Customer’s preference to choose one brand over another for a need is described as customer loyalty (Chirico & Presti, 2008). As Loyalty describes the behavioral dimensions of repetitive customer also describes the providers (Pirc, 2008). E-Commerce which has taken India by storm has led itself into an evolution phase and has transformed into Mobile commerce. In this paper we investigate the customer loyalty of Gen-Z customers. Gen-Z are the people who are born after 1990.They are digitally competent, connected, socially responsible, impatient, less brand loyal and prefer green products. As 37% of Indian online users are from this cohort, we wanted to understand their loyalty behavior towards M-Commerce with respect to E-Travel (online travel ticketing). Because 70% of the total E-Commerce space is occupied by the E-Travel. We investigate 8C’s (customization, contact interactivity, care, community, convenience, cultivation, choice, and character) which identifies the impact of customer loyalty along with mobile technology which acts as catalyst for a successful transaction. The main objective of the study is to measure and develop a model to measure customer loyalty towards M-Commerce. This study dwell on Gen-Z customers in Coimbatore between the age group of 17-25. Survey is being conducted in a natural environment and the scale used is the five point Likert Scale in which 1- strongly disagree and 5- strongly agree. We use stratified sampling method in this study. The researcher identified 4 factors that affected m-loyalty. Of the total 10 factors mobile technology, character, customization and care was found to have an impact on M-loyalty. And M-loyalty was found to have impact on word of mouth factor and search factor. Redbus bagged the first position in minds of people when it comes to bus services and whereas in flight services Makemytrip bagged the first position. Managerial implication is that online retailers can focus the 10 factor model to take necessary action plans as and when there seem to be an attrition in customers or friction in expansion of the customer base.