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Commuto Presentation

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Commuto.com is an online service that allows users to trade and swap items for free within their communities to reduce student expenses and make school more social. It has over 4,000 registered users and has been featured in several publications. The company plans to launch campus campaigns and develop partnerships and social features. Revenue will come from advertising initially through Google AdSense and later through in-house advertising. Social networks now reach older demographics and represent an opportunity for 12% of online advertising. Commuto.com could succeed by addressing a new market, but risks include security issues, universities restricting use, and competitors copying the idea.

TechnologyEconomy & FinanceEducation
1 of 11
Confidential Stephen Arbib Founder/President
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
Milestones to Date: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential Future Milestones: Picture of Facebook Application
Commuto’s Competition Confidential ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking – Not Just for Kids ,[object Object],Confidential Total Internet MySpace.com Facebook.com Friendster.com Bebo.com Hi5.com Unique Visitors (000) 178,839 70,478 27,965 1,667 4,083 2,914 Total Audience 100.0 100.0 100.0 100.0 100.0 100.0 Persons 12-17 10.1 6.6 15.2 6.8 27.2 11.1 Persons 18-24 12.0 18.0 26.9 11.2 9.7 16.1 Persons 25-34 16.0 19.4 11.5 21.2 13.6 21.1 Persons 35-54 38.9 42.3 34.4 44.8 34.8 37.9 Persons 55+ 14.8 10.0 6.6 10.7 7.1 8.2
Making Money Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
Social Networks to Reach 12% of Online Advertising Confidential Source: eMarketer.com: “User-Generated Content: Will Web 2.0 Pay It’s Way?”
Selling Commuto.com ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
Potential Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential

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Commuto Presentation

Editor's Notes

  1. Confidential