This document outlines the #BraveToCreate movement, which aims to make companies more creative from within by enabling marketers through weekly creative challenges and tips. The goal is for companies to develop truly creative campaigns that deliver better results, and for agencies and marketers to benefit through partnerships and improved skills. A budget outlines expenses for the movement including rewards, video production, and content creation to encourage participation.

1. 1
INSIGHTS
1
companies do understand
the value of creativity
2
companies are only outsourcing
creativity from agencies

2. 2
PROBLEM
outsourced
creativity
is not enough
truly creative and
successful campaigns
begin inside the company

3. CHALLENGE
&
SOLUTION
make companies brave to be creative
through enabling their marketers to be
excellent in what they do

4. 4
THE FLOW
more
creative
campaigns
better
results
for
companies
better
partners
for
agencies
brave
marketers
in
brave
companies

5. 5
join the #BraveToCreate
movement
share acts of creativity
benefit from weekly tips
get ready to compete
IDEA

6. 6
#BraveToCreate
#BraveToCreate
CREATIVITY
WEEK N.1
Check this Young
Lions brief and try to
come up with
solution that fits
your brand.
CREATIVITY
WEEK N.6
CREATIVITY
WEEK N.5
CREATIVITY
WEEK N.2
CREATIVITY
WEEK N.4
CREATIVITY
WEEK N.8
GUIDED
MEDITATION
FOR
CREATIVITY
SOCIAL MEDIA
UPCOMING EVENTS
Can’t wait for the competition to begin! #BraveToCreate
Hey guys, looking for some cool creative books related to
product marketing. Any suggestions, please? #BraveToCreate
Wohooo! I am super happy! I just won a ticket for the Engage
conference. Happy to listen to the great speakers and learn new
stuff about social media.
#BraveToCreate
Hi, does anyone have a know-how about targeting website coders
with a tech product? Thanks for helping.
#BraveToCreate

7. 7
KPIs
general partner
for YL Marketers
2019
15 +
teams in YL
Marketers
2019
10.000 +
#BraveToCreate

8. TIMELINE
december 2018
april 2019
general partner
confirmed
YL CZ
Marketers
landing page & video
launch
june 2018
Cannes Lions
festival
july 2018
paid social
media campaign
weekly creative challenges
& rewards for participant

9. 9
video
production
& promotion
50.000 CZK
rewards
for active
participants
30.000 CZK
landing page
& content
120.000 CZK
BUDGET
200.000 CZK

10. 10
SUMMARY
enable
marketers
through
#BraveToCreate
movement
to make their
companies
more creative
from the inside
in order to run
more outstanding
campaigns that
bring better
results