This document presents a presentation on the importance of presentation skills in business. It covers topics such as how presentation skills impact the workplace in interviews, meetings, and speaking engagements. It explains that presentation skills are important for enhancing growth opportunities, convincing clients, and effectively communicating goals to employees. The document provides tips for improving presentation skills, such as researching the audience, structuring the presentation effectively, and practicing presentations out loud to reduce errors. In conclusion, it emphasizes that developing strong presentation skills from the beginning of a project is important for self-improvement.

1. Presentation on
Importance of
Presentation Skills in
Business
Prepared by: Shah Darshil N (18MEEP13)

2. TOPICS TO BE COVERED
INTRODUCTION
WHERE DO PRESENTATION SKILLS HAVE
AN IMPACT IN THE WORKPLACE?
WHY PRESENTATION SKILLS ARE SO
IMPORTANT?
HOW TO IMPROVE THIS SKILL?
CONCLUSION

3. INTRODUCTION
 Structure is important because a well organized presentation creates an impression
that you know what you are talking about you will gain the audience's trust and they
will be more likely to listen to you. A structure provides a logical flow so that you
can provide the information that the audience needs to follow your presentation. The
structure will help you become more comfortable following this flow.
 These skills refine the way you put forward your messages and enhance your
persuasive powers.
 The present era places great emphasis on good presentation skills. This is because
they play an important role in convincing the clients and customers. Internally,
management with good presentation skills is better able to communicate the mission
and vision of the organization to the employees.

4. WHERE DO PRESENTATION SKILLS HAVE AN
IMPACT IN THE WORKPLACE?
 At interviews, as the interviewer or interviewee
 At meetings, face to face or in a conference call
 Speaking to colleagues and staff
 Speaking at large internal meetings
 Speaking with clients
 Speaking at Chamber of Commerce or Rotary
promoting your business
 Delivering a presentation to clients detailing a
technical topic or selling a product
 Attending training

5. WHY PRESENTATION SKILLS ARE SO
IMPORTANT
 Interaction with others is a routine job of businesses in today’s world. The importance
of good presentation skills is established on the basis of following points:
1. They help an individual in enhancing his own growth opportunities. In addition, it
also grooms the personality of the presenter and elevates his levels of confidence.
2. In case of striking deals and gaining clients, it is essential for the business
professionals to understand the audience. Good presentation skills enable an
individual to mold his message according to the traits of the audience. This increases
the probability of successful transmission of messages.
3. Lastly, business professionals have to arrange seminars and give presentations
almost every day. Having good presentation skills not only increases an individual’s
chances of success, but also enable him to add greatly to the organization.

6. HOW TO IMPROVE THIS SKILL?
 Development of good presentation skills requires efforts and hard work. To improve
your presentation skills, you must:
1. Research the Audience before Presenting: This will enable you to better
understand the traits of the audience. You can then develop messages that can be
better understood by your target audience. For instance, in case of an analytical
audience, you can add more facts and figures in your presentation.
2. Structure your Presentation Effectively: The best way to do this is to start with
telling the audience, in the introduction, what you are going to present. Follow this
by presenting the idea, and finish off the presentation by repeating the main points.
3. Do a lot of Practice: Rehearse but do not go for memorizing the presentation.
Rehearsals reduce your anxiety and enable you to look confident on the presentation
day. Make sure you practice out loud, as it enables you to identify and eliminate
errors more efficiently. Do not memorize anything as it will make your presentation
look mechanical.

7. CONCLUSION
 According to brief discussion around this topic, we are come to know that the
Presentation Skills stands more importance along with the presenters look and his/her
tone of expressing the way of things. From the beginning the ideas of our projects we
should start explaining it into the better way in front of people so by this we can
improve ourselves in Presentation Skills.

8. THANK YOU ALL