This document discusses how optimizing customer relationships can increase customer retention, acquisition, and sales through personalized multi-channel communication and new sales channels. It describes how the company helps clients better understand customer needs and behaviors to engage customers at the right time and through the right channels to get them to buy and stay longer. Customers are helped to more successfully communicate with their clientele.

1. Customer Relationship Excellence
Successful customer relations for
sustained growth

2. Train giant increases
response rate to 7.4%

3. Multinational energy
supplier increases revenue
by € 5m per annum

4. International Telco provider increases
online sales by 70%

5. What headlines
will your company make
this year?

6. You think about...
Identifying and targeting your most
valuable customers
Reaching new target groups by
communicating and selling multi-channel
Making it easy for your customers to
buy from you
ROMI and an efficient use of your
Marketing budget

7. We can help!

8. With Customer Relationship Excellence
You can nurture relationships
Increase retention
And grow sales

9. We help you optimise your
customer relations
Realize targeted and personalized
communication across channels
Implement and extent new sales
channels

10. How we can help
Customer
Highly personalised
acquisition & loyalty E-Business
communication
programmes

11. How do we do it?

12. “We help our
clients get a much
better insight
about the needs
and behaviours of
their customers.”
Gerhard Schwab
Senior Vice President
Swiss Post Solutions

13. We structure and analyze all the
data you have about your
customers

14. Say the right things
We make the best
Using the latest CRM at the right time to
use of your data to
and marketing get them to buy and
talk to more of the
technology to stay with you
right people
longer

15. “We help our
customers to be
more successful by
optimising the
ways in which they
communicate with
their customers.”
Carl Michael Nägele
Senior Vice President
Swiss Post Solutions

16. We design, set
up and manage
sophisticated
customer loyalty
programmes

17. Realize intelligent,
personalized multi-channel
marketing campaigns

18. And help you
selling conveniently
and securely
online…

19. …automate the
…taking care of
whole process …manage risk,
IT, warehousing,
from initial order invoicing and
shipping and
to processing the credit control
after sales…
cash…

20. Transform your most
important relationships
using our powerful suite
of solutions

21. If you are ready
It`s time to talk
www.swisspost.com/crm