World Cerebral Palsy Day, occurring on October 1, aims to raise awareness and innovate for the 17 million people living with cerebral palsy. The campaign invites individuals to submit ideas that could improve their lives, with shortlisted ideas developed into prototypes through an 'invent it' competition. Additionally, there are incentives for organizations and individuals who submit or promote ideas, including monetary awards and prizes for creativity.

1. World Cerebral Palsy Day
Robyn Cummins Innovation and World CP Day Project Manager Cerebral Palsy Alliance - Australia August 2014

8. 1ST Wednesday in October each year Wednesday October 1, 2014 ‘Change My World in 1 Minute”

9. WORLD CEREBRAL PALSY DAY A Global awareness and innovation campaign to change the lives of 17 million people with cerebral palsy around the world – and their families!

10. 1.IDEAS: July to end of October: People with CP post an idea for something that would change their lives. Can be in text or a video. First Wednesday October (Oct 1 in 2014): World CP Day: A focus for events, celebrations and media attention. November and December: Two global panels review all the ideas and shortlist three.
2.INVENT IT: January to June: Invent It competition to prototype one of the three shortlisted ideas. Winners announced in July. New cycle starts.
HOW IT WORKS

12. WEBSITE

13. Very easy to implement
User friendly
Good reporting
Section 508
Distributed admin - volunteer ‘taggers’
Assessment module
Good Knowledge Base
24 hour chat support!
IDEASCALE
INNOVATION HUB Cerebral Palsy Alliance’s internal innovation platform:
•launched 2012
•‘practice’ site
•high level staff of engagement
•online and offline > applied to WCPD

14. GLOBAL CAMPAIGN
Disability services
Research institutions
Parent groups
Schools
Universities
Children’s hospitals
Practitioner networks
Student networks
271+ organizations
47 countries
Every continent

15. WE MAKE IT EASY

16. SOCIAL MEDIA

20. RESULTS
IDEAS = 900
COMMENTS = 750
VOTES = 16,000
USERS = 5,800
FACEBOOK LIKES = > 5,000

21. RESULTS

22. INVENT IT

23. Most Ideas: The organization whose clients, families, staff and friends post the most ideas will win $10,000.
Most Creative: Spot prizes of Apple iPads for people who post the most creative and innovative ideas.
People’s Choice Award: The person whose idea receives the most votes through October receives $500 People’s Choice Award.
2014 IDEAS: INCENTIVES

24. Facebook Ads: to attract individuals who are not linked in to an organization.
Country Leaderboard: Singapore winners in 2012 and 2013.
Champions: talk it up on social media
Empathy: Start living it.
2014 IDEAS: PROMOTION

25. START WITH: EMPATHY
http://mw2013.museumsandtheweb.com/

27. GO OFFLINE

29. Questions?

30. Robyn Cummins Innovation and World CP Day Project Manager Cerebral Palsy Alliance Australia rcummins@cerebralpalsy.org.au