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This document discusses lessons learned from 4 startups and provides advice for entrepreneurs. It recommends expecting the unexpected when starting a business after college. Two key lessons are that expertise helps establish credibility and the best money comes from customers rather than funding. Whether building products or services, the other is often discovered. Fun is as important as making money. Starting a business accelerates learning, makes you a generalist and specialist, and focus on what matters. It poses many questions for entrepreneurs to consider regarding their business ideas and models.

















