1. The document proposes creating an illustrated book called "An Injection of Creative Courage" to promote bravery in the creative industries. 2. The book would use visual metaphors to convey what it means to be brave, such as never giving up, taking risks, learning from failures, and pushing boundaries. 3. It is targeted towards students and graduates entering the creative industry to encourage them to be fearless and believe in themselves.

1. Matthew Davey
D&AD 2015/16 New Blood Awards

2. Brief
I decided to choose...

3. Fortune Favors the Brave

4. Design an enterpise, service or product that will
spark a surge in courage to benefit the creative industries.
Brief:

5. Bravery
Design
Product
Benefit
Promotes
Identity
Future
Audience
Spark
Boundaries
Simple
Failure
Fearlessness
Couarge
Creative
Industries

6. Design Product Promotes Creative Bravery
Key Words:

7. What is Bravery?

8. Definition:
The ability to do something that frightens one; bravery.

9. Applying Bravery to the creative industry:
Never giving up
Taking risks
Failing, failing, and then suceeding
Making mistakes and learning from them
Pushing through boundaries
Choosing the longer / harder route
Doing something you believe in
Believing in yourself
No limitations

10. Target Audience:
Students / Graduates
- People are beginning to step into the creative industry

11. When I’m a Dad: https://vimeo.com/123755148

12. What do I want to create?
An Illustrated book -
Highlights what it means to be brave / have courage as a creative.

13. How do I want to portray this?
Visually Illustrated Metaphors

14. “An Injection of creative courage”
Idea based behind:

15. BY MATTHEW DAVEY
AN INJECTION OF
CREATIVE COURAGE

16. Book Narrative / Structure Breakdown
Set the scene with Fear
- Getting an injection (Fear of being Brave)
Going into Multiple Visual Metaphors
(What it means to be brave)
Ending with getting the injection
- Getting rewarded with a Lollipop
(Being brave can pay off and be rewarding)

17. Proposal:
Creating an Illustrated Book
‘An Injection of Creative Courage’
- Visual Metaphors of advice to be Brave, creatively