This document discusses creating branding assets for a new beer called American Graffiti Pale Ale. The beer takes its inspiration from the 1973 film American Graffiti, which is set in 1962 Modesto, California and focuses on rock and roll music and hot rods. The branding needs to appeal to audiences both under and over 30 years old. The assets to be created include an A3 poster, pumpclip design, web advert, t-shirt design, and bar runner design. Inspiration will be taken from 1960s Americana icons and signs to create a consistent visual theme across all products celebrating the era and spirit of the film.

1. BY MATTHEW DAVEY

2. AMERICAN
GRAFFITI
I’ve decided to choose….

3. A description of the beer…
“The Beer is called American Graffiti Pale Ale 4.5% and is an American style pale ale, with a
citrus bitterness & a huge, powerful aroma which lingers on & on”
“This beer is inspired by the film American Graffiti and needs its design to be fresh and
needs to be aimed at an audience below 30 as well as above.”

4. film

5. Set in Modesto, California, in 1962, a time and
place of early rock n’ roll, drag races, and diners,
American Graffiti follows four friends over the
course of one summer night. They navigate
relationships, their futures, and the post-high
school decisions that will impact both.
American Graffiti .1973

6. What I have to create…
A3 Poster
Advert
Pumpclip Design
T-shirt Design
Bar Runner Design

7. Advert
What do I want to create for the advert?
Video? Static?

8. What I have to create…
A3 Poster
Web Advert
Pumpclip Design
T-shirt Design
Bar Runner Design

9. Inspiration

12. Idea
American
signs Design

13. or

20. Proposal
Creating:
A3 Poster
Pumpclip Design
Web Advert
Bar Runner Design
T-shirt Design

21. Proposal
Goal:
Consistent theme in
products
Expanding to a
younger Audience
1960’s aMERIAN ERA