Ferrero
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Убираева Мария ФУ 3й курс 13 группа
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CORPORATE STRATEGY FERRERO
Analisi della Corporate Strategy dell'azienda Ferrero mediante l'individuazione dei Business e delle Risorse corporate di Valore.
Presentation Ferrero Rocher
Indonesia is the third largest producer of cocoa in the world. Ferrero Rocher is a chocolate product made of whole hazelnuts coated in milk chocolate and surrounded by Nutella filling, encased in walnut. While Ferrero Rocher is a unique product, it faces challenges in Indonesia as a less popular brand that is quite expensive compared to local competitors. However, Indonesia represents a large potential market for the product given the country's growing economy and consumption.
Ferrero
Lindt is a Swiss chocolate company introduced in 1982 known for its high quality chocolate and extensive personalized customer service. It has advantages over competitors like Nestle, Cadbury, and Hershey through a wider product availability including various variants and potential health benefits from its chocolate.
Kinder: a communication plan
School assignment : present a brand then create a new product and the correspondig communication plan.
Academic discipline : Communication schedule
School : INSEEC Paris (France) - 2013
KINDER : analyse sémiotique de la marque
KINDER: analyse sémiotique de la marque
Étude de cas, master 2 Celsa en formation continue
mai 2011.
Auteurs: Anne-Sophie Canel, Claire Darbo, Claudia FERRARI et Adelaïde MAGALHAES ALVES DE LIMA.
Ferrero Mini Case Study
Mini Case Study based on Kotler Keller book (15th Edition).
Work assigned by Proffessor Sammer Mathur (IIM Lucknow).
Recommended
CORPORATE STRATEGY FERRERO
Analisi della Corporate Strategy dell'azienda Ferrero mediante l'individuazione dei Business e delle Risorse corporate di Valore.
Presentation Ferrero Rocher
Indonesia is the third largest producer of cocoa in the world. Ferrero Rocher is a chocolate product made of whole hazelnuts coated in milk chocolate and surrounded by Nutella filling, encased in walnut. While Ferrero Rocher is a unique product, it faces challenges in Indonesia as a less popular brand that is quite expensive compared to local competitors. However, Indonesia represents a large potential market for the product given the country's growing economy and consumption.
Ferrero
Lindt is a Swiss chocolate company introduced in 1982 known for its high quality chocolate and extensive personalized customer service. It has advantages over competitors like Nestle, Cadbury, and Hershey through a wider product availability including various variants and potential health benefits from its chocolate.
Kinder: a communication plan
School assignment : present a brand then create a new product and the correspondig communication plan.
Academic discipline : Communication schedule
School : INSEEC Paris (France) - 2013
KINDER : analyse sémiotique de la marque
KINDER: analyse sémiotique de la marque
Étude de cas, master 2 Celsa en formation continue
mai 2011.
Auteurs: Anne-Sophie Canel, Claire Darbo, Claudia FERRARI et Adelaïde MAGALHAES ALVES DE LIMA.
Ferrero Mini Case Study
Mini Case Study based on Kotler Keller book (15th Edition).
Work assigned by Proffessor Sammer Mathur (IIM Lucknow).
Ferrero spa.
Pietro Ferrero started Ferrero SpA in 1946 in Italy by inventing a hazelnut and cocoa cream called Giandujot. With his brother Giovanni, they created a company to produce and market the product. After Pietro's death, his son Michele relaunched the recipe as Nutella in 1964. Nutella became a global brand as the company expanded production and offices internationally following World War II. Today, Ferrero is the world's largest consumer of hazelnuts and one of the largest confectionery companies, generating over €8 billion in annual revenue with products sold globally.
Mix del-marketing-ferrero-rocher
Este documento describe los componentes del mix de marketing del producto Ferrero Rocher. Explica las características del producto como su calidad, empaque y ciclo de vida. También analiza la marca Ferrero y su amplia gama de productos como Nutella y Kinder. Por último, cubre las estrategias de precio y promoción de Ferrero Rocher así como su distribución a fabricantes, mayoristas, minoristas y consumidores.
Ferrero
The document summarizes the history and operations of Ferrero, an Italian confectionery company founded in 1946. It started as a small patisserie in Italy and has since expanded globally through acquisitions and new factories, becoming the 22nd most reputable company in the world with $10.6 billion in annual revenue. Ferrero is known for its Nutella product and operates 18 factories worldwide with 25,000 employees. The company values innovation, entrepreneurship, and social responsibility.
Ferrero Rocher
This document describes the Ferrero Rocher chocolate, including its ingredients of a hazelnut, milk chocolate, cream, and crispy waffle coating. It notes the sweets have a delicious taste and make for a wonderful atmosphere and perfect present. The document provides pricing details, ranging from 50 to 700 rubles, and mentions a collaboration between Ferrero Rocher and Cirque du Solei from 2013 to 2014. It closes with contact information for Inna Gordeikhina at Ferrero.
Ferrero Rocher
El documento describe el producto Ferrero Rocher. Resalta sus atributos de calidad como su sabor delicioso y textura crujiente. Describe sus características físicas como su forma redonda irregular y envoltorio elegante. Explica que su precio es levemente inferior a la competencia manteniendo una excelente relación calidad-precio. Finalmente, analiza su ciclo de vida y la mezcla de producto de la marca Ferrero.
TicTac Marketing Plan
Case Study of the Ferrero TicTac Brand. It's the final work for the marketing class in Mimm (Master of Management in Multimedia).
Commission D - Ferrero
This document provides an overview of Ferrero, an Italian confectionery company. It discusses Ferrero's leadership team for the 2nd term of 2015, presents figures on turnover, profit, investments and workforce from 2011-2014 showing increases year-over-year, outlines Ferrero's product range and major competitors in the market, and describes Ferrero's strengths and current/future projects including expanding to Santiago, Chile and Buenos Aires, Argentina with future plans for Tokyo and Fukuyama.
Marketing - Best Packaging - Kinder Surprise
The document discusses the history and market dominance of Kinder Surprise eggs, a popular chocolate treat made by Ferrero. It details how Ferrero was founded in 1946 and began launching popular products like Nutella in 1964 and Kinder Surprise eggs in 1974. By the 1990s, Kinder had become the 4th biggest confectionery company in the world, with $10.9 billion in annual sales and toys inside Kinder eggs had reached over 8,000 varieties sold. The document examines the target customers, variations of products, and banned status of Kinder eggs in the United States.
Ideas de negocio-ferrero
El documento presenta información sobre la historia y composición del chocolate, así como sobre la marca Ferrero. Se describe brevemente el origen del chocolate entre los pueblos mayas y aztecas, su llegada a Europa y su popularidad actual. También se resumen los ingredientes y presentaciones de los chocolates Ferrero, la historia de la marca, su volumen de negocios y principales productos. Finalmente, se proponen ideas de negocio para ampliar el mercado de Ferrero.
Cas 72 : Nutella
Marque mythique, Nutella, une pâte crémeuse, chocolatée et noisettée, est le leader du marché de la pâte à tartiner avec, en France, 85% de part de marché en volume et 89% en valeur. Aucune marque du distributeur (MDD) n’a su aujourd’hui concurrencer ce produit star. A la question « Pouvez-vous citer une marque de pâte à tartiner ? », le consommateur répond spontanément à 95% Nutella ! Un taux quasiment inexistant ailleurs !
La marque ayant un tel succès, les « Nutellamaniaques » font leur apparition. Mais pourquoi un tel attachement ? Les consommateurs vous répondront tout naturellement : le goût. Mais pas que, puisque Nutella a une présence très forte en communication qui lui a permis de créer un lien émotionnel fort avec chacun d’entre eux.
La communication de Nutella est exemplaire parce qu’elle a permis de transformer la faiblesse du produit, rationnellement gras, en force aux yeux de tous puisque Nutella se positionne en partenaire du petit-déjeuner et du goûter équilibré et énergétique.
En tant que leader, la marque est une cible logique face aux attaques. Elle est régulièrement controversée sur sa qualité nutritionnelle ou ses campagnes publicitaires, selon certains mensongères; mais Nutella sait rebondir et présente un discours institutionnel totalement transparent mettant en avant l’utilisation de produits sains.
AUBADE : analyse sémiotique de la marque
Aubade : analyse sémiotique de la marque
Étude de cas, master 2 Celsa, en formation continue. mai 2011.
Auteurs: Yoon-Hee Allez, Valérie Graff, Soukeyna Gueye, Coba Taillefer.
Producto y Gama. Caso de estudio. Bombones Ferrero Rocher. Eva Garcinuño 2013
Estudio de los 10 niveles de atributos de Producto y Gama de los chocolates Ferrero Rocher. 2013
Presentazione ferrero 1
Storia ed evoluzione della società Ferrero, una ricerca di Ilaria Cerreoni, Ilenia Iannilli, Lucrezia Lombardozzi, Giorgia Moreschini e Sophia Rencricca dell'ITCG "Fermi" di Tivoli
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I passaggi più importanti della presentazione del Bilancio Sociale di Ferrero dello scorso 16 gennaio a BerlinoNutella
Nutella is a chocolate hazelnut spread created by Pietro Ferrero in Italy in 1964. It is made primarily of sugar, palm oil, hazelnuts, and cocoa. Nutella became an instant success after being marketed across Europe. Today, Ferrero uses 25% of the global hazelnut supply in Nutella production. The cocoa and hazelnut ingredients undergo processes of roasting and quality control before being combined into the creamy spread. Nutella has grown enormously popular, with over a billion jars sold each year worldwide.
Thorntons final presentation
Thorntons has been operating since 1911 and has experienced steady growth through the decades. It was acquired by Ferrero in 2015 for £112 million. Thorntons produces premium chocolates, biscuits, ice cream, and operates cafes. It has 247 stores and 186 franchise shops in the UK and Ireland. While known for its seasonal chocolate sales, it has diversified its product range in recent years. Ferrero's acquisition may lead to further changes in Thorntons' strategy and market sectors to drive returns on investment.
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Ferrero spa.
Pietro Ferrero started Ferrero SpA in 1946 in Italy by inventing a hazelnut and cocoa cream called Giandujot. With his brother Giovanni, they created a company to produce and market the product. After Pietro's death, his son Michele relaunched the recipe as Nutella in 1964. Nutella became a global brand as the company expanded production and offices internationally following World War II. Today, Ferrero is the world's largest consumer of hazelnuts and one of the largest confectionery companies, generating over €8 billion in annual revenue with products sold globally.
Mix del-marketing-ferrero-rocher
Este documento describe los componentes del mix de marketing del producto Ferrero Rocher. Explica las características del producto como su calidad, empaque y ciclo de vida. También analiza la marca Ferrero y su amplia gama de productos como Nutella y Kinder. Por último, cubre las estrategias de precio y promoción de Ferrero Rocher así como su distribución a fabricantes, mayoristas, minoristas y consumidores.
Ferrero
The document summarizes the history and operations of Ferrero, an Italian confectionery company founded in 1946. It started as a small patisserie in Italy and has since expanded globally through acquisitions and new factories, becoming the 22nd most reputable company in the world with $10.6 billion in annual revenue. Ferrero is known for its Nutella product and operates 18 factories worldwide with 25,000 employees. The company values innovation, entrepreneurship, and social responsibility.
Ferrero Rocher
This document describes the Ferrero Rocher chocolate, including its ingredients of a hazelnut, milk chocolate, cream, and crispy waffle coating. It notes the sweets have a delicious taste and make for a wonderful atmosphere and perfect present. The document provides pricing details, ranging from 50 to 700 rubles, and mentions a collaboration between Ferrero Rocher and Cirque du Solei from 2013 to 2014. It closes with contact information for Inna Gordeikhina at Ferrero.
Ferrero Rocher
El documento describe el producto Ferrero Rocher. Resalta sus atributos de calidad como su sabor delicioso y textura crujiente. Describe sus características físicas como su forma redonda irregular y envoltorio elegante. Explica que su precio es levemente inferior a la competencia manteniendo una excelente relación calidad-precio. Finalmente, analiza su ciclo de vida y la mezcla de producto de la marca Ferrero.
TicTac Marketing Plan
Case Study of the Ferrero TicTac Brand. It's the final work for the marketing class in Mimm (Master of Management in Multimedia).
Commission D - Ferrero
This document provides an overview of Ferrero, an Italian confectionery company. It discusses Ferrero's leadership team for the 2nd term of 2015, presents figures on turnover, profit, investments and workforce from 2011-2014 showing increases year-over-year, outlines Ferrero's product range and major competitors in the market, and describes Ferrero's strengths and current/future projects including expanding to Santiago, Chile and Buenos Aires, Argentina with future plans for Tokyo and Fukuyama.
Marketing - Best Packaging - Kinder Surprise
The document discusses the history and market dominance of Kinder Surprise eggs, a popular chocolate treat made by Ferrero. It details how Ferrero was founded in 1946 and began launching popular products like Nutella in 1964 and Kinder Surprise eggs in 1974. By the 1990s, Kinder had become the 4th biggest confectionery company in the world, with $10.9 billion in annual sales and toys inside Kinder eggs had reached over 8,000 varieties sold. The document examines the target customers, variations of products, and banned status of Kinder eggs in the United States.
Ideas de negocio-ferrero
El documento presenta información sobre la historia y composición del chocolate, así como sobre la marca Ferrero. Se describe brevemente el origen del chocolate entre los pueblos mayas y aztecas, su llegada a Europa y su popularidad actual. También se resumen los ingredientes y presentaciones de los chocolates Ferrero, la historia de la marca, su volumen de negocios y principales productos. Finalmente, se proponen ideas de negocio para ampliar el mercado de Ferrero.
Cas 72 : Nutella
Marque mythique, Nutella, une pâte crémeuse, chocolatée et noisettée, est le leader du marché de la pâte à tartiner avec, en France, 85% de part de marché en volume et 89% en valeur. Aucune marque du distributeur (MDD) n’a su aujourd’hui concurrencer ce produit star. A la question « Pouvez-vous citer une marque de pâte à tartiner ? », le consommateur répond spontanément à 95% Nutella ! Un taux quasiment inexistant ailleurs !
La marque ayant un tel succès, les « Nutellamaniaques » font leur apparition. Mais pourquoi un tel attachement ? Les consommateurs vous répondront tout naturellement : le goût. Mais pas que, puisque Nutella a une présence très forte en communication qui lui a permis de créer un lien émotionnel fort avec chacun d’entre eux.
La communication de Nutella est exemplaire parce qu’elle a permis de transformer la faiblesse du produit, rationnellement gras, en force aux yeux de tous puisque Nutella se positionne en partenaire du petit-déjeuner et du goûter équilibré et énergétique.
En tant que leader, la marque est une cible logique face aux attaques. Elle est régulièrement controversée sur sa qualité nutritionnelle ou ses campagnes publicitaires, selon certains mensongères; mais Nutella sait rebondir et présente un discours institutionnel totalement transparent mettant en avant l’utilisation de produits sains.
AUBADE : analyse sémiotique de la marque
Aubade : analyse sémiotique de la marque
Étude de cas, master 2 Celsa, en formation continue. mai 2011.
Auteurs: Yoon-Hee Allez, Valérie Graff, Soukeyna Gueye, Coba Taillefer.
Producto y Gama. Caso de estudio. Bombones Ferrero Rocher. Eva Garcinuño 2013
Estudio de los 10 niveles de atributos de Producto y Gama de los chocolates Ferrero Rocher. 2013
Presentazione ferrero 1
Storia ed evoluzione della società Ferrero, una ricerca di Ilaria Cerreoni, Ilenia Iannilli, Lucrezia Lombardozzi, Giorgia Moreschini e Sophia Rencricca dell'ITCG "Fermi" di Tivoli
Vi racconto perché Ferrero si è meritata una A+ nella valutazione della Respo...
Vi racconto perché Ferrero si è meritata una A+ nella valutazione della Respo...ITKAM Camera di Commercio Italiana per la Germania
I passaggi più importanti della presentazione del Bilancio Sociale di Ferrero dello scorso 16 gennaio a BerlinoNutella
Nutella is a chocolate hazelnut spread created by Pietro Ferrero in Italy in 1964. It is made primarily of sugar, palm oil, hazelnuts, and cocoa. Nutella became an instant success after being marketed across Europe. Today, Ferrero uses 25% of the global hazelnut supply in Nutella production. The cocoa and hazelnut ingredients undergo processes of roasting and quality control before being combined into the creamy spread. Nutella has grown enormously popular, with over a billion jars sold each year worldwide.
Thorntons final presentation
Thorntons has been operating since 1911 and has experienced steady growth through the decades. It was acquired by Ferrero in 2015 for £112 million. Thorntons produces premium chocolates, biscuits, ice cream, and operates cafes. It has 247 stores and 186 franchise shops in the UK and Ireland. While known for its seasonal chocolate sales, it has diversified its product range in recent years. Ferrero's acquisition may lead to further changes in Thorntons' strategy and market sectors to drive returns on investment.
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Producto y Gama. Caso de estudio. Bombones Ferrero Rocher. Eva Garcinuño 2013
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Vi racconto perché Ferrero si è meritata una A+ nella valutazione della Respo...
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Warum Ferrero für seine Corporate Social Responsibility eine A+ verdient
Warum Ferrero für seine Corporate Social Responsibility eine A+ verdient