Golden Apple Fast Food Restaurant EIF FEASIBILITY REPORT
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The document is a feasibility report for opening a fast food restaurant called Golden Apple. It provides details on the business description, location, target market, SWOT analysis, 12 P's framework, financial data including costs, assets, income statement, Modara contract, and distribution of profits. The business aims to provide quality food and good customer service at an accessible location. Financial projections estimate good profitability due to low costs and fewer local competitors. The conclusion is that the business will be very successful by delivering hygienic food and pleasant environment.
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Golden Apple Fast Food Restaurant EIF FEASIBILITY REPORT
- 1. FEASIBILITY REPORT FAST FOOD RESTAURANT
- 3. FEASIBILITY REPORT Business Description To begin with the introduction of business we will be availing the business opportunity of coming up in a market with a business name “GOLDEN APPLE”. We will provide quality and hygienic FOOD to our customers to increase customer value so that all our customers may be satisfied.
- 4. Location and Target Market Location Our FAST FOOD RESTURANT “GOLDEN APPLE” is located at Gulshan-e-Iqbal, Block 16
- 5. Service In our project, the business we are operating is FAST FOOD RESTURANT “GOLDEN APPLE”. Our core priority is to deliver our customers with the best customer service as well as with good quality food.
- 6. Target Market As we are offering the rate of above 100 on all items. Our target customer categories are middle class, upper class, upper middle class and upper class, because these classes focus on hygienic factor which is our specialty.
- 7. SWOT ANALYSIS STRENGTHS Less competitors in that area No compromise in food quality Low cost of production Easily accessible business location WEAKNESS Existence of experienced competitors New entrance in the market Less awareness about market High capital investment
- 8. OPPORTUNITIES Wide range of target market To expand our business THREATS Experienced/Established competitors Economic stability
- 9. 12 P’s Persons Mudarib Furqan Ubaid Pankaj Humair Hamid Rab_ul_Maal BANK (Financer) Purpose To begin a business that is feasible Project To open a FAST FOOD RESTURANT “GOLDEN APPLE”. Period 1 Year
- 10. Product 3 Varieties of Burger Club Sandwich Frecn Fries
- 11. Process To be used for financing Price Rs.450000 Place Gulshan-e-Iqbal, Block 16, Karachi Participation Ubaid Customer care manager Furqan Controller Pankaj Marketing manager Hamid Accounts manger Humaira Kitchen controller
- 12. Pact 20% of profit to be distributed among the Mudaribs Professionalism All 5 Mudaribs are highly skilled Perfectness 100% perfect
- 13. Picture of Golden Apple Restaurant
- 14. FINANCIAL DATA ITEMS COST RATE ZINGER BURGER 78 150 BEEF BURGER 58 110 CHICKEN BURGER 64 130 CLUB SANDWICH 63 100 FRIES 29 50 TOTAL COST 292 TOTAL EARNING 540
- 15. COST OF OVERHEAD ITEMS COST PER MONTH YEARLY COST GASS 18000 216000 ELECTRICITY 25000 300000 WATER 500 6000 RENT 50000 600000 TOTAL 93500 1122000
- 16. FIXED ASSETS ITEMS QUANTITY RATE LIFE DEPRECIATION PER YEAR GENERATOR 1 80000 10 8000 MACHINE 1 80000 10 8000 CHAIRS 60 1500 8 187.5 TABLES 10 2000 8 250 FREEZER 2 650000 20 32500 FANS 6 2370 20 118.5 CROKERY 100 4000 8 500 ENERGY SAVERS 24 3840 2 1920 TOTAL FIXED 823710 51476
- 17. INCOME STATEMENT For the Year Ended Dec. 31 2016 SALES 9000000 LESS: COGS OPENING INVENTORY 0 ADD: PURCHASES 4714200 LESS: ENDING INVENTORY 145800 COGS 4860000 GROSS PROFIT 4140000 LESS OPERATING EXPENSES: GASS 180000 ELECTRICITY 240000 TELEPHONE 240000 WATER 12000 RENT 720000 TOTAL OPERATING EXPENSES 1392000 NET PROFIT 2964000
- 19. MODARA CONTRACT SALES 9000000 INVESTMENT 450000 GROSS PROFIT 8550000 MANAGEMENT FEE 10% 855000 NET PROFIT 7695000 MODARIB 60% 4617000 RAAB-UL-MAAL 40% 3078000
- 20. DISTRIBUTION OF PROFIT 20% SHARE PER MODARIB 10% OF MANAGEMENT FEE TOTAL SHARE OF MODARIB OBAID PKR 923400 PKR 17,100.00 PKR 940,500.00 FURQAN PKR 923400 PKR 17,100.00 PKR 940,500.00 HUMAIRA PKR 923400 PKR 17,100.00 PKR 940,500.00 HAMID PKR 923400 PKR 17,100.00 PKR 940,500.00 PANKAJ PKR 923400 PKR 17,100.00 PKR 940,500.00
- 21. The main conclusion of the project is: • This business will be a great progress and great success, because we provide hygienic food with best service in a pleasant environment. • Our cost is very less and profit will be very good after deduction of expenses, as shown in the report. • In our area there is a less competitors, so we could make a good name of our business inside the market by providing tasty and hygienic food with best services in a pleasant environment. CONCLUSION