The applicant is applying for a marketing position and is submitting their application materials including resume, certifications, and references. They have a diploma in marketing from AUC and an MBA in marketing. Their experience includes roles in marketing and sales for a pharmaceutical company, where they helped plan events, prepared for meetings, and provided patient education and consultation. They believe their experience in marketing, sales, and understanding of the marketing process make them a strong candidate for the position.

1. Dear Sir,
I am writing to apply for the announced vacancy.
As requested, I am enclosing a completed job application, my certification, my resume and
references.
The opportunity presented is very interesting to me, and I believe that my actual marketing
and sales experiences will make me a very competitive candidate for this position. The key
strengths that I possess for success in this position include:
 I have successfully helped in designing, developing, and supporting conferences and
other major events which were related to both the dermatology and critical lines.
 I have participated in the preparation for medical group meetings, learning and
observing the presentation done by the product manager.
 I strived for continued excellence in learning from the product managers to gain the
experience that supports my skills.
 I provide exceptional contributions to patient service, through psoriasis days and
through patient education and consultation.
 I am working hardly to finish my MBA in marketing and to learn all what could help
me in understanding the market.
 I am working hardly to apply what I have learned to get benefit from it in the sales
field where am working now.
 I have worked before on marketing plans for real companies in a private business.
 I used to relate the marketing plan to satisfying the customer needs.

With a professional diploma in marketing at the AUC, and an MBA in Marketing at the Arab
Academy for Science, Technology & Maritime Transport, I have a full understanding of the
marketing process. I also have talent in creating and application of new marketing ideas as
needed.
Please see my resume for additional information on my experience.
Thank you for your time and consideration. I look forward to speaking with you about this
employment opportunity.
Sincerely,
Rana Mohamed

2. Curriculum Vita
Rana Mohamed Mahmoud Mahmoud Ali
Personal Information:
Address: Villa 10, El Yasmin, 1st Settlement, Cairo
Mobile: (0111) 660-3828
Email: rana.mohamed@leo-pharma.com
Birth date: 23rd of May 1984
Marital Status: Single
Citizenship: Egypt
EDUCATION
M.B.A Arab Academy for Science, Technology and Maritime transport, Cairo,
Egypt.
Major: Marketing.
GBA 3.52
Professional
Certificate Marketing diploma AUC, Egypt, January 2007 –April 2008
Courses:
 Principles of Marketing.
 Consumer Behavior.
 Marketing Research.
 Contemporary Management.
 Integrated Marketing Communication (IMC).
 Direct Marketing and E-Marketing.
 Strategic Marketing.
 Marketing Management in Global Economy.
 Marketing Channels and Distribution Management.
 International Marketing.
 Marketing communication management.
B.SC. -Faculty of Pharmacy, Misr International University (MIU), Egypt.
June 2006.
Major: Pharmacy.
GPA 3.02

3. PROFESSIONAL EXPERIENCE:
 May 2013 till present Senior Medical Representative
Leo-Pharmaceutical Company, Cairo, Egypt
Duties & Responsibilities:
 Enhances sales staff accomplishments and competence by planning delivery of
solutions; answering technical and procedural questions for less experienced team
members; teaching improved processes; mentoring team members.
 Services existing accounts, obtains orders, and establishes new accounts by
planning and organizing daily work schedule to call on existing or potential sales
outlets and other trade factors.
 Adjusts content of sales presentations by studying the type of sales outlet or trade
factor.
 Focuses sales efforts by studying existing and potential volume of dealers.
 Submits orders by referring to price lists and product literature.
 Keeps management informed by submitting activity and results reports, such as
daily call reports, weekly work plans, and monthly and annual territory analyses.
 Monitors competition by gathering current marketplace information on pricing,
products, new products, delivery schedules, merchandising techniques, etc.
 Recommends changes in products, service, and policy by evaluating results and
competitive developments.
 Resolves customer complaints by investigating problems; developing solutions;
preparing reports; making recommendations to management.
 Maintains professional and technical knowledge by attending educational
workshops; reviewing professional publications; establishing personal networks;
participating in professional societies.
 Provides historical records by maintaining records on area and customer sales.

4.  Apr 2011 – Apr 2013 Medical Representative
Leo-Pharmaceutical Company, Cairo, Egypt
Duties & Responsibilities:
 Arranging appointments with doctors, pharmacists and hospital medical teams
 Making presentations to doctors, practice staff and nurses in GP surgeries, hospital
doctors and pharmacists in the retail sector. Presentations may be arranged and
take place in medical settings during the day or may be conducted in the evenings at
a local hotel or conference venue in the attendance of our product manager.
 Organizing conferences registration for doctors and other medical staff;
 Building and maintaining positive working relationships with medical staff
 Keeping detailed records of all contacts;
 Over achieving annual sales targets (2011 Achievement: 100%; 2012 Achievement:
130%, 2013 Achievement: 110%)
 Planning work schedules and weekly and monthly timetables (reports and cycle
plans). This involves working with the area sales supervisor.
 Have my own area of responsibility and plan how and when to target health
professions with the help of my manager
 Regularly attending company meetings, technical data presentations and briefings;
 Keeping up with the latest clinical data supplied by the company and interpreting,
presenting and discussing this data with health professionals during presentations;
 Monitoring competitor activity and competitors' products;
 Maintaining knowledge of new developments in The National Health Service (NHS)
 Staying informed about the activities of health services in a particular area
 Creating solutions for the problems facing me in my area with the help of my
manager.(El Zatoun Hospital 4500,0.7 , Heliopolis multi dose vial,0.7 vascular)
 March 2009 – April 2011 Assistant Product Manager
For both Dermatology and Critical Care Product Managers
Leo-Pharmaceutical Company, Cairo, Egypt
Duties & Responsibilities:
 An Assistant Product Manager works under the leadership of both dr.Yousry and
dr.Mohamed Mokhtar.
 Assisting in the development of corporate brand strategies in the short term and
long term.
 Help in event planning such as important conferences where the company
participates in as Derma Sharm 2010 with Mr.Mohamed Mokhtar also participating
in the idea of the boot and in creating the idea that attracted the doctors to our

5. stand (the darts competition), the VSE (Vascular Society of Egypt) ,ISTH
(International Society of Thrombosis and Homeostasis),ESN with Dr.Yousry.
 Helps Senior Management establish an adequate marketing policy for all corporate
products.
 Analyzes the promotional activities of competitors and provides brand results and
statistics at the end of each month.
 Assist in the planning, execution and tracking of direct mail and package insert
campaigns for products.
 Assist in the development of campaign proposals inclusive of list order, test
recommendations and campaign calculations.
 Analyze campaign outcomes, including test results and list performance and make
appropriate decisions and create action plans along with Product Manager.
 Participate in the selection of suitable and creative brand reminders, giveaways ,
and gifts within the budget we had and according to the best offer we had from the
advertising companies
 Work with in-house and outside designers to create new test designs (selecting
among many proposals from different advertising companies), and updates/step
test designs. Generate test ideas/designs for front-end and back-end.
 Work with Product Manager to closely review month-end financial statement and
campaign costs (setting the budget of each activity).
 Generate parameter and enrollment instructions.
 Performance evaluation tied to profit/loss of the product.
 Discuss all assumptions for budgets, 3-year plans and forecasts with Product
Manager thorough knowledge of budget system, including ability to run campaign
calculations and product consolidations.
 March 2008-March 2009 Psoriasis Advisor :
Worked on the psoriasis project, under the supervision
of the Dermatology Product Manager, in the Marketing
Department, Leo-pharma Egypt.
Duties & Responsibilities:
 Psoriasis Advisor in direct contact with all the psoriasis patients.
 Collecting all patients data, and specially their medical history, their problems in
managing psoriasis and prepare answers for their questions through contacting
psoriasis professional physicians.
 Arranging awareness campaigns.
 Develop Psoriasis patient guide booklets
 Planning for the psoriasis events(as the psoriasis conference done by Leo-Pharma in
cooperation with El Azhar University in the ACC on July 2008, Dr.Abd el Reheem
Abd Allah was the speaker, attendance was exceeding 450 patients )

6.  Preparing and attending all the Psoriasis days according to the flow of patients
allover Egypt, (Tanta, Ismailia, Port Said and Cairo).
 Arranging with Dermatology Physicians in hospitals or private clinics for Psoriasis
days, and announce that for our regular in contact patients.
 Contacting the psoriasis patients through the hot line for psoriasis, through e-mails
and direct interviews in the psoriasis days.
 Preparing educational material, meetings & help line.
 Find solutions for problems facing the psoriasis patients either through the hot line
for psoriasis or through the psoriasis days arranged for meeting the patients.
TRAINING COURSES:
-Management course, at AUC January 2009-March 2009
- ICDL at Al Azhar World Center
-Selling skills course at Leo-Pharmaceutical Company by Dr.Moamen January 2012.
- Behavior Styles at Leo-Pharmaceutical Company 2009 by Dr.Mohamed El Bayady.
REFERENCES
Furnished upon request.