Brands are more social than ever and they understand the importance of being social as well. This competitor study takes a deep dive among the 3 major E-Commerce players in India - Snapdeal, Flipkart and Amazon India.
We start with a general playoff and then take a closer look between the listening impacts of Snapdeal in India, a lot of conversations were tracked for a period of 15 days.
This project was done by me as per my contractual agreement with the employer, the project author holds the IPR for the case study and methodology.
Instagram offers various features for businesses to engage their audience, including posting photos and videos, using Instagram stories with stickers and filters, creating highlights, going live, and measuring insights. The document provides best practices for each feature, such as posting a variety of high-quality authentic content, using hashtags and location tags, engaging with followers in stories and live videos, and analyzing activity, content, and audience insights in the business profile. Instagram continues expanding its offerings, most recently adding IGTV for longer videos and new ways to integrate with Spotify and SoundCloud in stories.
The document compares three major online lingerie brands in India - Zivame, Clovia, and PrettySecrets. It provides details on their target markets, founders, funding, product offerings, pricing, marketing strategies, and performance metrics. Zivame has the largest market share and funding while Clovia has grown faster than PrettySecrets in recent years. The analysis finds that all three brands focus on different keywords and have room to improve their mobile apps and customer experience across online and offline channels.
The document provides a social media audit report for Emirates Canada. It analyzes Emirates' digital presence, including its website and profiles on Facebook, Twitter, Instagram, and YouTube. It also evaluates Emirates' performance on these platforms compared to key competitors like Air Canada, Delta, Lufthansa, Etihad, and Qantas. The report finds that Emirates has opportunities to improve its response times on social media, increase engagement levels, and optimize its search engine presence. It recommends several strategic actions Emirates could take to strengthen its digital marketing effectiveness.
Vishal Mega Mart is a retail chain established in 1986 with 183 stores across 24 states and 110 cities in India. The company aims to provide value for money to middle and lower middle class customers through consistently low prices. It uses various promotional strategies like loyalty programs, print and digital advertising, and special discount offers. Vishal Mega Mart has around 7,000 employees and provides 66 hours of training. It has production facilities, distribution centers, and a focus on clean, well-equipped retail outlets to enhance the customer experience.
Instagram is the most popular social media network for sharing pictures and a great way for brands to reach their audience. As the popularity of the app rises, Instagram is making changes to how users see their feeds.
Instagram offers various features for businesses to engage their audience, including posting photos and videos, using Instagram stories with stickers and filters, creating highlights, going live, and measuring insights. The document provides best practices for each feature, such as posting a variety of high-quality authentic content, using hashtags and location tags, engaging with followers in stories and live videos, and analyzing activity, content, and audience insights in the business profile. Instagram continues expanding its offerings, most recently adding IGTV for longer videos and new ways to integrate with Spotify and SoundCloud in stories.
The document compares three major online lingerie brands in India - Zivame, Clovia, and PrettySecrets. It provides details on their target markets, founders, funding, product offerings, pricing, marketing strategies, and performance metrics. Zivame has the largest market share and funding while Clovia has grown faster than PrettySecrets in recent years. The analysis finds that all three brands focus on different keywords and have room to improve their mobile apps and customer experience across online and offline channels.
The document provides a social media audit report for Emirates Canada. It analyzes Emirates' digital presence, including its website and profiles on Facebook, Twitter, Instagram, and YouTube. It also evaluates Emirates' performance on these platforms compared to key competitors like Air Canada, Delta, Lufthansa, Etihad, and Qantas. The report finds that Emirates has opportunities to improve its response times on social media, increase engagement levels, and optimize its search engine presence. It recommends several strategic actions Emirates could take to strengthen its digital marketing effectiveness.
Vishal Mega Mart is a retail chain established in 1986 with 183 stores across 24 states and 110 cities in India. The company aims to provide value for money to middle and lower middle class customers through consistently low prices. It uses various promotional strategies like loyalty programs, print and digital advertising, and special discount offers. Vishal Mega Mart has around 7,000 employees and provides 66 hours of training. It has production facilities, distribution centers, and a focus on clean, well-equipped retail outlets to enhance the customer experience.
Instagram is the most popular social media network for sharing pictures and a great way for brands to reach their audience. As the popularity of the app rises, Instagram is making changes to how users see their feeds.
My final presentation for my internship which recaps the projects and processes I worked on. This presentation was educational in the details of digital and content marketing practices as well as showing and explaining the why behind projects.
Snapdeal is an Indian e-commerce company with core values of innovation, change, openness, ownership, and honesty. It aims to have 20 million daily transacting users by 2020. Snapdeal has over 60 million members, 275,000 sellers, and handles 26% of the Indian e-commerce market share. To improve customer satisfaction from 60-65% to 85%, Snapdeal is investing in logistics, faster delivery options, and expanded warehouse space. The company employs over 8,000 people and plans to hire more in technology, supply chain, marketing, and category management.
Titan was established in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. It is India's largest manufacturer and retailer of watches and jewellery. Titan has over 60% market share in the domestic watch and jewellery market. It operates various watch brands like Sonata, Fastrack, and Titan Edge. Titan's marketing strategy focuses on providing international quality products with Indian designs at competitive prices through extensive advertising and specialized retail shops. A SWOT analysis found that Titan's strengths include its stylish designs, exclusive products, and contribution from owned brands and retail operations, while weaknesses include pricing of high-end products and threats from global competitors.
Indian Female Innerwear’s $12 Billion OpportunityRedSeer
India currently stands at quite an interesting juncture of consumption. It consists of a majority of young populace who are mainly driving the growth of income per capita and consumption. India’s GNI (Gross National Income) per capita was US$ 2,120 in 2019 which is lower than the US (US$ 65,850) and China (US$ 10,410). However, India’s GNI per capita is expected to grow at 7% between 2019 and 2025, which is faster than US’ and China’s expected growth rates between 2019 and 2025 at 2.9% and 6.1% respectively.
Digital Marketing Internship PresentationSadiahAhmad
This is a Presentation Report of my Summer Internship Program on DIGITAL MARKETING that I have undertaken at LEANPORT SOFTWARE PVT LTD for the duration of one and a half months.
During my internship, I came to learn about various digital marketing techniques such as SEO, SMM, SEM, AMAZON MARKETING,WHATSAPP MARKETING etc.
Real Estate Digital Media Marketing StrategyIttisa
The document provides an overview of the Indian real estate industry. Some key points:
- The residential real estate segment saw a 43% increase in the first quarter of 2014.
- The market size of the Indian real estate sector is projected to reach $180 billion by 2020.
- Demand for office space in top 8 Indian metro areas increased 58% in recent years.
- Social media is becoming increasingly important for the real estate industry, but many companies' social media efforts are poorly run or fail to establish relationships.
This document provides a summary of a competitive analysis report for Zivame, Clovia, and Pretty Secrets.
Key findings include:
- Zivame has the highest estimated annual revenue at $7.3M compared to $18.6M for Clovia and $5M for Pretty Secrets.
- Zivame has received the most funding totaling $57.6M over 5 rounds compared to $18.7M for Clovia and $8M for Pretty Secrets.
- All three companies target the online women's market in India but also have physical store locations, with Zivame having stores in 13+ cities, Clovia in 15 cities, and Pretty Secrets
Reliance Jio has undertaken an aggressive marketing strategy that includes:
- Offering free data, voice calls, and apps until March 2017 as part of their welcome offer
- Promoting affordable data plans starting at Rs. 50 per GB and 8GB of free WiFi access
- Reaching over 18,000 cities and 2 lakh villages across India through their extensive distribution network
- Engaging in promotional activities using celebrities and providing free services at cricket stadiums
- Maintaining a strong online presence on platforms like Facebook, Twitter, blogs, and their own website and portal
Patanjali Ayurved was established in 2006 by Yogrishi Ramdev Baba with the mission of promoting Indian products and self-reliance. It manufactures over 300 herbal medicines and has expanded into food, cosmetics, and other products. Patanjali follows a penetration pricing strategy and promotes through Baba Ramdev's TV broadcasts, books, and yoga camps to build a large customer base. It aims to strengthen the Indian economy by replacing foreign goods with affordable, Indian-made Swadeshi products.
Indiamart started as a directory of websites in Delhi and has grown to connect producers, suppliers, markets, and retailers across India. It provides services like creating websites, selling products, and finding suppliers or dealers. Rather than being an e-commerce site, Indiamart acts as a digital marketplace. Founded by Rajiv Agarwal, it has offices across India and earns revenue through advertisements, subscriptions, and apps. With millions of buyers and suppliers, Indiamart facilitates over $10 billion in business transactions annually.
Snapdeal is an Indian online marketplace founded in 2010. It has over 20 million registered users and offers 4 million products from over 20,000 sellers across India. The document discusses Snapdeal's profile, categories, STP, SWOT analysis, competitors, and success story. It also covers terms of sale, customer care locations, and contact information.
Instagram: terms of use and privacy policyJade Burton
Instagram is a photo sharing social media app with over 400 million monthly active users. It was founded in 2010 and purchased by Facebook in 2012 for $1 billion. Instagram's terms of use and privacy policy outline the rules for using the service. The key points are that Instagram can use any publicly shared content for advertising without additional consent, and that they reserve the right to terminate accounts or share user data with third parties like Facebook. The user maintains ownership of their content but grants Instagram broad rights to use it.
SEO Warriors is one of the best digital marketing agency in the world. We are providing wide range of digital marketing services.As an Digital Marketing Agency, we take care of your entire business promotion to rank your website and social media presence.
This document provides information about two lingerie brands, Zivame and Clovia. It discusses their visions, product assortments, pricing strategies, distribution, return policies, loyalty programs, visual merchandising, packaging, blogs/magazines, online promotions including influencer collaborations and segmentation, targeting, and positioning. For online promotions, it describes Zivame's strategy of using Facebook ads and retargeting customers. It also discusses a Clovia Instagram campaign and branded video with Ixigo. The SWOT analyses highlight strengths like offers for Clovia and variety for Zivame, and weaknesses such as delivery issues.
Ola is an Indian online transportation company founded in 2010 by Bhavish Aggarwal. It has expanded to operate in 110 cities across India with over 600,000 vehicles on its platform and processes 1.5 million bookings per day. Ola acquired TaxiForSure in 2015 and has over 60% of the Indian ride-hailing market share.
This document summarizes Snapdeal's efforts to rebuild its brand image after facing challenges. It discusses how Snapdeal rebranded with a new logo and 200 Crore "Unbox Zindagi" campaign to emotionally connect with customers. The rebranding aims to position Snapdeal as representing new opportunities and aspirations for consumers through the products delivered in boxes. Snapdeal vice president Kanika Kalra explains that their products mark progress for India's aspirational consumers by allowing them to explore life's potential upon unboxing milestone purchases.
Social media is online communication channels used for sharing information among friends and communities. Popular social media sites include Facebook, Twitter, YouTube, and LinkedIn. Flipkart, an Indian e-commerce company, uses various social media platforms for purposes like marketing, promotions, customer engagement, and hiring. LinkedIn is used for talent acquisition and networking, while Twitter, YouTube and Facebook are used to connect with customers, advertise products, and build the Flipkart brand. Pinterest allows Flipkart to visually market products and leverage social sharing.
Snapdeal is an Indian e-commerce company that started in 2010 as an online marketplace. It has since expanded to become one of the largest online marketplaces in India, offering over 4 million products from more than 20,000 sellers across 20,000 cities and towns. Snapdeal has over 20 million registered users and has raised over $50 million in funding from investors including Nexus Venture Partners and eBay. It offers services like mobile commerce through its apps, cash on delivery, easy returns, and home delivery to provide customer satisfaction.
My final presentation for my internship which recaps the projects and processes I worked on. This presentation was educational in the details of digital and content marketing practices as well as showing and explaining the why behind projects.
Snapdeal is an Indian e-commerce company with core values of innovation, change, openness, ownership, and honesty. It aims to have 20 million daily transacting users by 2020. Snapdeal has over 60 million members, 275,000 sellers, and handles 26% of the Indian e-commerce market share. To improve customer satisfaction from 60-65% to 85%, Snapdeal is investing in logistics, faster delivery options, and expanded warehouse space. The company employs over 8,000 people and plans to hire more in technology, supply chain, marketing, and category management.
Titan was established in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. It is India's largest manufacturer and retailer of watches and jewellery. Titan has over 60% market share in the domestic watch and jewellery market. It operates various watch brands like Sonata, Fastrack, and Titan Edge. Titan's marketing strategy focuses on providing international quality products with Indian designs at competitive prices through extensive advertising and specialized retail shops. A SWOT analysis found that Titan's strengths include its stylish designs, exclusive products, and contribution from owned brands and retail operations, while weaknesses include pricing of high-end products and threats from global competitors.
Indian Female Innerwear’s $12 Billion OpportunityRedSeer
India currently stands at quite an interesting juncture of consumption. It consists of a majority of young populace who are mainly driving the growth of income per capita and consumption. India’s GNI (Gross National Income) per capita was US$ 2,120 in 2019 which is lower than the US (US$ 65,850) and China (US$ 10,410). However, India’s GNI per capita is expected to grow at 7% between 2019 and 2025, which is faster than US’ and China’s expected growth rates between 2019 and 2025 at 2.9% and 6.1% respectively.
Digital Marketing Internship PresentationSadiahAhmad
This is a Presentation Report of my Summer Internship Program on DIGITAL MARKETING that I have undertaken at LEANPORT SOFTWARE PVT LTD for the duration of one and a half months.
During my internship, I came to learn about various digital marketing techniques such as SEO, SMM, SEM, AMAZON MARKETING,WHATSAPP MARKETING etc.
Real Estate Digital Media Marketing StrategyIttisa
The document provides an overview of the Indian real estate industry. Some key points:
- The residential real estate segment saw a 43% increase in the first quarter of 2014.
- The market size of the Indian real estate sector is projected to reach $180 billion by 2020.
- Demand for office space in top 8 Indian metro areas increased 58% in recent years.
- Social media is becoming increasingly important for the real estate industry, but many companies' social media efforts are poorly run or fail to establish relationships.
This document provides a summary of a competitive analysis report for Zivame, Clovia, and Pretty Secrets.
Key findings include:
- Zivame has the highest estimated annual revenue at $7.3M compared to $18.6M for Clovia and $5M for Pretty Secrets.
- Zivame has received the most funding totaling $57.6M over 5 rounds compared to $18.7M for Clovia and $8M for Pretty Secrets.
- All three companies target the online women's market in India but also have physical store locations, with Zivame having stores in 13+ cities, Clovia in 15 cities, and Pretty Secrets
Reliance Jio has undertaken an aggressive marketing strategy that includes:
- Offering free data, voice calls, and apps until March 2017 as part of their welcome offer
- Promoting affordable data plans starting at Rs. 50 per GB and 8GB of free WiFi access
- Reaching over 18,000 cities and 2 lakh villages across India through their extensive distribution network
- Engaging in promotional activities using celebrities and providing free services at cricket stadiums
- Maintaining a strong online presence on platforms like Facebook, Twitter, blogs, and their own website and portal
Patanjali Ayurved was established in 2006 by Yogrishi Ramdev Baba with the mission of promoting Indian products and self-reliance. It manufactures over 300 herbal medicines and has expanded into food, cosmetics, and other products. Patanjali follows a penetration pricing strategy and promotes through Baba Ramdev's TV broadcasts, books, and yoga camps to build a large customer base. It aims to strengthen the Indian economy by replacing foreign goods with affordable, Indian-made Swadeshi products.
Indiamart started as a directory of websites in Delhi and has grown to connect producers, suppliers, markets, and retailers across India. It provides services like creating websites, selling products, and finding suppliers or dealers. Rather than being an e-commerce site, Indiamart acts as a digital marketplace. Founded by Rajiv Agarwal, it has offices across India and earns revenue through advertisements, subscriptions, and apps. With millions of buyers and suppliers, Indiamart facilitates over $10 billion in business transactions annually.
Snapdeal is an Indian online marketplace founded in 2010. It has over 20 million registered users and offers 4 million products from over 20,000 sellers across India. The document discusses Snapdeal's profile, categories, STP, SWOT analysis, competitors, and success story. It also covers terms of sale, customer care locations, and contact information.
Instagram: terms of use and privacy policyJade Burton
Instagram is a photo sharing social media app with over 400 million monthly active users. It was founded in 2010 and purchased by Facebook in 2012 for $1 billion. Instagram's terms of use and privacy policy outline the rules for using the service. The key points are that Instagram can use any publicly shared content for advertising without additional consent, and that they reserve the right to terminate accounts or share user data with third parties like Facebook. The user maintains ownership of their content but grants Instagram broad rights to use it.
SEO Warriors is one of the best digital marketing agency in the world. We are providing wide range of digital marketing services.As an Digital Marketing Agency, we take care of your entire business promotion to rank your website and social media presence.
This document provides information about two lingerie brands, Zivame and Clovia. It discusses their visions, product assortments, pricing strategies, distribution, return policies, loyalty programs, visual merchandising, packaging, blogs/magazines, online promotions including influencer collaborations and segmentation, targeting, and positioning. For online promotions, it describes Zivame's strategy of using Facebook ads and retargeting customers. It also discusses a Clovia Instagram campaign and branded video with Ixigo. The SWOT analyses highlight strengths like offers for Clovia and variety for Zivame, and weaknesses such as delivery issues.
Ola is an Indian online transportation company founded in 2010 by Bhavish Aggarwal. It has expanded to operate in 110 cities across India with over 600,000 vehicles on its platform and processes 1.5 million bookings per day. Ola acquired TaxiForSure in 2015 and has over 60% of the Indian ride-hailing market share.
This document summarizes Snapdeal's efforts to rebuild its brand image after facing challenges. It discusses how Snapdeal rebranded with a new logo and 200 Crore "Unbox Zindagi" campaign to emotionally connect with customers. The rebranding aims to position Snapdeal as representing new opportunities and aspirations for consumers through the products delivered in boxes. Snapdeal vice president Kanika Kalra explains that their products mark progress for India's aspirational consumers by allowing them to explore life's potential upon unboxing milestone purchases.
Social media is online communication channels used for sharing information among friends and communities. Popular social media sites include Facebook, Twitter, YouTube, and LinkedIn. Flipkart, an Indian e-commerce company, uses various social media platforms for purposes like marketing, promotions, customer engagement, and hiring. LinkedIn is used for talent acquisition and networking, while Twitter, YouTube and Facebook are used to connect with customers, advertise products, and build the Flipkart brand. Pinterest allows Flipkart to visually market products and leverage social sharing.
Snapdeal is an Indian e-commerce company that started in 2010 as an online marketplace. It has since expanded to become one of the largest online marketplaces in India, offering over 4 million products from more than 20,000 sellers across 20,000 cities and towns. Snapdeal has over 20 million registered users and has raised over $50 million in funding from investors including Nexus Venture Partners and eBay. It offers services like mobile commerce through its apps, cash on delivery, easy returns, and home delivery to provide customer satisfaction.
Understanding the Need
This document analyzes the social media presence of top eCommerce players in India. It examines their performance across platforms like Facebook, Twitter, and YouTube in terms of metrics like reach, engagement, growth, response time and sentiment analysis. Overall, eBay India, Flipkart and Myntra have the strongest social media presence while Jabong and Yebhi need improvements in restricting conversations and keeping profiles protected.
The Value Of Competitor Analysis On Social MediaBen Harper
Conducting a competitor analysis on your social media platforms can be time consuming - however, it is well worth it. We quickly scan the type of data available to show you what you can find out about your competition in the marketplace.
The document provides guidance on developing a digital marketing concept. It asks key questions about defining the target audience, goals, and resources. These include understanding who the target audience is, what the organization wants to accomplish through social media, and how much time and resources will be invested. The document also discusses aligning the digital strategy with the overall organizational vision and using social media as a tool to advance its work.
This document compares Amazon and Snapdeal, two major e-commerce companies in India. It summarizes that Amazon started as an online bookstore and later expanded into other product categories, and also produces consumer electronics. Snapdeal began as a daily deals platform in 2010 and expanded into an online marketplace by 2011, offering over 10 million products from more than 100,000 sellers. The document also notes that Snapdeal had 32% of India's online retail market share in 2014 compared to Amazon's 15%. It provides details on subsidiaries and acquisitions made by Snapdeal and differences in the interfaces and features offered by the two companies.
Optimizing Amazon: Your Product Search Frenemy and Social Media IdolGoDataFeed
The document discusses strategies for optimizing Amazon listings and leveraging social media to promote products on Amazon. It provides tips for factors that influence Amazon search ranking, how to optimize listings, and ideas for integrating social platforms like giving away products, linking from posts to product pages, and promoting charitable causes through AmazonSmile. The presentation aims to teach retailers how to improve Amazon sales and engagement through data and social media strategies.
This document summarizes a project report for a payroll system developed by a group of students for their Software Engineering course. The objectives of the project were to apply extreme programming techniques learned in class by developing a payroll system that calculates employee pay and deductions. Key deliverables included accepting employee hours and pay rates, calculating net pay, and generating payslips and payroll records. The system was developed in Visual Basic based on user stories gathered from clients. Testing with clients provided feedback that was used to improve the system, such as adding different pay rates for employees and calculating year-to-date totals.
Organizing Outdoor Advertising across India. Covering all 29 states, 7 Union Territories. Our Main focus is to give brand a single place to find all organized options.
Call us for Media Plan - 9999163133/8860886720
Snapdeal is India's fastest growing e-commerce company that helps people live life to the fullest by selling a wide range of products at discounted prices. They have over 200 employees across various roles including writers, designers, managers, technicians, marketers, and salespeople, and are continuously hiring more. Snapdeal focuses on team building, community initiatives like adopting villages, and environmental sustainability as they are just getting started on their e-commerce journey in India.
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Indian Mobile Phone Brand Social Media Analysis & Competitors Study Arjoon Mehra
Oppo is a leading Chinese phone entrant in the Indian market, the presentation draws a very clear, subjective focus on the presence of Chinese mobile brands in India.
This presentation covers the overall scenario of Chinese mobile market and deep competitors analysis.
The following study provides readers with insights on the most important Instagram stats during the first quarter of 2015. It analyzes 5,000 profiles, in different sized groups and presents the average performances of social media marketers. Further it gives social media marketers the possibility to benchmark their own profiles and learn from the most successful players in the market.
Vivo Mobile Phones - Social media audit & analysis Arjoon Mehra
Vivo is one the leading Chinese mobile phone manufacturers in Indian market. It is continuously gaining presence among Indian competitors like Micromax and Karbonn mobiles.
This presentation takes you through the dynamics of social media for Vivo mobiles and gives you an overview of its internet presence.
Social Media and Personal/Corporate BrandingBrian Vickery
This was a presentation meant to cover a broad audience interested in social media as well as personal and corporate branding and some of the available tools. Definitely a primer leading to great discussion
Wendy's social media strategy document outlines their current social media presence and objectives. Their primary goals are to improve social media following and increase brand recognition/pervasiveness. Key strategies include increasing engaged content on accounts and promoting user generated content using #WendysWednesday hashtags. The document provides an audit of their accounts, traffic sources, audience demographics and competitors. It also outlines social media roles, policies, crisis response plans and measurement of objectives.
This document discusses social media analytics and how to measure success on social media platforms. It explains that social analytics uses tools to analyze social listening, management, advertising and provide metrics to optimize marketing strategies and meet business goals. Key performance indicators and metrics are discussed for platforms like Facebook, Twitter, YouTube, Instagram and LinkedIn. Competitive analysis and benchmarking are also presented as important ways to understand performance in context of the industry. The overall vision is to become the standard for measuring and optimizing social media marketing.
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
Business use social media channels to connect with customers, to answer questions, and to just "be there" for their community. How do they know if social media channel is successful, and they are meeting their goals? Most social media channels have analytics or insights that help figure this out. Let's explore analytics for different social media channels and explains what businesses should track and why. Also, what it takes to create a strong and sustainable social media presence, including successes and bummers.
The document evaluates social relationship platforms (SRPs) that help marketers manage their social media accounts and engagement. It finds that while any SRP is better than none, most do not adequately address marketers' biggest challenges of measuring performance, creating effective content, and determining optimal posting times. The leaders identified - Percolate, Spredfast, and Sprinklr - stand out for offering automated recommendations that could help with these challenges by sharing social data with measurement tools, suggesting relevant content to post, and advising best times to engage audiences.
The document evaluates social relationship platforms (SRPs) that help marketers manage social media accounts. It finds that while any SRP is better than none, most do not adequately address marketers' challenges. Specifically, few SRPs share data with measurement tools or make recommendations on content and timing. The leaders identified - Percolate, Spredfast, and Sprinklr - stand out for offering breadth of features including automation. Automation could help marketers by sharing data, recommending content and timing, and lightening workloads.
The document evaluates social relationship platforms (SRPs) that help marketers manage social media accounts. It finds that while any SRP is better than none, most do not adequately address marketers' challenges. Specifically, few SRPs share data with measurement tools or make recommendations on content and timing. The leaders identified - Percolate, Spredfast, and Sprinklr - stand out for offering breadth of features including automation. Automation could help marketers by sharing data, recommending content and timing, and lightening workloads.
This document discusses the importance of using social media analytics tools to measure social media success and avoid "flying blind". It recommends benchmarking against competitors to identify what content and strategies are most effective. The summary discusses tracking key metrics on different platforms, comparing performance to benchmarks, and how competitive analysis can help optimize strategy and customer service.
Klarity is a robust and comprehensive dashboard-styled platform providing metrics and analytics extracted from social media "big data" for marketers and entreprises. The proprietary engine developed by Social Media Broadcasts crawls influencer networks such as Facebook, Google+, Instagram, Pinterest, Twitter, Youtube, Sina Weibo and Tencent Weibo, collecting granular data and translating the information into meaningful insights allowing users to monitor social activity, measure performance and gather social intelligence.
VaynerMedia is one of the leading, and fastest-growing digital media marketing agencies. In this slideshow, I take a look closely at their social media numbers and create a plan to increase their exposure online.
The document summarizes key findings from a study of Instagram usage among the top 100 global brands in Q4 2014. It finds that more top brands are actively using Instagram, with the average brand posting at least once a week. Engagement is also increasing, with the average post receiving over 20,000 likes and comments. While most brands keep captions short, those that include @mentions see higher engagement. Location tagging and hashtags are underutilized tactics that are tied to more interactions. The study concludes by recommending best practices for brands based on leading examples.
Every business is destined to be successful if it has the right approach and the right information. Reading your audience is the key here because it provides valuable insights into their lives.
0022.social win report fast food chains-u.k.SocialWin
This document analyzes the performance of 10 major fast food chains on Twitter in the UK from June 2014 to January 2015. It examines their total audience, growth in followers, posting activity, interactions generated, and engagement scores. McDonalds has the largest audience on Twitter, while Five Guys has grown the most. Subway had the highest posting and interaction levels, and Chipotle achieved the best engagement score. The report provides insights on these brands' social media strategies on Twitter in the UK fast food market.
Uber's social media strategy document outlines their current social media presence, objectives, and plans to increase engagement and drive more traffic to their website. It includes an audit of each social platform, competitor analysis of Lyft, and defined roles, policies, and response plans. Key objectives are to increase followers, engagement, and use of branded hashtags. Progress will be measured quarterly based on metrics like website traffic sources and follower growth across platforms like Twitter, Facebook, Instagram and LinkedIn.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
Similar to A social media competitor study between Snapdeal, Amazon and Flipkart (20)
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
How to Generate Add to Calendar Link using Cal.etY
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Title: Making Money the Easy Way: A Quick Guide to Generating Income
A social media competitor study between Snapdeal, Amazon and Flipkart
1.
2. Brand Social Media Analysis & Lathesis
Capabilities
Brief outline of Snapdeal India’s social media analysis over its
competitors Amazon India and Flipkart India
Analytical Overview
3. Presentation Understanding
The purpose – Brands often have their own understanding of social media ROI, but how actually it
varies from the real results that they obtain?
The objective – To study the social media channels presence of SnapDeal and its close competitors in
India i.e. Amazon India and Flipkart
To highlight the critical points of differences over social media participation and community building
exercises adopted by Snapdeal and its competitors
The Results – Brief analysis of social media presence over last couple of weeks, campaign highlights
and brands sentiment analysis.
4. Social Media Analysis
Facebook Analysis – Competitive Benchmarking
Analysis Specifics
Likes 4,757,489
PTAT 42,057
Engagement Rate 0.88%
Post Per Day 4.33
Likes, Comments & Shares per
post
468
Post Type
Pictures – 62.5%
Videos – 25%
Links – 4.2%
Content – 8.3%
Response Rate 83%
Response Time 15 Minutes
Analysis Specifics
Likes 4,735,312
PTAT 188,604
Engagement Rate 3.98%
Post Per Day 4.66
Likes, Comments & Shares per
post
1,384
Post Type
Pictures – 25%
Videos – 8.33%
Links – 62.5%
Content – 4.2%
Response Rate 80%
Response Time 16 Minutes
Analysis Specifics
Likes 3,270,873
PTAT 28,648
Engagement Rate 0.88%
Post Per Day 5.57%
Likes, Comments &
Shares per post
211
Post Type
Pictures – 83.3%
Links – 16.7%
Response Rate 26%
Response Time 17 Minutes
5. Social Media Analysis
Facebook Analysis – Competitive Benchmarking 15th April 2015 – 15th May 2015
Majority of market share/Fan base remains with Flipkart &
Amazon India. Closely followed by SnapDeal India.
SnapDeal is yet to register itself in the 4 million Facebook Fans
Club!
6. Social Media Analysis
Facebook Analysis – Competitive Benchmarking 15th April 2015 – 15th May 2015
Cumulative 30 days data from Facebook shows that Flipkart
leads in terms of user engagement followed closely by Amazon
India till 4th/5th May, gradually Flipkart increased its engagement
levels
KPI metrics of Fan base directly in proportion to engagement
shows that Flipkart leads the way followed by Amazon,
Snapdeal is way behind!
7. Social Media Analysis
Facebook Analysis – Competitive Benchmarking 15th April 2015 – 15th May 2015
Past 30 days analysis of respective Facebook pages shows that the most interactive pages are of Flipkart and Amazon India,
Snapdeal is dealing with really low levels of engagement.
8. Social Media Analysis
Facebook Analysis – Competitive Benchmarking 15th April 2015 – 15th May 2015
Top Images shared in past 30
days
Top videos shared in past 30
days
Top status shared in past 30 days
9. Social Media Analysis
Facebook Analysis – Competitive Benchmarking 15th April 2015 – 15th May 2015
Cumulative content pattern shows that Wednesday, Thursday
and Friday remains the top most priority for content publishing
for all 3 E-com giants
4.5 average number of post shared in a day by all 3 E-Com
giants over last 30 days
10. Social Media Analysis
Facebook Analysis – Competitive Benchmarking 15th April 2015 – 15th May 2015
Past 30 days analysis of respective Facebook pages shows that the most interactive sessions happen on Wednesday’s,
Thursday’s and Friday’s between 10 to 6 PM. This actually resembles the interactivity and 2 way communication to which
people respond even on weekdays.
11. Social Media Analysis
Facebook Analysis – Competitive Benchmarking 15th April 2015 – 15th May 2015
67.5% shared content contained images, followed by 24.1% links,
7.7% were videos and 0.7% were only text status
Videos shared by brands were the most engaged form of
content followed closely by links!
Videos shared – 32
Reactions per post – 5025
Links shared – 100
Reactions per post – 2794
12. Social Media Analysis
Facebook Analysis – Competitive Benchmarking 15th April 2015 – 15th May 2015
The red circle embarks the engagement activity of Snapdeal over last 30 days, Snapdeal hasn’t been able to gather any
specific likes, comments or shares on its content continuously.
The spikes indicate, virality of content shared by Amazon India and Flipkart.
13. Social Media Analysis
Facebook Analysis – Competitive Benchmarking 15th April 2015 – 15th May 2015
The size o bubble depicts the total number of post shared by a particular brand on its Facebook page. Snapdeal shared the
highest number of post in last 30 days, but still falls behind Amazon India and Flipkart, in terms on user base and engagement
Amazon India
Engagement –
0.0011
Flipkart
Engagement –
0.0037
Snapdeal
Engagement –
0.00048
14. Social Media Listening
A competitive brand analysis between Snapdeal India, Amazon India & Flipkart India
We did a cumulative brand analysis across various platforms to understand the consumer perception about the
three most famous Ecommerce giants in India. The analysis is a combined study of all the keyword specific data
crawled from Facebook, Twitter, RSS, Blogs, Forums, News & Instagram.
Lathesis further analysed this data to make more meaningful insights for brands and the conversation related to it.
15. Social Media Listening
A competitive brand analysis between Snapdeal India, Amazon India & Flipkart India
Methodology – We ran keywords specific to brands and crawled data not only from social media channels
but throughout the web, this would give more clarity on the consumer’s general perception about brand
‘Snapdeal’.
Keyword tracking – Lathesis owns competitive marketing and social media analytics tool, which can refer
to a number of key metrics, unto 50 key metrics for Facebook & Twitter tracking, analysis and CRM.
Key metrics and mentions – The mentions are crawled from throughout the web, from Facebook, Twitter,
Instagram, to news websites, forums and blogs. These mentions are then segregated as per their source and
various analysis are done on the articles captured.
16. Social Media Listening
A competitive brand analysis between Snapdeal, Flipkart & Amazon India
Buzz Analysis – 1st May 2015 till 18th May 2015 - The brands buzz analysis is a
cumulative study of mentions
across web, from Twitter,
Facebook, Instagram, Web, News
websites, Blogs, Forums and RSS
feedsSpikes peaked on 7th May and 10th
May, mainly due to activities
throughout web & digital media
platform
17. Social Media Listening
A brand analysis of Snapdeal showing the maximum buzz being created at which
platform
Segregation of buzz analysis – 1st May 2015 till 18th May 2015 - Majority of activities happening
throughout Twitter for
Snapdeal, maximum
interactions are micro blogs
based followed by forums
18. Social Media Listening
A competitive brand analysis between Snapdeal, Flipkart & Amazon India
Sentiment Analysis – 1st May 2015 till 18th May 2015 -
Snapdeal leads the way
in terms in mentions
throughout the web
19. Social Media Listening
Snapdeal sentiment analysis – Through different sources
Sentiment Analysis – 1st May 2015 till 18th May 2015 -
Sentiment Analysis
through Blogs Sentiment Analysis
through
Microblogs/Twitter
20. Social Media Listening
Snapdeal sentiment analysis – Through different sources
Sentiment Analysis – 1st May 2015 till 18th May 2015 -
Sentiment Analysis
through News network
Sentiment Analysis
through Forums
21. Social Media Listening
Snapdeal sentiment analysis – Through different sources
Sentiment Analysis – 1st May 2015 till 18th May 2015 -
Sentiment Analysis
through other social
media networks –
Facebook & Instagram
Mentions are drawn out from different
sources subjectively
The accuracy of every sentiment is up
to 80%
Networks includes other social media
channels like Facebook & Instagram
22. Social Media Listening
Word Cloud Analysis – Vivo Mobiles
Positive Keyword Cloud Analysis – 1st May 2015 till 18th May 2015 -
The positive and negative keyword analysis actually helps in identifying the conversations which help in
tracking more irate consumers and more brand influencer's
23. Social Media Listening
Gender Analysis – Snapdeal
Gender Analysis – 1st May 2015 till 18th May 2015 -
Gender analysis helps in
assimilating campaigns over
all reach and feasibility
within sections of population
24. Social Media Listening
Audience Age Analysis – Snapdeal
Audience Age Analysis – 1st May 2015 till 18th May 2015 -
Audience age segregation
divided as per the
conversation an individual
does and also on the basis
of information made
available publicly
25. Social Media Listening
Educational Background Analysis – Snapdeal
Educational Background Analysis – 1st May 2015 till 18th May 2015 -
Educational background
segregation based on
publicly available
information further divided
through conversation based
algorithms
26. Social Media Listening
Mentions Source Analysis – Snapdeal
Mentions and Listening Source Analysis – 1st May 2015 till 18th May 2015 -
Majority of conversations
are happening through
Twitter followed by
coverage in News websites,
Forums and Blogs. People
are participating in regular
events and sales held by the
brand
27. Social Media Listening
Mentions Source Analysis – Snapdeal
Mentions and Listening Source Analysis (Segregated) – 1st May 2015 till 18th May 2015 -
Detailed and segregated
view of the article origins.
Twitter shares the
maximum buzz followed by
Instagram, clearly not
Facebook!
28. Lathesis – Everything Social
Why Social Media Analytical Reporting?
Social Media Analytics reporting helps you define your marketing strategy
31. Snapdeal
This is an outline of the research done on Indian Consumer’s
behavioural analysis and how the brand can benefit from this through
an effective integrated marketing campaign
32. Followership Demographics
The brand has a firm footing in the e-com industry with a huge followership.
63.69% of the audience, the brand has, lies in the age group of 18-40. Out of this again, the group most up
for e-com buying is that between 18-25. This shows that more millennials, age group 18-30 are following the
brand. These are the people who are the new age tech savvy and more likely to indulge in e-com buying
culture as opposed to their elder generation counterparts.
33. Challenges
The brand stands as a direct competitor to some very popular and trusted e-com stores such as
Amazon and Flipkart. Direct competition does lead to some level of demographic division and thus the
brand is not able to generate maximum leverage from the market.
Also, the potential customers still have their doubts regarding shopping from online stores and are
skeptic towards the concept as a whole. About 55% customers weren’t satisfied with the feel and
appearance of the material purchased.
The over-all percentage of challenges or hurdles in online shopping can further be
broken down into smaller issues.
34. Current Market Standing
India’s current value of the ecommerce
industry is estimated to be $3.1 billion.
The industry has huge scope of growth
with big names such as Wipro and
Infosys siding up with e-com stores and
acquisition of smaller players by the
larger ones.
The current value of Snapdeal stands at
$100 million which is bound to increase
with huge wave of e-com inclination in
potential customers.
The loss incurred per rupee spent is lowest for Snapdeal. This
clearly shows that it is in a much better place as compared to
established competitors.
35. Buying Behaviour
As already established the one demographic targeted majorly are
the millennials. Studies show that more spending is done on clothes
as compared to any other item with electronics following close
behind. This is obvious as the new-gen is conscious about
appearances and is excellently tech-savvy too.
There are several other motivational factors that influence the buying
behaviour of the millennials. These factors range from discounts and
low pricing to friend’s referrals.
36. Buying Behaviour
Most millennials shop from online stores as per need basis which ranges to about 48% of the
total. However, if taken a close look, about 29% buy once in a month and so a chunk of the
population is almost a regular and repeat customer which is easy to tap.
The maximum amount spent for a single purchase online mostly lies in the range of INR
2000 to INR 10,000. Almost 37% of the buyers are more susceptible to buy products
lying in this price range.
37. Buying Behaviour
The targeted demographic also has a strong tendency to “Window Shop” on the online
store as surfing is easier as compared to visiting multiple stores. About 33% take to browsing
through the online shopping portal atleast twice a week.
The targeted demographic uses specific store to buy specific product. About 60%
of the customers buy product from stores having specific expertise. This is why it is
absolutely necessary to focus and develop a niche in every department to gain
firm footing. Also, showcasing various product categories in attractive way from
time to time will not only generate knowledge among the customers but also
increase the chances of sales.
38. Buying Behaviour
With the advent of Mobile age, majority of the targeted demographics uses
smartphones to access stores which has even led to such firm confidence that couple
of online stores have gone “app-only” and shut down their websites entirely.
About 37% already made their first purchase from the online store through mobile
about an year ago.
About 40% use their smartphones to make purchases which is more as compared to
websites. This proves the fact that smartphone users are more probable buyers and
are more susceptible to carry out a transaction.
Smartphone usage by the targeted demographics
39. Research Conclusion
The following research points to some very crystal clear and precise factors which lead us to a
decisive trend.
The ideal age group for the targeted demographics must be 18 years to 30 years also known as “Millennial
Generation” since this is the core group which has both the motive as well as buying power to shop from an online
store. The motive being ease of use and possible attractive deals.
The top buying category, or department so to speak, is CLOTHING. Clothes is the one commodity shopped the most
from online e-com stores with a staggering 56.18% of the total share of e-com expenditure by the millennials which is a
very clear and positive indication of both their buying inclination as well as love for clothes.
Millennials or Gen-Y is self-dependent and a lot more inclined to spend on things they love. People want to make a
good and lasting impression and therefore have the capability to spend between a range of INR 2000 – INR 10000.
This shows excellent buying capability and drive of the targeted demographics.
Also, the targeted demographics shop between a span of thrice a month to once a week which is fairly logical
with credit and debit card and availability of shopping stores right at the tip of their fingers. Not only is the buying
capacity high but is also quite frequent amongst the Gen-Y.
Stores with specification in a particular category are favoured more by the targeted buyers. This is why it is extremely
important to prove the brand’s expertise in Clothing section to give t the well-deserved image of the ultimate
fashion stop.
41. Fashionista Of The Month
The entire integrated marketing campaign revolves around boosting the market image of Snapdeal’s summer collection and
establishing the brand as a fashion stop-shop for the buyers by showcasing its awesome and fresh summer collection.
The campaign would have a massive promotion from a week before both online and offline. It would be a step forward
to the “Dil Ki Deal”
There would be 2 phases of the campaign, both with a dedicated hashtags. Hashtags maybe #StyleWaliSelfie and
#FashionistaOfTheMonth.
1st phase would leverage the craze and trend of selfies amongst the millennials. It would be an online campaign entirely
and would involve buying the summer collection, styling it in their own way, taking a selfie, posting on Facebook and
twitter with hashtag #StyleWaliSelfi. There would be weekly winners for this.
2nd phase is all about being the fashion icon. Buyers would buy from collection and style it up in the most fashionable way
possible along themes such as club-wear, office-wear, casual-evening wear, etc. as per their choice. They would go to the
nearest “Snapdeal Fashion Studio” at selected malls and get clicked and upload it to their Facebook or twitter account
with hashtag #FashionistaOfTheMonth. Only 1 winner would be announced for the entire campaign for both the genders.
The campaign would involve active participation from people and would create both online as well as offline buzz.
Teaming up with fashion bloggers, insta fashion personalities, fashion tweepers would provide all the celebrity value to the
campaign.
42. Campaign Outcomes
Since this campaign would be conducted both online as well as offline, therefore, the
cumulative effect of both would be far more extensive for the brand.
Short Term Benefits
Positive Buzz creation for the brand
Audience engagement
Better connection between brand and buyer
Better visibility of brand amongst competitors
Increased sales of Summer collection leading to
increased ROI
Long Term Benefits
Brand image established as a fashion hub
Success in carving a niche which can be
extended further to other categories
Conversation with customers leading to
formation of a pool of loyal followers of the
brand
Creation of a need for stylish and unique
design which can only be fulfilled by the brand
Larger customer pool by tapping the potential
demographics too through the campaign
Partnering with fashion influencers grants the
brand a posh and glamourous impression
43. Download free E-Books from http://lathesis.com/downloads/
Visit our blogs on http://lathesis.com/blog/
Let’s keep in touch at letstalk@lathesis.com
Call us at +91-9873043934
Thank you!