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The document discusses Tata Sky, an Indian DTH satellite television service provider jointly owned by Tata Group and Star Group, and presents information on its products (Tata Sky DTH, Tata Sky + DTH, Tata Sky HD), the DTH industry and competitors, and the results of a questionnaire and data collection on consumer needs and the marketing mix of Tata Sky. It provides details on Tata Sky's history and products, an analysis of the needs it fulfills for consumers, its competitors in the DTH market, and its marketing strategy.
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Tata sky 4p analysis
Tata Sky is India's second largest DTH service provider with a 24% market share. It offers over 230 channels along with additional interactive services through various subscription plans. Tata Sky aims to provide viewers with the best quality and maximum number of channels. It has achieved success through features like parental controls, its large channel selection and interactive services that appeal to all family members. Tata Sky promotes its brand through celebrities like Aamir Khan and focuses on connecting with customers through various marketing campaigns and customer retention strategies.
Tata sky
Tata Sky is a joint venture between Tata Group, Star India, and Temasek Holdings. It launched in 2004 as India's second DTH provider. Tata Sky initially focused on large urban markets and positioned itself as providing better quality than analog cable. It offers various channel packages and interactive services tailored to different demographic, geographic, and behavioral segments. Some of its targeting strategies include celebrity endorsements, referral programs, and innovative pricing schemes like daily recharges to attract new customers.
Tata Sky
Tata Sky is a joint venture between Tata Group (80% stake) and STAR TV (20% stake) to provide DTH satellite television services in India. It offers over 150 TV channels with high quality picture and sound using SKY technology from the UK. Tata Sky aims to revolutionize Indian entertainment and empower viewers with choices, control, and convenience through its programming options and interactive features. It has partnered with global technology leaders to deliver a state-of-the-art satellite TV service.
Presentation on Marketing Mix On TATA SKY
Tata Sky is a DTH satellite television provider in India owned as a joint venture between Tata Group and Star TV. It offers over 160 TV channels to its over 2.3 million subscribers with clear picture quality. Tata Sky provides 24/7 customer support across 11 languages and a 4-day program guide. It aims to meet the entertainment needs of all family members. Tata Sky targets various demographics with interactive content on its Active platform, including children's educational games, programming for housewives, and games for all ages. The company also aims to expand its rural customer base, which accounts for over half of India's television households.
8494250 Tata Sky Marketing Plan
Tata Sky is the DTH service of Tata Group in India. It faces high bargaining power from suppliers and customers. There is medium threat from substitutes like terrestrial TV, cable, and IPTV. The threat of new entrants is low due to existing competition. Competitive rivalry is medium with established players. Tata Sky's strengths include its brand, technology, picture quality, and services. Weaknesses are being a late entrant and issues around content. Opportunities exist in rural markets, value-added services, and CAS. Threats include new technologies, competition, and regulations. Tata Sky aims to have 8 million connections by 2012 through competitive pricing, services, and technology innovations.
Tata sky
Tata Sky is a joint venture between Tata Sons and 21st Century Fox incorporated in 2001. It provides satellite television services across India with a variety of HD channels for entertainment, sports, movies, music and news. Tata Sky has partnered with global leaders like NDS, Thomson, and TCS to offer state-of-the-art set top boxes and an end-to-end system to deliver digital services nationwide. It has over 3000 service installers and call centers to provide customer support across India. Tata Sky leverages the reputations of both the Tata and Sky brands to deliver television services.
Tata sky vs dish tv
The document discusses the DTH (direct-to-home) industry in India, focusing on Tata Sky and Dish TV. It provides details on:
- The size and growth of the DTH industry in India, which has over 515 channels and over 8.5 million households with digital pay-TV.
- The major players in the industry including Tata Sky, Dish TV, Airtel Digital TV, Reliance Big TV, Sun Direct, and Videocon d2h.
- Details on Tata Sky and Dish TV such as their ownership structure, services offered, executives, marketing strategies, and use of brand ambassadors.
- Comparisons of their strengths, weaknesses
Tata sky - marketing mix and Porter's model
This document summarizes Tata Sky, an Indian direct-to-home (DTH) television service provider. It is a joint venture between Tata Group and 21st Century Fox. The document outlines Tata Sky's marketing mix, including its products, pricing, promotions and distribution channels. It also analyzes Tata Sky's competitors in the DTH market and discusses Michael Porter's five forces model as it applies to competition in the industry. Finally, it lists some of the awards and honors Tata Sky has received over the years for its marketing and brand strategies.
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Tata Sky is India's second largest DTH service provider with a 24% market share. It offers over 230 channels along with additional interactive services through various subscription plans. Tata Sky aims to provide viewers with the best quality and maximum number of channels. It has achieved success through features like parental controls, its large channel selection and interactive services that appeal to all family members. Tata Sky promotes its brand through celebrities like Aamir Khan and focuses on connecting with customers through various marketing campaigns and customer retention strategies.
Tata sky
Tata Sky is a joint venture between Tata Group, Star India, and Temasek Holdings. It launched in 2004 as India's second DTH provider. Tata Sky initially focused on large urban markets and positioned itself as providing better quality than analog cable. It offers various channel packages and interactive services tailored to different demographic, geographic, and behavioral segments. Some of its targeting strategies include celebrity endorsements, referral programs, and innovative pricing schemes like daily recharges to attract new customers.
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Tata Sky is a joint venture between Tata Group (80% stake) and STAR TV (20% stake) to provide DTH satellite television services in India. It offers over 150 TV channels with high quality picture and sound using SKY technology from the UK. Tata Sky aims to revolutionize Indian entertainment and empower viewers with choices, control, and convenience through its programming options and interactive features. It has partnered with global technology leaders to deliver a state-of-the-art satellite TV service.
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Tata Sky is a DTH satellite television provider in India owned as a joint venture between Tata Group and Star TV. It offers over 160 TV channels to its over 2.3 million subscribers with clear picture quality. Tata Sky provides 24/7 customer support across 11 languages and a 4-day program guide. It aims to meet the entertainment needs of all family members. Tata Sky targets various demographics with interactive content on its Active platform, including children's educational games, programming for housewives, and games for all ages. The company also aims to expand its rural customer base, which accounts for over half of India's television households.
8494250 Tata Sky Marketing Plan
Tata Sky is the DTH service of Tata Group in India. It faces high bargaining power from suppliers and customers. There is medium threat from substitutes like terrestrial TV, cable, and IPTV. The threat of new entrants is low due to existing competition. Competitive rivalry is medium with established players. Tata Sky's strengths include its brand, technology, picture quality, and services. Weaknesses are being a late entrant and issues around content. Opportunities exist in rural markets, value-added services, and CAS. Threats include new technologies, competition, and regulations. Tata Sky aims to have 8 million connections by 2012 through competitive pricing, services, and technology innovations.
Tata sky
Tata Sky is a joint venture between Tata Sons and 21st Century Fox incorporated in 2001. It provides satellite television services across India with a variety of HD channels for entertainment, sports, movies, music and news. Tata Sky has partnered with global leaders like NDS, Thomson, and TCS to offer state-of-the-art set top boxes and an end-to-end system to deliver digital services nationwide. It has over 3000 service installers and call centers to provide customer support across India. Tata Sky leverages the reputations of both the Tata and Sky brands to deliver television services.
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The document discusses the DTH (direct-to-home) industry in India, focusing on Tata Sky and Dish TV. It provides details on:
- The size and growth of the DTH industry in India, which has over 515 channels and over 8.5 million households with digital pay-TV.
- The major players in the industry including Tata Sky, Dish TV, Airtel Digital TV, Reliance Big TV, Sun Direct, and Videocon d2h.
- Details on Tata Sky and Dish TV such as their ownership structure, services offered, executives, marketing strategies, and use of brand ambassadors.
- Comparisons of their strengths, weaknesses
Tata sky - marketing mix and Porter's model
This document summarizes Tata Sky, an Indian direct-to-home (DTH) television service provider. It is a joint venture between Tata Group and 21st Century Fox. The document outlines Tata Sky's marketing mix, including its products, pricing, promotions and distribution channels. It also analyzes Tata Sky's competitors in the DTH market and discusses Michael Porter's five forces model as it applies to competition in the industry. Finally, it lists some of the awards and honors Tata Sky has received over the years for its marketing and brand strategies.
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1) Dish TV is promoted by Essel Group and led by Subhash Chandra. It has a 31% market share, making it the largest DTH provider in Asia Pacific.
2) A literature review discusses the growth of DTH in India from 2005-2011, with subscriber numbers growing from 25 million to 44 million.
3) The concept of direct-to-home technology is explained, with Dish TV transmitting signals from satellites directly to customer premises via dish antennas and set top boxes.
4) Features of Dish TV include digital picture quality, 400+ channels, and pay per view options.
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The document discusses Tata Sky's segmentation, positioning, and targeting strategies. It analyzes how Tata Sky segments customers based on geographic, demographic, behavioral, and psychographic factors. It then discusses how Tata Sky positions itself based on brand image, recall value, purchase value, and added services. Finally, it outlines Tata Sky's targeting of multiple customer segments, its focus on increasing market share through competitive strategies, and positioning itself as making technology interactive and easy to use.
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Dish TV segments the market geographically, demographically, and behaviorally. Geographically, it has equal urban and rural subscribers and offers specialized packages for different regions and states. Demographically, it targets different age groups, genders, and income levels with tailored packages and pricing plans. Behaviorally, it offers deals during special occasions and festivals and segments customers based on their user status, benefits sought, lifestyle preferences, and passions. Dish TV has repositioned itself over time with new taglines emphasizing its extensive content offerings and value. It initially targeted DD Direct+ customers but now aims to be recognized as the top DTH provider across markets through celebrity endorsements, active channels, and promotional deals.
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This document provides an overview and analysis of the direct-to-home (DTH) satellite television industry in India. It discusses the growth of the industry since the liberalization of the Indian economy in the 1990s, the key players in the industry including Dish TV, Tata Sky, Sun Direct, BIG TV, Airtel Digital TV and Videocon d2h, and the technologies used for signal distribution. The DTH industry is growing rapidly due to rising disposable incomes and the availability of affordable pay-TV options for consumers across India.
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- 1. Presented By – NAHID ANJUM ARUNABHA BAGCHI PRATEEK CHAUDHURI SUBHODEEP DEY SARANYA ROY
- 2. Introduction Products of the brand Understanding the need Defining the industry & Marketing Mix Competitors Questionnaire and Live Data Collection
- 3. First Indian DTH satellite television service provider Joint venture between TATA Group and Star Group(2004) Digital quality picture and sound Providing interactive services ISO 27001: 2005 accredited Became a “Super Brand” in 2009-10
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- 5. Primary Needs - Entertainment Secondary Needs - Learning - Interactive services - - Information
- 6. DTH Industry DD Direct Plus, launched in December 2004, was India's first and only DTH service for which consumers did not have to pay any subscription charges. Tata Sky services were introduced in India in the early 2006. Marketing Mix PRODUCT AND SERVICES Tata Sky offered the DTH service based on three 'C's i.e. Choice, Control, and Convenience. PRICE In order to avail of the Tata Sky DTH service, consumers had to buy the Tata Sky digicomp. PLACE Tata Sky had a wide distribution network across the country .. PROMOTION To educate consumers about the DTH service, the company launched a 360° advertising campaign.
- 7. Direct Cable TV BSNL IP TV Dish TV Reliance Big TV Airtel Digital TV Generic Sun Direct DTH Video Games Videocon D2H FM Radio DD Direct+ (By Doordarshan) Music System Movies Internet