Customer relationship management (CRM) is a business strategy that uses technology to organize a company's interactions with current and potential customers. Its goals are to improve customer satisfaction and increase sales. CRM systems allow companies to collect customer data, create customer profiles, and access customer information across all customer touchpoints. This helps companies provide better service, increase loyalty, and gain competitive advantages like more effective marketing and improved response times to customer requests. When choosing a CRM system, companies should evaluate factors like simplicity, relevance to their needs, and cost-effectiveness.

1. Customer relationship
management

2. Introduction
• Customer relationship management (CRM) is an approach to manage
a company's interaction with current and potential customers.
• CRM, or Customer Relationship Management, is a company-wide
business strategy designed to reduce costs and increase profitability by
solidifying customer satisfaction, loyalty, and advocacy.
• The expression Customer Relationship Management (CRM) is
becoming standard terminology, replacing what is widely perceived to
be a misleadingly narrow term, relationship marketing (RM)”

3. Purpose of CRM
• Customer Satisfaction
• Produce Better Marketing Campaigns
• Gaining New Customers
• Boost sales
• Lead to an efficient business
• Competitive advantage

4. Components of CRM

5. Benefits of CRM
– Collect customer related data
– Create detailed profiles of individual customers
– Increased customer satisfaction
– Access to customer account history, order
information, and customer information at all touch
points
– Identify new selling opportunities
– Increased market share and profit margin
– Increased revenues
– More effective reach and marketing
– Improved customer service and support
– Improved response time to customer requests for
information
– Enhanced customer loyalty
– Improved ability to meet customer requirements
– Improved quality communication and networking
– Better stand against competition

6. Types of CRM

7. Engaged customer model

8. Choosing the right CRM for your
business
SIMPLICITY
RELEVANCEPRICE
• Considering the type and
need of organization,
choosing the right CRM
which is cost effective, simple
to implement, easy to
understand and relevant or
accurate in nature.

9. Thank You