for thosenew to publicspeaking.
Learn How To:
 Lead effective Q&A sessions
 Communicatewith clarity and force
 Be relaxed and naturalwhile presenting
 Develop the flexibility to makecomplex subject
matter easy to understand
 Demonstrateownershipof unfamiliar material
 Project confidence and enthusiasmthatbuilds
credibility
DALE CARNEGIE SALES TRAINING:
WINNING WITH RELATIONSHIP SELLING
In today’scomplexsales environment, gimmicks
andtactics are obsolete: customersare just too
savvy. Armedwith pricing and informationfrom
yourwebsite, reviews from the Internet, and
recommendationsfroman army of colleagues and
friends, mostcustomerswill have completed70%
of the buyingprocess without engaging with a sales
person.
A strongcustomerrelationshipallows the sales
organizationtobuild trust, offer insights, andthen
help the customermeet their businessobjectives.
Only throughenduringand meaningfulcustomer
relationshipscan sales professionalslearn which
approachwill create the best opportunity forclient
success. The reality is that true relationshipsfoster
loyalty, which in turn buildsa sustainablepipeline,
ultimately makingit possibleto meet or exceed
goals andquotas.
Who Should Attend
All sales professionalswho want to reach new
levels of successby masteringa relationship-based
selling approach.
LearnHow To:
 Create goals for success
 Build a winning andconfident attitude
 Connectwith yourcustomersby applying
relationship-buildingtechniques
 Develop active listening skills toidentify
opportunitiesandheadoff challenges
 Establishcredibility
 Use social media to expandyour networking
influence
 Inspireothers to takeaction
FOR MORE DETAILS, CONTACT: Ken Lang, Dale Carnegie of Cincinnati and NKY
859-380-3873 • ken.lang@dalecarnegie.com
www.linkedin.com/in/dalecarnegiecincinnati
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