This document summarizes the key points from a leadership circle meeting about an agreement between the company and REIWA. The summary is: 1. The company has reached an agreement to take over REIWA.com from REIWA to help real estate agents save money and get better results from their online presence. 2. As part of the deal, the company's existing aussiehome.com website will point to the new REIWA.com site and aussiehome fees will be halved. Aussiehome services will continue to be offered. 3. The new REIWA.com site is planned to launch in September and aussiehome staff will transition to working on REI

1. Leadership Circle May 27th 2010 with Charlie, Phil & Sarah

2. Our Mission “ putting media power back in our clients’ hands ”

3. Sept 2009 (8 months ago!)1. Your Site + Google2. Facebook3. Twitter 4. Blogging 5. Enewsletters…some of you now into this? Doing it?!

4. Enewsletter/Blog added to CZone

5. Feb 2010 (3 months ago)“Live from New York”…1. Mobile2. Local3. Search… you doing this too?

6. April 2010 1. New aussiehome site2. New billing system3. New feeds (Million Plus, Nestoria, Home Page…)

7. New Client Zone

8. Mobile SitesCustomised Design… from $500 (usually $500)10% traffic already from mobile

9. Plot Home Open Route on Map

10. Heat Map

11. FacebookLanding Pages >>

12. TODAY! ‘Move Photos Around’ >>

13. Coming Soon! - iPhone app- Social Media - Set up/Packages- Contact Management (CRM) with Enews, SMS, Trails, Plans, Letters, Prospecting, etc etc… web-based, and then on iPhone/iPad, mobile access

14. The Ultimate Internet Marketing System?

15. OK- but I’m here to hear all about your REIWA deal!!!

16. FAIR ENOUGH!

17. Incredible… but true - 20 years since Internet invented- 16 years since Amazon.com, eBay.com- 12 years since Google- 5 years since Youtube- 4 years since Facebook/Twitter

18. Incredible… but true - 30% of SME’s don’t update their web site - 75% don’t use social media- 86% don’t use email marketing

19. Incredible… but true - aussiehome.com set up July 1999 >>

20. Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009

21. 55% of enquiry from online adsReal Estate Agents AD Spend ...$1563m- of which, online ads (15%) …$240mnyou could argue for 50:50 split (print/online) - so offline ad spend …$240mn which implies $1bn is wasted?!

22. My Criteria for any Deal√ Staff looked after? √ Clients looked after? √ Shareholders looked after? √ Helps our mission? √ Something I/we want to do?

23. My REIWA.com Goals1. THE site PUBLIC want for local R.E. info2. THE site AGENTS want to be on3. HELP agents SAVE money, BETTER results

24. Web/System Dev’t Goals1. aussiehome/REIWA web dev’t2. Wrap best bits of aussie into REIWA offering3. Expand our marketplace, expand offering

25. Over riding objectiveTake it up to the big media boys! - realestate.com.au - The West - domain.com.au - eastern states based CRMs - anyone else?

26. ProcessMay -> Charlie now i/c REIWA.comJuly -> Deal completes (change of ownership) then …aussiehome points to REIWA … aussiehome fee FALLS (halves) … ALL aussiehome services continue … new REIWA.com live (Sept?)Jan -> aussiehome staff move to REIWA

27. Questions? Comments?Concerns?

29. Leadership Circle NEXT SEMINAR – August 27th Drinkie anyone?