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Elizabeth (Lula) Lindeque
address: 46 Sunset View, Catharina Street, La Montagne 0184, South Africa
telephone: 0823 022 028
email: adyer@tiscali.co.za
Professional profile
A highly motivated pharmaceutical representative with strong experience and a proven background of success in
developing marketing and sales strategies for various high-profile companies. Possesses expertise covering a
wide array of products and services, with the ability to negotiate contracts with key pharmacies and doctors in
order to maximise profitability and market share. A keen strategist and organiser, capable of managing and
prioritising multiple projects and responsibilities in order to meet deadlines and objectives, as well as displaying the
leadership skills required to motivate teams of staff towards the achievement of tough sales targets. A dedicated
individual who enjoys taking on new challenges and developing new skills, maintaining the highest degree of
professionalism and service at all times and consistently striving to achieve results.
Objective
Now seeking a challenging and engaging new position in which to utilise extensive skill set and experience whilst
allowing for further professional development and responsibility.
Career summary
2011 - 2014 ASPEN / GSK
Professional Specialty Medical Sales Representative
 Working closely with anaesthetists within the theatre as well as communicating with pharmacists in order to
promote and market the use of company products and explain their application to patients
 Providing daily training to ICU sisters on the correct method of induced coma and the effective use of IV
antibiotics, liaising with three physicians, two pharmacies and five ICUs daily and remaining on call 24/7
 Attending regular conferences, cycle meetings, congresses and after-hours functions for continual staff
development; submitting weekly, monthly and annual strategies and reports detailing calls and activities
 Establishing which doctors are using Aspen products and devising action plans accordingly, monitoring and
regulating territory sales performance against company budgets
 Building and maintaining close relationships with colleagues in order to advise on best practices
2006 - 2011 SANDOZ PHARMACEUTICALS
Professional Specialty Medical Sales Representative
 Visiting specialists including physicians, cardio-thoracic surgeons, cardiologists, surgeons, anaesthetists,
orthopedic surgeons, plastic surgeons, gynecologists, facial surgeons and trauma units
 Providing expert advice and information on products used for organ transplants, septic shock, heart rate,
infections, prophylaxis in surgery, analgesics, anti fungal medications and broad spectrum antibiotics
 To recognise and target doctors correctly and strategically in order to maximise market share and ensure that
the specialty division consistently achieves well above quarterly targets
 Conducting competitor analysis in order to gather information and adjust marketing strategies accordingly, as
well as handling the launch of five new products within the year
 Maintaining a professional and ethical message at all times, through communications with customers and
clients, and handling all customer records and documentation
2003 - 2006 RANBAXY
Professional Specialty Medical Sales Representative
 Managing a specified territory through strategically planning and contacting targeted customers, using various
sales and marketing methods to effectively increase the market share of promoted products
 Remain informed and up to date on developments in the market and pursuing opportunities, building a wide
customer base and ensure product knowledge and innovations are implemented successfully
 Analysing sales and profit figures in order to set new targets and objectives, maintaining a professional,
enthusiastic and motivated approach at all times to ensure the achievement of these targets
 Organising and facilitating development meetings when the need arises within the territory, as well as
organising weekends and extramural functions and activities for staff
 Maintaining an accurate and up to date customer base and ensuring that all administrative duties and
documentation is completed and submitted each week
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2002 - 2003 SCRIPTPHARM PHARMACEUTICALS
Medical Representative
 Carrying out day to day marketing of Novartis products to a number of GPs and medical specialists as well as
four products on behalf of CNS; taking part in country trips once every six weeks
 Improving direct sales to dispensing doctors and handling all weekly administration duties, successfully
achieving 100% conformity to budget on Formadil sales
2000 - 2002 TRISH CLAYTON ENTERTAINMENT
Conference Co-ordinator
 Responsible for all aspects of conferences such as selecting and booking suitable venues, coordinating
service providers and handling all travel and accommodation including luxury coaches and limousines
 Assisting with the setting up of themes and décor, PA and audiovisual equipment, as well as selecting and
organising live entertainment and associated equipment for each event
 Handling the correlation of multiple tasks and responsibilities including airport transfers, business
arrangements, invitations and RSVPs, translation service arrangements, catering and restaurant reservations
 Providing local and international incentive trips and outdoor speaking events including professional MCs and
motivational speakers
1999 APOTEX SA
Medical Representative
 Selling generics to dispensing doctors and pharmacies, contacting script doctors in person and handling
logistical duties including maintaining sufficient stock levels and negotiating contracts with buyers
1997 - 1998 BRISTOL MYERS SQUIBB
Medical Representative
 Specialising in the cardiovascular field and calling on general practitioners, cardiologists, thoracic surgeons
and physicians, as well as visiting hospitals family medical, cardiology and diabetes units
1994 - 1996 UPJOHN PHARMACEUTICALS
Ethical Sales Representative
 Being promoted from OTC Sales Representative after acting as agent for 11 companies and over 800
products, given further responsibility for maintaining an ethical approach and image on behalf of the company
Additional Jobs:
1993 PHARMASERVE (PTY) LTD.
OTC Pharmacy Representative
1990 - 1992 LYNWOOD RIDGE PHARMACY
Beauty Consultant
1989 - 1990 GARLICKS
Beauty Consultant
1984 - 1988 EDGARS
Beauty Consultant
Education and qualifications
Senior Certificate: English, Afrikaans, Business Economics, Accounting, Shorthand and Typing
Glenmeade Secretarial and Finishing School
Products managed
 Utiva
 Nimbex
 Aspen Midazolam
 Aspen Meropenem
 Tazobax
 Taziject
 Aspen Vancomycin
 Altosec
 Dobutrex
 Vancocin
 Tramahexal
 Fluzol
Further details
Key I.T. skills: Good working knowledge of Microsoft Office including Word, Excel and PowerPoint
Driver: Full clean licence
References are available on request

CV Lula Arthur New

  • 1.
    Page 1 Elizabeth (Lula)Lindeque address: 46 Sunset View, Catharina Street, La Montagne 0184, South Africa telephone: 0823 022 028 email: adyer@tiscali.co.za Professional profile A highly motivated pharmaceutical representative with strong experience and a proven background of success in developing marketing and sales strategies for various high-profile companies. Possesses expertise covering a wide array of products and services, with the ability to negotiate contracts with key pharmacies and doctors in order to maximise profitability and market share. A keen strategist and organiser, capable of managing and prioritising multiple projects and responsibilities in order to meet deadlines and objectives, as well as displaying the leadership skills required to motivate teams of staff towards the achievement of tough sales targets. A dedicated individual who enjoys taking on new challenges and developing new skills, maintaining the highest degree of professionalism and service at all times and consistently striving to achieve results. Objective Now seeking a challenging and engaging new position in which to utilise extensive skill set and experience whilst allowing for further professional development and responsibility. Career summary 2011 - 2014 ASPEN / GSK Professional Specialty Medical Sales Representative  Working closely with anaesthetists within the theatre as well as communicating with pharmacists in order to promote and market the use of company products and explain their application to patients  Providing daily training to ICU sisters on the correct method of induced coma and the effective use of IV antibiotics, liaising with three physicians, two pharmacies and five ICUs daily and remaining on call 24/7  Attending regular conferences, cycle meetings, congresses and after-hours functions for continual staff development; submitting weekly, monthly and annual strategies and reports detailing calls and activities  Establishing which doctors are using Aspen products and devising action plans accordingly, monitoring and regulating territory sales performance against company budgets  Building and maintaining close relationships with colleagues in order to advise on best practices 2006 - 2011 SANDOZ PHARMACEUTICALS Professional Specialty Medical Sales Representative  Visiting specialists including physicians, cardio-thoracic surgeons, cardiologists, surgeons, anaesthetists, orthopedic surgeons, plastic surgeons, gynecologists, facial surgeons and trauma units  Providing expert advice and information on products used for organ transplants, septic shock, heart rate, infections, prophylaxis in surgery, analgesics, anti fungal medications and broad spectrum antibiotics  To recognise and target doctors correctly and strategically in order to maximise market share and ensure that the specialty division consistently achieves well above quarterly targets  Conducting competitor analysis in order to gather information and adjust marketing strategies accordingly, as well as handling the launch of five new products within the year  Maintaining a professional and ethical message at all times, through communications with customers and clients, and handling all customer records and documentation 2003 - 2006 RANBAXY Professional Specialty Medical Sales Representative  Managing a specified territory through strategically planning and contacting targeted customers, using various sales and marketing methods to effectively increase the market share of promoted products  Remain informed and up to date on developments in the market and pursuing opportunities, building a wide customer base and ensure product knowledge and innovations are implemented successfully  Analysing sales and profit figures in order to set new targets and objectives, maintaining a professional, enthusiastic and motivated approach at all times to ensure the achievement of these targets  Organising and facilitating development meetings when the need arises within the territory, as well as organising weekends and extramural functions and activities for staff  Maintaining an accurate and up to date customer base and ensuring that all administrative duties and documentation is completed and submitted each week
  • 2.
    Page 2 2002 -2003 SCRIPTPHARM PHARMACEUTICALS Medical Representative  Carrying out day to day marketing of Novartis products to a number of GPs and medical specialists as well as four products on behalf of CNS; taking part in country trips once every six weeks  Improving direct sales to dispensing doctors and handling all weekly administration duties, successfully achieving 100% conformity to budget on Formadil sales 2000 - 2002 TRISH CLAYTON ENTERTAINMENT Conference Co-ordinator  Responsible for all aspects of conferences such as selecting and booking suitable venues, coordinating service providers and handling all travel and accommodation including luxury coaches and limousines  Assisting with the setting up of themes and décor, PA and audiovisual equipment, as well as selecting and organising live entertainment and associated equipment for each event  Handling the correlation of multiple tasks and responsibilities including airport transfers, business arrangements, invitations and RSVPs, translation service arrangements, catering and restaurant reservations  Providing local and international incentive trips and outdoor speaking events including professional MCs and motivational speakers 1999 APOTEX SA Medical Representative  Selling generics to dispensing doctors and pharmacies, contacting script doctors in person and handling logistical duties including maintaining sufficient stock levels and negotiating contracts with buyers 1997 - 1998 BRISTOL MYERS SQUIBB Medical Representative  Specialising in the cardiovascular field and calling on general practitioners, cardiologists, thoracic surgeons and physicians, as well as visiting hospitals family medical, cardiology and diabetes units 1994 - 1996 UPJOHN PHARMACEUTICALS Ethical Sales Representative  Being promoted from OTC Sales Representative after acting as agent for 11 companies and over 800 products, given further responsibility for maintaining an ethical approach and image on behalf of the company Additional Jobs: 1993 PHARMASERVE (PTY) LTD. OTC Pharmacy Representative 1990 - 1992 LYNWOOD RIDGE PHARMACY Beauty Consultant 1989 - 1990 GARLICKS Beauty Consultant 1984 - 1988 EDGARS Beauty Consultant Education and qualifications Senior Certificate: English, Afrikaans, Business Economics, Accounting, Shorthand and Typing Glenmeade Secretarial and Finishing School Products managed  Utiva  Nimbex  Aspen Midazolam  Aspen Meropenem  Tazobax  Taziject  Aspen Vancomycin  Altosec  Dobutrex  Vancocin  Tramahexal  Fluzol Further details Key I.T. skills: Good working knowledge of Microsoft Office including Word, Excel and PowerPoint Driver: Full clean licence References are available on request