Oreste Marrero Vazquez is a business leader focused on improving company processes and profitability through leadership, sales, and service skills. With extensive experience in coaching and training, he has impacted over 70 companies, enhancing their sales processes and employee engagement. His background includes various roles in automotive sales, finance, and management, alongside educational credentials in business administration and marketing.

1. VILATO ORESTE MARRERO VAZQUEZ
PO BOX 6558, Bayamón, PR 00960 | info@vilatomarrero.com |
787.367.4626
OBJECTIVE Position my leadership, sales and service skills to improve company processes, operations
and profits. Inspire a professional mindset to all live with purpose and intention toward our
business goals. Develop leaders and give them the best sales and leadership tools so they
can multiply, be better, bolder, stronger and achieve their highest level of performance.
SKILLS & ABILITIES Personal and Professional: Leadership, Training, Coaching, Public Speaking, Sales,
Service, Process Implementation, Sales Process, Finance and Insurance Process, Desking
Process, Telephone Skills, High Endurance Sports, Business Intelligence, People Relations,
Emotional Intelligence, Social Values and Common Sense.
Computer: Microsoft Office (Outlook, Word, Excel, Power point), Smartsheet and Universal
Computer System (UCS).
Communication: Fluent English and Spanish (Writing and Speaking)
EXPERIENCE VM ENTERPRISES, LLC PRESIDENT
CERTIFIED BUSINESS COACH IN SALES, SERVICE AND LEADERSHIP
TEACHER, TRAINER, COACH AND PUBLIC SPEAKER FOR JOHN C. MAXWELL
CERTIFIED MAXWELL BEHAVIORAL ANALYSIS CONSULTANT DISC
2016-PRESENT
• Served over 70 companies as Business Coach and impacted their human capital
about best practice of sales, service and leadership.
• Helped increase sales and profits by implementing sales processes and good
selling behaviors.
• Work with employee awareness to focus on their goals and results by overcoming
roadblocks and discover the opportunities.
• Teach the behavioral selling techniques through D.I.S.C. analysis and how to apply
assertive closing strategies and develop game plans tailored to specific behavioral
profiles.
• 100, 300 and 400 plus public speaking engagement done successfully for one
hour.
J.D. POWER, AFFILIATE RETAIL CONSULTANT
2019-PRESENT
In charge of assigned FCA dealer validations of CX processes and best practices. Such a
program is design to award them with Customer First Award for Excellence (CFAFE).
Includes the evaluation of this following areas:
• Facility
• Employee Engagement
• Sales Processes
• Service Processes
• Concern Resolution, including reputation management

2. PAGE 2
Ensure key metrics to improve SSI/CSI/IQS. Program helps the employee retention and
control the turnover. Helps the customer satisfaction survey and scores. Its objective is to
increase customers brand trust, traffic, sales and profitability.
PREMIER WARRANTY SERVICES SENIOR DEALER DEVELOPMENT MANAGER
2011-2016 AUTOMOTIVE INDUSTRY
• Raised Dealer Principals consciousness and engage them to take actions once
they got aware of the store money left on the table due to lack of processes.
• Help them evaluate actual numbers versus benchmarks
• Implement department trainings and processes to close the gap of sales
conversion, per vehicle and total gross profit.
• Responsible of leading personnel, planning, organizing, training and conducting
activities associated with process implementation, increasing F&I products sales in
existing relationships and acquiring new businesses.
• Job tasks focused on coaching managers and develop their skills on identifying
new business, market opportunities, new leads and cross selling.
• Coordinate and perform trainings for Executive Salesmen, Finance and Insurance
Managers, Sales Managers, Dealer Principals and Automotive Distributor
Personnel.
• Delivered high impact trainings such as Finance and Insurance Training, High
Impact Management, Sales Process, What High Performance Salesmen should
know about his Customer, Telephone Skills, Cash is King, Save Deal, Coaching
and Counseling.
• Performed development and consulting activities to improve both process and
profits.
• Managed field activities, identify performance, systemic problems, implement
standards, discuss Red and Greens monthly reports, conduct meetings, organize
and conduct skill sessions, maintain reporting requirements, maintain strong ethics
and compliance with industry best practices.
SAN JUAN SUZUKI PROFESSIONAL SALESMAN
2006-2011
• Performed prospecting of new customers with conventional and non-conventional
marketing forums such as own website, social media, newspaper ads and cold
calls.
• Followed up, close deals, exceed sales quota, appraise all cars.
• Handler customer sensitive information properly, provided with sales experiences,
work as a liaison between customers and lenders in order to deliver the car.
• Achieved 45% of sales from referrals source.
ACHIEVEMENTS
• Suzuki Top Ten Salesman on 2007, 2008, 2009 and 2010
• Winner of nine Suzuki incentive trips in four years.
• First place winner of 2009 Grand Vitara Product Knowledge Puerto Rico
CARIBBEAN ATLANTIC RETAIL SERVICES FINANCE AND INSURANCE MANAGER
1999-2006
• Responsible of securing each sale and ensure every vehicle sold is delivered;
arrange financing sources.
• Developed strong working relations between sales staff and Financial Insurance
Department.
• Secure financing and establish lenders relations. Generate dealer profits by
securing front and back end.

3. PAGE 3
• Get approvals from lenders and close deals with customers.
• Custom design every customer protection needs in their financing packages.
• Process all paperwork involved with the sale of the vehicle.
• Train and motivate Salesmen in order to improve their selling skills.
ABREU POWER MOTORS PROFESSIONAL SALESMAN
1997-1999
• Responsible of prospecting, follow up, volume, gross profit and customer
satisfaction during and after the sale.
• Capable of showing solid sound closing and delivery techniques.
ACHIEVEMENTS
• Top Ten Salesman Puerto Rico (1998)
• Most Productive Salesman of the Year Award (1998)
• Most Consistent Salesman of the Year Award (1998)
HERTZ RENT A CAR STATION MANAGER
1995-1997
• Responsible for the operations management including employee supervision,
customer service, quality control, coaching of employees regarding on how to sell
after products.
• Keeping car inventory ready to be rent it.
• Knowledge of labor and union laws.
• Responsible for implementing cost control measures, increase revenue, improving
productivity and boosting employee morale.
ACHIEVEMENTS
• Hertz Heart Award (1996)
RADISSON NORMANDIE HOTEL NIGHT MANAGER
1992-1995
• Responsible for all hotel night operations including room inventory, night auditing
for all departments, ensure hotel policies and procedures were met according to
specifications.
• Meet with all managers to address any problem area, prepare market share
reports, apply cost control measures, coaching of employees and handle
dissatisfied customers.
MILWAUKEE BREWERS BASEBALL AFFILIATE PROFESSIONAL BASEBALL PLAYER
1986-1991
• Play hard baseball day in day out.
• Keep percentages up in hitting and fielding.
• Perform as a team player and put individual numbers as well.
• Execute manager directions to achieve the most wins possible.
• Be a professional role model for kids and the community assigned to play.
ACHIEVEMENTS
• Milwaukee Brewers Player of the Month

4. PAGE 4
EDUCATION INTERAMERICAN UNIVERSITY, BAYAMON, PR
B.A. MAJOR IN BUSINESS ADMINISTRATION- CUM LAUDE
B.B.A. MAJOR IN MARKETING- CUM LAUDE
PUBLICATIONS Autor del libro, El Vendedor de Grandes Ligas: Juego estratégico para acelerar tus ingresos
con las Once Entradas de venta
• Online academy, www.vendedordegrandesligas.com
• Las 5 Herramientas de un Vendedor de Grandes Ligas, ENDI Febrero 2019
• Servicios de Protección Extendida- La Megaventa de Autos, ENDI June 2012
• 10 Pasos Básicos para comprar un auto exitosamente- La Megaventa de Autos,
ENDI June 2010
• 10 Preguntas Básicas que le debe hacer a un vendedor- La Megaventa de Autos,
ENDI October 2010
LEADERSHIP John C. Maxwell Certified Coach, Teacher, Trainer and Public Speaker
John C. Maxwell Mentorship Level
Certified Maxwell Behavioral Analysis Consultant DISC
MEMBERSHIPS SALES AND MARKETING ASSOCIATION (SME)
PUERTO RICO MANUFACTURERS ASSOCIATION (PRMA)