Customer driven market strategy
•Download as PPTX, PDF•
1 like•1,322 views
Chocolate Business Plan- Chocolate is an $83 billion a year business, making industry value larger than the GDP of more than 130 nations on earth. An average Britain, Swiss/German will each eat 11kg of chocolate a year. In India, chocolate hasn’t been sweet of choice. Indians eat only 165gms of chocolate a year. Consumers change their tastes and preferences according to the changing trends. The recent trend dictates a westernized and health conscious foodstuffs – so we are aiming to cater to them through or innovative chocolate. Chocolate is often referred as the “guilty pleasure”, Bite On‘s main aim is to remove the guilt and fill it with pleasure for our consumers. Our idea is to make a low fat low calorie sugar free dark chocolate bar that makes us different from other brands as we are only targeting the sugar free fat free dark chocolate segment.
Report
Share
Report
Share
Recommended
Hard rock cafe
Hard Rock Cafe first opened in 1971 and now has over 110 restaurants in more than 40 countries. It aims to provide customers with a unique dining experience through its food, entertainment, and vast collection of music memorabilia. Some key aspects of Hard Rock's operations include applying decisions around design of goods and services, quality management, supply chain management, and inventory management of over $40 million worth of memorabilia. Productivity of kitchen and wait staff can be determined by measuring output of meals prepared or customers served against input of staff hours worked. Hard Rock focuses on globalization and differentiation strategies to reduce costs, improve operations, and attract new markets worldwide.
media planning ppt
Snack City aims to increase sales and market share through an effective media strategy. It will target kids, teenagers and adults across Pakistan using TV, radio, print, digital and outdoor advertising. The media mix will include entertainment channels, kids channels, magazines, billboards, websites, Facebook and Instagram. This comprehensive strategy aims to make Snack City the top snack brand through consistent messaging that reaches the right customers.
Colgate-Palmolive
Colgate-Palmolive is a 180-year old company founded in 1806 with its headquarters in New York City. Its objective is to foster an inclusive and diverse workplace that reflects the global marketplace. In India, Colgate is the number one oral care brand with a 57.1% market share and flagship brands like Colgate Dental Cream. The company provides job security, career development opportunities, benefits, and a culture that supports employee success and development while also working to improve society through oral health initiatives.
Dazzle Food Business Plan For North India
This document provides a market survey report for launching snack food products by Dazzle Foods Pvt Ltd in North India. It summarizes key details about the North Indian market including population, major cities, languages spoken, festivals, staple foods, industries, and export opportunities. It also analyzes the snack food market size and major players, proposes a market strategy and sales plan for Dazzle, and outlines Brand Guru Consultancy's capabilities to help with sales, marketing, distribution, and brand promotion in North India.
Promotional Plan flavored bread
1. The promotional plan is for Marvel Bread, a flavored bread coming in chocolate, mango, and strawberry flavors.
2. The target market is children and mothers. Promotional objectives include increasing profits, gaining attention, and making the target audience aware of the product.
3. The media budget will be allocated 60% to electronic media, 20% to print media, and 20% to outdoor advertising like billboards. TV ads will feature child expressions and gestures to convey preferences for the unique flavored bread.
Full business plan for a small company
Poudre River Foods is developing a new chocolate covered cheesecake bar product to be marketed under the Zimmbacker brand name. The cheesecake bar will come in 4 flavors - key lime, mint, peanut butter, and chocolate. It will be marketed towards mothers and individuals with median incomes who may enjoy an on-the-go treat. Poudre River Foods plans to promote the new cheesecake bar through brochures, online advertisements, social media campaigns, and pay-per-click ads to generate interest from potential customers.
Hard rock cafe
This document summarizes a business plan for a Hard Rock Cafe franchise in Ecuador. The franchise is owned by a group of five individuals and located in Quito. The plan outlines the company profile and history, goals, organizational structure, marketing research and strategies, finances, SWOT analysis, and short and long term objectives to open a new location in Guayaquil.
Ppt tringo
Tringo is a snack food manufacturer in Pakistan that produces sweet betel nuts, pan masala, and snacks. The document discusses Tringo's market segmentation and targeting strategies. It analyzes how Tringo segments its consumer market geographically, demographically, psychographically, and behaviorally. It also evaluates the attractiveness and variability of different market segments for Tringo to target based on its objectives and resources. Recommendations are provided to address issues like a lack of product awareness and availability.
Recommended
Hard rock cafe
Hard Rock Cafe first opened in 1971 and now has over 110 restaurants in more than 40 countries. It aims to provide customers with a unique dining experience through its food, entertainment, and vast collection of music memorabilia. Some key aspects of Hard Rock's operations include applying decisions around design of goods and services, quality management, supply chain management, and inventory management of over $40 million worth of memorabilia. Productivity of kitchen and wait staff can be determined by measuring output of meals prepared or customers served against input of staff hours worked. Hard Rock focuses on globalization and differentiation strategies to reduce costs, improve operations, and attract new markets worldwide.
media planning ppt
Snack City aims to increase sales and market share through an effective media strategy. It will target kids, teenagers and adults across Pakistan using TV, radio, print, digital and outdoor advertising. The media mix will include entertainment channels, kids channels, magazines, billboards, websites, Facebook and Instagram. This comprehensive strategy aims to make Snack City the top snack brand through consistent messaging that reaches the right customers.
Colgate-Palmolive
Colgate-Palmolive is a 180-year old company founded in 1806 with its headquarters in New York City. Its objective is to foster an inclusive and diverse workplace that reflects the global marketplace. In India, Colgate is the number one oral care brand with a 57.1% market share and flagship brands like Colgate Dental Cream. The company provides job security, career development opportunities, benefits, and a culture that supports employee success and development while also working to improve society through oral health initiatives.
Dazzle Food Business Plan For North India
This document provides a market survey report for launching snack food products by Dazzle Foods Pvt Ltd in North India. It summarizes key details about the North Indian market including population, major cities, languages spoken, festivals, staple foods, industries, and export opportunities. It also analyzes the snack food market size and major players, proposes a market strategy and sales plan for Dazzle, and outlines Brand Guru Consultancy's capabilities to help with sales, marketing, distribution, and brand promotion in North India.
Promotional Plan flavored bread
1. The promotional plan is for Marvel Bread, a flavored bread coming in chocolate, mango, and strawberry flavors.
2. The target market is children and mothers. Promotional objectives include increasing profits, gaining attention, and making the target audience aware of the product.
3. The media budget will be allocated 60% to electronic media, 20% to print media, and 20% to outdoor advertising like billboards. TV ads will feature child expressions and gestures to convey preferences for the unique flavored bread.
Full business plan for a small company
Poudre River Foods is developing a new chocolate covered cheesecake bar product to be marketed under the Zimmbacker brand name. The cheesecake bar will come in 4 flavors - key lime, mint, peanut butter, and chocolate. It will be marketed towards mothers and individuals with median incomes who may enjoy an on-the-go treat. Poudre River Foods plans to promote the new cheesecake bar through brochures, online advertisements, social media campaigns, and pay-per-click ads to generate interest from potential customers.
Hard rock cafe
This document summarizes a business plan for a Hard Rock Cafe franchise in Ecuador. The franchise is owned by a group of five individuals and located in Quito. The plan outlines the company profile and history, goals, organizational structure, marketing research and strategies, finances, SWOT analysis, and short and long term objectives to open a new location in Guayaquil.
Ppt tringo
Tringo is a snack food manufacturer in Pakistan that produces sweet betel nuts, pan masala, and snacks. The document discusses Tringo's market segmentation and targeting strategies. It analyzes how Tringo segments its consumer market geographically, demographically, psychographically, and behaviorally. It also evaluates the attractiveness and variability of different market segments for Tringo to target based on its objectives and resources. Recommendations are provided to address issues like a lack of product awareness and availability.
Operation management at hard rock café
Hard Rock Cafe is one of the largest restaurant chains in the world with over 100 locations globally. It was founded in 1971 in London as a small cafe but has grown to focus on providing customers with a full entertainment experience through food. Hard Rock's operations strategy takes into account all ten decision areas of operations management to ensure this experience. For example, human resources focuses on hiring passionate, music-loving employees while inventory management tracks the cafe's extensive collection of musical memorabilia across all locations. Location selection, layout, scheduling, and food quality are also important operations management tasks that contribute to delivering the signature Hard Rock experience.
P&G
Procter & Gamble (P&G) is a large multinational consumer goods company founded in 1837. It has over 300 brands, 127,000+ employees, and annual sales of about $83.6 billion across 80+ countries. P&G's portfolio includes well-known brands in beauty, grooming, health, hygiene, and cleaning products. The company focuses on research and development, and has strong brand recognition globally due to its diverse product lines and extensive marketing. P&G aims to provide high-quality, valued products that improve customers' lives through its mission and vision statements.
Dante LLC - business overview
Dante is a catering kitchen and café established in 2006 that produces over 1000 food items daily including sandwiches, salads, sweets and juices. It has experienced strong growth, increasing its turnover from $0.3 million in 2007 to $1.2 million in 2008. Dante has a team of 49 staff and a wide customer base that includes supermarkets, coffee shops, and corporate clients. It is a recognized brand in Dubai known for high quality wholesome foods.
Summer slush
Summer slush plans to introduce new flavors of slush and juices in Vehari. Their products include slush, juices, smoothies and milkshakes available in various flavors. The document outlines their mission, vision, competitors analysis including location and market share, SWOT analysis, marketing plan including products, price, place and promotion. It also includes financial plan with funding sources and operational plan outlining equipment, production process and quality control. The management team and profiles of promoters including their advisory board are provided. Risks like competitors and weather changes are analyzed.
Burger king lahore mm alam
Burger King was founded in 1954 and is now the second largest hamburger chain worldwide. It plans to open a new location in Lahore, Pakistan on busy MM Alam Road. This document discusses segmenting and targeting customer groups in Lahore, differentiating Burger King's offerings, analyzing the competitive market, and reviewing customer feedback for other Burger King locations in Pakistan to inform strategies for the new Lahore restaurant. It recommends focusing on market penetration initially, then market development, adding new products, and diversifying to new markets over five to twelve months.
Kfc presentation
KFC is a popular global fast food chain founded in Kentucky in 1952 that is known for its fried chicken. The summary visits KFC's headquarters to learn about its history, organization, management functions, and CSR activities. It finds that KFC has grown significantly since starting as a roadside restaurant, and now has over 600 franchised locations worldwide generating $2 million in annual sales. The summary highlights KFC's focus on organizing roles across management levels and controlling functions like coordination to achieve its strategic goals and vision of selling fast, friendly food.
Continental Biscuits Limited Presentation, Activities of Human Resource Depar...
Continental Biscuits Limited Presentation, Activities of Human Resource Depar...Sukkur IBA University
This presentation is dealing with the Human Resource Department of Continental Biscuits Limited, Sukkur. 5.2 a sample marketing plan
Neon Memories Diner seeks to create a nostalgic 1950s/1960s themed dining experience that brings families together. Their goals include increasing annual revenue, opening a second location, and becoming the top family restaurant in the area. The marketing plan outlines strategies to build customer loyalty through a rewards program, gather feedback, and hold special events. It also defines the target demographic as older professionals seeking comfort food and intergenerational bonding through a fun, non-fast food atmosphere evoking simpler times.
KFC Analysis
Harland Sanders, the man who would later be known as ‘The Colonel’, was born in 1890. In 1955 Sanders sold his two filling stations and began selling his chicken recipe to other restaurants, charging them 5 cents per chicken. This franchise operation turned out to be a very profitable model. There were 600 KFC restaurants, making it the biggest fast food chain in the US by 1963. Today, there are over 18,500 KFC outlets worldwide, each making a profit of around $1.2 million a year. Also, it is the world's second-largest restaurant chain, with 22,621 locations globally in 150 countries. They are one of the most popular fast-food chains in the world and they produce fried chicken, chicken sandwiches, wraps, french fries and etc. They even brought out a chicken-flavored nail varnish earlier this year. In this presentation, include about Introduction of KFC, Nature of KFC international business operations and The impact of the international PESTEL on the KFC
Restaurant business plan.... by Qahar Sayedi
Royal Chef is a startup company offering food and entertainment facilities in a diplomatic area of Kabul. The company aims to be a market leader through high quality service and food from different countries. It has strengths like tasty food and quality service, but weaknesses in staff language skills. Opportunities include expansion, while threats include experienced competitors and Afghanistan's uncertain situation. The marketing strategy includes various advertisements and promotional discounts.
Burger king (Project Presentation Report)
Made by me for a presentation in marketing class . Decided to upload so anyone find it useful for him/her-self for there work,
Project Management Restaurant
The document is a project management report for a restaurant project submitted by five students. It includes sections on scope management, cost management, time management, and quality management. The scope management section includes the vision, mission, work breakdown structure, SWOT analysis, and project charter. The cost management section includes sales forecasts, financial analyses like NPV, ROI, and payback period. Time management includes a PDM diagram, while quality management uses a fishbone diagram to analyze the root causes of food waste.
Karan pepsico.
The document provides information about the FMCG sector in India and PepsiCo's Kurkure snacks. It states that the FMCG sector accounts for 50% of sales in India and has grown rapidly, especially in rural areas. Kurkure is owned by PepsiCo and has various flavors. It has been successful due to strong marketing campaigns. The document also gives Kurkure's SWOT analysis, marketing mix, segmentation, positioning, competitors and financial ratios. PepsiCo provides training and development programs and evaluates employees annually.
PROPOSED FOOD CONCEPTS PRESENTATION
The document discusses the history and operations of Al Rashid Group, a food and retail company in Bahrain. It established its food division in 2002 with the brand The Food Station, a multi-cuisine food court concept accepted by Bahrainis. The group developed standard operating procedures to maintain food quality, hygiene and service standards. It discusses expanding various cuisine concepts like Arabic, Indian, Chinese and Italian foods to malls and high traffic areas. The focus is on offering international quality food and service while maintaining standards through training and food safety audits. Potential locations mentioned for food concepts are Marina Mall, Oasis Riffa and Oasis Muharraq.
Burger King CSR Report
This document summarizes Burger King's first corporate responsibility report. Some key initiatives discussed include reducing the environmental impact of their distribution processes, installing more energy efficient equipment in restaurants to reduce gas consumption, using 100% recycled napkins in US restaurants, and providing financial assistance to employees facing hardships. The report is organized around Burger King's commitments to food, people, environment, and corporate governance. Burger King acknowledges that it is still early in its corporate responsibility journey and looks forward to continuing progress and further developing its strategy, goals, and reporting over time.
Bk Presentation-test
Burger King Holdings, Inc. operates as a fast food hamburger restaurant chain. It faces challenges from intense competition and changing consumer preferences toward healthier options. However, Burger King has strengths in its strong brand name, large franchise network, and opportunities for growth internationally and through product innovation. The company aims to differentiate itself through marketing initiatives and strategies to improve efficiency.
Marketing Strategy Of Mcdonald's In India
Marketing Strategy which includes Consumer Analysis, Marketing Mix, Porter`s Five Force Model, PEST analysis, Competitive Scenario, STP and Break Even.
Golden Apple Fast Food Restaurant EIF FEASIBILITY REPORT
The document is a feasibility report for opening a fast food restaurant called Golden Apple. It provides details on the business description, location, target market, SWOT analysis, 12 P's framework, financial data including costs, assets, income statement, Modara contract, and distribution of profits. The business aims to provide quality food and good customer service at an accessible location. Financial projections estimate good profitability due to low costs and fewer local competitors. The conclusion is that the business will be very successful by delivering hygienic food and pleasant environment.
Burger king project Presentation
Made by me for a presentation in marketing class . Decided to upload so anyone find it useful for him/her-self for there work,
Customer-Driven Marketing Strategy
Concepts of market segmentation, targeting, differentiation, positioning are reviewed, based on a text by Armstrong and Kotler. This presentation will help you understand how to develop marketing strategies that are effective in identifying and winning customers.
Ferrero - Corporate Strategy group assignment
Group assignment presentation on Ferrero core business.
This is part of the Corporate Strategy course at Bocconi University - MSc in Management
Marketing Partnership Pitch for Benjamin Moore with the Oprah Magazine
Benjamin Moore proposes a partnership with Oprah Magazine to increase brand awareness and sales. Key initiatives include creating the Colorful Souls Club community to promote Benjamin Moore paints, hosting educational workshops and contests, and integrating the brand with social causes like hurricane relief. The two-year marketing plan aims to increase brand awareness by 10% and generate higher sales leads through 360-degree integrated campaigns across O Magazine and its platforms.
More Related Content
What's hot
Operation management at hard rock café
Hard Rock Cafe is one of the largest restaurant chains in the world with over 100 locations globally. It was founded in 1971 in London as a small cafe but has grown to focus on providing customers with a full entertainment experience through food. Hard Rock's operations strategy takes into account all ten decision areas of operations management to ensure this experience. For example, human resources focuses on hiring passionate, music-loving employees while inventory management tracks the cafe's extensive collection of musical memorabilia across all locations. Location selection, layout, scheduling, and food quality are also important operations management tasks that contribute to delivering the signature Hard Rock experience.
P&G
Procter & Gamble (P&G) is a large multinational consumer goods company founded in 1837. It has over 300 brands, 127,000+ employees, and annual sales of about $83.6 billion across 80+ countries. P&G's portfolio includes well-known brands in beauty, grooming, health, hygiene, and cleaning products. The company focuses on research and development, and has strong brand recognition globally due to its diverse product lines and extensive marketing. P&G aims to provide high-quality, valued products that improve customers' lives through its mission and vision statements.
Dante LLC - business overview
Dante is a catering kitchen and café established in 2006 that produces over 1000 food items daily including sandwiches, salads, sweets and juices. It has experienced strong growth, increasing its turnover from $0.3 million in 2007 to $1.2 million in 2008. Dante has a team of 49 staff and a wide customer base that includes supermarkets, coffee shops, and corporate clients. It is a recognized brand in Dubai known for high quality wholesome foods.
Summer slush
Summer slush plans to introduce new flavors of slush and juices in Vehari. Their products include slush, juices, smoothies and milkshakes available in various flavors. The document outlines their mission, vision, competitors analysis including location and market share, SWOT analysis, marketing plan including products, price, place and promotion. It also includes financial plan with funding sources and operational plan outlining equipment, production process and quality control. The management team and profiles of promoters including their advisory board are provided. Risks like competitors and weather changes are analyzed.
Burger king lahore mm alam
Burger King was founded in 1954 and is now the second largest hamburger chain worldwide. It plans to open a new location in Lahore, Pakistan on busy MM Alam Road. This document discusses segmenting and targeting customer groups in Lahore, differentiating Burger King's offerings, analyzing the competitive market, and reviewing customer feedback for other Burger King locations in Pakistan to inform strategies for the new Lahore restaurant. It recommends focusing on market penetration initially, then market development, adding new products, and diversifying to new markets over five to twelve months.
Kfc presentation
KFC is a popular global fast food chain founded in Kentucky in 1952 that is known for its fried chicken. The summary visits KFC's headquarters to learn about its history, organization, management functions, and CSR activities. It finds that KFC has grown significantly since starting as a roadside restaurant, and now has over 600 franchised locations worldwide generating $2 million in annual sales. The summary highlights KFC's focus on organizing roles across management levels and controlling functions like coordination to achieve its strategic goals and vision of selling fast, friendly food.
Continental Biscuits Limited Presentation, Activities of Human Resource Depar...
Continental Biscuits Limited Presentation, Activities of Human Resource Depar...Sukkur IBA University
This presentation is dealing with the Human Resource Department of Continental Biscuits Limited, Sukkur. 5.2 a sample marketing plan
Neon Memories Diner seeks to create a nostalgic 1950s/1960s themed dining experience that brings families together. Their goals include increasing annual revenue, opening a second location, and becoming the top family restaurant in the area. The marketing plan outlines strategies to build customer loyalty through a rewards program, gather feedback, and hold special events. It also defines the target demographic as older professionals seeking comfort food and intergenerational bonding through a fun, non-fast food atmosphere evoking simpler times.
KFC Analysis
Harland Sanders, the man who would later be known as ‘The Colonel’, was born in 1890. In 1955 Sanders sold his two filling stations and began selling his chicken recipe to other restaurants, charging them 5 cents per chicken. This franchise operation turned out to be a very profitable model. There were 600 KFC restaurants, making it the biggest fast food chain in the US by 1963. Today, there are over 18,500 KFC outlets worldwide, each making a profit of around $1.2 million a year. Also, it is the world's second-largest restaurant chain, with 22,621 locations globally in 150 countries. They are one of the most popular fast-food chains in the world and they produce fried chicken, chicken sandwiches, wraps, french fries and etc. They even brought out a chicken-flavored nail varnish earlier this year. In this presentation, include about Introduction of KFC, Nature of KFC international business operations and The impact of the international PESTEL on the KFC
Restaurant business plan.... by Qahar Sayedi
Royal Chef is a startup company offering food and entertainment facilities in a diplomatic area of Kabul. The company aims to be a market leader through high quality service and food from different countries. It has strengths like tasty food and quality service, but weaknesses in staff language skills. Opportunities include expansion, while threats include experienced competitors and Afghanistan's uncertain situation. The marketing strategy includes various advertisements and promotional discounts.
Burger king (Project Presentation Report)
Made by me for a presentation in marketing class . Decided to upload so anyone find it useful for him/her-self for there work,
Project Management Restaurant
The document is a project management report for a restaurant project submitted by five students. It includes sections on scope management, cost management, time management, and quality management. The scope management section includes the vision, mission, work breakdown structure, SWOT analysis, and project charter. The cost management section includes sales forecasts, financial analyses like NPV, ROI, and payback period. Time management includes a PDM diagram, while quality management uses a fishbone diagram to analyze the root causes of food waste.
Karan pepsico.
The document provides information about the FMCG sector in India and PepsiCo's Kurkure snacks. It states that the FMCG sector accounts for 50% of sales in India and has grown rapidly, especially in rural areas. Kurkure is owned by PepsiCo and has various flavors. It has been successful due to strong marketing campaigns. The document also gives Kurkure's SWOT analysis, marketing mix, segmentation, positioning, competitors and financial ratios. PepsiCo provides training and development programs and evaluates employees annually.
PROPOSED FOOD CONCEPTS PRESENTATION
The document discusses the history and operations of Al Rashid Group, a food and retail company in Bahrain. It established its food division in 2002 with the brand The Food Station, a multi-cuisine food court concept accepted by Bahrainis. The group developed standard operating procedures to maintain food quality, hygiene and service standards. It discusses expanding various cuisine concepts like Arabic, Indian, Chinese and Italian foods to malls and high traffic areas. The focus is on offering international quality food and service while maintaining standards through training and food safety audits. Potential locations mentioned for food concepts are Marina Mall, Oasis Riffa and Oasis Muharraq.
Burger King CSR Report
This document summarizes Burger King's first corporate responsibility report. Some key initiatives discussed include reducing the environmental impact of their distribution processes, installing more energy efficient equipment in restaurants to reduce gas consumption, using 100% recycled napkins in US restaurants, and providing financial assistance to employees facing hardships. The report is organized around Burger King's commitments to food, people, environment, and corporate governance. Burger King acknowledges that it is still early in its corporate responsibility journey and looks forward to continuing progress and further developing its strategy, goals, and reporting over time.
Bk Presentation-test
Burger King Holdings, Inc. operates as a fast food hamburger restaurant chain. It faces challenges from intense competition and changing consumer preferences toward healthier options. However, Burger King has strengths in its strong brand name, large franchise network, and opportunities for growth internationally and through product innovation. The company aims to differentiate itself through marketing initiatives and strategies to improve efficiency.
Marketing Strategy Of Mcdonald's In India
Marketing Strategy which includes Consumer Analysis, Marketing Mix, Porter`s Five Force Model, PEST analysis, Competitive Scenario, STP and Break Even.
Golden Apple Fast Food Restaurant EIF FEASIBILITY REPORT
The document is a feasibility report for opening a fast food restaurant called Golden Apple. It provides details on the business description, location, target market, SWOT analysis, 12 P's framework, financial data including costs, assets, income statement, Modara contract, and distribution of profits. The business aims to provide quality food and good customer service at an accessible location. Financial projections estimate good profitability due to low costs and fewer local competitors. The conclusion is that the business will be very successful by delivering hygienic food and pleasant environment.
Burger king project Presentation
Made by me for a presentation in marketing class . Decided to upload so anyone find it useful for him/her-self for there work,
What's hot (19)
Continental Biscuits Limited Presentation, Activities of Human Resource Depar...
Continental Biscuits Limited Presentation, Activities of Human Resource Depar...
Golden Apple Fast Food Restaurant EIF FEASIBILITY REPORT
Golden Apple Fast Food Restaurant EIF FEASIBILITY REPORT
Viewers also liked
Customer-Driven Marketing Strategy
Concepts of market segmentation, targeting, differentiation, positioning are reviewed, based on a text by Armstrong and Kotler. This presentation will help you understand how to develop marketing strategies that are effective in identifying and winning customers.
Ferrero - Corporate Strategy group assignment
Group assignment presentation on Ferrero core business.
This is part of the Corporate Strategy course at Bocconi University - MSc in Management
Marketing Partnership Pitch for Benjamin Moore with the Oprah Magazine
Benjamin Moore proposes a partnership with Oprah Magazine to increase brand awareness and sales. Key initiatives include creating the Colorful Souls Club community to promote Benjamin Moore paints, hosting educational workshops and contests, and integrating the brand with social causes like hurricane relief. The two-year marketing plan aims to increase brand awareness by 10% and generate higher sales leads through 360-degree integrated campaigns across O Magazine and its platforms.
Customer Driven Market Strategy (STP)
This document discusses STP marketing, which is a three step approach involving segmenting, targeting, and positioning. It describes segmenting a market into smaller homogeneous groups based on demographics like age, income, gender; psychographics like tastes and opinions; geography like rural vs urban areas; and behavioristics like brand loyalty. Targeting involves choosing which customer segments to focus marketing efforts on. Positioning establishes a company's product within a customer's mind relative to features, benefits, and competitors. Developing an effective positioning statement involves understanding what customers want to buy, how the product differs from competitors, and unique selling propositions.
Nissan Leaf - Market Driven Strategy by syifamukrimaa
Nissan Motor Company Ltd adalah produsen mobil terkemuka asal Jepang yang memproduksi berbagai jenis kendaraan termasuk mobil, truk, outboard motor, dan lainnya. Perusahaan ini didirikan pada tahun 1933 dan berkantor pusat di Yokohama, Jepang dengan layanan global. Nissan memiliki komitmen untuk memberikan kontribusi bagi kemajuan masyarakat dan pelestarian lingkungan melalui produk-produk ramah lingkungan seperti mobil listrik N
Henri Fayol's Function Approach and General Administrative Theory
Henri Fayol's 5 Functions of Managers and 14 set of principles known as General Administrative and Management Theory. Henri Fayol is a 20th century management researcher who developed the above study to understand what management is and what do managers do.
Created by Muhammad Khalid, Razeen Jinnah, Abdul Basit Gaba, Samra Ayub and Zonish Munir, Students of BBA at Bahria University, Karachi Campus as part of assignment.
Cadbury’s operations in India.
Aim of this presentation is to analyse challenges, orientation, concepts, SWOT and related issues in respect of Cadbury’s operations in India.
A ppt by students of PGDM 2012-14 of Era Business School, New Delhi
Ferrero Mini Case Study
Mini Case Study based on Kotler Keller book (15th Edition).
Work assigned by Proffessor Sammer Mathur (IIM Lucknow).
Ferrero
Lindt is a Swiss chocolate company introduced in 1982 known for its high quality chocolate and extensive personalized customer service. It has advantages over competitors like Nestle, Cadbury, and Hershey through a wider product availability including various variants and potential health benefits from its chocolate.
Analysis 2
This document discusses Snickers' marketing strategy and advertisement positioning. It aims to target hungry people by positioning Snickers as satisfying hunger and changing mood. The key message is "You're not you when you're hungry", suggesting that Snickers can make people feel like themselves again when hungry. The ad uses humor and relatable scenarios of people getting hangry to promote the chocolate bar.
Presentation Ferrero Rocher
Indonesia is the third largest producer of cocoa in the world. Ferrero Rocher is a chocolate product made of whole hazelnuts coated in milk chocolate and surrounded by Nutella filling, encased in walnut. While Ferrero Rocher is a unique product, it faces challenges in Indonesia as a less popular brand that is quite expensive compared to local competitors. However, Indonesia represents a large potential market for the product given the country's growing economy and consumption.
Customer Driven Marketing Strategy-Creating Value for Target Customers
The document discusses designing customer-driven marketing strategies. It explains that companies' goal is to build relationships with the right customers through targeted marketing rather than mass marketing. It outlines a 4-step process: 1) segmenting the total market, 2) selecting target segments, 3) differentiating offerings to create value for targets, and 4) positioning offerings in customers' minds. Key segmentation topics covered are segmenting consumer markets by geography, demographics like age, gender, income, and segmenting business and international markets.
CORPORATE STRATEGY FERRERO
Analisi della Corporate Strategy dell'azienda Ferrero mediante l'individuazione dei Business e delle Risorse corporate di Valore.
Nestle assignment
This document provides information about a marketing report submitted by a group of students. It includes the names and student IDs of the group members, the date of submission, and details about the company they selected to analyze - Nestle International Ltd. The main contents section lists the topics that will be covered in the report, such as the introduction, evolution, principles, brands and products, marketing strategy, and vision of Nestle.
Marketing plan of nestle
This marketing plan summarizes Nestle Cerelac's product offerings, target markets, and marketing strategies. Nestle Cerelac provides baby food products for infants in various stages. It targets urban and suburban families with average to above average incomes. Nestle Cerelac positions itself as a provider of healthy, high-quality food and differentiates itself through nutritional value and product variety. The marketing mix discusses pricing, promotion, placement and packaging. Competition and growth strategies are also outlined.
Brand Positioning Workshop
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Marketing Strategy of Nestle ppt
In our report, we try to present the Marketing Strategies through segmentation, target marketing and positioning of Nestle
LUXURY BRAND MANAGEMENT
Marketing luxury is a paradox. Luxury defies econometric models. Though the processes by which consumers acquire and consume luxury remain an enigma, luxury brand names and products are highly visible in the marketplace. This slide deck empirically explores the luxury sector, the status of international luxury brands, and how luxury is branded and sold to consumers.
Viewers also liked (20)
Marketing Partnership Pitch for Benjamin Moore with the Oprah Magazine
Marketing Partnership Pitch for Benjamin Moore with the Oprah Magazine
Nissan Leaf - Market Driven Strategy by syifamukrimaa
Nissan Leaf - Market Driven Strategy by syifamukrimaa
Henri Fayol's Function Approach and General Administrative Theory
Henri Fayol's Function Approach and General Administrative Theory
Customer Driven Marketing Strategy-Creating Value for Target Customers
Customer Driven Marketing Strategy-Creating Value for Target Customers
Similar to Customer driven market strategy
B plan hr-2
This document provides details of a business plan for "Bite On" Chocolate, including:
- An executive summary describing the chocolate market opportunity in India and their plan to produce a low-fat, low-calorie sugar-free dark chocolate bar.
- Sections on management, marketing, financials, and risks, outlining their plans for production facilities, distribution channels, funding, and mitigating risks like product contamination.
- An analysis of competitors like Cadbury and Nestle, the target Indian consumer market, and differentiation of their product based on health attributes.
The business plan is for a small-scale start-up producing a niche chocolate product to capture an underserved market segment in
B plan
GuYS!! is proposing a mobile food business that will deliver food to customers using trucks. The business will be a sole proprietorship run by Gunjan Bhardwaj, Yogesh Sharma, and Sakshi Modi. It will have 2 trucks that deliver a rotating weekly menu of foods like burgers, pizza, noodles and more to the campus of LPU University and surrounding cities. The plan outlines products, market analysis, strategy, finances and risks. It projects breaking even in the first year and achieving a margin of safety, with potential for growth by adding more trucks.
Launch of New Product
Platinum Confectionery launches a new caramel and hazelnut filled chocolate bar called Platinum Luscious Chocolate. The company introduces itself and provides its vision, mission, objectives. It details existing products and the new product's attributes including appearance, shelf life, packaging, ingredients and storage. The document discusses target markets, positioning, pricing, distribution and marketing mix strategies. It provides a spending plan across television, newspapers, radio, outdoor advertising and digital platforms. Competitors and SWOT analysis are also mentioned.
Chapter1 - Chocolate industry
This document provides an overview of the Indian chocolate industry and strategies of major players like Cadbury, Nestle, and Amul. It discusses the nature of the industry, key players and their market shares. Cadbury has the largest market share of 70% while Nestle has 24% and Amul has 3%. It also outlines the positioning, product strategies, pricing, promotion, and distribution approaches of these major players. Cadbury focuses on volume growth through affordable price points and distribution scale while Nestle emphasizes product innovation and focusing on market leadership areas.
Procter and Gamble Overview
P & G is one of the major players in the industry of consumer goods,its one of the most valued company globally,i have disclosed many details like history,key people,products,strategies,awards,controversies,statistics,founders,logo evolution etc,hope efforts of mine vl b useful to u
Itc
ITC Limited is a diversified conglomerate headquartered in Kolkata, India. It was founded in 1910 and started as a cigarette manufacturer. In recent years, ITC has diversified into various business areas like FMCG foods, hotels, paperboards, and agriculture to reduce dependence on cigarettes. ITC has strong brands and pursues product customization and brand enhancement. It uses strategies like e-Choupal to tackle challenges in rural markets and has expanded into areas like education stationery.
Cadburyindiaitm 1
The document provides an agenda and overview for a marketing plan presentation on Cadbury India. It includes sections on the global and Indian chocolate markets, Cadbury's history and brands in India, a SWOT analysis, product life cycles, marketing strategies targeted at different age groups, and financial projections. The proposed strategies focus on partnerships to distribute Cadbury products in schools and through online ordering on Facebook.
Coco-Beans Market Competitive Research And Precise Outlook 2023 To 2030
The research firm Contrive Datum Insights has just recently added to its database a report with the heading global Coco-Beans Market .Both primary and secondary research methodologies have been utilised in order to conduct an analysis of the worldwide Coco-Beans Market . In order to provide a comprehensive comprehension of the topic at hand, it has been summed up using appropriate and accurate market insights. According to Contrive Datum Insights, this worldwide comprehensive report is broken up into several categories in order to present the data in a way that is understandable, succinct, and presented in a professional manner.
Business Plan-- T@P India CHOCOLATE Pvt. Ltd.--- Uummm Chocolet - Presentation1
T@P India CHOCOLATE Pvt. Ltd is a chocolate manufacturing company that produces dark, milk, nutritious, and liquid-filled premium chocolate bars. The company plans to target markets in Maharashtra and outside India. It has developed marketing plans for different age groups that involve distributing chocolates through schools, tying up with Facebook for online orders around birthdays, and targeting working professionals. The financial plan includes sources of capital, investment breakdown, and projected profitability ratios. The company aims to leverage its strengths in taste and quality while addressing weaknesses and threats through opportunities in emerging markets and healthier products.
Cadbury final
This document provides an overview of Cadbury's strategic management report on its product line in India. It includes a brief history of Cadbury, an overview of its operations and products in India, segmentation and positioning strategies, analysis of the confectionary market and competitors, and strategic frameworks like PEST, five forces, BCG matrix, and SWOT analysis. The key points are that Cadbury is a global confectionary leader with a long history and strong brand, it has a large presence and variety of products in India, and it employs various strategic analyses and approaches to target customers and grow its business.
Segmentation, targeting and positioning with example cocacola company
a brief note on segmentation targeting and positioning with examples we have applied STP modal on CocaCola company
Diff presentation 30 june 2013 1a
This document summarizes information about Dairy Ice Creams & Frozen Foods (P) Ltd (DIFF), an Indian ice cream manufacturer. It outlines that ice cream is a popular product enjoyed worldwide. The Indian ice cream market is rapidly growing at 20% annually and is worth Rs. 3500 crores, though per capita consumption is low compared to global averages. DIFF operates multiple ice cream brands across retail, institutional, and catering segments. It aims to expand regionally and nationally through brand growth, acquisitions, and new product lines. Financial projections show increasing revenues and profits through 2018 as DIFF pursues its expansion strategy.
Chipotle mexican grill
This document provides an overview of a Mexican grill restaurant company. It discusses the company's background and mission to change perceptions of fast food. Financial performance from 2007-2011 is summarized, showing steady revenue and net income growth. Challenges facing the industry are described, including competition and supply chain risks. A competitor analysis compares the Mexican grill chain to similar companies. The document performs internal and external analyses to identify the company's strengths and weaknesses and opportunities and threats in the macro environment. Multi-year strategic objectives and a differentiation-focused business strategy are proposed to continue the company's growth.
Cadbury India
The document provides an overview of Cadbury India including the global and Indian chocolate markets, Cadbury's history and products in India, a SWOT analysis, and a proposed marketing plan targeting different age groups in India. Key points include that the Indian chocolate market is growing at 23% annually, Cadbury India has over 67% value market share led by Cadbury Dairy Milk, and the marketing plan proposes partnerships with schools and Facebook to target children and younger adults respectively.
Business Plan-- T@P India CHOCOLATE Pvt. Ltd.--- Uummm Chocolet -
This document provides a business plan for a proposed chocolate manufacturing company called T@P India CHOCOLATE Pvt. Ltd. The plan outlines the company's products which include dark chocolate, milk chocolate, nutritious chocolate bars, and premium liquid filled chocolate bars. It discusses the chocolate industry trends in India, including current size, growth rates, and major players. The marketing plan proposes targeting different age groups in India and collaborating with schools and organizations. The financial plan examines costs, sources of funding, and taxation policies.
Marketing plannig of cadbury chocolate
This document provides a marketing plan presentation for Cadbury India. It includes an executive summary on Cadbury's product portfolio and market leadership. It then covers analyses of Cadbury as a company, its customers, competitors, strengths/weaknesses, opportunities/threats, and the political, economic, social, technological environment. The presentation proposes segmentation strategies and a 4P marketing mix. It concludes with short and long term projections, emphasizing new products, promotions, and maintaining brand loyalty to capitalize on growth in India's chocolate market.
Marketing project 2nd sym 2021-2025.docx
This is the marketing report on sooper brand of pakistan, which include swot analysis and many more data. Thanks and keep learning.
Diff presentation 29 june 2013
The document discusses Dairy Ice Creams & Frozen Foods (P) Ltd (DIFF), an Indian ice cream manufacturer. It summarizes key details about DIFF and the ice cream industry in India. The Indian ice cream market is growing rapidly at 20% annually and is worth Rs. 3500 crores, though per capita consumption is low compared to global averages. DIFF operates multiple ice cream brands across retail, institutional, and mobile channels. It has state-of-the-art production facilities and aims to expand its market reach and product portfolio further.
Britannia group- 11
This document provides an overview of Britannia Industries, a leading Indian FMCG company. It discusses Britannia's product portfolio including biscuits, bread and dairy products. The marketing mix of 4Ps - Product, Price, Place and Promotion strategies are described. Segmentation, targeting and positioning approaches are outlined focusing on demographic and behavioral segments. A BCG matrix shows the cash cow and star products. Finally, a SWOT analysis is presented and recommendations are made to focus on new product categories, pricing and international expansion.
Similar to Customer driven market strategy (20)
Coco-Beans Market Competitive Research And Precise Outlook 2023 To 2030
Coco-Beans Market Competitive Research And Precise Outlook 2023 To 2030
Business Plan-- T@P India CHOCOLATE Pvt. Ltd.--- Uummm Chocolet - Presentation1
Business Plan-- T@P India CHOCOLATE Pvt. Ltd.--- Uummm Chocolet - Presentation1
Segmentation, targeting and positioning with example cocacola company
Segmentation, targeting and positioning with example cocacola company
Business Plan-- T@P India CHOCOLATE Pvt. Ltd.--- Uummm Chocolet -
Business Plan-- T@P India CHOCOLATE Pvt. Ltd.--- Uummm Chocolet -
More from Monika Sinha
Entrepreneurship Ideas
The document proposes an E-Portal that would reduce spam emails by allowing students to log in and receive notifications about items being advertised or queries from a centralized location. It would be a user-friendly and time-saving way for buyers and sellers to connect online instead of through individual emails. A second concept presented is a "No Alcohol Juice Bar" that would serve fresh fruit juices and smoothies for health-conscious customers in a space that also provides wifi, live sports broadcasts, music, a memory wall, and a book zone.
Icecream estimation
1) The document estimates ice cream consumption and revenue generation in India based on factors like population, demographics, age groups, health issues, seasons, and brands.
2) It analyzes ice cream consumption in rural and urban areas by age group and estimates a total annual consumption of 434.736 million liters in India worth Rs. 2,199.7 crores.
3) Seasonality plays a role, with 60% of consumption from March to May and brands like Amul and Havmor generating over Rs. 5,796 crores in annual revenue.
Ice cream consumption_estimation
This document estimates the annual consumption and revenue of ice cream in India through a 6 step process. It estimates that India consumes approximately 43.47 million liters of ice cream per year worth approximately Rs. 22,000 crore. The consumption is divided between rural (60% of population) and urban (40% of population) areas and across different age groups. Factors like health issues, seasons, and brands are also accounted for in estimating total consumption and revenue. Local brands generate approximately Rs. 1,116 crore, basic brands Rs. 9,306 crore, and premium brands Rs. 2,028 crore in annual revenue.
Industry Internship Presentation- Abbott
During the industry internship, the main crux of the projects was to BRING PROCESS EFFICIENCY at Abbott. The three major projects which were under taken during the internship were:
1. Project “Operations CoE”
2. Project “Know Your Benefits”
3. Project “Become A Talent Scout”
The project “OPERATIONS CENTER OF EXCELLENCE” deals with the recruitment process. The recruitment process requires a team to follow various activities which may be non-value add activities for a recruiter, however important for the process. Determining what adds value and to remove/ modify the non-value added activities was the major concern. The focus of this project was to make the recruitment process more lean and efficient. The project “KNOW YOUR BENEFITS” was related to preparation of a Compensation Manual for the Employees at Abbott. The Processes in getting a relocation policy, a company car, a company leased accommodation, etc. are not easily understood by the employees and it is also very difficult for the recruiters to make them understand. The manual provides the Process Maps as well as a detailed description on the benefits that the employees can avail. The Project “BECOME A TALENT SCOUT” was all about designing an Abbott’s Employee Referral Program (ERP) to help source top talent, build diversity and take advantage of the most effective source of new hires: referrals from current employees.
Research Paper- "HR as Change Agent"
The purpose of this research paper is to identify why Human Resources (HR) is a change agent in any organization to drive organizational excellence. HR practitioners, as change agents, are responsible for easing the impact of changes in their organization and to empower employees against the consequences of these inevitable changes. Sometimes, the change helps to produce a significant increase in performance excellence and the company can boost sales and production without major additional cost.
Several vital competencies that are reviewed in this paper include how HR practitioners are path creators amongst the path breakers of organizational culture, by being change drivers and business focused. HR practitioners who are unable to function as change agents will inevitably create a barrier against their becoming a well-integrated strategic partner. Therefore, the role of change agent also mediates the relationship between certain HR competencies and organizational performance. This involves monitoring employee engagement and keeping levels high, developing strategies to retain top performers, and continuing to provide value-added services to employees.
Diversity
This document discusses diversity management in the workplace. It begins with a quote from Dr. Seuss describing two groups that discriminate against each other. It then defines diversity management as voluntary organizational actions to increase inclusion of employees from various backgrounds. It notes changing demographics in the workforce and the goals of diversity, such as high performance and increased productivity. It discusses key dimensions of diversity and areas impacted, such as decisions and work ethics. It describes how diversity affects human resource functions like recruitment, roles, and policies. Finally, it provides tips for promoting diversity, such as non-discrimination policies and celebrating existing diversity.
More from Monika Sinha (6)
Recently uploaded
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsAI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Recently uploaded (20)
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Customer driven market strategy
- 1. BITE ON…. -BY -MONIKA SINHA -POOJA KINI -SANGITA DHUA -SHIVANI NAIN
- 2. Chocolate is often referred as the “guilty pleasure”. Bite On’s main aim is to remove the guilt and fill it with pleasure for our consumers.
- 3. Mission We aim to be innovative leaders in chocolate, creating satisfaction by providing the healthiest in diet, for people of all ages. As a result, changing the face of a normal brown block to one calorie - less melting in the mouth.
- 4. THE 6 M’s • Functional structure • Strategic recruitment, T&D MEN • Government funds • since Machinery+ Land= >1cr MONEY • Winnowing Machine- shells removal (20,000) • KQCH-200 Prof choc Production Mach- (3L) MACHINERY
- 5. • Diet Sugar, Diet cocoa butter, cocoa solids, milk solids, Honey, Roasted bean MATERIALS • B to C • B to Govt MARKETS MINUTES • 500units – 70,000 units per day
- 6. INDUSTRY ANALYSIS • Demographic environment • Economic environment • Natural environment • Cultural environment • Political environment
- 7. MARKET SEGMENTATION Geographic segmentation Region Climate Demographic segmentation 1)Age 2)Gender 3)Income
- 8. Psychographic segmentation Attitude towards the product Life style Behavioral segmentation Benefits Occasions
- 9. MARKET TARGETING Target Marketing strategies • Differentiated Marketing
- 18. Positioning Brand Positioning Strategy Analyzing Competitors Good Reputation + Poor Product Availability ---> GALAXY Good Reputation + Excellent Product Availability ---> CADBURY, NESTLE Poor Reputation + Poor Product Availability ----> PRIYA GOLD We would strive to be well reputed as well as an excellently available brand..!
- 19. • Developing a positioning statement- “E-Z on your pocket, E-Z on calories ” • Positioning brand Government help Low cost market research Emphasize on brand positioning strategy Market penetration
- 20. Differentiation • Product Differentiation • Service Differentiation
- 21. • People Differentiation • Channel Differentiation • Image Differentiation
- 22. FINACIAL PLAN We have decided to start up ourselves as a SSI (Small Scale Industry). Therefore, our investment in fixed assets in plant & machinery, whether held on ownership term or on lease or hire purchase, does not exceed Rs. 1 Crore.
- 23. THANK YOU !