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How to structure your social media team, presented by Crystal King
The document outlines strategies for structuring a social media team to meet business goals and drive innovation. It emphasizes the importance of defining roles, understanding stakeholder needs, and planning for future objectives. Additionally, it highlights the need for consensus within the organization and the allocation of resources to achieve social media goals effectively.
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How to structure your social media team, presented by Crystal King
- 1. How to structureyour social media team CRYSTAL KING KEURIG GREEN MOUNTAIN OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014
- 2. STRUCTURING YOUR SOCIALMEDIA TEAM Crystal King October 28, 2014 SOCIALMEDIA.ORG BRANDS ONLY SUMMIT
- 3. GETTING STARTED SOCIALMEDIA.ORGBRANDS ONLY SUMMIT @CRYSTALLYN 2
- 4. STRUCTURING YOUR SOCIALMEDIA TEAM The One, The Few, The Many SOCIALMEDIA.ORG BRANDS ONLY SUMMIT @CRYSTALLYN 3
- 5. THE KEY TOBUILDING YOUR SOCIAL STRUCTURE Accelerated Sales Sustainable Growth SOCIALMEDIA.ORG BRANDS ONLY SUMMIT @CRYSTALLYN 4 Your Business Goals Industry Leader Drive Innovation Stellar Customer Service
- 6. WHO ARE YOURSTAKEHOLDERS? Their Needs Might Be Your Needs Public Relations Social Corporate Comms Marketing/ Brand Business Dev/Sales Product Marketing RD Investor Relations Human Resources Executive Team SOCIALMEDIA.ORG BRANDS ONLY SUMMIT @CRYSTALLYN 5
- 7. ARE YOU ORWILL YOU BE INTERNATIONAL? SOCIALMEDIA.ORG BRANDS ONLY SUMMIT @CRYSTALLYN 6
- 8. DO YOU HAVECONSENSUS? SOCIALMEDIA.ORG BRANDS ONLY SUMMIT @CRYSTALLYN 7
- 9. STRUCTURING THE TEAM SOCIALMEDIA.ORG BRANDS ONLY SUMMIT @CRYSTALLYN
- 10. WHAT ARE YOURSOCIAL MEDIA GOALS? SOCIALMEDIA.ORG BRANDS ONLY SUMMIT @CRYSTALLYN 9 Define Your Roadmap Monitor Conversation/Competitors Service Customers Manage Reputation Drive Online/Offline Sales Solicit Product Feedback Build Customer Base Recruit New Employees Educate/Share Information
- 11. SOCIAL MEDIA ROLES 10 STRATEGIST ANALYST PROJECT MANAGER COMMUNITY MANAGER EDUCATION/TRAINING CONTENT MANAGER DESIGNER/DEVELOPER BLOGGER/COPYWRITER INFLUENCER RELATIONS PHOTOGRAPHER/VIDEOGRAPHER BUSINESS UNIT LIASION SOCIALMEDIA.ORG BRANDS ONLY SUMMIT @CRYSTALLYN
- 12. INTERNAL VS. EXTERNALROLES/TEAMS 11 STRATEGIST ANALYST PROJECT MANAGER COMMUNITY MANAGER EDUCATION/TRAINING CONTENT MANAGER DESIGNER/DEVELOPER BLOGGER/COPYWRITER INFLUENCER RELATIONS PHOTOGRAPHER/VIDEOGRAPHER SOCIALMEDIA.ORG BRANDS ONLY SUMMIT @CRYSTALLYN BUSINESS UNIT LIASION Social Media Agency Moderation Agency Digital Media Agency PR Agency
- 13. TEAM MODELS SOCIALMEDIA.ORGBRANDS ONLY SUMMIT @CRYSTALLYN 12
- 14. PLAN FOR THEFUTURE 13 • Determine business social goals • 1-3 years out • Plan for roles based on those goals • Develop a timeline for reaching those goals and building out the team • Allocate or advocate for resources • Evangelize throughout the organization SOCIALMEDIA.ORG BRANDS ONLY SUMMIT @CRYSTALLYN
- 15. Crystal King Leader,Social Media Keurig Green Mountain • crystal.king@keurig.com • linkedin.com/in/crystalking • twitter.com/crystallyn • gplus.to/crystallyn 14
- 16. Learn more aboutpast and upcoming events SOCIALMEDIA.ORG/EVENTS OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014