"Customers Included," presented by Mark Hurst
•
1 like•2,266 views
In his Brands-Only Summit author discussion, Creative Good's Mark Hurst talks about his book, "Customers Included: How to Transform Products, Companies, and the World — With a Single Step." He shares two case studies that explain how innovators can create better outcomes by listening to and including customers.
More Related Content
Viewers also liked
Viewers also liked (6)
Similar to "Customers Included," presented by Mark Hurst
Similar to "Customers Included," presented by Mark Hurst (20)
More from SocialMedia.org
More from SocialMedia.org (20)
Recently uploaded
Recently uploaded (17)
"Customers Included," presented by Mark Hurst
- 1. “Customers Included: How to Transform Products, Companies, and the World — With a Single Step” MARK HURST CREATIVE GOOD OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014
- 6. 2005 “The Playpump is an ingenious water pump driven by a children’s roundabout.”
- 10. 2006 $16 million
- 11. Fail
- 13. 2010 In Malawi, Canadian aid workers Owen Scott and Duncan McNicholl
- 18. Total time: 3 minutes, 7 seconds
- 21. Total time: 28 seconds
- 24. “Yes, the message is – stop immediately.”
- 27. “[We] found no signs that communities had been consulted prior to installation.”
- 28. “I met women who had been without their own supply of clean drinking water for months.”
- 29. “The very nature of innovation requires that we try new things and take risks.”
- 34. 15,573
- 37. 29,987
- 44. “Don’t get distracted by the shiny object. Execute on the fundamentals.” -Reed Hastings, April 2013
- 50. 1 Weird Trick To Include Customers
- 56. Yes, but…
- 59. iMac iPod iTunes iPhone iTunes App Store iPad
- 60. “Mr. Jobs didn’t buy into focus groups.”
- 61. “Mr. Jobs didn’t buy into focus groups.” “The lesson from Steve: don’t listen to your customers.”
- 63. “You’ve gotta start with the customer experience and work backward to the technology.”
- 64. Lessons
- 65. Remember to…
- 66. Remember to… 1. Spend time with customers
- 67. Remember to… 1. Spend time with customers 2. Find out what they want (don’t ask)
- 68. Remember to… 1. Spend time with customers 2. Find out what they want (don’t ask) 3. Execute on the fundamentals
- 70. Learn more about past and upcoming events SOCIALMEDIA.ORG/EVENTS OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014