This professional summary highlights the candidate's 15+ years of experience in marketing, communications, graphic design, photography, and project management. They have a proven track record of developing brands, executing multi-channel campaigns, managing projects and vendors, and measuring results. The candidate also has community involvement experience in education and cancer nonprofit organizations.

1. PROFESSIONAL SUMMARY
Marketing professional with solid experience in advertising, public and media relations, project management, strategic
and creative marketing planning, branding and brand development, desktop publishing, graphic design, collateral
development, social media management and growth, and photography. Ability to work with a range of clients to achieve
marketable results. Strong collaborator working in a creative team environment with proven writing, editing, and verbal
communication skills. Award-winning photographer. Expert in Office and Adobe Creative Suite with the ability to quickly
master new applications. B.A. Journalism, Franklin College.
EXPERIENCE
Johnson Memorial Heath - Franklin, Indiana January 2001 – present
Marketing Communications Coordinator – Create and maintain organizational brand consistency across all platforms,
including collateral materials, advertising, digital, and signage; and plan, create and manage production and placement
of a wide range of projects, including print advertising, collateral materials, outdoor advertising and special projects.
• Planned, created and executed the first Johnson Memorial promotion campaign in Greenwood Park Mall. This
showcased our physician network and current branding campaign, resulting in high level of physician
satisfaction—a key factor in recruiting and retaining quality medical staff, as well as promoted brand in key
growth service area.
• Design, write and photograph Facebook advertising for physicians, the hospital and specific medical services,
ensuring brand consistency and measuring effectiveness and growth.
• Created and executed a campaign to introduce a new team of highly regarded physicians to the greater Johnson
County community utilizing multiple media—digital, print and outdoor advertising.
• Manage creative projects for internal departments, including a Welcome and Registration Packet for new
maternity patients given to them by their OB, which has been recognized as a highly effective communication
tool for the patient and her family. This has increased the compliance of patients to follow necessary
procedures, reduced anxiety and helped staff.
• Wrote, designed, edited, photographed, coordinated printing and mailing of an eight page, full color newsletter
which was sent to 35,000 households which CPM Healthgrades documented a trackable ROI of 25:1. Key public
communication tool with the goal of generating new patient encounters and maintain and expanding
relationships with existing patients with the goal of creating loyal customers. Special events advertised were
registered at capacity within days of the mail drop.
• Coordinate with internal departments to learn their project needs and make a plan to meet those needs on
deadline and within budget. For example, worked with Diabetes Care to plan, promote and execute a Diabetes
Symposium for the community which resulted in 95 attendees for a 5-hour public seminar.
• Manage external vendors including creative agencies, internal and external printers, promotion companies,
direct mail vendor, and freelance photographers while maintaining project budgets.
• Plan, promote and execute special events and community screenings and outreach programs, including the
largest annual community health fair in the county with over 30 vendors and several hundred existing and
prospective patients being invited to and exposed to our campus and services, one of the biggest indicators for
converting new patients.
• Coordinate hospital media relations, including writing news releases, pitching stories and acting as
spokesperson. Most recent example was a story pitched to the Daily Journal celebrating the 30-year anniversary
of the Johnson Memorial Discovery Child Development Center. Worked with director and reporter to complete
story and acted in dual role of hospital spokesperson and customer to promote service as employee benefit.

2. Hunt Construction Group - Indianapolis, Indiana April 2000 – January 2001
Marketing Coordinator
• Coordinated the production and submission of general contractor proposals according to RFP specifications
for multi-million dollar proposals for projects in Indiana, Florida and New Jersey.
• Created leave-behind pieces and presentations for follow-up.
Analytical Surveys, Inc. - Indianapolis, Indiana July 1998 – April 2000
Technical Writer
• Coordinated the production and submission of technical proposals according to RFP specifications, included
writing and editing
• Created leave-behind pieces and presentations for follow-up
EDUCATION
Franklin College – Franklin, Indiana May 1998
Bachelor of Arts – Journalism, Advertising/Public Relations
• Pulliam School of Journalism Scholarship
• Pulliam Fellowship – One year photography fellowship in the Franklin College Office of Public Affairs
• Multiple Collegiate Press Association Awards recognizing excellence in writing and photography
Community Involvement
Franklin Education Connection
Board Member 2008 – 2016
Study Buddy 2008 – 2014
• Community organization tasked with promoting and supporting education in the Franklin Community School
Corporation through foundation fund development and teacher grants, and a program that pairs adult
volunteer study buddies wit at-risk students within the district.
• Serve as a member of the PR/Marketing committee responsible for developing a successful trivia night
fundraiser and an upcoming gala fundraising event.
American Cancer Society Relay For Life of Franklin
Board Member 2003 – 2010
• Served as Marketing/PR chair on a newly formed committee tasked with the revitalization of the local
annual 24-hour signature event for the American Cancer Society. Event went from raising $5,000 in 2002 to
over $130,000 over the time I served on the committee.
• Recognized in 2003 with a Terry Zahn Award at the ACS regional and national levels for excellent practices in
Marketing and Public Relations of a Relay For Life Event.
SKILLS
• Writing and Editing
• Graphic Design
• Desktop Publishing
• Brand Development and Management
• Project Management
• Social Media Management
• Media Relations
• Media Planning and Buying
• Photography
• Expert in Word and PowerPoint
• Expert in Adobe Creative Suite
• Design of large scale print projects