Dabur vatika hair oil ppt
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This ppt gives an elaborate layout of the integrated marketing communication (imc) plan of Dabur Vatika brave & beautiful campaign.
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Lux
HUL is India's largest FMCG company touching 2 out of 3 Indian consumers. It has a wide product mix of 20 categories including home and personal care products and food and beverages. Lux soap was launched in India in 1929 and over the years has been positioned as the beauty soap of stars and common girls aged 16-35 from middle income groups. HUL has a strong distribution network reaching over 1 million retail outlets across India using its IT-powered RSNet system. Lux soap comes in various variants with different fragrances and packaging sizes and is promoted through celebrity endorsements.
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Research on Consumer buying behaviour for Lay's chips
A primary research done by students to find the consumer buying behaviour of consumers of Lay's chips
Consumer Behavior - Lays Potato Chips Hungary
The document summarizes a marketing plan for launching Lay's Potato Chips in Hungary. It outlines objectives to successfully launch the brand and increase its market share from 12% to 32% through promotional and advertising activities. The plan analyzes the competitive and economic context in Hungary. It evaluates alternative budget allocation options and decides on a 60% promotion and 40% advertising split. The implementation plan details promotional activities, pricing, placement strategies and advertising approaches. It also outlines risks and ways to monitor the program's success based on brand awareness, market share, and ROI metrics.
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Marketing plan-for-tata-nano
Tata Nano is the cheapest car in the world, sold in India for approximately $2000. It is manufactured by Tata Motors, India's largest automaker, with the goal of making a "People's car" affordable to all. Tata Nano was launched in India in 2009 and received over 5,500 pre-orders within the first two days. To keep costs low, Tata Nano utilizes many smaller, lighter components and alternative materials without compromising safety. Tata plans to import Nano parts to Malaysia for assembly to expand internationally.
amway
Amway is a direct selling company founded in 1959 by Richard DeVos and Jay Van Andel. It operates in over 100 countries worldwide and has over 3.6 million independent business owners selling its products. Amway offers over 450 consumer products across home, beauty, and health categories. It has a vision of helping people live better lives through entrepreneurship opportunities provided by its direct selling model.
Tata Nano
The document provides details on the marketing strategy of the Tata Nano vehicle. It discusses the idea generation and history of Tata Motors, specifications and features of the Nano, its competitive pricing of 100,000 rupees, promotion through publicity and social media, distribution through dealerships, strengths like low price and weaknesses like small size, and post-purchase service plans. The conclusion is that the Nano has the potential to become not just India's future car but a global car if exported successfully.
Tata nano the peoples car presentation
The document discusses Tata Nano, the world's cheapest car launched in India in 2009. It provides an overview of the Nano, what makes it affordable, Tata's other products and market share. It then performs a PESTLE, 5 forces, value chain and TOWS analysis of Tata Motors and the Indian automotive industry. A financial analysis compares Tata and Maruti Suzuki from 2008-2012. The document concludes that Tata's vision for the Nano was not fully realized, resulting in value erosion, and they need to ramp up production capacity to address opportunities while minimizing threats from new competition.
Case study on TATO NANO-VATION
Tata Motors established the Tata Nano as the world's cheapest car through a collaborative approach. They broke down the car components and outsourced manufacturing to over 100 suppliers, such as Bosch, to reduce costs. This allowed suppliers to innovate and helped Tata Motors produce the Nano for under Rs. 100,000. However, Tata Motors struggled to meet sales targets of the Nano due to production delays from strikes and negative publicity from fires, limiting their ability to capitalize on the initial hype around the affordable "people's car."
FMCG - lays
Lays potato chips are a popular FMCG product owned by PepsiCo. Some key factors that determine the demand for Lays include:
1) Its widespread brand recognition and variety of flavors that appeal to different tastes.
2) Affordable price makes it accessible to a large population across different income groups.
3) Heavy advertising increases awareness and popularity, driving up demand.
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