The document discusses how electrical contractors can use social media and other online marketing strategies to promote their business. It outlines several major social media platforms - Facebook, Twitter, YouTube, and daily deals sites like Groupon - and provides tips for how contractors can effectively engage on each to build customer loyalty and awareness. The key advice includes knowing your audience, posting purposeful and relevant content, being responsible online, and listening to customer feedback. Electrical contractor Above & Beyond Electric is featured for its successful use of Facebook, YouTube, and Groupon in its marketing. The article concludes that while social media may feel overwhelming, communicating through these channels is important for businesses to stay connected to customers in today's digital world.
This document provides an overview of social media and how businesses can leverage various social platforms. It discusses the evolution from Web 1.0 to Web 2.0 and how people are now actively engaging in online communities through sites like Facebook, YouTube, and blogs. The presentation recommends that all companies establish profiles on LinkedIn and utilize other tools like SlideShare, Delicious and Wikipedia. It also provides examples of how both small and large brands can develop strategies to participate in relevant online conversations.
The document discusses the evolution from Web 1.0 to Web 2.0 and the rise of social media. Web 2.0 is a more social and interactive experience where users can connect, share content, and interact with brands. It summarizes some popular social media platforms like Facebook, Twitter, LinkedIn, and discusses how brands can create a presence and engage with customers on these channels. The key message is that people now rely on social media to make purchasing decisions and brands need to listen and engage on these platforms to adapt to changing consumer behaviors.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
Social media strategies for small business notes pagesAntoinette Raynes
This document provides an overview of social media and how businesses can utilize various social media platforms. It begins with definitions of social media from different sources and discusses how social media allows for conversations and relationship building. Examples are given of companies using YouTube, Facebook, Twitter, and LinkedIn effectively. Setting up business pages on these sites and using applications, videos, discussions and other features are outlined. The key benefits for businesses are increasing customer reach, generating sales and profits through social connections. The conclusion emphasizes starting small with one platform and having conversations to build relationships.
The document discusses how digital technologies have changed marketing by allowing more interactive and community-based approaches. It provides examples of early websites (Web 1.0), the rise of user-generated content and social aspects (Web 2.0), and the growth of social media networks. It also highlights innovative marketing campaigns by Dr Pepper, McDonald's, and BMW that leverage various digital tools and social media to engage communities online.
1. The document discusses how social media and business can work together, defining social media and outlining various social media platforms like blogs, Facebook, Twitter, YouTube, LinkedIn and Foursquare.
2. It provides advice on using each platform to help businesses and lists advantages of social media like being cheap, powerful, and a way to interact with customers.
3. The document stresses the importance of having a social media policy and mixing platforms for most effective marketing to lower costs, raise traffic, and drive more sales through customer loyalty and engagement.
Social media and digital marketing have changed how businesses promote their products and interact with customers. They allow businesses to engage customers through exciting content on multiple platforms anywhere in the world. Customers can research products online through videos and reviews from other customers before purchasing. This new digital landscape requires businesses to listen to customer feedback online, analyze engagement metrics, and implement strategies to build an online community around their brand.
This document provides an overview of social media and how businesses can leverage various social platforms. It discusses the evolution from Web 1.0 to Web 2.0 and how people are now actively engaging in online communities through sites like Facebook, YouTube, and blogs. The presentation recommends that all companies establish profiles on LinkedIn and utilize other tools like SlideShare, Delicious and Wikipedia. It also provides examples of how both small and large brands can develop strategies to participate in relevant online conversations.
The document discusses the evolution from Web 1.0 to Web 2.0 and the rise of social media. Web 2.0 is a more social and interactive experience where users can connect, share content, and interact with brands. It summarizes some popular social media platforms like Facebook, Twitter, LinkedIn, and discusses how brands can create a presence and engage with customers on these channels. The key message is that people now rely on social media to make purchasing decisions and brands need to listen and engage on these platforms to adapt to changing consumer behaviors.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
Social media strategies for small business notes pagesAntoinette Raynes
This document provides an overview of social media and how businesses can utilize various social media platforms. It begins with definitions of social media from different sources and discusses how social media allows for conversations and relationship building. Examples are given of companies using YouTube, Facebook, Twitter, and LinkedIn effectively. Setting up business pages on these sites and using applications, videos, discussions and other features are outlined. The key benefits for businesses are increasing customer reach, generating sales and profits through social connections. The conclusion emphasizes starting small with one platform and having conversations to build relationships.
The document discusses how digital technologies have changed marketing by allowing more interactive and community-based approaches. It provides examples of early websites (Web 1.0), the rise of user-generated content and social aspects (Web 2.0), and the growth of social media networks. It also highlights innovative marketing campaigns by Dr Pepper, McDonald's, and BMW that leverage various digital tools and social media to engage communities online.
1. The document discusses how social media and business can work together, defining social media and outlining various social media platforms like blogs, Facebook, Twitter, YouTube, LinkedIn and Foursquare.
2. It provides advice on using each platform to help businesses and lists advantages of social media like being cheap, powerful, and a way to interact with customers.
3. The document stresses the importance of having a social media policy and mixing platforms for most effective marketing to lower costs, raise traffic, and drive more sales through customer loyalty and engagement.
Social media and digital marketing have changed how businesses promote their products and interact with customers. They allow businesses to engage customers through exciting content on multiple platforms anywhere in the world. Customers can research products online through videos and reviews from other customers before purchasing. This new digital landscape requires businesses to listen to customer feedback online, analyze engagement metrics, and implement strategies to build an online community around their brand.
This document provides an overview of public relations and strategies for gaining media coverage, including:
1) It discusses the benefits of PR over advertising, such as greater exposure at a lower cost and the ability to shape public opinion.
2) It advises on how to make yourself accessible to journalists by having a well-organized media section on your website and being readily available with information.
3) It provides tips for writing a compelling press release, including identifying an angle, including key details and quotes, and following up appropriately with journalists.
This document summarizes major social media trends for 2016, including updates to Facebook, Twitter, Instagram, and Snapchat. Key points include Facebook launching ads in Messenger and new Canvas and video ad formats, Twitter adding GIFs and improving livestreaming with Periscope, Instagram allowing longer videos and switching to an algorithmic feed, and Snapchat enabling on-demand geofilters. The trends are aimed at helping businesses benefit from changes on each platform through more engaging content, personalized customer service, and new advertising opportunities.
The document discusses the importance of social media monitoring for brands. It notes that word-of-mouth recommendations now spread online and influence many purchasing decisions. While most brands have social media pages, smart marketers are realizing the importance of listening to what people say to build stronger relationships. The document provides examples of companies that have benefited from social media monitoring and responding to customer feedback. It recommends tools like Dialogix that make monitoring conversations across various social media platforms easier.
This document summarizes different approaches to real-time relevancy and customer experiences. It discusses four types of real-time relevancy programs: reactive relevancy using social media responses, circumstantial relevancy providing assistance when needs arise, behavioral relevancy targeting assistance to specific customer actions, and location relevancy tailoring offers to customer locations. It provides examples of companies using these approaches successfully, such as a real estate firm generating leases from Twitter responses. Throughout, it advocates for focusing on being useful to customers rather than hype by delivering timely, relevant assistance.
Slides from the Social Media for Organisations 1 day workshop.
This was delivered on 20th July 2012 to local infrastructure and support provider organisations at Nottingham CVS.
It is an overview of social media and an introduction to a wide range of social media too
Google is expected to double its mobile ad revenues to $5.8 billion in 2012 due to rapid growth in smartphones. Apple launched iBooks Author, a free app that allows anyone to create and publish books for the iPad without coding skills. Too many ads above website content is now being penalized in Google search results according to their new "page layout" algorithm aimed at improving the user experience.
This document discusses using social media, including Facebook, Twitter, YouTube, blogs and mobile apps, for business purposes. It provides examples of how real estate agents can create pages and profiles, post content, advertise and interact with clients on these platforms. The key benefits mentioned are better traffic, search engine optimization, interacting with customers and building loyalty in a fun, empowering and low-cost way.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
22 Social Media Experts Share Their Bold Predictions for 2016 and BeyondeClincher
Social media marketing will focus more on original content creation over content curation. Brands will need to invest in creating more authentic, human content to connect with consumers rather than just sharing link-baity posts. Data and analytics will also become more important as social media usage provides more consumer insights. Marketers will need to use automation tools to scale their efforts while also focusing more on engaging authentically with communities on social platforms. There will be a debate around the ethics of using artificial intelligence to automate social media engagement.
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysScreenburn
All digital marketers worth their salt are well aware that
content is important to any effective digital strategy
today, but making that content emotionally engaging
and shareable for your target audience was one of the main
topics discussed at Social Media Week in New
York 2014.
We've put together some takeaways from key panels including insight from industry leaders such as Buzzfeed, Upworthy and a number of international entertainment brands.
1) The document discusses various social media platforms such as Facebook, YouTube, and Twitter and provides statistics on their usage and growth.
2) Facebook has over 600 million active users, representing about 1 in every 13 people globally. YouTube sees over 2 billion videos watched per day and Twitter has over 100 million users, 60% of which are located outside the US.
3) The document also provides tips and best practices for using different social media platforms to promote businesses and nonprofits.
Instabrand: The Rise of Visual Storytelling In A Content Marketing WorldChristian Adams
This document provides an overview of why visual content marketing through Instagram has become popular for brands. It notes that Instagram allows brands to give customers a more personal view behind the scenes rather than just marketing messages. The document then provides extensive statistics on visual content sharing and Instagram's growth in users and time spent on the app. It argues that brands should focus on visual storytelling through platforms like Instagram in addition to traditional written content strategies.
1. The document discusses how businesses can leverage the internet and social media for marketing and growth. It provides a history of the internet and outlines strategies for websites, blogs, Facebook, Twitter, YouTube, LinkedIn and mobile apps.
2. Key recommendations include having an updated website, using analytics to measure traffic, employing search engine optimization techniques, and engaging customers through social media platforms.
3. Setting up business pages on Facebook, creating a company Twitter account, and uploading videos to YouTube can help get messages out and build relationships with clients. Mobile apps also present opportunities as more people access the internet via smartphones.
The document discusses the decline of traditional media models and the rise of social media and word-of-mouth marketing. It provides several examples of traditional media outlets that have declined or shut down and data showing drops in newspaper circulation and TV viewership. At the same time, it outlines how social media usage and trust in peer recommendations are growing. The document advocates learning new skills like engagement and conversation over traditional advertising and presents several case studies of companies successfully using social media.
The document outlines a 5-level model for social media maturity of organizations:
1) Level 0 - Ignoring social media and the conversations about the organization.
2) Level 1 - Listening to what is being said without responding.
3) Level 2 - Responding to mentions and engaging in two-way conversations.
4) Level 3 - Participating in broader industry conversations not just about the organization.
5) Level 4/5 - Sharing the organization's story and contributing valuable content to meet community needs.
Higher levels involve greater engagement, transparency, and relationship building within online communities to develop advocacy. Measurement is also important to understand return on social media investments.
Social Media For The Public Sector - Social Media introPCM creative
3rd December 2009, East Midlands Conference Centre (EMCC)
Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.
Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.
This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:
Provide an overview of social media platforms and tools
Explore how social media can be utilised to inform, consult, debate and engage with your community
Ask the experts and hear first hand case studies from orgainsations in the public sector
Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.
Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.
Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.
This document provides an overview of social media and how to effectively utilize various social media platforms. It defines social media and discusses that social media allows word-of-mouth marketing to be accessible to everyone online. It then summarizes the key platforms of blogging, Facebook, LinkedIn, Twitter, and YouTube. For each platform, it provides statistics on usage, why businesses should use the platform, and tips on how to effectively engage on each platform. It stresses the importance of developing a social media strategy and tracking return on investment from social media efforts.
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
Social Media 101: Things Have Changed Since School Let Out - John BlueJohn Blue
This presentation was shared via a National Agri-Marketing Association webinar on September 14, 2017. This SlideShare contains the slides and notes of the presentation, typos and all.
Links mentioned in the presentation can be found at http://bitly.com/some-101-ref-info
John Blue, with Truffle Media Networks, offers information on how social media from the last couple of years has changed and what those changes mean to your practices in public relations, marketing, and advertising.
Additionally, John provides strategic digital planning information on monitoring & measuring the social spaces of the future, along with approaches to understanding a social channel's value for campaigns.
Social media platforms like Facebook, Twitter, and LinkedIn have experienced explosive growth and now play an important role in marketing for many businesses. Effective social media strategies involve engaging customers through conversations on these channels, listening to feedback, and participating in online communities to build relationships and influence purchasing decisions. It is also important to maintain a consistent presence across social networks and avoid one-time campaigns in order to keep customers engaged over the long term.
The document discusses individual calorie consumption. It likely provides details on recommended daily calorie intake for individuals or groups. In a few sentences it outlines key factors that determine how many calories a person needs each day such as their age, sex, size, and physical activity levels.
El documento presenta una actividad química en la que los estudiantes deben unir aniones y cationes para formar sales correctamente, indicando su fórmula química y nombre. Se proporcionan ejemplos de sales como el cloruro de galio, el óxido carbonuro de litio y el óxido fosfuro de plomo para que los estudiantes completen la actividad.
This document provides an overview of public relations and strategies for gaining media coverage, including:
1) It discusses the benefits of PR over advertising, such as greater exposure at a lower cost and the ability to shape public opinion.
2) It advises on how to make yourself accessible to journalists by having a well-organized media section on your website and being readily available with information.
3) It provides tips for writing a compelling press release, including identifying an angle, including key details and quotes, and following up appropriately with journalists.
This document summarizes major social media trends for 2016, including updates to Facebook, Twitter, Instagram, and Snapchat. Key points include Facebook launching ads in Messenger and new Canvas and video ad formats, Twitter adding GIFs and improving livestreaming with Periscope, Instagram allowing longer videos and switching to an algorithmic feed, and Snapchat enabling on-demand geofilters. The trends are aimed at helping businesses benefit from changes on each platform through more engaging content, personalized customer service, and new advertising opportunities.
The document discusses the importance of social media monitoring for brands. It notes that word-of-mouth recommendations now spread online and influence many purchasing decisions. While most brands have social media pages, smart marketers are realizing the importance of listening to what people say to build stronger relationships. The document provides examples of companies that have benefited from social media monitoring and responding to customer feedback. It recommends tools like Dialogix that make monitoring conversations across various social media platforms easier.
This document summarizes different approaches to real-time relevancy and customer experiences. It discusses four types of real-time relevancy programs: reactive relevancy using social media responses, circumstantial relevancy providing assistance when needs arise, behavioral relevancy targeting assistance to specific customer actions, and location relevancy tailoring offers to customer locations. It provides examples of companies using these approaches successfully, such as a real estate firm generating leases from Twitter responses. Throughout, it advocates for focusing on being useful to customers rather than hype by delivering timely, relevant assistance.
Slides from the Social Media for Organisations 1 day workshop.
This was delivered on 20th July 2012 to local infrastructure and support provider organisations at Nottingham CVS.
It is an overview of social media and an introduction to a wide range of social media too
Google is expected to double its mobile ad revenues to $5.8 billion in 2012 due to rapid growth in smartphones. Apple launched iBooks Author, a free app that allows anyone to create and publish books for the iPad without coding skills. Too many ads above website content is now being penalized in Google search results according to their new "page layout" algorithm aimed at improving the user experience.
This document discusses using social media, including Facebook, Twitter, YouTube, blogs and mobile apps, for business purposes. It provides examples of how real estate agents can create pages and profiles, post content, advertise and interact with clients on these platforms. The key benefits mentioned are better traffic, search engine optimization, interacting with customers and building loyalty in a fun, empowering and low-cost way.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
22 Social Media Experts Share Their Bold Predictions for 2016 and BeyondeClincher
Social media marketing will focus more on original content creation over content curation. Brands will need to invest in creating more authentic, human content to connect with consumers rather than just sharing link-baity posts. Data and analytics will also become more important as social media usage provides more consumer insights. Marketers will need to use automation tools to scale their efforts while also focusing more on engaging authentically with communities on social platforms. There will be a debate around the ethics of using artificial intelligence to automate social media engagement.
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysScreenburn
All digital marketers worth their salt are well aware that
content is important to any effective digital strategy
today, but making that content emotionally engaging
and shareable for your target audience was one of the main
topics discussed at Social Media Week in New
York 2014.
We've put together some takeaways from key panels including insight from industry leaders such as Buzzfeed, Upworthy and a number of international entertainment brands.
1) The document discusses various social media platforms such as Facebook, YouTube, and Twitter and provides statistics on their usage and growth.
2) Facebook has over 600 million active users, representing about 1 in every 13 people globally. YouTube sees over 2 billion videos watched per day and Twitter has over 100 million users, 60% of which are located outside the US.
3) The document also provides tips and best practices for using different social media platforms to promote businesses and nonprofits.
Instabrand: The Rise of Visual Storytelling In A Content Marketing WorldChristian Adams
This document provides an overview of why visual content marketing through Instagram has become popular for brands. It notes that Instagram allows brands to give customers a more personal view behind the scenes rather than just marketing messages. The document then provides extensive statistics on visual content sharing and Instagram's growth in users and time spent on the app. It argues that brands should focus on visual storytelling through platforms like Instagram in addition to traditional written content strategies.
1. The document discusses how businesses can leverage the internet and social media for marketing and growth. It provides a history of the internet and outlines strategies for websites, blogs, Facebook, Twitter, YouTube, LinkedIn and mobile apps.
2. Key recommendations include having an updated website, using analytics to measure traffic, employing search engine optimization techniques, and engaging customers through social media platforms.
3. Setting up business pages on Facebook, creating a company Twitter account, and uploading videos to YouTube can help get messages out and build relationships with clients. Mobile apps also present opportunities as more people access the internet via smartphones.
The document discusses the decline of traditional media models and the rise of social media and word-of-mouth marketing. It provides several examples of traditional media outlets that have declined or shut down and data showing drops in newspaper circulation and TV viewership. At the same time, it outlines how social media usage and trust in peer recommendations are growing. The document advocates learning new skills like engagement and conversation over traditional advertising and presents several case studies of companies successfully using social media.
The document outlines a 5-level model for social media maturity of organizations:
1) Level 0 - Ignoring social media and the conversations about the organization.
2) Level 1 - Listening to what is being said without responding.
3) Level 2 - Responding to mentions and engaging in two-way conversations.
4) Level 3 - Participating in broader industry conversations not just about the organization.
5) Level 4/5 - Sharing the organization's story and contributing valuable content to meet community needs.
Higher levels involve greater engagement, transparency, and relationship building within online communities to develop advocacy. Measurement is also important to understand return on social media investments.
Social Media For The Public Sector - Social Media introPCM creative
3rd December 2009, East Midlands Conference Centre (EMCC)
Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.
Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.
This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:
Provide an overview of social media platforms and tools
Explore how social media can be utilised to inform, consult, debate and engage with your community
Ask the experts and hear first hand case studies from orgainsations in the public sector
Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.
Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.
Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.
This document provides an overview of social media and how to effectively utilize various social media platforms. It defines social media and discusses that social media allows word-of-mouth marketing to be accessible to everyone online. It then summarizes the key platforms of blogging, Facebook, LinkedIn, Twitter, and YouTube. For each platform, it provides statistics on usage, why businesses should use the platform, and tips on how to effectively engage on each platform. It stresses the importance of developing a social media strategy and tracking return on investment from social media efforts.
This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
Social Media 101: Things Have Changed Since School Let Out - John BlueJohn Blue
This presentation was shared via a National Agri-Marketing Association webinar on September 14, 2017. This SlideShare contains the slides and notes of the presentation, typos and all.
Links mentioned in the presentation can be found at http://bitly.com/some-101-ref-info
John Blue, with Truffle Media Networks, offers information on how social media from the last couple of years has changed and what those changes mean to your practices in public relations, marketing, and advertising.
Additionally, John provides strategic digital planning information on monitoring & measuring the social spaces of the future, along with approaches to understanding a social channel's value for campaigns.
Social media platforms like Facebook, Twitter, and LinkedIn have experienced explosive growth and now play an important role in marketing for many businesses. Effective social media strategies involve engaging customers through conversations on these channels, listening to feedback, and participating in online communities to build relationships and influence purchasing decisions. It is also important to maintain a consistent presence across social networks and avoid one-time campaigns in order to keep customers engaged over the long term.
The document discusses individual calorie consumption. It likely provides details on recommended daily calorie intake for individuals or groups. In a few sentences it outlines key factors that determine how many calories a person needs each day such as their age, sex, size, and physical activity levels.
El documento presenta una actividad química en la que los estudiantes deben unir aniones y cationes para formar sales correctamente, indicando su fórmula química y nombre. Se proporcionan ejemplos de sales como el cloruro de galio, el óxido carbonuro de litio y el óxido fosfuro de plomo para que los estudiantes completen la actividad.
La ley 1273 de Colombia creó delitos informáticos relacionados con falsificación de datos, infracciones a la propiedad intelectual, amenazas, sabotajes, falsedad y delitos contra la confidencialidad, integridad y disponibilidad de datos, con penas de hasta 120 meses de prisión. El documento también recomienda no usar contraseñas en computadoras ajenas, instalar solo programas necesarios de autores confiables, desconfiar de mensajes internos y no visitar sitios web dudosos.
The document provides information about Stone Age International, a company that produces diamond cutting tools. It lists the company's contact information and addresses. It then describes the various diamond cutting tools that Stone Age produces, including multi-wire saws for granite cutting, quarry wire saws, gangsaw segments, trimming blades, circular saw blades for various materials, and tools for concrete cutting. It provides specifications for each type of tool.
Este documento proporciona una guía detallada de FIFA 15, incluyendo estrategias para mejorar el estilo de juego, una explicación de los modos de juego como Carrera, Torneo y Ultimate Team, consejos tácticos y sobre balón parado, y una lista de jugadores promesa a fichar.
Menudearía la Huerta es un negocio familiar fundado en 1994 que actualmente cuenta con dos establecimientos en León, Guanajuato. Ofrece comida casera mexicana como menudo, tortillas de maíz, quesadillas y más, elaborada por sus propietarios. Usa publicidad por radio y perifoneo con locutores conocidos. Con buena atención al cliente y precios accesibles, se ha posicionado como uno de los lugares más concurridos de la ciudad a pesar de la competencia.
Prestación de servicios de consultoría y soporte para diseño, administración y mejoramiento de flujos de información, controles, notificaciones y autorizaciones en los diferentes procesos de negocio, a través de SAP/Workflow.
El documento presenta un cuestionario sobre la función de los nutrientes en el organismo. En 9 preguntas con respuesta múltiple, se explica que (1) los carbohidratos generan energía al romper sus enlaces durante la oxidación, (2) los carbohidratos y grasas son oxidados para producir energía, y (3) las grasas, proteínas, vitaminas, minerales y fibras cumplen funciones específicas en el cuerpo como producir energía, construir tejidos, regular procesos químicos y mantener la salud intestinal.
El documento resume los principales nutrientes contenidos en los alimentos, incluidas las proteínas, vitaminas, minerales y sus funciones. Explica que la falta de ingesta de alimentos puede causar problemas renales, estreñimiento, calambres musculares y detención del desarrollo hormonal. También señala que el exceso de consumo de nutrientes a través de los alimentos puede afectar negativamente el metabolismo y el funcionamiento general del cuerpo.
Este documento presenta 10 preguntas sobre fórmulas químicas de biomoléculas como proteínas, carbohidratos, ácidos grasos y aminoácidos. Los estudiantes deben elegir la respuesta correcta que identifique la fórmula o característica relevante de cada biomolécula. Las preguntas abarcan temas como enlaces químicos, grupos funcionales y fórmulas generales de diferentes tipos de moléculas biológicas.
El documento habla sobre la importancia de seguir el plato del buen comer para tener una dieta correcta que aporte los elementos necesarios para mantener el cuerpo activo y con energía. También menciona que es importante tomar conciencia sobre la buena alimentación para prevenir enfermedades que afecten la salud física.
Lagu berjudul "Exists - Untukmu Ibu" menyampaikan rasa rindu dan penyesalan seseorang kepada ibunya yang telah meninggal. Lagu ini menggambarkan perasaan kehilangan, kesepian, dan kerinduan yang mendalam kepada sosok ibu yang telah tiada. Penyanyi mengungkapkan harapan agar ibunya ditempatkan di sisi Allah dan dosa-dosanya diampuni.
Este documento describe las características principales de la mercadotecnia de servicios, incluyendo su intangibilidad, inseparabilidad, heterogeneidad y carácter perecedero. También explica los pasos clave de la mercadotecnia de servicios como estimar la demanda, determinar la posición competitiva, y desarrollar el marketing mix. Se proporcionan ejemplos de cómo empresas como Starbucks, Dell y Cablevisión aplican con éxito estrategias de mercadotecnia de servicios enfocadas en el cliente.
We take this opportunity to introduce ourselves as a leading Exporter and Manufacturer of diamond tools for Stone Processing & Construction Industry with more than 26 years of experience in this field. We are catering to our customers within India and Globally.
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
James laminack power point presentationJamesLaminack
James Laminack from XYZ Advertising Agency gives a presentation on how social media can benefit Northwestern Technologies. He discusses the history of social media from early email and bulletin boards to modern sites like Facebook and Twitter. Statistics are presented showing how social media influences purchasing decisions and that millions use sites like Facebook and follow companies on Twitter. The presentation promotes using social media to advertise new products, get customer feedback, and maintain connections with clients at no cost. It concludes by recommending that Northwestern Technologies hire XYZ Advertising Agency to help utilize social media.
The document discusses the growth and importance of social media. It notes that social media allows for two-way communication, viral sharing of content, and the formation of networks among users. It provides examples of how different social media platforms can be used by brands for networking, marketing, customer feedback, and crisis management.
The document discusses the rise of social media and its importance for businesses. It notes that social media has overtaken other traditional forms of communication and interaction. The document advocates for developing a social media strategy with defined purposes, plans, and processes. It also highlights the role of listening to customers and consumers on social media and engaging with them online.
Establishing a Social Media Presence for Your CompanyDavid Benjamin
Provides an overview of what social media really means for business.
Discuss why there has been a shift in our communication with clients and prospects.
Share some of the most popular sites and tools being used and integrated.
Cover the benefits of implementing a strategic social media plan.
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...ProductCamp SoCal
Do you really know what your customers have to say about your products? Do you WANT to know what they have to say? We'll discuss what real customers are actually saying and the why and how behind using Social Media to manage your public image.
Is Social Media Marketing for You? MainStreetChamber - CaliforniaDon Osborne
MainStreetChamber California helps local, small business owners learn about social media marketing and determine if it's right for them. Do you know whether it's right for your local, small business?
Social Media Marketing for Small Business 101Matt Granfield
An overview of how the marketing landscape has changed and a series of case studies on how social media marketing has been beneficial for a range of Australian small, medium and large businesses.
The document discusses how social media has changed marketing for small businesses. It notes that traditional "push" marketing like ads are no longer as effective, while word-of-mouth and user-generated content on social media platforms are now the most important ways for businesses to reach customers. The document advocates that small businesses adopt a new mindset focused on social media and develop strategies to connect with more potential customers online through blogs, social networks, and other digital tools.
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
You’ve heard of social media, you have a Facebook account, and you may have even delved into the world of tweeting, but are these social medial tools utilized to help jumpstart word of mouth buzz and traffic for your website and business? Learning social media can mean the difference between millions of views. Combining the powerhouse of social media makes your business more relevant, more watched and more successful.
The document discusses the relationship between mass media and social media. It notes that while social media is faster, more varied and deeper than mass media, mass media may be more reliable. However, mass media is adapting to social media by incorporating user-generated content. The key to success with social media is to listen to what consumers want and provide useful information rather than advertisements.
1. The document discusses how Dell and Procter & Gamble have successfully used social media, with Dell earning $3 million from Twitter and P&G finding community building to be four times more effective than traditional advertising.
2. It then describes how Motrin faced backlash over an insensitive ad about baby wearing and had to remove the ad and apologize. Motrin peaked on Twitter as the controversy grew.
3. Finally, it suggests that social media will drive businesses to move from transactions to interactions, with trends like social collaboration tools, smart business networks, and free agents nation playing a role in more open and competitive global markets.
The document discusses how social media has changed marketing and consumer behavior. It notes that consumers no longer trust traditional advertising and instead rely on peer recommendations on blogs and websites. It also discusses how companies have begun using social media platforms like Facebook, Twitter and YouTube to better engage with customers and build their brands. Specific examples are provided of companies that have successfully used social media for marketing purposes.
This document provides information about business networking and growing a business. It discusses the importance of networking for generating new business leads. The agenda includes introductions, networking opportunities, assessing the effectiveness of one's network, social media, and resources. Tips are provided for effective networking, including building relationships, listening, asking questions, and following up. Various in-person and online networking opportunities are listed. The document also discusses using social media platforms like Facebook, Twitter, LinkedIn, YouTube and email for networking and marketing.
This document provides guidance for non-profit volunteers on managing their social reputation online. It discusses establishing an online presence on sites like LinkedIn and Facebook, monitoring what others say online, and following best practices such as building relationships, engaging audiences, and acting fast while avoiding inappropriate posts. The goal is to help non-profits and their volunteers create a positive online presence that improves their reputation and supports the organization's mission.
Social media has grown rapidly in recent years and is now a primary means of communication. It represents a shift from traditional advertising that interrupts people to permission-based marketing where brands engage with interested customers online. While challenging traditional marketing, social media provides opportunities to build engagement, drive sales, find new customers, and more when done effectively through ongoing monitoring, targeted outreach, and community management. Outsourcing to experts can help brands maximize their social media efforts.
1. The magazine for today’s electrical and systems contractorWWW.IECI.ORG
NOVEMBER/DECEMBER 2011
Innovation.
Education.
Success.
Marketing
and the
Electrical Contractor.
iMarketing
Building Customer Loyalty
through Marketing
How Do I Write a Marketing Plan:
Goals and Action Plans
Successful Marketing: How to Make
Your Company Stand Out
from the Competition
2. 12 | November/December 2011 | www.ieci.org
nless you are Rip Van Winkle and have been asleep for the past 20 years, chances
are you’ve at least heard of Facebook, Twitter, YouTube, Groupon, and other social
media sites. If you have a smartphone or a tablet, you probably even have apps. We are
living in an iWorld; a world where there is a constant stream of communication and
information; and it’s instant. This world even has its own vocabulary: “Hey tweet me that
link from Politco”; “Don’t forget to check-in on Foursquare”; “That YouTube video is
trending!”
By Laurie Montanus
Special Feature
U
iMARKETING
3. www.ieci.org | Insights | 13
Special Feature
Social media can be overwhelming, even if you
are a seasoned “influencer.” Be that as it may, it has
transformed the way people communicate and conduct
business. A majority of organizations have pages on
Facebook, accounts on Twitter, and a YouTube channel,
such as The Home Depot, Coca-Cola, ESPN, etc. Most
importantly, many of your potential customers are also
using these mediums.If you haven’t already,maybe it’s
time to fire up your iPad and start developing a market-
ing plan that includes social media communications.
Not every social networking site is ideal for your
business, so before you implement them into your
marketing mix, do your research and see what fits.
Whatever medium(s) you decide to use in your mar-
keting strategy, keep in mind the “golden rules” to
follow when engaging in the vast, nebulous realm of
social media.
1. Know your audience: Know who you are com-
municating with so you can create tailored mes-
sages.If yourTwitter audience is mainly comprised
of commercial contractors and you are tweeting
about home safety inspections, then you are
sending the wrong message to your audience.
2. Post with purpose: Post relevant, powerful
messages with a desired result (awareness of a
special deal, promote community involvement,
etc). For example, posting a link about winning
an award or volunteering for charity is great PR
for your company.Posting that it’s a sunny day,that
the boss brought coffee for the staff is not effective
and can sometimes turn followers away.
3. Be responsible: What you say on a public forum,
such as a Facebook page, will last forever. Try
not to engage in public fights, don’t use profanity,
and don’t bash your competition. If you think
something may come back to haunt you…refrain!
Also a good rule of thumb, don’t accidentally
confuse your personal account with your business’
account; it’s easy to do!
4. Listen, listen, listen: Like all other forms of
communications, social media is a two-way
street. As you are communicating with your
audience, you need to listen to them to see
what they are saying. If they send a tweet or a
Facebook post that they are unhappy with your
service, it may present the perfect opportunity
to flex your customer service muscles and take
care of a problem that may affect other clients
too. Customers will be impressed with how well
you handled a problem or a complaint. Social
media avenues such as Twitter and Facebook
provide great settings to pose/answer ques-
tions, stay on top of industry trends, and gauge
customer’s opinions.
As mentioned before, there are several big social
media networks that may fit your marketing plan.The
best way to determine this is to know a little bit about
each, see who uses it, and determine if it will be an
effective means of communication for your business.
Facebook
Facebook was the first major player in social
media. Although MySpace came before it, Facebook
grew at an unprecedented rate, and has since
transformed the way we communicate with other
people. We don’t need to wait around for pictures of
a friend’s wedding; in the iWorld, we can check
Facebook. We don’t have to pick up the phone to
wish a friend happy birthday anymore, because now
you post to their wall.
It has also transformed the way businesses stay
in touch with their customers. Many organizations
now have a Facebook page where they post infor-
mation. This acts as a more casual informational
medium then their website, where businesses can
post pictures from events, post about upcoming
deals or news, etc. It also acts as a forum where
customers may post questions and the business can
answer them. This can be used as a great tool for
electrical contractors to connect with the community
and to allow their customers to get to know the
business and the electricians. Post about charities
you’re involved with in the community; share infor-
mation and pictures on any special events held with
customers and/or staff, and any other content that
will add value to your company. IEC member Above
& Beyond Electric, located in Memphis, Tennessee,
uses their Facebook page to connect with their
community; “We like to keep ourselves in front of our
customers by promoting our involvement with the
community,” explained Nathan Harmeier, the president
of the electrical contracting company. Try not to make
your wall completely full of promotional items; people
log on to Facebook to make a connection with people
and businesses, not to hear a sales pitch.
Twitter
At first glance, Twitter is the most confusing
social media site out there. It has its own language,
its own search terms, and even its own applications
to help people use Twitter more efficiently! But it’s the
best form of rapid,condensed (a tweet can only be 140
characters) information. It’s also become one of the top
sources where people get their news. For instance,
many people found out from Twitter about Osama Bin
Laden’s death, and during President Obama’s address,
there were 4,000 tweets per second on the subject.
But how canTwitter be used as a marketing device
for the electrical contractor? This is where you really
need to know your audience. Who is following you
(subscribing to your tweets)…suppliers, homeowners,
general contractors? If different suppliers are your
primary followers, you may want to ease up on the
tweets about discounted retrofitting and tailor more
towards suppliers.Since a tweet is only 140 characters
long, the message needs to pack a punch in as few
words as possible. Make messages short and to the
point. This is a great medium for sharing news stories
and updates about your company.Also share stories
about the industry in general or local news that is
relevant to yor audience. Don’t fall into the trap of
posting every day minutia; instead ask yourself,
“would our customers care?”
YouTube
Facebook and Twitter have impressive numbers,
that’s for sure; but YouTube is its own world. Every
day, eight years worth of video is uploaded to this
website, and videos include everything and anything.
Want a video of a cat falling in a fish tank? Want to
watch clips of your favorite college football play of
all time? What about watching a tutorial on how to
build a Wikipedia page? This can all be found on
YouTube. While Facebook and Twitter have the luxury
of fast, constant communication, YouTube offers a
visual element that can be a great marketing tool.
Many businesses, small and large, have a free
YouTube channel,which hosts promotional/informative
videos about their services, products, charities, con-
tests, and more. YouTube can be especially beneficial
to services, such as electrical contracting, where
customers can see the faces of the service men and
women who will be working in their homes or at
their jobsites. Above & Beyond Electric has effectively
used YouTube to help market their business. Their
homepage hosts a video that shows Harmeier, dis-
cussing the many benefits of using his business (all
electricians go through background/drug testing,
they clean up after they finish working, etc), charitable
community involvement, as well as different services
offered. The video is short and simple, and most
Continued on page 14.
What you say on a
public forum, such
as a Facebook page,
will last forever. Try
not to engage in
public fights, don’t
use profanity, and
don’t bash your
competition. If you
think something may
come back to haunt
you…refrain!
4. 14 | November/December 2011 | www.ieci.org
Special Feature
importantly…doesn’t feel like a sales pitch! Potential customers could view
this video and have an immediate trust with the electricians of Harmeier’s
business.
Groupon & Other
“Daily Deals”
The latest, and perhaps the most direct, trend of internet marketing is
the surge of “daily deals,” that people actively subscribe to. The two biggest
services are Groupon and Living Social, but other big-name tech companies
are trying to develop their own daily deal service. Users sign up to this service
by entering their email address and location.Then, the service will send daily
“coupons” for localized products and services such as money off of salon
services, money off of local restaurants, discounted movie tickets, etc.
This service can be very beneficial when it comes to smaller, service-
oriented businesses who want to get their names out to a broader group of
people in the area. Above & Beyond Electric also used this new way of mar-
keting by issuing a Groupon of $59 for a residential electrical safety inspec-
tion. “It is definitely a low cost advertising program that puts your name out
there in front of thousands,” said Jenny Harmeier of Above & Beyond
Electric. The one thing with using a daily service, such as Living Social or
Groupon, is that you must market a specific service that can be tied to a
price, so you must be creative with the type of service offered. “It was very
hard for us to come up with an item we could sell and tie it to a specific price,
because every house is different, electrically speaking,” said Harmeier. “So
the safety inspection was a good service. We would certainly do it again.”
Groupon may be a riskier marketing option for some, but there are benefits.
For instance, it not only puts your company name in front of a new group of
local residents, but also provides subscribers with background and contact
information on your business. This is a marketing method which combines
massive exposure with direct profits and new customers.Whether this online
coupon service bubble will burst remains to be seen, but why not ride the
wave while it’s here?
There are many more social media sites in the iWorld that can be beneficial
to your contracting business. LinkedIn, Digg, Tumblr, Blogger, Word Press,
and Google+ are all highly-used social media sites that have the potential to
reach a new group of customers.You can try and avoid social media, but the
truth is communications will always evolve. And to market your business, you
will need to adapt to the iWorld sooner or later, or be left behind.
Laurie Montanus is the Managing Editor for Insights and the Marketing
Communications Manager at IEC National. She joined the staff at IEC in
2010 and has previously worked in communications at other nonprofit trade
associations and global public relations firms. She graduated from Elon
University with a degree in corporate communications. Feel free to contact
her at lmontanus@ieci.org.
Continued from page 13.
You can try and avoid social
media, but the truth is
communications will
always evolve.