The document discusses strategies for small businesses to improve their website presence and traffic. It finds that 90% of sites are static and not optimized for search engines or user interaction. It then provides a self-audit questionnaire and scoring system to evaluate websites. The rest of the document offers tips for small businesses to build traffic to their site through search engine optimization, analytics, social media, links and other strategies. It warns against myths and "snake oil salesmen" claims about SEO and outlines tools like Google AdWords for paid search marketing.

1. Google + Small Business- SEO, SEM & Adwords SBDC, Aug 2010Charlie GunninghamManager, reiwa.com

3. 90% of sites are still brochure sites- 1 way, (“static”)- no interaction- not grabbing emails (#1 goal)- flash, html, not updated, not SEO’d –

4. YOUR SITE1. Are you on the 1st page of Google for your ‘golden phrase’? (Y/N/sometimes)2. Are you #1 result ? (Y/N/sometimes) 3. Does your site load in under 5 seconds? (Y/N)4. Is the info all up to date? (Y/N/sometimes) 5. Is there something on your site that changes? (Y/N) 6. Are you proud of your site? (Y/N) 7. Has your site been optimised (redesigned) for mobiles? (Y/N) 8. Do you get leads/enquiries off YOUR site? (Y/N/sometimes) 9. Does your site interact with your social media? (Y/N) 10. Do you regularly collect email addresses of visitors to your site? (Y/N/sometimes) Yes = 3 (for Yes/No Sometimes) or 1Sometimes = 1 No = 0

5. YOUR SITEScore: 16+ fantastic! 10-15 needs help, but OK 5-9 poor, needs urgent help! <5 thanks for being honest, but take the site down now!!!

6. “Dynamic” sites- powered by database (CMS)- update DB, updates site- interactive, social media- local info (blogs, …)- mobile, apps (smart phones, iPhone, iPad)

7. Why have a site?1. Branding2. Differentiation3. Your listings only4. Your message, in control5. Power of the media, broadcasting

8. It’s like having your own radio station!

9. Why have a site?6. Make it earn money!

10. HOW to build traffic? 1. Know thyself (measure it)2. Google Analytics3. Smarter Stats4. Nielsen/Hitwise5. Alexa.com >> demos

11. Measuring What?1. Hit? << NO!2. PageView3. Visitor Session4. Unique Visitor/Browser5. Time per visit6. Bounce Rate7. Repeat Visitors

12. Building Traffic1. Self2. Word of mouth3. Cross media4. Social media5. SEO6. PPC - Facebook

13. 7. PPC – Google8. Partnerships9. Linking…. BIG GAP between #9 and # 10!!! ….10. PR, events, editorials, awards11. Ads

14. Before we move on…My Site?AUDIT - Where are we? PLAN – Where do we want to be?ACTION – What are we going to do about this?

15. FACTS- 90% web sessions begin with a search- 85% of ALL traffic is referred via a search engine- Google Australia = 300,000 searches/min- 61% of searches result in OFFLINE purchasesand Google is 87% of all search in Aus89% of all clicks are from SEO (not PPC)

16. Google Eyes (SEO)- reads text, can’t read images- hates flash, frames- reads top left to bottom right- reads title tag- reads <H1> <H2>.. Tags- reads text on page- loves to see updates of text, and links IN

17. PLUS- being updated- relevancy- popularity- older- larger- site maps- submission- blog

18. PLUS- alt tabs on images- RSS feeds- social media- well named links- dummy sites- keyword analysis- check analytics…

20. REIWA Property Management Breakfast, 16th July 2009 Slide 20

26. URL Rewriting- creating dynamic SEO friendly web addresses (instead of ‘Egyptian script mumbo jumbo’!)www.yournamecom.au/real-estate/subiaco/address

27. MYTHS Meta keyword Tag  white text on white background  multiple domains  resubmitting weekly  doorway pages

28. SNAKE OIL SALESMEN Google endorsed partner  Link outs are good  SEO is a black art  Guarantees for Page 1 ranking  It’s just so easy!  Small text  We get you on hundreds of search engines!

29. Search Engine Marketing (SEM) - beyond SEO, what else can you do?1. Google Adwords2. Facebook Ads- CPM = cost per thousand impressions - CPC = cost per click- CTR = click through rate

31. FB Advertising vs Google Adwords(Pay Per Click – PPC)Google ads:Search termsPpl declare handBid for phrasesWA only, time of day

32. GET STARTED1. Keyword analysis2. GMail account3. Google.com.au/adwords4. Monitor

34. Conclusions from today _ what are they - for you?Take-Aways from today _ what are you going to do … as of tomorrow?

35. THANK YOU! - and all the best with SEO/SEM!- for these slides, contact me…charlie@reiwa.com.au0411 092 669