This project for my advertising course was centered around creating an fictional advertising campaign proposal for Target. The goal was to promote both corporate sustainability practices as well as the launch of the new Target-branded organic product line. In the proposal, we identified the audience; noted the campaign strengths, weaknesses, & threats; provided sample radio copy and other marketing samples; and suggested an ideal media calendar for scheduling marketing efforts.
Halo Top Creamery is a low-calorie ice cream company and brand sold in the United States, Australia, Mexico, Canada, Ireland, Singapore, and the United Kingdom.
Sales of the company have been growing by about 2,500% each year with only digital marketing and no traditional marketing efforts. We analysed what they're doing right, how they can do better at what they're doing wrong and what their competitors are up to.
Halo Top Creamery is a low-calorie ice cream company and brand sold in the United States, Australia, Mexico, Canada, Ireland, Singapore, and the United Kingdom.
Sales of the company have been growing by about 2,500% each year with only digital marketing and no traditional marketing efforts. We analysed what they're doing right, how they can do better at what they're doing wrong and what their competitors are up to.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
How to measure your success as a Customer Success ManagerAmity
As CSMs, we can usually rattle off a number of metrics and statistics that we use to measure our customer's health and success -- but it gets a little less standardized when others ask us how we measure our own success. Renewals and churn are both important metrics to keep an eye on, but they're not the only ones.
In this webinar, we’ve partnered with Sparkcentral to discuss:
- The benefits of a top-down approach when re-evaluating CS team goals
- The importance of CSAT metrics
- Which KPIs to measure if Account Management and CS roles are combined
- Which questions to ask yourself when exploring and assessing your team’s current KPIs and goals
Join Krysta Gahagen and Julia Burnett, two Customer Success Managers from Sparkcentral, for the rundown of which KPIs are truly key for CSMs, and why.
The internet has changed how students and families search for and choose a school. Now more than ever, a strong online brand is crucial to your private school marketing plan – and that includes your web site, social media, advertising and tracking. A savvy online presence not only increases your school's exposure, it gives you more return on investment. This presentation will tell you where to start, what to include, and how to make your online marketing campaign successful. [The Association of Boarding Schools TABS Conference, December 2013, Presented by Agnes Stawicki, Our Kids Media]
The premise: conduct a multiphase brand audit in order to identify problems facing a brand of choice and provide realistic solutions.
My team discovered, analyzed and summarized the brand’s current situation (competitive frame, key branding elements, and positioning). We conducted in-depth interviews with target market consumers to identify brand associations and assessed their strength using a laddering technique. We developed, fielded and analyzed a survey that probed brand challenges, Consumer-Based Brand Equity, and the team’s brand development recommendations. Lastly, we compiled our findings in a final report and presented an executive summary to the class.
The result: our team scored the highest in the class, even scoring a perfect 100 on our presentation.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Public Relations Campaign Proposal (in booklet form) designed by 8 students in the PR class taught by Arhlene Flowers at Ithaca College. The campaign was designed to help local client Rachel VerValin and her company, Heart Thread Yoga.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
How to measure your success as a Customer Success ManagerAmity
As CSMs, we can usually rattle off a number of metrics and statistics that we use to measure our customer's health and success -- but it gets a little less standardized when others ask us how we measure our own success. Renewals and churn are both important metrics to keep an eye on, but they're not the only ones.
In this webinar, we’ve partnered with Sparkcentral to discuss:
- The benefits of a top-down approach when re-evaluating CS team goals
- The importance of CSAT metrics
- Which KPIs to measure if Account Management and CS roles are combined
- Which questions to ask yourself when exploring and assessing your team’s current KPIs and goals
Join Krysta Gahagen and Julia Burnett, two Customer Success Managers from Sparkcentral, for the rundown of which KPIs are truly key for CSMs, and why.
The internet has changed how students and families search for and choose a school. Now more than ever, a strong online brand is crucial to your private school marketing plan – and that includes your web site, social media, advertising and tracking. A savvy online presence not only increases your school's exposure, it gives you more return on investment. This presentation will tell you where to start, what to include, and how to make your online marketing campaign successful. [The Association of Boarding Schools TABS Conference, December 2013, Presented by Agnes Stawicki, Our Kids Media]
The premise: conduct a multiphase brand audit in order to identify problems facing a brand of choice and provide realistic solutions.
My team discovered, analyzed and summarized the brand’s current situation (competitive frame, key branding elements, and positioning). We conducted in-depth interviews with target market consumers to identify brand associations and assessed their strength using a laddering technique. We developed, fielded and analyzed a survey that probed brand challenges, Consumer-Based Brand Equity, and the team’s brand development recommendations. Lastly, we compiled our findings in a final report and presented an executive summary to the class.
The result: our team scored the highest in the class, even scoring a perfect 100 on our presentation.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Public Relations Campaign Proposal (in booklet form) designed by 8 students in the PR class taught by Arhlene Flowers at Ithaca College. The campaign was designed to help local client Rachel VerValin and her company, Heart Thread Yoga.
Advertising
Managing Mass Communication
Advertising Expenditures
Advertising Growth in India
Advertising Campaign
Developing an Advertising Campaign
Media
Sales Promotion
Personal Selling as Promotion
The Analysis of Figurative Speech On products Advertisement in The World.
The aim of this study is to (1) investigate the use of figures of speech in printed advertisement and internet advertisement from food advertisement until men’s product and women’s product, (2) analyze which type of figurative speech that use in product advertisement like Alliteration, Anaphora, Assonance, Euphemism, Metonymy, Paradox, Oxymoron, Hyperbole, Personification and Simile. It means that in order to the reader can know what kinds of figurative speech that uses in the products advertisement.
FAHEM Identity Proposal.
FAHEM is an alliance between several big computer specialized shops in Egypt. The alliance intents to counter balance the influence of the big retailers as Carrefour or Wallmart over the egyptian buying predispositions. The alliance announces a better deal for their customers in terms of quality, service, price and buying experience.
A relatively new marketing strategy, Cause Marketing is built around the concept of aligning a brand or business with a charitable cause for mutual benefit. This is not about donations or simply fundraising, but instead about developing an integrated marketing plan with a cause related partner that fits with your brand identity and your company philosophy. We will show you how to research and identify the right cause for your brand, define the roles of the relationship, create a messaging platform, and how to engage your employees, vendors, partners and customers with the cause.
Building Your Base with Social Media | Columbus American Marketing Associatio...Christina Christian
On September 2, 2009 I delivered a presentation to the Columbus chapter of the American Marketing Association about how I\'ve been leveraging social networking at Mid-Ohio Foodbank to communicate brand awareness and promote its mission, as well as how I\'m using social media to connect with volunteers and (eventually) raise dollars.
PR Measurement Summit 2016 Session 1: Getting The Basics of Media Intelligenc...CARMA
Ben Levine, Vice President,Global Research & Analytics for Ketchum conducted a workshop on Getting The Basics of Media Intelligence Right last October 12th as part of the 2-day PR Measurement Summit. The theme of the event was “Measurement in an Age of Integrated Communications”. This was held last October 12th-13th at the Address Dubai Marina, Dubai, UAE.
This 60 minute webinar delivered to eHome America Partner Agencies focused on finding effective and affordable ways to reach the next generation of potential homeowners.
In this session partner agencies learned about non-traditional approaches to social media that maximize exposure to their target audience, ways to spread their messaging across a variety of delivery formats and ways to effectively increase engagement and enrollment.
How Nonprofits Can Make Their Fundraising Campaigns More Social (Lightful x N...Tereza Litsa
Social media channels can help you amplify the message of your fundraising campaigns. What’s important is to understand how to make the most of each social media platform.
This webinar will look at the latest trends in social media fundraising and how to improve the success of your campaigns. Topics include:
• How to use every social channel in your fundraising campaign
• Best practices on making your fundraising more social
• The latest trends in social media marketing and how they affect nonprofits
• How to build a funnel for your social fundraising content
• Successful examples of using social media in fundraising
Unlocking Brand Growth with Social CommunitiesSiim Säinas
Presented at a breakfast event in partnership with WFA (World Federation of Advertisers) in Singapore and Jakarta.
http://www.statsit.com/blog/2016/05/30/build-successful-online-brand-communities-deliver-growth/
Social Media for Non-Profit Organizations - Focus on Fundraising
Presented by Jennifer Brand
BSG Webinar series: Social Media for Non-Profits (December 2009)
Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...Andrew Marietta
Leatherstocking AEA program presentation by Tara Collins, Communications Director, Watershed Agricultural Council, on Fund Development and Marketing Partnership: Increasing Your Nonprofit's Success.
Similar to Target Corporate Sustainability & Organic Product Line Campaign Proposal (20)
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Agenda
1.Assess Target’s Current Situation
2.Campaign Objectives, Strengths, & Weaknesses
3.Brief Product Explanations
4.Audience Demographics
5.Creative Execution & Media Vehicles
6.Suggested Media Calendar & Budget Breakdown
7.Benchmarks and Evaluation Methods
3. Current Situation
Millions Of Already Loyal Customers
New Rollout Of Green & Organic Target Brand
Products
Monthly Corporate Volunteerism Projects
*June 2011 NTZE Survey
4. campaign objectives
Promote Sustainability in Target Stores
Foster Consumer Involvement
Increase Public Awareness of Community Service
Boost Sales of Target’s Sustainable Product Line
5. Campaign Strengths
The “Green Revolution” is a current global trend
Target has a preexisting “green” brand and
monthly sustainability events
A Survey of New Zealand Consumers Showed:
50% of the respondents said sustainability influences
their choice of provider or brand.*
*2011 ShapeNZ Survey of 1811 Consumers
6. Campaign Weakness
The “Green Revolution” is only just gaining foot in U.S.
Promotions must also be attractive to those less
concerned with sustainability for a successful
campaign.
Recent Surveys Found that…
Sustainability is not top-of-mind for most US consumers – quality is.*
*June 2011 NTZE Survey
7. Campaign opportunity
Corporate Advertising Through Sustainability
Promotion Can Lead To Consumer Advocacy
More Eco-Conscious Customers Means Greater
Likelihood Of Supporting Future Target Efforts
8. Campaign Threats
Growing Sustainability Concern Has Competitors
Releasing Comparable “Green” Products
Advertising Efforts Must Be Memorable To Foster Top-
Of-Mind Awareness For Target
9. Product
Features & Benefits
Organic and Green Products
Consumer Makes Positive Environmental Impact
Upon Purchase
Competitively Priced With Equal Features To
Name Brands
10. sustainability
Features & Benefits
Target Gives Back To Local
Efforts
Volunteerism Projects Increase
Company Goodwill
Project Events Allow For Easy
Promotion Of New
Responsible Target Products
12. Young Adults
*www.dosomething.org
Ages 18-25
Emphasis on Private Schooled Persons
North America
Previous Interest In Sustainability & Volunteerism
Create Brand Loyalty Before Entering the “Real World”
DoSomething.org National Survey Shows
Private Schooled Young Adults Are Up To 30% More Likely To Volunteer*
13. Moms & Families
Women Ages 30-50
All Income Brackets
Community Involved & Family Oriented
Family Atmosphere at Volunteer Events
Target Products For All Members of the Family
14. Creative Execution
Radio Promotion of Monthly Volunteer Events
Coupon For Sustainable Target Brand Products
Promoted Social Media Posts Highlighting Events
15. Radio Copy
Hi, My name’s (insert name) and I’m a Target employee passionate about helping
the community in which our stores thrive.
Every month, we give back by supporting local garbage cleanups, volunteering at
schools, and partnering with charitable organizations like The United Way.
I invite you to help Target give back to the community on (Insert Date) as we collect
and recycle used paper products from community schools to help keep our Earth
clean! For more information on events near you visit target.com/volunteer
16. Radio Copy
Should Come Across as an Announcement, Less of
an “Advertisement” Demeanor
Mass Reach To Community
Easy To Inform Consumers About Volunteer Events
Repetition Promotes Brand Recall & Drives Traffic To
Website - i.e. Further Opportunity To Convert
18. Coupon Draft
Handed Out With Every Purchase
High Discount Creates Urgency To Act
Sales Discount Will Prompt Immediate Purchase After
Attending an Event
Promotes Brand Switching
19. Media Vehicles
High Reach & Frequency
Local Targeting
Great To Attract “Soccer Moms”
That Are Often Busy Traveling
Radio & Billboards
21. Media Vehicles
Social Media
High Percentage Of Target Audience Uses Social Media
Connect With Consumers Where They Spend Most Of
Their Time - On Social Media Websites
Sharing & Promotion Features Stretch Budget Farther
For Many More Impressions
22. Media Vehicles
Samples at Events
Small Samples to Interested Consumers
Low Cost, Low Risk
Great to Accompany Coupon - Creates a Sensory
Experience Around the Products and Target’s Events
23. Media Calendar
Media Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Local Radio
Targeted
Internet Radio
Billboards
Social Media
Coupon
Distribution
Low/None
Intermediate/Regular Levels
High Intensity
Intensity Levels Legend
25. Evaluation
Promoting Sustainability & Volunteerism Events
Lead Capture at Events Via Check-in Kiosk
Measure Non-Employee Attendance During Heavy
Media Schedule
Look For an Overall Increase in Gross Attendance as
Well as Repeat Attendees
26. Evaluation
Boost Sales & Awareness of Target Brand Products
Survey Event Attendees on Satisfaction and R.F.M.
Compare 2014 Quarterly Sales to Find Increases