This document discusses Snickers' marketing strategy and advertisement positioning. It aims to target hungry people by positioning Snickers as satisfying hunger and changing mood. The key message is "You're not you when you're hungry", suggesting that Snickers can make people feel like themselves again when hungry. The ad uses humor and relatable scenarios of people getting hangry to promote the chocolate bar.
User adoption challenges lets make it stick #spscambridgeAntje Lamartine
Technology solutions get delivered all the time, but User Adoption is not automatic. The slides give an overview of a few User Adoption challenges and strategies how to prepare for or overcome them.
Chocolate Business Plan-
Chocolate is an $83 billion a year business, making industry value larger than the GDP of more than 130 nations on earth. An average Britain, Swiss/German will each eat 11kg of chocolate a year.
In India, chocolate hasn’t been sweet of choice. Indians eat only 165gms of chocolate a year. Consumers change their tastes and preferences according to the changing trends. The recent trend dictates a westernized and health conscious foodstuffs – so we are aiming to cater to them through or innovative chocolate.
Chocolate is often referred as the “guilty pleasure”, Bite On‘s main aim is to remove the guilt and fill it with pleasure for our consumers.
Our idea is to make a low fat low calorie sugar free dark chocolate bar that makes us different from other brands as we are only targeting the sugar free fat free dark chocolate segment.
Aim of this presentation is to analyse challenges, orientation, concepts, SWOT and related issues in respect of Cadbury’s operations in India.
A ppt by students of PGDM 2012-14 of Era Business School, New Delhi
User adoption challenges lets make it stick #spscambridgeAntje Lamartine
Technology solutions get delivered all the time, but User Adoption is not automatic. The slides give an overview of a few User Adoption challenges and strategies how to prepare for or overcome them.
Chocolate Business Plan-
Chocolate is an $83 billion a year business, making industry value larger than the GDP of more than 130 nations on earth. An average Britain, Swiss/German will each eat 11kg of chocolate a year.
In India, chocolate hasn’t been sweet of choice. Indians eat only 165gms of chocolate a year. Consumers change their tastes and preferences according to the changing trends. The recent trend dictates a westernized and health conscious foodstuffs – so we are aiming to cater to them through or innovative chocolate.
Chocolate is often referred as the “guilty pleasure”, Bite On‘s main aim is to remove the guilt and fill it with pleasure for our consumers.
Our idea is to make a low fat low calorie sugar free dark chocolate bar that makes us different from other brands as we are only targeting the sugar free fat free dark chocolate segment.
Aim of this presentation is to analyse challenges, orientation, concepts, SWOT and related issues in respect of Cadbury’s operations in India.
A ppt by students of PGDM 2012-14 of Era Business School, New Delhi
Audience Analysis: Getting the Right Message to the Right PeopleAndrea Goulet
One of the keys to developing an effective message is understanding your audience. In this presentation, you'll learn about segmentation, demographics, psychographics, personas, archetypes, and more. They all work together to help you define your audience.
Audience Analysis: Getting the Right Message to the Right PeopleAndrea Goulet
One of the keys to developing an effective message is understanding your audience. In this presentation, you'll learn about segmentation, demographics, psychographics, personas, archetypes, and more. They all work together to help you define your audience.
Slides for Participants of <<Storytelling for Impact>> Webinar organized by Women in Business Community ADB DutchCham on 24th November 2020 by Coen Tan, Chief Listening Officer Strategic Business Storyteller.
This is a small sample of The Life Mastery Foundation's Blueprint of Success. It's a proven method to help those who want to live a successful and productive life. This speech was given to the students of California College San Diego. This programs was designed and created by Lorenzo L. Sellers.
Make Your Voice Heard: How Your Story of Recovery Can Change Hearts and MindsMaple Avenue PR
This presentation discusses how treatment court graduates can share their stories to educate and advocate. It reviews story structure, and special considerations. Delivered by Abby Frutchey and Ami Neiberger-Miller at the 24th annual conference for the National Association of Drug Court Professionals (NADCP) in Houston, Texas.
To attract the right customers you need to project the right message. In this slideshow we discuss how sending mixed messages or too many messages is bad for business. We also show you how to focus on one audience at a time.
Work with PR agents on wine/food/travel storiesLeeann Froese
You've heard about press trips to wine country, media lunches at fabulous restaurants, and interviews with fascinating chefs and winemakers, and wonder: how can you get in on those writing opportunities?
Welcome to the world of the PR Agent, the go-betweens for hospitality companies and the media. They're the people who will connect you with the people you want to write about.
BCATW is thrilled to present Leeann Froese, co-owner at Town Hall Brands to speak to us, and learn from you, about how to work with PR agents to create the kinds of wine and food stories that publications want.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
Analysis 2
1.
2.
3. • EveryoneTarget Audience:
• Favorite
chocolate bar
Desired
Positioning:
• Satisfied your
hungry
Key Promise or
Benefits:
• EmotionalCommunication
Tone:
4. What does it say?
• Snickers satisfies you
How is it say?
• Very Reliable
Whom is it
addressed to?
• To Those Who Are
Hungry
When is it said?
• When you´re hungry
Where is it said?
• On every active life
5. What is the
concept chosen to
differentiate the
product or service?
That when your
hungry you get
different and
your not you
What is the slogan?
¨You´re Not You
When You´re
Hungry¨
