Creative, innovative, enthusiastic & forward-thinking professional offering over 13 years of experience in Corporate Marketing, Marketing Communications, Brand Building, Event Management, Operations Management, Key Account Management and Business Development

1. Ameya J Kamat
E-Mail: ameyajkamat@gmail.com | Phone: +91 9833138767 / 9223529689
Senior Professional - Marketing & Operations
A Strategic thinker with an entrepreneurial bent of mind, successful in achieving business growth & development
objectives within a rapidly changing environment using excellent analytical and people management skills
PROFILE SUMMARY
Creative,innovative,enthusiastic& forward-thinking professional offering over 13 years of experience in Corporate
Marketing,Marketing Communications, Brand Building, Event Management, Operations Management, Key Account
Management and Business Development; scaling new heights of success with hard work & dedication and leaving a
mark of excellence on each step.
Currently associated with The Tata Power Company Limited as Head of Corporate Marketing of their Strategic
EngineeringDivisionandhavingexpertise in conceptualisingandorchestratingmarketing campaigns & strategies that
effectively reinforce and build brand image.
Out-of-the-box conceptualisation and presentation skills, evolving mission-critical contents consistent with
organisation’sstrategicintentsonpromotions,while maximisingmarketingeffectiveness. Rich experience in creating
marketing collaterals for augmenting sales and business development.
Successfullyrolledout ATL / BTL activitiessuch as Exhibitions,CustomerandPartner Events,Industry Eventsandother
Corporate Events. Effective in establishingcompanyproductsagainstcompetitors’productswith focus on capitalising
and expanding business potential.
Honed excellentinterpersonal skills,havingdealtwithdiversityof professionals,includingseniormanagement,
vendors,salesteams,PRagencies,adagenciesandagencies /institutionshavinginterestswiththe organisation.
CORE COMPETENCIES
Marketing & Brand Positioning OperationsManagement ATL / BTL Activities
Key Account Management Media& PublicRelations Product & Brand Visibility
Marketing Campaigns/ Promotions Cross Functional Co-ordination Team Building& Leadership
WORK EXPERIENCE
Since May’06 with ‘The Tata Power Company Limited - Strategic Engineering Division’
Growth Path:
Associate
Engineer
(May’06 - Sep’07)
Executive
Assistant (EA) to
Chief Operating
Officer (CEO)
(Oct’07 - Apr’08)
Executive –
Marketing& Key
Accounts
(May’08 - Mar’10)
Manager -
Marketing& Key
Accounts
(Apr’10 - Mar’12)
Executive
Assistant (EA) to
Chief Operating
Officer (COO)
(Sep’15 - Oct’17)
Head- Corporate
Marketing
(Apr’12 - Present)

2. KEY RESULT AREAS
As Head-Corporate Marketing:
 Implementingcompetitivestrategicmarketingplansforgeneratingandexpandingmarket awareness forachieving
revenue & profitability targets and brand visibility
 Formulatingstrategiesforenhancingproduct visibility;engaging&utilisingcommunicationmethods, vehicles and
technologies for audiences as a part of fully integrated demand generation campaigns
 Crafting & implementing Corporate Identity Guidelines (Brand Guidelines) for developing & maintaining visual
identity, brand perception and recall
 Conceptualising marketing plans for product launches, promotional activities and marketing communications
 Supervising art direction and creating creative content; developing marketing collaterals showcasing various
products & capabilities of the company
 Workingincollaborationwithvendors,contractors,agenciesandmagazine publishingcompaniesforproductionof
promotional materials and other collaterals
 Formulating budgets and ensuring adherence with planned expenses; rolling out marketing schedules and
supervising logistics operations for marketing activities
 Monitoring all activities of the Corporate Marketing Team
As Executive Assistant(EA) to ChiefOperating Officer(COO):
 Devised long-term & short-term business plans and monitored & executed Annual Business Plans
 ScrutinisedP&L results & trends, EBITDA / Profitability, Gross Contribution (GC) and conducted variance analysis
 Assessed staff & general administrative costs to improve EBITA
 Collaborated with Business & Finance Teams to achieve collection targets, prepare budgets, make forecasts,
examine projects and monitor monthly plans
 Resolved cost budget issues and ensured accuracy in AS7 calculations in co-ordination with Finance Department
 Created monthly MIS reports of all active projects for review of COO
 Workedinco-ordinationwithHeadof Factoryand variousdepartmentslike Material Management Group (MMG),
Production Planning & Control (PPC), Assembly, Quality Assurance (QA), System Integration (SI) and Testing for
ensuring timely delivery to customers
 Establishedinternal milestones based targets and worked in co-ordination with Purchase & Sub-contracts Teams
for timely procurements to meet production deadlines
 Prepared ERP reports for COO & senior management to assist in the decision-making process
 Ensured timely release of BOMand other documents
 Escalated operational issues and timeline slippages to COO for his intervention
 Crafted Strategy Deployment Matrix (SDM) for all direct reportees of COO
ACADEMIC DETAILS
 PursuingP.G.D.B.A. (Post Graduate Diploma in Business Administration in Marketing) from Symbiosis Centre for
Distance Learning (SCDL)
 E.P.S.M. (Executive Program in Sales & Marketing) from Indian Institute of Management Calcutta
 B.E. (Electronics) from Rizvi College of Engineering, Mumbai University
PERSONAL DETAILS
Date of Birth: 1st
January 1984
Languages Known: English, Marathi, Hindi and Konkani
Address: A-17, Sudhama C.H.S., Vasantarao Naik Marg, Shiv Srushti, Kurla (East), Mumbai