The document discusses the rise of social media and how real estate businesses can benefit from using social media platforms like Facebook, Twitter, YouTube, and LinkedIn. It notes that while 75% of small businesses don't use social media and 86% don't do email marketing, social media spending is increasing. The document provides tips on setting up business pages on Facebook and Twitter, using blogs to improve SEO, uploading videos to YouTube, and using mobile apps and sites to engage customers. It argues that social media is a cheap, powerful way for real estate businesses to connect with potential customers and get referrals.

1. Social Media + Business –could you? should you? how? with Charlie Gunninghamaussiehome.com / REIWA.com

2. “Beware the patient who has not been in hospital for 50 years and complains they are not feeling well… there is something wrong with them”

3. Incredible… but true - 20 years since Internet - 16 years - Amazon.com, eBay.com- 12 years - Google- 5 years - Youtube- 4 years - Facebook/Twitter

4. Incredible… but true - 75% SME’s don’t social media- 86% don’t email market- 30% don’t update web site!

5. Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009

6. Real Estate spends $240mn (15%) ONLINEyet 55% of real estate enquiry from online!So a 50:50 split sounds right(print:online) - offline ad spend should be …$240 mn- but it’s … $1.25 bnwhich implies $1bn is wasted?!

7. Power that is SOCIAL MEDIA- free + powerful- elected a President- not being used by your competitors (yet)

8. SOCIAL MEDIA – defined Social media refers to FREEweb sites whose information comes from its USERS. - inclfacebook, twitter, blogs, youtube, flickr, slideshare, foursquare, …

9. Mark Zuckerberg, Founder, Facebook

10. Biz Stone, Founder, Twitter.com

11. Chad Hurley, Cofounder, Youtube.com

12. “Markets are conversations”Conversations sound humannatural, honestpublic switch quicklytell us something! (then we might speak to you)business is only part of our lives, it’s all of yoursThe Cluetrain Manifesto: The End of Business as Usualby Christopher Locke, Rick Levine, Doc Searls, David WeinbergerPub 1999 : read it for free at www.cluetrain.com

13. SOCIAL MEDIA + Biz = X?- do we need it?- should we?- is it right?

14. SOCIAL MEDIA + Biz = 1. Know you exist2. Get to know/trust3. Give you business4. Refer you to others√√

15. SOCIAL MEDIA in Aus _ Facebook: 7mn visitors _ Twitter: 1mn (up from 13,000)_ 70%+ net users visited social netwks_ social media/ blogs more pop than email_ 10% of ALL time on Internet = on social media

16. At its most basic, you could (should) be…BLOGGINGon FACEBOOKon TWITTER

17. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)

18. 1. BLOGS- a “web log”- leave comments, post- Start your own* go search/read/comment*

19. THE RULES…not expensive in $’sBlog often, blog interestingShow yourpassionEncourage staff to blogBe authenticIdeas spreadAllow publicto comment

20. BENEFITS? You’re asking the wrong question, but since you asked…Better Traffic & SEO to your siteFun, empowering for you/staffListen + Learn from your publicGather interesting contentWhat goes around comes around“Markets are conversations”

21. Blogs are fantastic for SEO!

23. MarkAnderson’sBLOG

24. 2. FACEBOOK(i) Personal Profile PageKeep it personal?… or just it to administerBiz page and Ads

25. (ii) FACEBOOK Group/Business PageYour biz face in Facebookinteractive shop windoweveryone gets to knowwww.facebook.com/yourname

26. www.facebook.com/aussiehome

27. Linda Davis, real estate selling agent, Ledyard, CT

28. Ledyard, CT community page(a landingPage)We could feedIn your listingstoo!

29. Linda Davis, Ledyard, CTMY GOAL - top sales person * concentrate on one area * personal, be YOU, persist, don’t YELL!* yes, YOU DO HAVE TIME – prioritise* have RULES, build relationships Don’t be “that guy” that abuses it!

30. (iii) FACEBOOK AdsDirect + targettedSet a budgetEasy to set up, edit, cancel + monitor27mn+ views ($4000)

31. (iv) FACEBOOK PolicyAddictiveTime WastingHaven’t got time!You need a policy, and stick to itHave a reason, WIIFT, part of marketing

32. 3. TWITTER! (your own + company)100,000+ in PerthGrowing fastVery easy to update‘micro-blogging’Word out, top of mindTwitter.com/yourname

33. http://twitter.com/aussiehome

34. 4. Upload movies to Obama did 1,67887 mn viewsAv age 45-55 yrsYoutube.com/yourname

35. www.youtube.com/aussiehometv

36. “perth real estate” search on Youtube…

37. 5. LINKEDIN.COMFacebook for grown ups?ProfessionalsWorth having a profileOnline CV40 million members +

38. 6. MOBILE_ Last year, it didn’t figure_ now = 10%+ traffic (30% w’ends) _ by 2013, mobile web > PC web_ 140,000 iPhone apps_ App Store: 2bn downloads_ Gen X (28-45) buy 60% homes, their PC is their mobile

39. MOBILE i. Your site on mobile ii. Mobile apps* we already do mobile sites * & offering apps soon

40. HootsuiteiPhoneApp >www.hootsuite.com

41. It’s no longer the 4Ps of marketing(price, promotion, product, place)It’s the 3 i’s...“Getting the right information to the right eyes at the right instant!”

43. Social Media + Business –could you? should you? how? Any Questions?

44. Thank you & Good Luck!- charlie@aussiehome.com 0411 092 669 email me for these slides facebook.com/aussiehome- twitter.com/aussiehomeFoursquareiPhoneApp >www.foursquare.com

52. Business applications?_ download the app, link to FB and twitter_ add your own business_ check in, and leave tips_ tell others about it_ check in @ work_ ask people for reviews (tips)