The Space 2... Buy "Pop Up" Shop project in Newcastle encouraged local entrepreneurship through design. Over 100 students and staff from Northumbria University created over 200 unique products to sell in the pop up shop over 4 days at Eldon Gardens Shopping Centre. Participants spent no more than £20 to make 10 identical items. Profits of over £1500 were split between participants and Newcastle YMCA. The project inspired young people, gave students real-world design experience, and showed how small businesses can generate revenue.