Impact of Digital Marketing on Consumer Behavior

1. NATIONAL CONFERENCE 2022
EMERGING BUSINESS & TECHNOLOGY
ISSUES WITH EMERGENCE OF INDUSTRY 4.0
Prepared By
Narendra Dewangan
Ph. D. (Management)
(Kalinga University)
Guided By
Dr. Abhishek Tripathi
Dean, Faculty of Commerce &
Management
(Kalinga University)

2. IMPACT OF DIGITAL MARKETING
ON CONSUMER BEHAVIOUR

3. OVERVIEW
 INTRODUCTION OF DIGITAL MARKETING
 INTRODUCTION OF CONSUMER BEHAVIOUR
 CONSUMER BEHAVIOUR BEFORE DIGITAL ERA
 CONSUMER BEHAVIOUR AFTER DIGITAL ERA
 CONCLUSION

4. MARKETING ?
Telling about your goods or services
to your right customer at a right
time at a right place.
Traditional Marketing – Banner, Posters, Flex, Hoardings, Pamphlets

5. DIGITAL MARKETING?
ADVERTISING OR PROMOTING GOODS &
SERVICES THROUGH INTERNET OR DIGITAL
MEDIUM.
INTERNET MARKETING - SOCIAL MEDIA (FACEBOOK & INSTAGRAM),
GOOGLE & YOUTUBE, WEBSITE, APPS

6. CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR IS ESSENTIALLY THE PURCHASING
PATTERNS AND DECISION PROCESSES OF CONSUMERS.
THESE ARE PEOPLE THAT ARE LOOKING FOR PRODUCTS
AND SERVICES FOR PERSONAL CONSUMPTION.
WHAT CONSUMERS BUY, WHERE THEY BUY AND WHEN THEY BUY, BUYING FREQUENCY & INTENTIONS

7. CONSUMER BEHAVIOUR BEFORE DIGITAL ERA
 Direct Offline or Physical Shopping
 Less Options
 Less Comparison
 Less trust in online product & services
 Less Offers & Discounts
 Less Buying Capacity
 Limited Payment Options

8. CONSUMER BEHAVIOUR AFTER DIGITAL ERA
 They Search On Internet Before Buying Anything.
 Consumers Lower Level Of Patience & High Expectations
 They See & Give Instant Feedback Or Review.
 Impulse Buying Behaviour.
 Customized Shopping Experience.
 Comparability
 More Options
 Inconsistent Customer Loyalty
 Offers & Discounts
 More Payment Options

9. CONSUMER BEHAVIOUR AFTER COVID - 19

10. CONCLUSION
DIGITAL MARKETING HAS CHANGED HOW CUSTOMERS LOOK AT BRANDS. WITH
THE EMERGENCE OF ADVANCED TECHNOLOGY, CUSTOMERS ARE GOING TO
GET MORE POWER OVER THEIR SHOPPING EXPERIENCE. FOR BUSINESSES,
DEVELOPMENT IN TECHNOLOGY HELPS MANIPULATE THE PURCHASING HABITS
OF THEIR POTENTIAL CUSTOMERS. IT’S GOING TO BE QUITE INTERESTING TO
SEE HOW DIGITAL MARKETING WILL SHAPE THE FUTURE OF CONSUMERISM.

11. THANK YOU VERY MUCH
THANK YOU