This document provides tips on how to stand out when creating a resume. It discusses branding your resume to attract, engage, and show your value to recruiters. Key recommendations include writing a targeted career summary, using keywords relevant to the job, and telling stories with real achievements to engage the reader within the first 10-30 seconds of reviewing your resume. Common mistakes to avoid are also highlighted, such as using poor formatting or including unnecessary information. The goal is to create a resume that will make the reviewer interested enough to continue reading and potentially invite you for an interview.