Envirodigital is a new company set up to help cultural organizations become more environmentally sustainable and carbon neutral through the use of digital technologies and clean solutions. The company will create a manifesto and supporting resources to convince leaders in the cultural sector that environmental sustainability is an urgent issue that requires investment and organizational change. This will include a provocation paper, online community, and conference to start a debate and provide a framework for action. The goal is to address the greatest threat to the long term sustainability of the cultural sector, which is climate change and the depletion of the planet's resources if growth continues unchecked.

1. SAC: leading the cultural
sector towards
environmental sustainability

2. Who is Envirodigital?
• Hannah Rudman
– Leading AmbITion
– Wrote Getting Digital for SAC, toolkits for ACE
– Advising ACE, SAC & MMM
– Currently working with 5 SNPACs, TAB, Festivals
Edinburgh, NTW
• Alan Blunt
– Ex-CEO of SCRAN
– Wrote original digital plans for Creative
Scotland
– Business Advisor to start ups in clean tech and
digital for SE
– Currently working with EIFF

3. What is Envirodigital?
• Envirodigital is a newly formed company,
– a full service change management agency,
based in Edinburgh
• Digital development
• Sustainable development
• Environmental sustainability

4. What is Envirodigital?
• set up to help organisations work out:
– why to make environmentally sustainable changes;
– where they are at now and where they should be in
relation to being carbon neutral and environmentally
sustainable;
– what environmentally sustainable changes to make -
especially using clean and digital technologies;
– what new opportunities present themselves due to new
ways of working; and
– how best to manage the organisational change of
implementation.

5. Why is Envirodigital?
• Envirodigital believes that
– IT accounts for 2% of global CO2 emissions and can
help significantly reduce the other 98%.
– the earth and it’s resources can’t sustain growth as we
currently experience it
– implementing intelligent digital solutions together with
encouraging people to do the best thinking that they
can do is a serious step forward
– by looking at the whole of a business, previously
unknown opportunities might be uncovered, and point
to unexpected directions in which to thrive and
develop

6. Why is a Manifesto needed?
• We’re already benchmarking and
provoking with artistic responses

7. But CFOs still don’t…
• See the threat of doing nothing
• Understand legislative landscape
• Feel that holistic sustainability/resilience
strengthening is supported by funders and
therefore worth investing in
• Have imperative to change
• Feel the need to take moral leadership on
this issue

8. Why such a big issue?
• The biggest threat to the cultural sector’s
medium to long-term sustainability is upon
us. It is not increasing competition for
audience spend or attention. It is not
even a decreasing of the public funding
purse.
• The threat is the far greater than any of
these things.
• The threat is the world’s sustainability as a
habitable planet, where advanced
culture can still be enjoyed.

9. Manifestos work!
• Think: John Knell, The Art of Dying, Whose
Art is it Anyway?
– Provided thought leadership
– Started debate
• But didn’t
– Instigate change quickly
– Provide suggested framework for change

10. What’s the proposal?
• A Manifesto +Plus
– A provocation paper - blog, film, publication
• Factual
• Inspiring
• Route map for action suggested
– A social network
• Resource (links, toolkits)
• Support
– A conference
• “Officially” on the agenda
– A supported change programme

11. “We-think”
“We-Think: the power of mass creativity is about what the
rise of the likes of Wikipedia and Youtube, Linux and
Craigslist means for the way we organise ourselves, not just
in digital businesses but in schools and hospitals, cities and
mainstream corporations. My argument is that these new
forms of mass, creative collaboration announce the arrival
of a society in which participation will be the key organising
idea rather than consumption and work. People want to be
players not just spectators, part of the action, not on the
sidelines.”
Charles Leadbeater, thinker and author.
www.wethinkthebook.net

12. Why Social Networks?

15. Who’s behind it so far?
• MMM: publishing partner
• Dr Chris Rapley, Science Museum
• Pat Mandeville, DCMS
• ACE, ACW - interested in partnership
with SAC
• Carbon Trust & SE