The document discusses a student creating promotional materials for Save the Children's campaign encouraging fathers to read to their children for 10 minutes daily. The student is considering creating a set of posters or comics in a simple illustration style and a short animation to get the message across from a positive perspective and tell a narrative to inspire and motivate fathers. The student asks others for their opinions on the ideas.

1. Student Awards 2014/15
By Matthew Davey

2. Brands

3. The ones I was mainly interested in…

8. Save the children is looking for…
Something that will inspire and motivate dads to read to their
children for just 10 minutes every day

12. I want to…
Be able to tell a narrative
Simple illustrations
Gets message across
Has a positive perspective

18. If I go with Save the Children I think I want to…
I've think I want to...
Create a or set of Posters
Simple illustration style
Potentially being a comic / newspaper type of poster
Create a little short ad / animation too

19. What do you guys think?