This brochure gives an overview of the multichannel database platforms that Yes Lifecycle Marketing has to offer to its clients, both in the Business-to-Business and Business-to-Consumer verticals.
Agency & Publisher Media Kit 2014 White Label / Reseller iDigitalStrategies
Here's a copy of our publisher/ agency white-label & re-seller media kit in 2014. For more info on becoming a partner, call 800-836-9097 or visit idigitalstrategies.com
This brochure gives an overview of the multichannel database platforms that Yes Lifecycle Marketing has to offer to its clients, both in the Business-to-Business and Business-to-Consumer verticals.
Agency & Publisher Media Kit 2014 White Label / Reseller iDigitalStrategies
Here's a copy of our publisher/ agency white-label & re-seller media kit in 2014. For more info on becoming a partner, call 800-836-9097 or visit idigitalstrategies.com
Sage CRM for Marketing Plan, execute and measure your campaignsSage Middle East
An invaluable tool for marketers, Sage CRM helps you to plan, execute, and measure the success of every marketing campaign. It becomes much easier to get the right messages to the right people at the right time, eliminating guesswork, and making the best use of your marketing resources.
Financial profiling, order information, purchase histories, special interests and demographics can all be used to create detailed profiles of customers and prospects for more highly targeted campaign planning.
The more highly targeted your campaigns are, the more successful they will be. Sage CRM makes it easier to deliver targeted campaigns by providing your marketing team with detailed information drawn from across your business. Whether using your own campaign lists or imported mail house lists, executing campaigns has never been easier.
http://me.sage.com/
Performance Marketing is evolving into a multi-channel discipline. Advertisers and media partners need more advanced tracking and reporting to ensure the efficiency and performance of their campaigns and Users/Customers.
Online Test, Target and Measurement
The pressure to deliver results and show ROI for all marketing spend is further complicated by market pace changes and economic climate. Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.
* Nancy Shaver, Consulting Principal, Experian Marketing Services
It's a great time to be a marketer. We are finally feeling a positive shift in the work we do, the results we can drive, and the influence we can wield with the help of tools like marketing automation and personalization. But at the same time, many of us are still reliant on dated, disparate, and otherwise discrepant CRM tools & data. In this session, we'll take a look at some of the most common challenges, the most useful solutions, and the most interesting ideas in how you can command results in using your CRM and marketing automation tools together.
This presentation was given by Jeff Russo, HubSpot's Senior Product Marketing Manager of Marketing Automation & Sales Products, at NEDMA's 2014 Marketing Technology Summit.
Transforming from Call Center to Contact Center How-To GuideDemand Metric
Executive Summary
If loyal customers are the lifeblood of a successful marketing program, call centers are the heartbeat. It is within the call center that happy customers become loyal advocates or disenchanted. All too often, however, call centers are viewed by marketing professionals as an afterthought instead of a key to customer loyalty, customer satisfaction and as a lead generation.
Modern marketers must move from seeing Customer Care as a secondary supporting function to one of primary importance to marketing programs and lead generation, along with other digital marketing and sales activities.
This How-To Guide challenges marketers to view the call center as a potential source of revenue and lead generation as well as the hub of Customer Care. This report discusses the misperceptions around call centers and shows modern marketers how to transform their call center (cost center) into a Modern Contact Center (profit center) by recognizing its strategy in lead generation and customer experience.
This brief 11-page How-To Guide is designed to provide practical advice for building a Modern Contact Center and outlines the following:
Executive Summary
Opportunities & Challenges of the Call Center
Creating a Modern Contact Center
Contact Center Application Selection Criteria
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Gift Shop Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Gift Shop Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Halloween 2014 Social Trends and InsightsDrew Beechler
Halloween is upon us. This Friday over 160 million people will celebrate by dressing up, giving out candy, attending parties, and covering porches in spooky decorations.
We've been listened to Halloween social media buzz using Radian6 social listening data over the past 30 days, and created this deck with key Halloween trends this year.
In this guide, you'll be walked through a step-by-step process to setting goals for your organization in 2016 and beyond. More than just setting targets, this guide will help you set the tasks needed to reach your end of year metrics.
Sage CRM for Marketing Plan, execute and measure your campaignsSage Middle East
An invaluable tool for marketers, Sage CRM helps you to plan, execute, and measure the success of every marketing campaign. It becomes much easier to get the right messages to the right people at the right time, eliminating guesswork, and making the best use of your marketing resources.
Financial profiling, order information, purchase histories, special interests and demographics can all be used to create detailed profiles of customers and prospects for more highly targeted campaign planning.
The more highly targeted your campaigns are, the more successful they will be. Sage CRM makes it easier to deliver targeted campaigns by providing your marketing team with detailed information drawn from across your business. Whether using your own campaign lists or imported mail house lists, executing campaigns has never been easier.
http://me.sage.com/
Performance Marketing is evolving into a multi-channel discipline. Advertisers and media partners need more advanced tracking and reporting to ensure the efficiency and performance of their campaigns and Users/Customers.
Online Test, Target and Measurement
The pressure to deliver results and show ROI for all marketing spend is further complicated by market pace changes and economic climate. Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.
* Nancy Shaver, Consulting Principal, Experian Marketing Services
It's a great time to be a marketer. We are finally feeling a positive shift in the work we do, the results we can drive, and the influence we can wield with the help of tools like marketing automation and personalization. But at the same time, many of us are still reliant on dated, disparate, and otherwise discrepant CRM tools & data. In this session, we'll take a look at some of the most common challenges, the most useful solutions, and the most interesting ideas in how you can command results in using your CRM and marketing automation tools together.
This presentation was given by Jeff Russo, HubSpot's Senior Product Marketing Manager of Marketing Automation & Sales Products, at NEDMA's 2014 Marketing Technology Summit.
Transforming from Call Center to Contact Center How-To GuideDemand Metric
Executive Summary
If loyal customers are the lifeblood of a successful marketing program, call centers are the heartbeat. It is within the call center that happy customers become loyal advocates or disenchanted. All too often, however, call centers are viewed by marketing professionals as an afterthought instead of a key to customer loyalty, customer satisfaction and as a lead generation.
Modern marketers must move from seeing Customer Care as a secondary supporting function to one of primary importance to marketing programs and lead generation, along with other digital marketing and sales activities.
This How-To Guide challenges marketers to view the call center as a potential source of revenue and lead generation as well as the hub of Customer Care. This report discusses the misperceptions around call centers and shows modern marketers how to transform their call center (cost center) into a Modern Contact Center (profit center) by recognizing its strategy in lead generation and customer experience.
This brief 11-page How-To Guide is designed to provide practical advice for building a Modern Contact Center and outlines the following:
Executive Summary
Opportunities & Challenges of the Call Center
Creating a Modern Contact Center
Contact Center Application Selection Criteria
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Gift Shop Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Gift Shop Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Halloween 2014 Social Trends and InsightsDrew Beechler
Halloween is upon us. This Friday over 160 million people will celebrate by dressing up, giving out candy, attending parties, and covering porches in spooky decorations.
We've been listened to Halloween social media buzz using Radian6 social listening data over the past 30 days, and created this deck with key Halloween trends this year.
In this guide, you'll be walked through a step-by-step process to setting goals for your organization in 2016 and beyond. More than just setting targets, this guide will help you set the tasks needed to reach your end of year metrics.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
Mastering Ecommerce Growth Strategies for Effective Digital Marketing.pdfmowsemicolonit
FotoWorkz: Unlock your e-commerce potential with us! Click Book Your Free Consultation below to transform your product images and supercharge your marketing.
Digiby is a next generation marketing consulting company with end to end strategy and implementation in Marketing Automation and Martech. To know more, please visit: https://www.digiby.com
Setting The New Standard For Achieving #Goals, with an advanced strategic approach.
Know more in details about our services at official website http://www.matictechnology.com
57% of marketers state measuring ROI as their top challenge. Tighter integration is becoming an investment priority because it creates a better consumer experience and leads to a higher ROI overall. Ciceron is a full service digital marketing agency that specializes in all things digital, including digital strategy, consumer insights and brand advocacy.
Unleashing the Power of Digital Marketing: Exploring the Advantagesparikshit khanna
In today's digital era, the business landscape is constantly evolving, and organizations are increasingly turning to digital marketing to boost their presence, engage with customers, and drive business growth. Digital marketing encompasses a wide range of strategies and tactics that leverage the power of the internet and digital platforms to reach and connect with target audiences. In this article, we will explore the numerous advantages of digital marketing and highlight the role of a leading online resource, Digitaltrainingjet.com, in empowering businesses to thrive in the digital realm.
Strategic Marketing Services is a 360 Degree Marketing Agency & Marketing Services Outsourcing expert. Our clients value our relentless focus on results and Return on Marketing Investment. Our approach is, first and foremost, anchored around your pain points and objectives. Secondly – tools and channels – always with a clear objective and ROMI focus in mind. To that end, our Strategic Marketing Consulting Unit and our Client Performance Units are instrumental in meeting and exceeding our clients' expectations. Since its inception in 1999, Strategic Marketing Services is committed to providing result oriented digital marketing. Strategic has grown to be an 1800+ strong company. Spread across US and India, we have catered to over 40% of Fortune 500 companies in both B2B and B2C.
Strategic Marketing Services is a one-stop shop for the entire range of marketing services and solutions. We create marketing concepts, develop strategies, execute and help companies' market services and solutions on a global scale.
ImtaDia Digital's innovative and effective Digital Media Marketing SolutionsImtaDia Digital
In today's fast-paced and ever-evolving business world, digital marketing has become vital to any successful marketing strategy. Imtadia Digital is an expert in this field, offering a wide range of digital marketing services to help businesses thrive in the digital realm.
In this presentation, we will explore the key services offered by Imtadia Digital and how they can benefit your business.
Connect with your customers across Email, Mobile, Social, Web, or any combination of these channels. Digital Marketing Center makes it easy to analyse and leverage your customer interaction data to individualise your communications for maximum impact.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Yes Lifecycle Marketing Overview
1.
2. Yes Lifecycle Marketing
A Holistic Approach to Marketing
In the age of the customer-managed relationship, marketers
must deliver relevant, targeted communication strategies
to their customers at scale regardless of offer, channel, or
segment, and they must do so in a coordinated fashion.
However, delivering on these strategies is increasingly difficult
with the constant change in data, technology, and marketing
channels.
Enter Yes Lifecycle Marketing.
Yes Lifecycle Marketing is an innovative, holistic approach to
lifecycle marketing. It was formed to integrate what has been
traditionally delivered in a disparate, un-integrated fashion
– data, technology, analytics and insights, communication
strategies and creative. Through the combination of three
supporting disciplines, Yes Agency Services, Yesmail
Interactive, and Yes Data and Technology, Yes Lifecycle
Marketing gives today’s marketer a single service and
technology solution provider delivered in a unified, complete
services model.
pg. 21.877.937.6245 | sales@yeslifecyclemarketing.com | www.yeslifecyclemarketing.com
3. Three Disciplines
One Approach
Agency Services
Aligning world-class creative services with insights and
strategies for our clients, Agency Services works across all
communication touch-points to help our clients craft the
right message for the right audience.
Email Marketing
Top-notch email platforms, innovative technology, and a solid
group of client service teams come together to help manage
and operate campaigns across all digital channels.
Data and Database Marketing
Comprehensive data assets, data management services and
database technology provide the foundation marketers rely on
to build their marketing programs.
pg. 31.877.937.6245 | sales@yeslifecyclemarketing.com | www.yeslifecyclemarketing.com
4. From Diagnosis to Deployment
We deliver results
Our disciplines subscribe to the Diagnose to Deploy
framework. This approach allows us to fully understand
opportunities, develop communication strategies, and bring
them to life for the optimal multichannel customer experience.
By leveraging these 5 practice areas, we can help our clients
power intelligent interactions and build lasting relationships
with their customers.
pg. 41.877.937.6245 | sales@yeslifecyclemarketing.com | www.yeslifecyclemarketing.com
5. “From diagnosis to deployment,
Yes Lifecycle Marketing provides
comprehensive service solutions
that support the drive to relevant
communications.”
pg. 51.877.937.6245 | sales@yeslifecyclemarketing.com | www.yeslifecyclemarketing.com
6. Agency Services
Our agency services discipline integrates analysis and insights,
strategy, and creative services across all customer touch-points.
Agency services is transformative and disruptive to traditional
siloed marketing. Most companies (and their agencies) do a
poor job of connecting the power of these services to work
together to create relevant marketing communications.
With agency services, we offer powerful go-to-market
solutions in one coordinated approach. This gives clients an
“agency value-add” that enables us to respond to client needs
and eliminate the confusion in the market that often comes
with similar, but non-integrated service offerings. This drives
more business, deepens existing relationships, and brings
greater value to clients.
Yes Agency Services delivers the marketing
results that clients require using a broad range
of capabilities in data, analytics, research, and
communications and creative strategies with a
collaborative client-focused culture.
pg. 61.877.937.6245 | sales@yeslifecyclemarketing.com | www.yeslifecyclemarketing.com
7. Centers Of Excellence
Analytics and Insights
Our analytics team does the heavy lifting to identify marketing
opportunities and link marketing spend and performance with
in-depth analytics in order to provide the insight necessary to
improve the effectiveness of marketing.
Strategies
Our strategists draw on their wealth of marketing experience
to develop and integrate multichannel initiatives and
communication strategies tailored to your business and
designed to exceed goals, boost ROI and provide the optimal
customer experience.
Creative
With a unique perspective in enterprise email marketing, our
creative services optimize campaigns for mobile viewership,
social integration, and maximum conversion.
pg. 71.877.937.6245 | sales@yeslifecyclemarketing.com | www.yeslifecyclemarketing.com
8. Email Marketing
Yes Lifecycle Marketing’s email marketing discipline delivers
technology-led, insights-driven, and services-supported email
marketing solutions that seamlessly integrate mobile, web, and
social channels. We boast unmatched deliverability services
and exceptional client services teams that seamlessly set up,
manage and operate campaigns.
We provide the insights that enable you to identify and
understand your customer in order to create lasting
connections through relevant communications, driven by
email and synchronized across all digital channels, while
respecting your customers’ unique preferences and privacy.
As the email discipline of Yes Lifecycle
Marketing, Yesmail positively stands apart in
excellence in email marketing, with planning
and delivery capabilities unrivaled in our
industry. We define ourselves by a better
caliber of technology, insights, and service that
help our clients get to ‘yes’ sooner with their
customers. We boast a complete portfolio of
multi-channel marketing solutions and tools,
including interactive marketing applications,
data management, intelligence, lead generation
and best practices consulting.
pg. 81.877.937.6245 | sales@yeslifecyclemarketing.com | www.yeslifecyclemarketing.com
9. Data and Database Marketing
Developing multichannel marketing campaigns takes more
than a creative mind. We help marketers make smart decisions
by providing the information and tools necessary to execute
campaigns that succeed. Our data and database marketing
solutions will give you the power to do what you do best – drive
revenue.
The data and database marketing discipline combines business
and consumer data assets and multichannel marketing database
platforms to enable marketers to acquire, retain and grow
customers with long-term value. Inform business strategy by
using data and technology that provide insight into the key
drivers of your business and translate into revenue.
Our customer engagement platforms provide industry-
leading campaign management software within a data-driven
environment. Our solutions are efficient, customizable tools
delivering powerful insights about your marketing campaigns.
pg. 91.877.937.6245 | sales@yeslifecyclemarketing.com | www.yeslifecyclemarketing.com
10. Email Marketing
Email Deliverability:
Monitoring email deliverability is the first and most critical
step to ensuring every campaign makes it to the inbox of its
intended recipient. With deliverability intelligence, marketers can
accurately measure email performance and implement proactive
deliverability strategies through a partnership with a dedicated
deliverability expert.
Data Hygiene:
With data hygiene, marketers can identify faulty email addresses
in their existing subscriber base and remove them before
campaign deployment, thus protecting their sender reputation
and deliverability rates. In addition, marketers can use the real-
time verification component of the solution at the subscriber
acquisition stage to ensure new subscribers input accurate data
when opting into an email list.
Market Intelligence:
Provides an unparalleled opportunity for marketers to outperform
their competition across major digital channels. The tool enables
marketers to identify successful campaign themes and offers
from top-performing competitors, track historic campaign
performance, measure daily growth of competitors’ social
followings and much more. Those metrics can play an integral
role in the development of new email, social, web, and display ad
strategies, successfully adopted by competitors.
pg. 101.877.937.6245 | sales@yeslifecyclemarketing.com | www.yeslifecyclemarketing.com
11. Data and Database Marketing
Data
Beyond our best-in-class data, we’ll work with you to create
an effective data strategy that provides a holistic view of your
customer throughout their marketing lifecycle. From data, to
data processing, we realize that your records are the lifeblood
of your marketing and integral to your success.
Technology
Our suite of multichannel marketing database solutions allows
marketers of all sizes to manage data and shift seamlessly
between customer analytics, business intelligence, and
multichannel campaign management. We work with our
clients to identify the ideal database solution to effectively
interact with your customers.
Service
Our people work in your business, so you can work on your
business. The longevity and experience of our development
and client services teams means that you can count on us to
deliver.
As the data and database marketing discipline of
Yes Lifecycle Marketing, Yes Data and Technology
Services brings together comprehensive data assets,
data management, and customer engagement
platforms that give our clients the insight and
tools needed to deploy multichannel marketing
campaigns effortlessly across all facets of customer
lifecycle marketing.
pg. 111.877.937.6245 | sales@yeslifecyclemarketing.com | www.yeslifecyclemarketing.com
12. The Customer Lifecycle
Framework
The framework, the disciplines, all come together to provide
you a view into the customer lifecycle. That’s what we’re all
about. Providing you with a closed-loop process that helps
you engage, acquire, retain and grow the long-term value of
your customers.
Inputs
We work with your data regardless of where it comes from and
how it is captured.
ETL
We’ll transform and process your data so that it supports your
business needs.
ODS
We’ll store your data in a relational repository with unique ID’s
where it will be accessible to user tools.
User Access
We’ll give you the tools needed to make fast decisions that help
you engage, acquire, and retain customers.
Campaign Management
We’ll help you figure out the best channels to reach your
customers and manage those campaigns for you.
Customers
Once a customer is realized, we can help you grow the LTV
throughout the customer lifecycle.
pg. 121.877.937.6245 | sales@yeslifecyclemarketing.com | www.yeslifecyclemarketing.com
13. Why Yes Lifecycle Marketing?
Bottom-Line Results
With the fully aligned practices of Yes Lifecycle Marketing,
marketers have the ability to leverage best-of-breed technology
and creative and strategy services from a single vendor at a
cost-effective price point, which exceeds desired outcomes.
Enhanced speed and accuracy to market, as well as reduced
manual execution directly effects bottom line results, thus
allowing the marketer to focus on program strategy and get ahead
in the intensely competitive race to convert and retain the ever-
elusive customer.
pg. 131.877.937.6245 | sales@yeslifecyclemarketing.com | www.yeslifecyclemarketing.com
14. Our People
Are our greatest asset
More than anything, our people provide you with the greatest
value. The experience, expertise, and innovation our people
will deliver is unmatched. Our engineers are experts in
marketing technology. Our agency team members have
worked for both the service provider and client-side. And, our
Client Services teams have helped build the marketing industry
into what it is today.
pg. 141.877.937.6245 | sales@yeslifecyclemarketing.com | www.yeslifecyclemarketing.com