Cette présentation a été réalisée pour B+G & Partners SA - www.bgcom.ch
elle n'est pas complète... mais elle regroupe les tendances et contre tendances qui forge notre monde, nos métiers et nos manières de consommer.
The future of the music business: creating a new ecosystem (Futurist & Keynot...Gerd Leonhard
Futurist, Author and Keynote Speaker Gerd Leonhard summarizes the key trends for the future of the music industry - 15 years of presentations on this topic all-in-one :) See all of Gerd's stuff on this topic, and his free books, here: http://gerd.fm/futuremusic
Technological acceleration has transformed our world and consumer behaviour. The fast pace of change brings with it numerous challenges for businesses but also a plethora of game-changing opportunities. The businesses who will succeed in this new accelerated world will do so by challenging themselves to innovate and grow, making better decisions and winning moments that matter.
The future of media and news monitoring (Futurist Speaker Gerd Leonhard at FI...Gerd Leonhard
This is an edited version of my presentation at http://www.fibep.info/fibep/en/2012CongressProfessionalProgramme.php on the future of media, news, data, social media - and media monitoring technologies and business models
Disruption Decoded: Strategies for Billion Dollar Success in the Era of Endle...MBO Partners
Jay Samit, futurist and best-selling author, joins MBO for our newest webinar to help explain how you can avoid falling behind and find success during this era of disruption.
During the discussion, Jay will cover the several essential steps needed to stay afloat, including:
- The current and future state of the economy, as well as expert predictions into its growth and expansion over the next five to ten years
- Specific insight into the impact that disruptive economic trends will have on employment figures in the next decade
- Essential steps needed to personally ensure your role and success in the new economic landscape
Find more resources for independent professionals at www2.mbopartners.com/ic-resources
The future of the music business: creating a new ecosystem (Futurist & Keynot...Gerd Leonhard
Futurist, Author and Keynote Speaker Gerd Leonhard summarizes the key trends for the future of the music industry - 15 years of presentations on this topic all-in-one :) See all of Gerd's stuff on this topic, and his free books, here: http://gerd.fm/futuremusic
Technological acceleration has transformed our world and consumer behaviour. The fast pace of change brings with it numerous challenges for businesses but also a plethora of game-changing opportunities. The businesses who will succeed in this new accelerated world will do so by challenging themselves to innovate and grow, making better decisions and winning moments that matter.
The future of media and news monitoring (Futurist Speaker Gerd Leonhard at FI...Gerd Leonhard
This is an edited version of my presentation at http://www.fibep.info/fibep/en/2012CongressProfessionalProgramme.php on the future of media, news, data, social media - and media monitoring technologies and business models
Disruption Decoded: Strategies for Billion Dollar Success in the Era of Endle...MBO Partners
Jay Samit, futurist and best-selling author, joins MBO for our newest webinar to help explain how you can avoid falling behind and find success during this era of disruption.
During the discussion, Jay will cover the several essential steps needed to stay afloat, including:
- The current and future state of the economy, as well as expert predictions into its growth and expansion over the next five to ten years
- Specific insight into the impact that disruptive economic trends will have on employment figures in the next decade
- Essential steps needed to personally ensure your role and success in the new economic landscape
Find more resources for independent professionals at www2.mbopartners.com/ic-resources
Data is the new Oil, Publicy is the new Privacy (Futurist, Speaker Gerd Leonh...Gerd Leonhard
This is the edited version of my presentation at SwissNex San Francisco on April 10, 2012, see http://swissnexsanfrancisco.org/Ourwork/events/dataisthenewoil Video will be on http://www.youtube.com/gleonhard shortly. Topics
Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people´s behaviour and how people shop and use services. The organizational structure created in the 20th century cannot survive when new digital solution are being offered. Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people´s behaviour and how people shop and use services. The organisational structure created in the 20th century cannot survive when new digital solution are being offered. The hierarchical structure of these established companies assumes high coordination cost due to human activity. But when the coordination cost drops
The organisational structure that companies in the 20th century established was based on the fact that employees needed to do all the work. The coordination cost was high due to the effort and cost of employees, housing etc. Now we have software that can do this for use and the coordination cost drops to close-to-zero. Another thing is that things become free. Consider Flickr. Anybody can sign up and use the service for free. Only a fraction of the users get pro account and pay. How can Flickr make money on that? It turns out that services like this can.
Many businesses make money by giving things away. How can that possibly work? The music business has suffered severely with digital distribution of content. Should musicians put all there songs on YouTube? What is the future business model for music?
ALPMA - Craig Rispin's Keynote & Workshop 18 Oct 2013
Australian Legal Practice Managers Association keynote presentation by Craig Rispin, CSP Business Futurist & Innovation Expert.
Digital Transformation? Put People First and Tech Will FollowGerrie Smits
Keynote given at annual web company conference FeWeb2015 (together with Pieter Baert). We talked about how strategy for a digital world starts with understanding people, their behaviours and their needs.
Data driven decisions: leadership for a digital ageCharityComms
Ben Nolan, head of supporter growth, World Vision and Martin Campbell, director of innovation and strategy, World
Vision
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
History has many examples of great innovators who had difficult time convincing their contemporaries of new technology. Even incumbent and powerful companies regarded new technologies as inferior and dismissed it as "toys". Then when disruptive technologies take off they often are overhyped and can cause bubbles like the Internet bubble of the late 1990s.
In this lecture we look at some examples of disruptive technologies and the impact they had. We look at the The Disruptive Innovation Theory by Harvard Professor Clayton Christensen.
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
Starbuck, Dell hell - Why and How Listen - 2012Julien Ferla
cette présentation a été réalisée pour B+G & Partners SA - www.bgcom.ch
elle n'est pas complète,... mais permet d'explorer les best practices d'écoute des clients
Data is the new Oil, Publicy is the new Privacy (Futurist, Speaker Gerd Leonh...Gerd Leonhard
This is the edited version of my presentation at SwissNex San Francisco on April 10, 2012, see http://swissnexsanfrancisco.org/Ourwork/events/dataisthenewoil Video will be on http://www.youtube.com/gleonhard shortly. Topics
Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people´s behaviour and how people shop and use services. The organizational structure created in the 20th century cannot survive when new digital solution are being offered. Software is changing the way traditional business operate. People now have smartphones in their pockets - a supercomputer that is 25,000 times more powerful and the minicomputers of the 1960s. This is changing people´s behaviour and how people shop and use services. The organisational structure created in the 20th century cannot survive when new digital solution are being offered. The hierarchical structure of these established companies assumes high coordination cost due to human activity. But when the coordination cost drops
The organisational structure that companies in the 20th century established was based on the fact that employees needed to do all the work. The coordination cost was high due to the effort and cost of employees, housing etc. Now we have software that can do this for use and the coordination cost drops to close-to-zero. Another thing is that things become free. Consider Flickr. Anybody can sign up and use the service for free. Only a fraction of the users get pro account and pay. How can Flickr make money on that? It turns out that services like this can.
Many businesses make money by giving things away. How can that possibly work? The music business has suffered severely with digital distribution of content. Should musicians put all there songs on YouTube? What is the future business model for music?
ALPMA - Craig Rispin's Keynote & Workshop 18 Oct 2013
Australian Legal Practice Managers Association keynote presentation by Craig Rispin, CSP Business Futurist & Innovation Expert.
Digital Transformation? Put People First and Tech Will FollowGerrie Smits
Keynote given at annual web company conference FeWeb2015 (together with Pieter Baert). We talked about how strategy for a digital world starts with understanding people, their behaviours and their needs.
Data driven decisions: leadership for a digital ageCharityComms
Ben Nolan, head of supporter growth, World Vision and Martin Campbell, director of innovation and strategy, World
Vision
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
History has many examples of great innovators who had difficult time convincing their contemporaries of new technology. Even incumbent and powerful companies regarded new technologies as inferior and dismissed it as "toys". Then when disruptive technologies take off they often are overhyped and can cause bubbles like the Internet bubble of the late 1990s.
In this lecture we look at some examples of disruptive technologies and the impact they had. We look at the The Disruptive Innovation Theory by Harvard Professor Clayton Christensen.
CES 2016 Recap: The Autonomous 4K VR 3D IoT Drone AwakensDavid Berkowitz
What were the most important trends, themes, and technologies at CES 2016? The Consumer Electronics Show this year featured massive partnership announcements from car brands, fast drones, immersive virtual reality experiences, and much more. See what matters most for technologists, marketers, and others in this roundup.
Starbuck, Dell hell - Why and How Listen - 2012Julien Ferla
cette présentation a été réalisée pour B+G & Partners SA - www.bgcom.ch
elle n'est pas complète,... mais permet d'explorer les best practices d'écoute des clients
LogiPOS është gjenerata e re e zgjidhjeve për Pikat e Shitjes, e cila u ofron mundësi kompanive të manaxhojnë shitjes në mënyrë të thjeshtë nëpërmjet programit. LogiPOS është dizenjuar për tju adresuar nevojave të sotme të biznesit, me qëllim për të ndihmuar kompanitë, të çdo lloj madhësie për të manaxhuar jo vetëm paratë e tyre por edhe funksionalitete të veçanta që lidhen me proçesin e shitjes.
Le digital dans le marketing aujourd'huiJulien Ferla
Back to basics, quelles sont les valeurs de votre marque ?
Le digital n'invent rien, il étend simplement les possibilités de raconter votre histoire! Encore faut-il savoir comment les raconter, à qui et comment !?
Présentation réalisée pour B+G - http://bgcom.ch
LogiBAR është një zgjidhje që përshtatet lehtësisht me nevojat e çdo biznesi që kërkon një pikë shitje për Bar apo Restorant. Dizejnimi i tij, e bën këtë program mjaft të thjeshtë për tu familjarizuar dhe përdorur.
LogiBAR u vjen në ndihmë të gjithë bizneseve që në përbërjen e tyre kanë edhe Bar-in për të kuptuar më mirë rrjedhën e likuiditetit në kompani. Gjithashtu ky aplikacion ndihmon në manaxhimin e inventarit në mënyrë sa më të saktë.
Modulet e veçanta që përfshihen në këtë aplikacion u japin mundësinë manaxherëve të kontrollojë të gjithë operacionet e shitjes. Ky kontroll shtohet më tej nëpërmjet raporteve të ofruara dhe nga moduli LogiCORE.
LogiFLEX është një program i konceptuar për automatizimin e punëve në terren për industri si: shitja me pakicë, distribucioni, shitja me shumicë etj.
LogiFLEX operon në një infrastrukturë klient-server që lidhet me sistemet financiare ose ERP dhe mund të shkembejë të dhëna në kohë reale ose të punojë offline dhe ti përpunojë më pas të dhënat.
LogiFLEX funksionon si katalizator duke zgjeruar funksionalitetet e sistemeve ERP, CRM dhe WMS.
LogiCORE synon të ofrojë raportim të avancuar në lidhje me performancën e biznesit duke ofruar gjenerimin e raporteve ditore brenda një kohe shumë të shkurtër, klasifikimin dhe kategorizimin e raporteve sipas niveleve hierarkike (pronar, drejtor, manaxher), krahasimin e të dhënave të kompanisë në vite të ndryshme, duke shmanguar eksportet nga sistemi si dhe filtrimin e informacionit sipas kohës, kategorive, zonave, agjentëve dhe njësive të shitjes.
The Top 3 Secrets to the Millennial Generation - Get the info you need to get into the biggest consumer base to hit the world... Crack the Millennial Generation Code to fuel profits for decades to come! www.mktgtomillennials.com
Our Guide to Digital disruption Update 2019John Ashcroft
A collection of our articles on Digital Disruption and Change Management updated for 2019.
Don't thumb your nose at Digital Disruption
So what do we mean by digital disruption
The six forces shaping digital disruption
Digital Disruption Industries of the future
Which jobs will be at risk in the years ahead
Digital Disruption and the UK Banking System
The Top 3 Trends of 2016 - What are the 3 biggest things you should do this year to transform your business? From the "Fast Forward your Business Global Webinar, hosted in May 2016 with Futurist & Entrepreneur, Roger James Hamilton
The Rise of Digital Darwinism and the Fall of Business As Usual by Brian SolisBrian Solis
Brian Solis shares his perspective on the future of business and how to compete against digital disruption. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here.
We are living the great technological influence in our lives. A study by The Guardian found that more than 50% of people take the device to the bathroom, among them, 16% left with the cell infested with fecal bacteria.
Have you ever thought your life was modified by the presence of technology?
What were the benefits of the technological age in our lives? Do you think the devices that are around you are mere trifles that are not necessary in your life?
I think not.
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...Hannah Law
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
NB: This presentation was originally posted on my company's official slideshare account,: http://www.slideshare.net/socialogilvy/five-trend-predictions-for-2013
What’s trending in 2015 for wearables, virtual reality, consumer technology adoption? Find out (and more!) in GSW’s third report of their 4-part annual trends series: Digital Trends. With a unique perspective on behavioral trends at the cross section of digital + health, the report outlines the top eight trends expected to change the landscape in 2015.
Digital Transformation in Corporate BankingScopernia
The world of finance and insurance is changing. Digital is impacting every aspect of banking, not just for B2C but also for B2B. This presentation for Belfius Corporate Banking, shows the signs of disruption while offering a framework to deal with digital transformation.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Metaverse Marketing in the Generation of the Internet - Eugene Capon
World wide what ? - 2013
1. Julien Ferla
Head of Digital - jferla@bgcom.ch
World Wide What ?
… or how innovations influ the future of « communications »
2. Internet and the Digital
technologies have been one
of the biggest upheaval since the
Industrial Revolution
3. Acceleration:
to reach an audience of 50 millionpeople it took radio 38years,
television 13 years, internet 4years, the iPod 3years, facebook 2years,
and it took the iPhone 3GS just 3 daysto reach 1 million users...
4. The first website was build and put online at the CERN on 6th of August 1991
World Wide What ?
computer «web» to change billions of lives (yeah,right)
The Sun may 20, 1991
5.
6. Internet is about sharing, Internet
spread ideas, Internet belongs to
everyone, Internet is about you and me
YOU enter in the conversation
7. internet is great new territory for brands
you need to learn
how to navigate
to these lands
13. Dell had to change its technology,
thanks to their angry customers
14. Kodak died, they should have
invented instagram
Facebook bought instagram for 2 billions dollars
15. with brand experience and
creativity, you can sell old
school razors or shampoo on the
internet
16.
17. Results:
after one campaign and 2 years of existence
13 million views on youtube
12,000 orders after 48 hours
$14.4 million on just blades
200,000 active subscribers
loyal customers
18.
19. Results:
6 million views in one day / 40 after the first week
In the last 3 months sales were up 55%
Old spice is now the #1 body wash brand for men
33. Recap - digital age
“Adapt or Die”
Brian Solis, What’s the future of business
34. Recap - digital age
“Protect the future from the past”
Tim O’Reilly, Create More Value Than You Capture at #sxsw
35. Recap - digital age
“Less is more”
Barry Schwartz, The paradox of choice
36. Recap - digital age
“Start with why”
Simon Sinek, Start with why - Golden Circle (What, How, Why - Believe what you
believe - People don’t buy what you do, they buy WHY you do it)
37. Recap - digital age
“Adapt or Die”
Brian Solis, What’s the future of business
“Protect the future from the past”
Tim O’Reilly, Create More Value Than You Capture at #sxsw
“Less is more”
Barry Schwartz, The paradox of choice
“Start with why”
Simon Sinek, Start with why - Golden Circle (What, How, Why - Believe what you
believe - People don’t buy what you do, they buy WHY you do it)
38.
39. We don't just sell services anymore,
We create tools,…