Vineet Sood has over 20 years of experience in sales leadership roles across various technology companies. He is currently a Senior Director at Adobe, where he leads a team of 200+ professionals focused on driving direct commerce sales. Previously, he held leadership roles at Symantec and helped establish emerging businesses in India by developing new partner programs and sales frameworks. He enjoys simplifying complex information, telling creative business stories, and helping customers across their journey from awareness to expansion.

1. VINEET SOOD
* Equal Parts Salesperson, Thinker Planner, Strategist & Orchestra Conductor *
+ 91 9810400633 ▪ send2vs@gmail.com ▪ https://www.linkedin.com/in/vineetsood
From - Why should a customer do business with me; To – Organizing & Analyzing large amount of data to understand
customer journeys and deliver personalized experiences. This transformation and nuances in Marketing, Sales &
Partnerships is what’s kept me interested in the "Role of Selling Money (Profits)"
My over 20-year career sequel is a trilogy so far: A Learning, Build and Momentum Phase. Learning phase was
about perseverance to get grounded in enterprise & channel sales. The middle phase was about passion to Build
Processes, where I Established Emerging Businesses & Turnaround Sales Graphs. Latest phase is helping business gain
Momentum by transitioning legacy sales force led businesses to Data & Digitally driven subscription models.
The skills which have served me well in all my assignments include
 Analytically diagnose areas of opportunity & sub-optimum performance
 Model Processes, Programs & Campaigns that create revenue beach-heads
 Executing wildly important goals while being in the whirlwind of digital ecosystem
Specialties I have developed that have worked for me & will help me deliver goals in my next assignment:
1. Simplifying Complex Information: To make sure everyone is aligned.
2. Art of Story Telling: Creative Business Pitches or Narration of Business Plans.
3. Nurture Customer Experiences to build strong non-leaky expanding Recurring revenue models.
Adobe Systems ▪ New Delhi
Sr. Director – Global SMB Sales & Direct Commerce ▪ Jan 2015 – To Present
Director – Channel & Inside Sales (India & South East Asia) ▪ June 2011 – Jan 2015
Sr. Director – Global SMB Sales & Direct Commerce|Data Driven Business|Customer Journeys & Success
In this Sales Leadership role, I am driving a key Adobe business objective of building direct commerce. I established,
grew and groomed a team of 200+ acquisition, operations and customer success reps to act on real time data
triggers to nudge customers journeys across awareness, acquisition, adoption, use, retention & expansion phases.
 Developed Rules engine basis customers usage, behavior and history with Adobe to create real time
triggers for nudging the customer to next action.
 Derived customer health scores to target precise cohorts for upsell, cross sell or retention. Achieved this by
establishing Customer Success Managers as a function that matured from heavy tenure-based touch to a
light rules-defined call-to-action for select customers. This initiative proved ‘Retention is the New Acquisition’
(Building momentum for young careers by helping them perform to potential)
Director Channel & Inside Sales (India + SEA)| Turnaround Manager |Recurring Revenue Model
Succeeded in this role at Adobe by "Orbiting the Adobe Cocoon": Thinking ahead of times (away from normalcy) to
create strategy, infrastructure and execution methodologies to exceed the business expectations.
In this role I transitioned a perpetual licenses business to a recurring revenue model. Redefined the Growth Curve of
Adobe Sales in India by:

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 Multiplying the business coverage through inventive phone sales strategy and augmenting sales through
outsource business engines
 Conceptualized & Implemented a New Partner Program to draw unfair mind-share for Adobe by changing
the economic drivers for the partners
 Created a new honeycomb based sales GTM and re-aligned the sales force to move from fulfilling
demand to creating needs.
(Used all the 'Right Brain' abilities to see beyond the routine and make impactful changes)
Symantec Corporation
Director –Channels & Alliances ▪ July 2004 – June 2011 | Establishing Emerging Businesses in India
As a leader of enterprise & mid-mkt channel team, I established the emerging Symantec brand in India. I learnt the
art of partner management at Symantec; I covered multiple milestones from an Individual Contributor to a Channel
Manager to a Director Partner Organization and from managing Strategic Alliance to creating Alliance Strategy.
In my role as Channel Leader, I evolved a sense of ‘How Emerging Businesses and Partner Eco-System’ are built to
Maximize Mutual Business Interests. I worked with depth and breadth partners to establish Relevance, Reach and
Revenue for Businesses in India.
 Developed & Executed Frameworks to engage Large SI’s keeping in view the size and play of our portfolio
in the given Market Opportunity (SSP)
 Built own village of Authentic Relationships with senior people at SI’s, Channel Partners, Distributors and
Domain Experts who support each other
 Implemented Ingenious Models to create the Right Partner Mix & Sales Readiness Matrixes for effective
Partner Mgmt.
(Covered the journey from being a plumber to becoming an Architect)
Ramco Systems
Regional Sales Manager, Information Security Services ▪ June 2001 – May 2004
First signs of becoming a Rainmaker ▪ New Delhi
Wipro
Account Manager, Data Centre; Networking and IP Solutions ▪ Dec 1999 – May 2001
Young Start Up in Technology Sales ▪ New Delhi
Tata Teleservices Ltd
Regional Sales Manager, Information Security Services ▪ June 1998 – Dec 1999
Fortunate to be part of Telecom Revolution in India ▪ Hyderabad
Education
Symbiosis SCMHRD – Pune ▪ June 1996 – May 1998
Post Graduate Diploma in Management [PGDM] with marketing specialization
Jawaharlal Nehru Engineering College – Pune ▪ June 1989 – May 1993
Bachelor of Engineering in Electronics & Telecommunications [BE – ECT]
Show & Tell: I have scrapbooked my work that I can present in person. Select publicly shareable thought
process & presentations are showcased at http://www.slideshare.net/vineetsood