Louise Deacon has over 10 years of experience in key account management, with 5 years spent in the medical sector. She has a proven track record of establishing relationships, strategic partnership working, and delivering results for customers. Her experience includes roles in account management, business development, and customer training. She is now seeking a new opportunity to utilize her experience, drive, and passion for healthcare and medical devices.

1. PHONE 07966 023366 EMAIL louisemcdeacon@gmail.com
L O U I S E D E AC O N
INTRODUCTION
With 10 years experience in Key Account Management,5 of which are in the medical sector,Iam passionate about
establishing excellentrelationships,and thrive on strategic partnership working with mycustomers. Self-motivated,
hardworking,enthusiastic,reliable and adaptable,I have a proven track record of tackling with confidence any new
challenge and deliver results. After a career break to raise my2 children,I am now eager to progress mycareer. I have
the drive, determination,integrity and experience to succeed within any given market,but my passion lies within
Healthcare and Medical Devices.
WORK EXPERIENCE
05/2013 – Present Career break
03/2011 – 05/2013 St John Ambulance Key Account Manager
 Introduce Key Account Managementtools into St John Ambulance – Transferring my knowledge and experience to
the newly created role I maximised revenue from the most profitable accounts as well as changed the way St John
Ambulance work with, understand and respond to their customers
03/2010 – 03/2011 Avanta Ltd Employer Relationship Manager
 New Business Development – I introduced Avanta Ltd into the Midlands region where no previous customers
existed by using market research, strategic planning and relationship building
05/2007 – 12/2009 Nutricia Advanced Medical Nutrition Account Executive
 Developing Key Opinion Leaders – Work with Key Opinion Leaders to develop their experience and expertise to
influence the wider profession and be advocates for products and services
 Partnership working with internal and external customers, share expertise and deliver against customer and
management expectations - Utilising my customer knowledge I involved others to enable me to deliver
management expectations in conjunction with customer needs
 Preparation and implementation of Account Plans set against Key Performance Indicators and Targets – Plan,
Prepare and implement account plans by analysing data and predicting the opportunities by involving others and
exploring innovative ways on reaching targets
 Identify potential opportunities via sales data and account intelligence – Utilising my knowledge of the surrounding
environmentalongside interpretation ofsales data and customer desire to identify opportunities and innovative ideas
 Plan and prepare for calls and analyze and report on outcomes – Interpret outcomes of my actions and present
specific and relevant information to management
 Contract preparation and information management – contract management involving having to react to and
negotiate the wants and needs of the customers whilst maintaining the business needs PLUS planning, preparing
and providing the required innovative contractual services specifically ensuring that I managed the resources, whilst
continuing to listen and question to calculate further developments
 Contract review meetings – Planning and preparing for contract meetings whilst predicting their content so that the
meetings were proactive and not reactive working with the external and internal customer group
 Field and head office testing of new sales materials and products – evaluation of customers reaction to products or
literature, gaining feedback and proposing modifications for success within the market
 Healthcare Professional training and education – Plan,prepare and presentmy product/clinical knowledge to HCP’s.
During the training I would ascertain the different levels of knowledge or experience and presentappropriately whilst
gaining interaction and acknowledgement of understanding
 Clinical Training areas – MUST(Malnutrition Universal Screening Tool); Supplement Awareness; Enteral Feeding
including pump training; Dysphagia and thickening of fluids / pureed diet; Electronic registration; Wound care and
Nutrition
 Roll out and customer training of electronic registration system resolving challenging issues such as cross
boundaries and data protection – Plan, prepare and present training after gathering the information of who would be
attending and what information they would require disseminated throughout their teams
 Project manage equipmentchanges within hospitals – I planned and coordinated the change over of feeding pumps
at 4 of my hospitals ensuring I achieved all criteria necessary by each Trust to introduce a new piece of equipment
 Work in multifunctional marketing campaign team – I used my experience to contribute towards the review and
development of the Homeward service alongside colleagues from around the country and across the business
Client
Base
 Medicines
Management
 Prescribing Advisors
 DistrictNurses
 Practice Nurses
 Clinical Governance
Leads
 Training facilitators
 Allied professionals
 Pharmacists
 Commissioners
 Procurement
 Nursing Home
Managers
 Dietetic Departments
 Speech & Language
Therapists
 Therapy Leads
 Nutrition Nurse Clinical
Leads
 Medical Devices
Departments
09/2006 – 04/2007 Vegenat SA Territory Manager

2.  New Business Development – Using my market intelligence I introduced Vegenat SA into the Midlands region.
Market research, strategic planning and relationship building allowed me to successfully promote the product
01/2005 – 08/2006 Nutricia Advanced Medical Nutrition Account Executive
 As above role with Nutricia.
11/2002 – 12/2004 Philip & Tacey Ltd Area Sales Manager
 First field sales role where I developed the following skills:
o Relationship building and identifying Key Opinion Leaders
o Partnership working with internal customers as well as external customers
o Strategic planning through analysing sales data and account intelligence
o Negotiating with customers to achieve targets
07/2001 – 10/2002 GCL Direct Ltd New Business DevelopmentExecutive
 New Business Development – cold calling a set customer base to gain appointments for the Sales Team
07/2001 – 01/2002 JacksonProducts PLC Customer Services Manager
 Managed the Customer Services DepartmentwhilstEuropean operations were being moved to the UK
EDUCATION
1997 – 2001 University of Stirling Marketing/French Combined BAHons,2:1
ADDITIONAL SKILLS AND ACHIEVEMENTS
 Clean UK driving licence
 Training:IDEALS Sales Course (2005),Presentation Skills Course (2005),Account
ManagementCourse (2006),Negotiation Skills Course (2008)
 2010-2012 Volunteered for Samaritans
 2011 Climbed Kilimanjaro and raised over £2000 for charity