Mobility in Belgium: Time to Invest
The survey of over 1,000 Belgian mobile device users provides insights into market trends to help companies develop their mobile offerings. It found that:
1) The digital customer segment is ready for mobile services and apps, as over 90% use their devices daily for online activities, however mobile offerings currently lag behind desktop experiences.
2) Users strongly prefer apps over mobile websites and intend to increase app usage, showing companies should focus on building quality apps rather than mobile sites.
3) The three dominant operating systems - iOS, Android, and Windows - cover 92% of the Belgian market, so companies need offerings supporting all three to reach most customers.
CMOs: Time for digital transformation or risk being left on the sidelinesruttens.com
CMOs: Time for digital transformation or risk being left on the sidelines. Digital Transformation checklist for marketeers.
Based on the Accenture Interactive 2014 CMO Insights Survey, CMOs are selling themselves short. The question isn't whether CMOs can effectively take advantage of digital channels – they are proving they can – but whether they can be more visible change agents for digital transformation across the organization.
As every business becomes a digital business, C-suite executives will need to collaborate to drive successful digital transformation. No CMO wants to be left on the sidelines.
Digital customer experience report 2020Duy, Vo Hoang
Digital customer experience report 2020.
Bernard Slowey, worldwide lead for digital customer
support at Microsoft, maintains one of the biggest
mistakes in digital CX is not having a dedicated team.
“A lot of companies have teams of people focused on
call centers, as well as improving minutes-per-incident
and handle times for voice calls with customers, but
then digital is merely treated as a bolt-on to support
organizations,” says Slowey.
More than a third of our research group (36 per cent) is
seemingly making this mistake. For these brands
digital experiences are supported by multiple
functions, potentially between marketing, CX and
customer service departments. This dispersed setup
can result in customers receiving conflicting and
disjointed digital experiences.
However, the majority of the respondents (64 per cent)
recognize the value of dedicated digital experience
teams, which is an 18 per cent year-on-year increase.
Within 18 months of building its dedicated digital
customer support department, Microsoft’s digital team
achieved a 3× ROI (return on investment). This result was
obtained by solving customer issues digitally and so
reducing the volumes shouldered by more expensive
support channels such as voice.
[Report] Indian Marketers are Ready to Adopt and Integrate Digital Marketing ...Social Samosa
Adobe released the second annual Adobe APAC Digital Marketing Performance Dashboard, in partnership with Adobe. A six-month in-field program comprising quantitative and qualitative surveys, the study benchmarked the levels of adoption, traction and success of digital marketing
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
CMOs: Time for digital transformation or risk being left on the sidelinesruttens.com
CMOs: Time for digital transformation or risk being left on the sidelines. Digital Transformation checklist for marketeers.
Based on the Accenture Interactive 2014 CMO Insights Survey, CMOs are selling themselves short. The question isn't whether CMOs can effectively take advantage of digital channels – they are proving they can – but whether they can be more visible change agents for digital transformation across the organization.
As every business becomes a digital business, C-suite executives will need to collaborate to drive successful digital transformation. No CMO wants to be left on the sidelines.
Digital customer experience report 2020Duy, Vo Hoang
Digital customer experience report 2020.
Bernard Slowey, worldwide lead for digital customer
support at Microsoft, maintains one of the biggest
mistakes in digital CX is not having a dedicated team.
“A lot of companies have teams of people focused on
call centers, as well as improving minutes-per-incident
and handle times for voice calls with customers, but
then digital is merely treated as a bolt-on to support
organizations,” says Slowey.
More than a third of our research group (36 per cent) is
seemingly making this mistake. For these brands
digital experiences are supported by multiple
functions, potentially between marketing, CX and
customer service departments. This dispersed setup
can result in customers receiving conflicting and
disjointed digital experiences.
However, the majority of the respondents (64 per cent)
recognize the value of dedicated digital experience
teams, which is an 18 per cent year-on-year increase.
Within 18 months of building its dedicated digital
customer support department, Microsoft’s digital team
achieved a 3× ROI (return on investment). This result was
obtained by solving customer issues digitally and so
reducing the volumes shouldered by more expensive
support channels such as voice.
[Report] Indian Marketers are Ready to Adopt and Integrate Digital Marketing ...Social Samosa
Adobe released the second annual Adobe APAC Digital Marketing Performance Dashboard, in partnership with Adobe. A six-month in-field program comprising quantitative and qualitative surveys, the study benchmarked the levels of adoption, traction and success of digital marketing
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
Digital transformation isn’t a trend owned by a
particular role, nor a discipline that belongs to
one department alone. One finding revealed that while the
word “digital” is part of “digital transformation,” the
essence of digital transformation comes down to
people and how their digital behaviours differ from that
of the traditional customers before them.
Why and How Companies Are Investing in New Business Models to Lead Digital Customer Experiences, we set out to determine how digital transformation unified disparate digital efforts under a common vision.
The CPG Digital Revolution: Moving from Analog to Digital Operating Modelaccenture
The digital revolution is blurring the boundaries between consumers, stores and brands and forcing consumer packaged goods (CPG) companies to rethink their digital operating model. Accenture identified six ways CPG companies can prosper. View our infographic for more info: http://www.accenture.com/redefineCPGdigital
I livelli di diffusione raggiunti dalla tecnologia mobile, insieme alla possibilità di avere un device connesso durante tutta la giornata, offrono ai Marketers nuove opportunità di comunicazione e pubblicità, grazie ad un’audience consistente, variegata e fortemente segmentabile. Viene riconosciuta l’importanza del canale, inserendo il Mobile fra le priorità di investimento, sia a livello strategico, che tattico. Emergono però segnali di cautela fra gli operatoi di settore (Fonte: TNS per IAB Australia 2013): per un 32% risulta difficile individuare il value for money delle campagne mobile rispetto agli altri media.
Le nuove tecnologie però possono supportarci attraverso misurazioni dei comportamenti effettivi tenuti dagli utenti. In questo modo si può evidenziare una digital footprint tipologica, che coinvolge l'utilizzo dei device, le attività maggiormente effettuate, quando e dove, i canali di fruizione (app vs web) e i contenuti stessi.
What's Driving Digital Marketing in 2014? Conversant ResearchConversant, Inc.
A major Conversant research study evaluating
attitudes, plans and actions of both brand
marketers and agencies reveals a shift in focus
among marketers in 2014. As pressure for driving
results becomes stronger, marketers are moving
away from piecemeal tactics and experimentation
and doubling down budgets on those strategies
and tactics that they can count on to deliver a
higher return in the coming year.
Retailers should note and adjust to five trends shaping the consumer experience: A 2nd big bang is taking shape and concerning personal and domestic equipment products; Smart phones are taking over the shopping experience; consumers "channel-surf" with increasing ease; Social is becoming a critical part of the buying journey; Big Data excellence is a critical capability for growth.
APAC's Digital Insurance Transformers: Illuminating the Way ForwardCognizant
Our research shows that insurers throughout the extremely diverse APAC region are placing their bets on digital transformation strategies to enhance customer experience and optimize operations. We take a deep-dive look into the particulars of what is currently happening and what lies ahead for the Asia-Pacific insurance industry's digital evolution.
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
Understand the cross-device consumer in just 15 minutesJim Nichols
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Understand the cross-device consumer in just 15 minutesConversant, Inc.
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Digital transformation isn’t a trend owned by a
particular role, nor a discipline that belongs to
one department alone. One finding revealed that while the
word “digital” is part of “digital transformation,” the
essence of digital transformation comes down to
people and how their digital behaviours differ from that
of the traditional customers before them.
Why and How Companies Are Investing in New Business Models to Lead Digital Customer Experiences, we set out to determine how digital transformation unified disparate digital efforts under a common vision.
The CPG Digital Revolution: Moving from Analog to Digital Operating Modelaccenture
The digital revolution is blurring the boundaries between consumers, stores and brands and forcing consumer packaged goods (CPG) companies to rethink their digital operating model. Accenture identified six ways CPG companies can prosper. View our infographic for more info: http://www.accenture.com/redefineCPGdigital
I livelli di diffusione raggiunti dalla tecnologia mobile, insieme alla possibilità di avere un device connesso durante tutta la giornata, offrono ai Marketers nuove opportunità di comunicazione e pubblicità, grazie ad un’audience consistente, variegata e fortemente segmentabile. Viene riconosciuta l’importanza del canale, inserendo il Mobile fra le priorità di investimento, sia a livello strategico, che tattico. Emergono però segnali di cautela fra gli operatoi di settore (Fonte: TNS per IAB Australia 2013): per un 32% risulta difficile individuare il value for money delle campagne mobile rispetto agli altri media.
Le nuove tecnologie però possono supportarci attraverso misurazioni dei comportamenti effettivi tenuti dagli utenti. In questo modo si può evidenziare una digital footprint tipologica, che coinvolge l'utilizzo dei device, le attività maggiormente effettuate, quando e dove, i canali di fruizione (app vs web) e i contenuti stessi.
What's Driving Digital Marketing in 2014? Conversant ResearchConversant, Inc.
A major Conversant research study evaluating
attitudes, plans and actions of both brand
marketers and agencies reveals a shift in focus
among marketers in 2014. As pressure for driving
results becomes stronger, marketers are moving
away from piecemeal tactics and experimentation
and doubling down budgets on those strategies
and tactics that they can count on to deliver a
higher return in the coming year.
Retailers should note and adjust to five trends shaping the consumer experience: A 2nd big bang is taking shape and concerning personal and domestic equipment products; Smart phones are taking over the shopping experience; consumers "channel-surf" with increasing ease; Social is becoming a critical part of the buying journey; Big Data excellence is a critical capability for growth.
APAC's Digital Insurance Transformers: Illuminating the Way ForwardCognizant
Our research shows that insurers throughout the extremely diverse APAC region are placing their bets on digital transformation strategies to enhance customer experience and optimize operations. We take a deep-dive look into the particulars of what is currently happening and what lies ahead for the Asia-Pacific insurance industry's digital evolution.
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
Understand the cross-device consumer in just 15 minutesJim Nichols
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Understand the cross-device consumer in just 15 minutesConversant, Inc.
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Earlier this year, Episerver carried out consumer research in the UK with over 1000 consumers, to evaluate use of the mobile internet and use of apps.
Consumers were asked if they are using mobile sites, the importance of features and their engagement with mobile apps.
This research gives a useful list of the leading retailers to benchmark your Mcommerce site and apps against:
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhTuấn Anh Phan
In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
Why mobile?
In fact, users think mobile is just mobile, their smartphone
08 critical points for each Marketer in order to develop mobile marketing strategy
The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey
For mobile, it's all about interactive + relative
What you will find in this report:
- Current data on smartphonisation in Poland.
- Review of the statistics of Polish mobile apps and websites.
-Trends in banking, payments, m-commerce and mobile advertising.
- Experts opinions
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten consumers shop on multiple devices and complete those purchases on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
Now in its fifth year, the Adobe Mobile Consumer Survey aims to not only give digital marketers insight into
how consumers are using their smartphones and tablet devices, but also provide guidance in how to identify
the most valuable customer segments. In conjunction with the Adobe Digital Index (ADI), which publishes
research on the latest digital marketing trends and insights across channels and industries, results from the
Adobe 2014 Mobile Consumer Survey helps digital marketers identify which target segments are spending the
most time on apps versus websites, as well as hone in on mobile habits within those segments that are
spending the most money.
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
Mobile Technology - Tablets and Workplace Integration (Whitepaper)Fuji Xerox Australia
Smart phones keep getting smarter. Applications for tablet computers are emerging at dizzying speeds. And the cloud that links them all is limitless in scope. Mobile computing is no longer a technology trend, but rather, an integral component of our business and social lives.
As a result, businesses need to be aware of the benefits this might bring, how these technologies are being used, and who is using them. It is important to deliver solutions that make the process of using documentation on these platforms as streamlined as possible.
For more information on improving business process with better document management, visit www.fujixerox.com.au/mobileprint or call us at 13 14 12.
INSIGHTS -> STORIES -> TRUST -> REVENUE -> ROI Your 5-phase, 25-step guide...ruttens.com
Are you & your marketing team #RECESSION-PROOF? How can you protect your 2020 budget? Do you have a ROMI above 300%?... if not, best of luck ;) WATCH my #Revenue & #ROI #marketing #webinar https://buff.ly/2YQK2iY or DOWNLOAD my 25 steps PDF https://buff.ly/2YQK3Dy
2020: THE RISE OF STOROI MARKETING -> From Insights to ROI: How to make data-...ruttens.com
B2B marketing used to be simpler, but we now live in a fast-paced, post-big data world, surrounded by on-demand insights, tools and dashboards. Since 2010, B2B CMOs and their teams have been transforming too slowly from Marcom functions to demand gen and revenue marketing model Transforming faster from a traditional branding & marcom to a Revenue Marketing Center of Excellence is a must to:
- WOW your internal & external stakeholders to become insights-based leaders
- GROW your sales funnel performance
- BOOST your team efficiency and 20-80 focus
Learn how to become a STOROI marketeer of the future !
From Insights to ROI: The rise of STOROI marketingruttens.com
From Insights to ROI: How to make data-based decisions to save your career and boost your team performance
I take you through a practical & inspiring journey to accelerate your team transformation to a full insights and ROI focus, going in a very concrete and visual way through:
- 5 main phases: FOCUS – (re)BUILD – WOW – GROW – BOOST
- 10+ core KPIs -> Insights
- 20+ tips & actions to increase acquisition, retention, engagement, revenue or referrals
#marketing team overloaded? Lack of #leadgeneration? Need #digitaltransformation or #digitalmarketing strategy? Marketing and #sales not talking to each other? Clients not seeing or trusting your brand? Let me help you: https://bit.ly/2N72xFA !#consulting #coaching #marketingstrategy #consultancyservices #interimmanagement
Accenture report "Accelerating Europe's comeback: Digital opportunities for competitiveness and growth released at the European Business Summit (EBS) on May 15, 2014
Accenture Technology Vision 2013: The Latest IT Trends and Innovations. Every business is now a digital business, and every executive needs to be able to understand the implications of technology trends and innovations for his or her company and industry. Without this insight, the company will not be well positioned to achieve high performance.
The Accenture Technology Vision 2013 identifies seven IT trends shaping technology—and thus business—into the future, making it required reading for everyone in the C-suite.
Data to Insight to Action: How Analytics can drive High Performance ruttens.com
Data to Insight to Action: How Analytics can drive High Performance
High performers are five times more likely to aggressively use information and analytics to improve decision making and business performance than lower performers
Companies that invest heavily in advanced analytical capabilities outperform the S&P 500 on average by 64%
Companies that invest heavily in developing analytical skills and adopting an analytical mindset recover quicker from economic downturns
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
2. 2
Introduction
The increasing use of mobile devices is rapidly changing the
business landscape on a global scale. Mobile penetration is
already remarkable and mobile adoption curves continue to
climb fast. Mobile devices are no longer simply convenience
tools or expensive toys; they are becoming the most important
medium for users to connect to the Internet. The new age of
mobility—apps, mobile sites, WIFI, 3G and 4G—opens up plenty
of opportunities for companies to better engage with their
customers. In order to identify relevant trends for the local
market, Accenture has conducted a behavioral survey in Belgium
to take the pulse of people already using a mobile device.
About the survey
In January 2013, Accenture conducted an online survey with 1038 mobile device
users based in Belgium.
The target group covered smartphone users and tablet users. 79 percent of those
surveyed uses a smartphone whereas 58 percent of those surveyed uses a tablet
and 37 percent combine the usage of both devices.
3. 3
Executive summary
The survey delivers insights into Belgian market trends and
answers questions that will help companies continue to
develop their mobile capabilities and support wiser investment
decisions in this technology.
1) The digital customer segment
is ready to go mobile – The
mobile offering is currently
lagging behind
Today more than 90% of mobile device users are
purchasing goods and accessing services online.How
can the mobile channel better leverage this?
The population already regularly using a mobile
device is growing. This population is a very attractive
customer segment with high purchasing power.
Currently, 47% of the Belgian active population goes
nearly every day online via Smartphone and 32% via
Tablet, this last also being a fast growing segment
especially by the 30+. This segment is ready to be
fully digitally served.
In some industries, Mobile buyers are already
spending more than half of their digital budget via
mobile devices: Depending on the type of product,
18% to 44% spend more than half of their digital
budget via their mobile device.
However, use of mobile devices is not yet
comparable to desktop use. This may be due to
an underdeveloped mobile offering or a lack of
customer experience.
Companies need to seize the opportunity to develop
the right sales and service approach for the mobile
customer and tap into this potentially profitable
customer segment.
2) Apps rule: Don’t make it a
mobile website
Although there is growing demand for mobile
offerings, companies should refrain from simply
transposing their existing online presence to a
smaller screen. Our study shows that customers
are looking for value-adding apps rather than
mobile-enabled websites that are easy to use.
In order to be relevant, companies need to build new
capabilities that answer their customers’ needs –
rather than extending existing services to another
channel.
3) Three OS dominate
Windows is now the clear N°3 in the Belgian
market. The trio iOS, Android, and Windows cover
92% of the market. This offers a clear choice for
companies to concentrate their mobile efforts on
the three leading operating systems in order to
satisfy the large majority of their customers.
4. 4
Smartphone
0% 60%50%40%30%20%10%
Tablet
Desktop/laptop
Higher use No change Lower use
Smartphone
0% 60%50%40%30%20%10%
Tablet
Desktop/laptop
Higher use No change Lower use
Pre-sale: Online search for information on consumer goods
The digital customer segment is ready to go mobile –
The mobile offering is currently lagging behind
Mobile device users are heavy online consumers.
When looking at Internet use without taking into
consideration the device used to get online, 96%
of mobile users have searched for information
on consumer goods in the past 12 months and
86% have purchased consumer goods online.
The survey shows that tablets and smartphones
are used across all age groups but they attract the
highest usage among students and the working
population. Whereas the use of smartphones is
widespread, the working population dominates
in terms of the use of tablets, indicating that
tablet access and use are subject to ownership.
All users combined, we see that 57% of
smartphone users are going online daily, and
this proportion increases among the owners
of tablets – of which 64% go online daily.
The mobile device user has a large appetite for
online services, pre-purchase preparation and
actual purchasing. Ninety-six percent of mobile
device users have been searching for information
online with the intention of buying goods, whereas
87% of mobile device users have been buying
goods online. In addition, 95% of mobile device
users are using online customer services.
Pre-purchase preparation
If we look at the development of mobile
device usage, we see that growth rates are
significantly higher for tablets (44%) and
smartphones (35%) compared to the traditional
desktop, with some industries – like travel,
media, and groceries leading the transition.
Purchasing goods & services
Depending on the type of product 18% to 44% of
people buying via mobile devices spend more than
50% of their digital budget via their mobile device
Looking to the future, we also see a significant
increase in the use of mobile devices to purchase
products, this increase isn’t as steep as for pre-
purchase preparation with smartphones (17%)
and tablets (18%), and it is still predicted to
grow slower than desktop transactions (32%).
Online customer services
Similar to the online purchase process, we also
see that for certain types of customer services
the penetration of the tablet or smartphone is
becoming significant when compared to the
desktop (i.e. online bank transactions now stand
at 11% for smartphones and 11% for tablets).
The penetration of the desktop for online customer
services remains very strong (over 94 % on average)
compared with tablets (11 %) and smartphones (7%).
Sale: Online purchase of consumer goods
5. 5
In selected industries, the mobile customer segment
is spending via mobile
Travel & Transport:
44% of people buying online via
Mobile device allocate 50% or more
of their annual online budget to
mobile transactions
Media, books & press:
43% of people buying online via
Mobile device allocate 50% or more
of their annual online budget to
mobile transactions
Groceries:
38% of people buying online via
Mobile device allocate 50% or more
of their annual online budget to
mobile transactions
Part of Mobile buyers spending more than 50% of their yearly online purchase budget via Mobile
Travel & Transport
0% 50%40%30%20%10%
Media, Books & Press
Groceries
6. 6
Apps rule: Don’t make it a mobile website
The mobile environment currently provides a
wide range of apps covering nearly all consumer
services and access to the consumer goods
market. While such online activities are also
enabled via mobile websites, apps appear
to be the preferred route for current mobile
consumers. On average, the use of apps is 1,5
times greater than the use of mobile websites,
and this trend is corroborated in all segments
of the consumer goods and services market.
The message from the customer is clear: not only
do they already preferring using apps over mobile
websites today, but they also are indicating that
they will significantly increase their use of apps
over the next year. In fact, out of the mobile device
users interviewed for this survey, 30% indicated
their intention to extend their use of apps.
Use of App versus use of Mobile websites
Booking
Tickets
Health services
Utility services
Financial Services
Media, Books & Press
Telecom
IT equipment
Travel & Transport
Groceries
Fashion
Health care
Home & Office
0% 25%20%15%10%5%
Mobile sites App’s
7. 7
OS: Windows now established as N°3 in the Belgian market
The Belgian market is not fragmented. Rather we see
it is consolidating around three Operating Systems
(OS): iOS, Android, and Windows. Together, they
cover 92% of the market.
Another global trend the market faces – and which
is fundamental to success – is the multi operating
system landscape. Belgium is no exception. In
recent years, the diversity of operating systems has
been growing with two major players (Android and
iOS) still dominating the market, whereas in other
countries, Windows has a slightly higher market
share than in Belgium.
While users are divided between the different
leading operating systems, the availability of apps
that function across all of them is essential to
reach the whole mobile market potential and not to
frustrate existing customers.
Use of Operating Systems
Windows
iOS (Apple)
Android
Blackberry
Other
12%
34%
46%
5%
3%