Erika Hernández Sterling has over 20 years of experience in healthcare sales, most recently as an independent consultant. She holds an MBA in Global Management and has worked for several medical device and pharmaceutical companies in Puerto Rico, consistently exceeding sales goals. Her strengths include business development, strategic planning, relationship building, and coaching sales teams.

1. ERIKA HERNÁNDEZ STERLING, MBA
Mobile: (787)940-1120
hernaerika8@gmail.com
Accomplished Sales Professional with a consistent record of achievement building sales and market share and fostering credibility
among client base, while adding significant value in marketing, operations and staff development. Personal strength in, business
development, strategic planning, messaging, relationship management, and resource administration.

Business Strategist skilled at identifying business opportunities, improving client interaction through querying and listening, and
personalizing marketing selling messages and approaches that resonate with the client, hospital, physician and patient base.
• Created/executed effective strategic business plans cultivating momentum markets among opinion leaders.
• Executed successful sales blitz strategy geared to opinion leaders, leveraging value and financial benefits that generated a
wave of new contracts.
Dialogue Catalyst respected for ability to gain entry, engage listeners, and make a connection from front office to physician, nursing
professionals, buyers, hospital administrators and decision-making boards and committees.
• Skillful at delivering thought provoking discussions including complex clinical data to influence opinions and positively impact
product acceptance.
• Excel leveraging lunch and learn strategies to link diseases and treatment therapies.
• Delivered successful performance interfacing and developing alliances with HMOs, MSOs, public/private hospitals, primary
care and specialty care physicians in neurology, cardiology, urology, gastroenterology, and respiratory care.
Results-driven Leader skilled at training and coaching team members.
• Demonstrated commitment to team play collaborating with peers to better meet/surpass targets.
• Developed and maintained competitive record keeping systems to optimize visits, competitive positioning, and revenue.
PROFESSIONAL EXPERIENCE
SSEMEM DDISTRIBUTORSISTRIBUTORS, LLC _(2013-2016), LLC _(2013-2016)
EELABORATIONLABORATION OFOF CCONSUMERONSUMER PPRODUCTSRODUCTS OOATAT BBARSARS
BBUSINESSUSINESS DDEVELOPMENTEVELOPMENT
SSELFELF EEMPLOYEDMPLOYED FFAMILYAMILY BBUSINESSUSINESS, (2012- 2014), (2012- 2014)
MMEDICALEDICAL REPORTSREPORTS INTERVIEWERINTERVIEWER FORFOR DISABILITYDISABILITY ANDAND COURTCOURT CASESCASES
CCARIBBEANARIBBEAN HHEALTHEALTH CCAREARE SSUPPLYUPPLY,, San Juan, PR , (2010-2012), (2010-2012)
Premier distributor of brand diagnostic products
Sales Manager & Business Developing Consultant
Pursued out to strategically plan, direct and tactically execute new business initiatives and go-to-market campaigns for Caribbean
Healthcare Corp. Distributor / Pentax & Kay Pentax, Puerto Rico Division. Leveraged leadership and trusted advisor status of
healthcare/pharmaceutical products to launch high-end product line and advance growth by identifying new business opportunities,
forging relationships with accounts, supervising/supporting sales team, determining purchasing strategy, product mix and pricing
schedules, coordinating in-service training and loaner units during repair sessions.
•Developed overall market strategy and trained representative in sales techniques that built upon strong customer relationships
and post sales service operation.
•Delivered stronger-than-expected sales presentations, coordinated thought-provoking product demos, and better-than-expected
pricing power gaining larger percentage of aggregated healthcare spend among key hospital player Island Wide within active
units of 36 hospitals. Designed preventive maintenance service program for diagnostics product line and maximized revenue
through the value-added sale of optional PM program.
•Delineated and aligned competitive strategies to facilitate purchasing and financing alternatives to prospects, serving as a
consulting agent for the mutual benefit by creating competitive market pricing with suggested bundle packages facilitating
hospitals to meet their unit needs with a comfortable payment plan.
•Generated customized marketing and presentation strategies from a financial and amortization perspective to maximize account-
development opportunities.
•Designated an operational competitive team, experienced and bilingual that will comply with sales and post sales service needs
for new customers, by providing product knowledge, use and management of equipment quarterly trainings to benefit
customers reduce expenses on repairs and prolonging equipment life.

2. 3
Erika Hernández Sterling, MBA
•Market entry rapidly within four months.
•Product pricing and demo selection.
•Account Receivable
OOLYMPUSLYMPUS CCORPORATIONORPORATION,, San Juan, PR (2006-2010)
Global market leader of diagnostic medical devices with top market share in the Puerto Rico territory.
GI Therapeutic Device Sales Representative
Used communication and marketing abilities to build strong client relationships within marketing gastroenterological devices. Comply
with Corporation strategy customized marketing and presentational strategies from a financial and amortization perspective to
maximize account-development opportunities and suggested other alternatives for new physicians.
• Introduced endotherapy accessories in the PR market
• Worked office endoscopy and hospital fluoroscopy for ERCP therapeutical procedures.
• Successfully implemented bundle packages of therapeutical and diagnostics devices, which increased clinical utility and
appeal in cost/budget conscious settings, taking over competitors hospitals’ largest accounts and developing effectively
metropolitan office endoscopy thru the Corporation “COMODATO” strategy within a four year period.
• Two-time recipient of cash incentive awards for surpassing quotas, 2009 and 2010.
• Consignment accounts management.
• Sample inventory
• Successfully assisted nurses and physicians by demonstration and support on unique V-System technology.
• Account Receivable
MMERCKERCK SSHARPHARP & D& DOHMEOHME,, Bayamón, PR (2003-2005)
Healthcare Sales Representative
Selected to join significant team marketing respiratory, cardiovascular and musculoskeletal product lines with the primary task of
cultivating alliance relations with opinion leaders in hospital and office-based practices, developing new business and expanding market
share of Vioxx®
, Fosamax®
, Cozaar®
and Zocor®
, and Singular® via interactive, thought-provoking clinical data presentations and
discussions. Conducted on average 8 (9 or correct number) calls per day imparting information as a primary selling instrument,
discussing drug therapies, approved indications, clinical trials and journal presentations. Called on 190+ specialists and primary care
physicians across the central region of the Island.
• Ranked #1 territory for Vioxx®
and among top 3 marketers of Fosamax®
.
PPFIZERFIZER CCORPORATIONORPORATION,, San Juan, PR (2001-2003)
Cardiovascular Healthcare Sales Representative
Hand-picked, out of select group of candidates, to maximize sales, advance share of market, and brand awareness of Lipitor®
, Glucotrol
XL®
, and Accupril®
, and Zyrtec®
by identifying and developing business relationships with key thought leaders at state-operated
diagnostic and treatment centers and private physicians. Conducted target market analysis to assist in determining competitive
landscape; and leveraged self-study, continuous research and classroom instruction in clinical sciences, managed care and compliance
to develop and execute sales and marketing strategies, action plans and effective communication programs to drive sales.
• Executed successful campaign achieving top sales performance for Accurpil®
in 2002, surpassing forecasted goals.
Trainings: “Selling to Groups”
LABOR READY CAGUAS, BAYAMON & PONCE, (2000-2001)
Market Sales Manager
Monitoring and analyzing market trends, studying competitors' products and services, exploring ways of improving existing products
and services, and increasing profitability. Identifying target markets and developing strategies to communicate with them.
Sales of temporary labor services and account management. Implemented sales strategies with customer service to increase
opportunities. Target the best business opportunities for long term accounts for Bayamon & Ponce Territories. Implemented strategies
to sustain long term accounts.
YVES ROCHER, SJ, Puerto Rico (1996-2000)
Sales Representative
Independent sales representative for Yves Rocher, Beauty & Make up line.
WEST INDIES CORPORATION DISTRIBUTORS, Saint Thomas, USVI
Sales Representative, 1994-1996

3. 3
Erika Hernández Sterling, MBA
EDUCATION
MBA – Global Management (2009) University of Phoenix, Guaynabo, PR
• Global Business Organization and Culture
• Legal Environment of Business
• Finance for Managerial Management
• Accounting for Managerial Decisions
• Operations Management
• Marketing Management
• Human Relations and Organizational Behavior
BS – Biology (2000) Inter-American University of Puerto
Rico, San Juan, PR
• Bioethics
• Public Health
• Toxicology
• Pharmacology
• Personal Selling
• Introduction to Marketing
OTHER
Computer: Proficiency in MS Office (Word, Excel, PowerPoint)
Languages: Oral and written language fluency in Spanish and English