ArtuData improves the performance of contact centres by scoring leads in real time. We use machine learning based on anonymous data (not personal) to help our clients improve productivity by up to 30% and revenues by 20%

1. Identify your most
profitable leads…
...before you make the
sales call.

2. “ArtuData is solving a fundamental problem that most
businesses have – finding good customers online,” said
Herrera. “It is actionable and increases ROI, and it is
completely anonymous, so businesses don’t have to share
their customers’ details with ArtuData in order to get the
uplift.”
“
Financemagnets.com

3. Never waste time on a cold lead again. Make every
sales pitch count with ArtuData’s predictive analytics.
ArtuData empowers your sales team to spend more
time talking to leads most likely to convert and less
time on those that won’t. Increase conversion rates,
improve productivity and accelerate your ROI.
Predictive analytics from
ArtuData

4. The challenge:
Everyday, teams are
wasting valuable time on
leads that will never close...

5. The challenge
.
» Poor close-rate
» Unfulfilled ROI potential
» Longer sales cycle
» Lower motivation leading to a higher staff
turnover
...and that’s not all. Teams battling
unprofitable leads also face:

6. How does ArtuData find
your most profitable
customers?
Predictive analytics.

7. ArtuData predicts the probability of a lead
to become a customer before your sales
people pick up a phone.
Big Data analytics for shorter
sales cycles and increased
conversions

8. ArtuData vs. other tools
» Predictions based on life data
attributes & more
» Leads are scored before they enter
the CRM
» Enriched data with relevant EU
economic data
» Self-Optimized scoring algorithms
» Predictions based on post-acquisition
behaviour
» Leads are scored AFTER they enter the
CRM
» Manual validation and maintenance is
needed
ArtuData: Your Current In-house Solution:

9. The solution
Data & Insight Source:
» We combine the clients’ unique historical data with hundreds of
personal `Life-Data Attributes` contributing to enhanced lead quality.
» The attributes include ,browser data, behavioural data, social-graphic
details, real-time event-based data, purchase interests, financial
information, demographics and more.
» By enriching customer profiles with the above, we build a better
understanding of a specific audience which supports the score and
helps increase conversion.

10. What exactly can ArtuData
predict?
Likelihood of
Conversion
See the likelihood
of conversion
lead-by-lead.
Lifetime Value
Predict the
average lifetime
value of each
customer.
Channel Value
Find out which
channels are
generating you
the most
profitable
prospects.
Next Best
Product Offering
Increase sales by
identifying the
next best
products to show
to your
customers.

11. The solution
Teams using ArtuData’s predictive analytics see:
» 15% increase in conversion rate
» Which users are most likely to convert, before they make a call
» 10% increase in ROI
» 30% increase in productivity - hours saved in fruitless sales pitches
» Improvement in the average sales cycle length
» More successful cross sales results

12. Predictive analytics - a case study
Score Group % Leads in
Score Group
Conversion
by Group
% of Total
Sales
Work Hours
per Sale
A 7.63% 17% 26.8% 2.9
B 10.9% 9.7% 21.8% 5.2
C 14.2% 5.3% 15.5% 9.4
D 23.99% 3.9% 19.3% 12.8
E 23.7% 2.7% 13.2% 18.5
F 5.69% 2.0% 2.3% 25.1
G 13.89% 0.33% 0.93% 155
80% of sales
are within
the top 4
groups
70% of sale
time is spent
within the
bottom 2
groups

13. +12%+15% -10%
Predictive analytics - a case study. Regulated retail broker.
Employee count: 400.
Increased
revenue
Increased
conversions
Reduced
Cost

14. ArtuData creates
opportunities for real
conversations,
freeing your team up to do
what they do best - sell.

15. The solution
Gain the competitive edge with these key
features:
» Customized prediction models
» Real-time dynamic scoring
» Self-Optimized scoring algorithms
» Compatible with any CRM
» Insights and actionable reports and dashboards.

16. Are you
ready to:
15%
Increase sales by
30%
Increase productivity by
Predictive analytics - a case study

17. The solution
first second last
Get set up with ArtuData’s predictive analytics in 3 simple steps:
1 2 3
Using patented
machine learning tech
we create a bespoke
prediction model on
your data
Safely & securely upload
anonymous historic
conversion data to
ArtuData. ArtuData is
100% GDPR compliant
The score will be shown
in real-time within your
CRM. Gain powerful and
actionable insights for
your sales teams

18. Claim your
risk-free trial!
● Upload historic & anonymous
data.
● Let ArtuData analyse and begin
building customer models
● View lead scores and test them
● Integrate results into your CRM
Risk-free trial

19. Our integrations include:
About us

20. A Little Bit More About Us
Tal Zohar
Founder
& CEO
Semi
Vahap
CCO
Hemen
Ashodia
CTO
Gabriel Essers
CFO & Biz Dev
13 team
members
Noelia Arroyo
Strategy
Director of Large
Customer Sales
Angel Araujo
Capital
Strategic Partners
and V.C Manager
Eduardo
Silvestre
Product
Associate Partner,
User Engagement
Advisory
board

21. Elected to the European
Union Impact Program of
Innovation
Top 2 out of 2,000
About us

22. About us
100% GDPR
Compliant
All data used is anonymous, so
you can rest assured that
ArtuData is 100% GDPR
compliant.