1. LOGO/CONCEPT
BRANDING & IDENTITY
TROPICO
REBRANDING
PRESENTATION
A PRESENTATION BY
HARPER FLUX PVT LTD

2. 01
REBRANDING
BRANDING & IDENTITY
COMPETITOR ANALYSIS
AND BRAND ARENAS
MARKET
TRENDS

3. 02
FRESHER
JUICE NAI,
FRUIT HAI YE!
(Fruity tone)
MARKET TRENDS
BRANDING & IDENTITY

4. 03
BENZ
FLAVOR &
HERITAGE
(unbeatable style)
MARKET TRENDS
BRANDING & IDENTITY

5. 04
MAZA
UNIQUE
TASTE
(maza peena, maza jeena)
MARKET TRENDS
BRANDING & IDENTITY

6. 05
NESFRUTA
PURE
FRUITS
(best quality/namesake)
MARKET TRENDS
BRANDING & IDENTITY

7. 06
SHEZAN
SIMPLY PURE
& NATURAL
(Allpure)
MARKET TRENDS
BRANDING & IDENTITY

8. CATEGORY
ASSESSMENT
07
REBRANDING
BRANDING & IDENTITY

9. Consumers purchase
juice for several uses.
08
CATEGORY ASSESSEMENT
BRANDING & IDENTITY
As an everyday Refreshment/Beverage.
With their Meal.
As a nutrition supplement/healthy drink.

10. POSITIONING
STATEMENT
09
REBRANDING
BRANDING & IDENTITY

11. For masses, who like to take
things one at a time,
AND MAKE TIME TO KICK BACK AND
RELAX AND LOOK AT LIFE THROUGH
POSITIVE EYES, TROPICA IS NOT JUST
ALL ABOUT THE FRUITY TASTE
IN FACT IT’S A LOT MORE THAN THAT.
10
POSITIONING STATEMENT
BRANDING & IDENTITY

12. It’s a belly washer, it doesn’t
just clear your belly, but
also your mind.
WITH A CLEAR MIND YOU CAN
SEE THE BRIGHTER SIDE OF LIFE.
SO, BASICALLY ITS BEST FOR
ALL THOSE WHO ENJOY LIFE.
11
POSITIONING STATEMENT
BRANDING & IDENTITY

13. A STRONG BRAND
STARTS WITH A
SIMPLE QUESTION.
12
POSITIONING STATEMENT
BRANDING & IDENTITY

14. 13
POSITIONING STATEMENT
BRANDING & IDENTITY
WHO
ARE YOU?

15. AND THIS QUESTION
CAN TURN NEW OR
STRUGGLING BRANDS
INTO SUCCESS
STORIES
14
POSITIONING STATEMENT
BRANDING & IDENTITY

16. 15
POSITIONING STATEMENT
BRANDING & IDENTITY
IN ORDER TO
BUILD A STRONG
BRAND...

17. WE HAVE TO
SHAPE THE
THINKING & FEELINGS
OF OUR CONSUMERS
16
POSITIONING STATEMENT
BRANDING & IDENTITY

18. 17
POSITIONING STATEMENT
BRANDING & IDENTITY
SO THAT THEY CAN HAVE
POSITIVE THOUGHTS,
BELIEFS, OPINIONS
& PERCEPTION ABOUT
THE PRODUCT

19. BECAUSE WHEN
YOU HAVE A STRONG
BRAND EQUITY
18
POSITIONING STATEMENT
BRANDING & IDENTITY
Your consumers will buy your product.
They will recommend to other.
They will be more loyal.

20. THE TROPICO
PERSONALITY
19
REBRANDING
BRANDING & IDENTITY

21. WHAT IS IT THAT
MAKES THE TROPICS
THE TROPICS?
20
REBRANDING
BRANDING & IDENTITY

22. 21
POSITIONING STATEMENT
BRANDING & IDENTITY
THE FRESHNESS,
THE GREENERY, THE LEAVES
THE FLOWERS, SUNNY SKIES
BRIGHTNESS,NATURE’S BOUNTY,
THE FRUITS, A PROMISE OF
A HEALTHY LIFE
THE CLOSE PROXIMITY
TO NATURE
TO SUM
EVERYTHING UP...
IT’S

23. 22
FRESH REBRAND
BRANDING & IDENTITY

24. 23
TARGER AUDIENCE
BRANDING & IDENTITY
THE
CONSUMER
PORTRAIT!
ABSULOUTELY
EVERYBODY

25. 24
250ML PACKAGING
BRANDING & IDENTITY

26. 25
ADVERTISING CONCEPT
BRANDING & IDENTITY

27. CHANGES
AS PER BRIEF
26
REBRANDING
BRANDING & IDENTITY

28. 27
PACKAGING VERSION 2
BRANDING & IDENTITY

29. 28
PACKAGING VERSION 2
BRANDING & IDENTITY

30. 29
PACKAGING VERSION 3
BRANDING & IDENTITY

31. 30
PACKAGING VERSION 3
BRANDING & IDENTITY

32. 31
PACKAGING VERSION 4
BRANDING & IDENTITY

33. 32
PACKAGING VERSION 4
BRANDING & IDENTITY

34. 33
PACKAGING VERSION 5
BRANDING & IDENTITY

35. 34
PACKAGING VERSION 5
BRANDING & IDENTITY

36. THANK
YOU!
A PRESENTATION BY
HARPER FLUX PVT LTD
LOGO/CONCEPT
BRANDING & IDENTITY