This document discusses whether a CRM system is indispensable for email marketing. It notes that effective email marketing requires sending the right message to the right person with the right offer at the right moment through the right channel. It then provides examples of common email use cases and compares the capabilities of email service providers and CRM systems. Specifically, it outlines criteria for evaluating solutions, describes different approaches to email marketing, and concludes that collecting and using customer data appropriately is most important for personalizing communications.
DASHSMS: The Importance of SMS Marketing in EcommercePat Murphy
SMS Marketing in 2019 for Ecommerce is really untapped. There is no other marketing channel as effective as SMS. It has the highest penetration in global markets, rich or poor. It is simply the fastest way to communicate period...
Because of the rise of big social networks and advertising platforms. SMS has been left behind and only big companies are really taking advantage of this technology.
DASHSMS is a native Shopify SMS Marketing application. We help online sellers big and small, recover cart abandonment, lower RTS and verify customer orders, automatically.
SMS marketing when done right can be one of your most profitable sales channels. DASHSMS is proven application that will without a doubt, recover more customers, putting more profits in the hands of ecommerce store owners around the world.
Customers are happy because they get better deals, faster service and better communication.
Improve success ratio in e mail campaigns with effective data managementBizkonnect
An email campaign can exemplify your offerings to your prospects and even prompt them to give consent for demo. It can really make a difference in boosting your conversion ratio and ROI
How to Target & Time Your Holiday Pop-Ups: Email, AI, & On-Site Strategy TipsTinuiti
Today’s technological marketer has an endless supply of tools that allow them to track customers across the web and deliver targeted messaging based on their relevant data. One pitfall to consider is the push-back from these customers when they notice they are being tracked by their favorite brands. Contextualization and segmentation are key – let’s get it right for the holidays!
What is a Marketing System, Why You Need One, & Which One Should You Choose?Julie Weishaar
Your Own Marketing System TRULY Has Something For Everyone!
Marketing System for Users (traditional business & network marketing): http://complete.salesfunnelduplicationsystem.com/
Marketing System Affiliate Positions Home-Based Business: http://flsfaffiliate197.salesfunnelduplicationsystem.com/
Marketing System Affiliate Positions Traditional Business: http://fae.salesfunnelduplicationsystem.com/
Marketing System Affiliate Positions for Both Traditional Business & Home-Based Business Senior Level: http://sae.salesfunnelduplicationsystem.com/
DASHSMS: The Importance of SMS Marketing in EcommercePat Murphy
SMS Marketing in 2019 for Ecommerce is really untapped. There is no other marketing channel as effective as SMS. It has the highest penetration in global markets, rich or poor. It is simply the fastest way to communicate period...
Because of the rise of big social networks and advertising platforms. SMS has been left behind and only big companies are really taking advantage of this technology.
DASHSMS is a native Shopify SMS Marketing application. We help online sellers big and small, recover cart abandonment, lower RTS and verify customer orders, automatically.
SMS marketing when done right can be one of your most profitable sales channels. DASHSMS is proven application that will without a doubt, recover more customers, putting more profits in the hands of ecommerce store owners around the world.
Customers are happy because they get better deals, faster service and better communication.
Improve success ratio in e mail campaigns with effective data managementBizkonnect
An email campaign can exemplify your offerings to your prospects and even prompt them to give consent for demo. It can really make a difference in boosting your conversion ratio and ROI
How to Target & Time Your Holiday Pop-Ups: Email, AI, & On-Site Strategy TipsTinuiti
Today’s technological marketer has an endless supply of tools that allow them to track customers across the web and deliver targeted messaging based on their relevant data. One pitfall to consider is the push-back from these customers when they notice they are being tracked by their favorite brands. Contextualization and segmentation are key – let’s get it right for the holidays!
What is a Marketing System, Why You Need One, & Which One Should You Choose?Julie Weishaar
Your Own Marketing System TRULY Has Something For Everyone!
Marketing System for Users (traditional business & network marketing): http://complete.salesfunnelduplicationsystem.com/
Marketing System Affiliate Positions Home-Based Business: http://flsfaffiliate197.salesfunnelduplicationsystem.com/
Marketing System Affiliate Positions Traditional Business: http://fae.salesfunnelduplicationsystem.com/
Marketing System Affiliate Positions for Both Traditional Business & Home-Based Business Senior Level: http://sae.salesfunnelduplicationsystem.com/
Optimize Your Content Marketing Strategy Through Marketing Automation and Social Media.
Just 5% of the total content produced generated 90% of the consumer engagement, meaning that 19 out of 20 pieces of content marketing have little if any impact. - Beckon
Content marketing works. But in a world of ever increasing content pollution, how can you produce quality, standout pieces that cut through the noise?
SharpSpring partner Travis Simpson of Symbolscape Media shares his content marketing strategy in this webinar.
He covers:
-How to develop content your target audience actually wants
-Tips on distributing content across relevant channels
-How to use marketing automation to optimize your content
During this webinar, WhatCounts expert Mike Piersa will discuss how to drive revenue from your newsletter through personalization:
- One-to-one content personalization based on web browsing behavior.
- Monetization of real-time offers through behavior based ads.
- How to upsell and cross-sell subscriptions based on in-depth behavioral data.
Walk through implementation of these concepts in your newsletter and get actionable takeaways you can apply immediately to your email program. Pump up the revenue-driving power of your email marketing newsletter through personalization.
Tawheed Kader or better known as TK, is the Founder and CEO of Toutapp. Toutapp allows salesmen visibility so they can track and optimize emails. TK has vast amounts of data that can be used to decipher exactly when and how to engage with your prospect.
What you will learn:
-What sales messaging is proven to work best.
-How to optimize your messaging to establish the perfect sales campaigns.
-How and when to reach out.
-How to make your company look more established when dealing with larger entities.
Visit SalesHacker.com for more sales hacks, tips, and tactics.
How to Become an Account-Based Marketing SuperheroSangram Vajre
In this presentation, learn how to become an account-based marketing (ABM) superhero. Gain insights from ABM Superhero, Jenny Coupe, about how she runs her account-based campaigns.
If you have a digital product, you are fully aware that your business is defined by your important behavioral segments. Organizing your prospects and customers around how they interact with your site and product is essential for organizing your growth activities.
From an analytical perspective, understanding what makes these important segments tick is crucial for making the decisions that drive their growth. More importantly, however, is the ability to take actions off these groups to actually drive growth behaviors. And this is why we built Kissmetrics Populations.
Join us for this webinar to learn all about how to operationalize your behavioral data with Kissmetrics Populations. Specifically, you will learn how to:
Create the right Populations for your business
Gather important insights about any Population
“Operationalize” your Populations to drive growth
Triggered Emails Right Message Right TimeSilverpop
With social media increasingly competing for your customers' attention and their inboxes becoming inundated with undifferentiated "batch and blast" messages, delivering the "right message at the right time" has become paramount. Automated, or trigger-based emails have become a key "must-do" approach to increasing consumer relevance and marketing ROI. In fact, emails, such as those triggered by customer Web site behavior, deliver more than nine times the revenue than standard broadcast emails, according to a study by JupiterResearch, now Forrester Research.
In this presentation, you'll learn how a variety of companies are supplementing their broadcast and targeted programs with automated emails that dramatically increase revenue from a very low volume of emails. Using minimal resources, one ecommerce company deploys a series of automated and lifecycle emails such as – welcome, cart abandonment, purchase anniversary, birthday, shipping/order notifications and reactivation – that generates 40 percent of its email revenue from only 4 percent of its email volume.
Loren McDonald with Silverpop, presented this information on a Target Marketing Webinar, September 14, 2010:
• Why automated emails are critical to success
• The most common type of triggered emails
• Multiple examples and sample results
• Best practices on welcome and cart abandonment programs
SMS has been around for a long time and marketers have developed guaranteed strategies that work.
Here are some tips on making the most of your text message marketing campaign.
Enhance your email marketing ROI using Clearout.
Don’t let the honeypots, hard bounces and non-valid emails mess with your email deliverability. Validate, verify & clean your email list in real-time.
6 killer KPIs to regrow your lazy cloud businessPlesk
We work through 6 KPIs that every business manager–whether new to the service provider club, a system integrator transitioning into cloud services, or well-established kingpin of hosting–needs to know. These KPIs, if applied and measured correctly, are guaranteed to increase your profits.
Turning The Buyer's Journey Into An Expressway: 3 Ways To Improve Your Close ...tellwise
Buyers today are better informed than they have ever been. Learn how you can adapt your sales process to reach these super-connected and mobile buyers.
Automated Lifecycle Marketing for Wireless Retailchatterspot
To learn more about Chatterspot's Automated Lifecycle Marketing solutions, contact info@chatterspot.com or visit www.chatterspot.com. Thanks for checking us out!
Lara Bröckelt / Florian Menge: Direct Mail Automation & Hyper-Personalization...Heroes of CRM Conference
Check out Contorion and optilyz's presentation on how innovative use of direct mail enables exceptional performance through automation, hyper-personalization, and customer-journal integration.
Optimize Your Content Marketing Strategy Through Marketing Automation and Social Media.
Just 5% of the total content produced generated 90% of the consumer engagement, meaning that 19 out of 20 pieces of content marketing have little if any impact. - Beckon
Content marketing works. But in a world of ever increasing content pollution, how can you produce quality, standout pieces that cut through the noise?
SharpSpring partner Travis Simpson of Symbolscape Media shares his content marketing strategy in this webinar.
He covers:
-How to develop content your target audience actually wants
-Tips on distributing content across relevant channels
-How to use marketing automation to optimize your content
During this webinar, WhatCounts expert Mike Piersa will discuss how to drive revenue from your newsletter through personalization:
- One-to-one content personalization based on web browsing behavior.
- Monetization of real-time offers through behavior based ads.
- How to upsell and cross-sell subscriptions based on in-depth behavioral data.
Walk through implementation of these concepts in your newsletter and get actionable takeaways you can apply immediately to your email program. Pump up the revenue-driving power of your email marketing newsletter through personalization.
Tawheed Kader or better known as TK, is the Founder and CEO of Toutapp. Toutapp allows salesmen visibility so they can track and optimize emails. TK has vast amounts of data that can be used to decipher exactly when and how to engage with your prospect.
What you will learn:
-What sales messaging is proven to work best.
-How to optimize your messaging to establish the perfect sales campaigns.
-How and when to reach out.
-How to make your company look more established when dealing with larger entities.
Visit SalesHacker.com for more sales hacks, tips, and tactics.
How to Become an Account-Based Marketing SuperheroSangram Vajre
In this presentation, learn how to become an account-based marketing (ABM) superhero. Gain insights from ABM Superhero, Jenny Coupe, about how she runs her account-based campaigns.
If you have a digital product, you are fully aware that your business is defined by your important behavioral segments. Organizing your prospects and customers around how they interact with your site and product is essential for organizing your growth activities.
From an analytical perspective, understanding what makes these important segments tick is crucial for making the decisions that drive their growth. More importantly, however, is the ability to take actions off these groups to actually drive growth behaviors. And this is why we built Kissmetrics Populations.
Join us for this webinar to learn all about how to operationalize your behavioral data with Kissmetrics Populations. Specifically, you will learn how to:
Create the right Populations for your business
Gather important insights about any Population
“Operationalize” your Populations to drive growth
Triggered Emails Right Message Right TimeSilverpop
With social media increasingly competing for your customers' attention and their inboxes becoming inundated with undifferentiated "batch and blast" messages, delivering the "right message at the right time" has become paramount. Automated, or trigger-based emails have become a key "must-do" approach to increasing consumer relevance and marketing ROI. In fact, emails, such as those triggered by customer Web site behavior, deliver more than nine times the revenue than standard broadcast emails, according to a study by JupiterResearch, now Forrester Research.
In this presentation, you'll learn how a variety of companies are supplementing their broadcast and targeted programs with automated emails that dramatically increase revenue from a very low volume of emails. Using minimal resources, one ecommerce company deploys a series of automated and lifecycle emails such as – welcome, cart abandonment, purchase anniversary, birthday, shipping/order notifications and reactivation – that generates 40 percent of its email revenue from only 4 percent of its email volume.
Loren McDonald with Silverpop, presented this information on a Target Marketing Webinar, September 14, 2010:
• Why automated emails are critical to success
• The most common type of triggered emails
• Multiple examples and sample results
• Best practices on welcome and cart abandonment programs
SMS has been around for a long time and marketers have developed guaranteed strategies that work.
Here are some tips on making the most of your text message marketing campaign.
Enhance your email marketing ROI using Clearout.
Don’t let the honeypots, hard bounces and non-valid emails mess with your email deliverability. Validate, verify & clean your email list in real-time.
6 killer KPIs to regrow your lazy cloud businessPlesk
We work through 6 KPIs that every business manager–whether new to the service provider club, a system integrator transitioning into cloud services, or well-established kingpin of hosting–needs to know. These KPIs, if applied and measured correctly, are guaranteed to increase your profits.
Turning The Buyer's Journey Into An Expressway: 3 Ways To Improve Your Close ...tellwise
Buyers today are better informed than they have ever been. Learn how you can adapt your sales process to reach these super-connected and mobile buyers.
Automated Lifecycle Marketing for Wireless Retailchatterspot
To learn more about Chatterspot's Automated Lifecycle Marketing solutions, contact info@chatterspot.com or visit www.chatterspot.com. Thanks for checking us out!
Lara Bröckelt / Florian Menge: Direct Mail Automation & Hyper-Personalization...Heroes of CRM Conference
Check out Contorion and optilyz's presentation on how innovative use of direct mail enables exceptional performance through automation, hyper-personalization, and customer-journal integration.
Building a sustainable revenue engine with Copernica Marketing SoftwareCopernica BV
Learn how to build your own sustainable revenue engine by using Copernica Marketing Software. Selling is about initiating conversation and conversations build relationships and instill trust. Your brand is the sum of these conversations. Copernica Marketing Software offers you the right tools to send the right messag to the right person at the right time using the right channel! Find out how by watching this presentation.
March 2023 Webinar - Ecommerce Marketing Automation Vbout.com
Marketing automation provides numerous benefits to ecommerce businesses, including generating and nurturing leads, boosting conversion rates and retaining your existing clients.
Find out in this presentation, how to drive sales and customer loyalty using ecommerce marketing automation.
How to turn seasonal shoppers into loyal customersLyndsay McGregor
The holidays are coming—and your online store is about to get a huge traffic surge. As an e-commerce seller, how can you grab your piece of the pie and keep those seasonal shoppers coming back long after the holiday sales spike ends?
Webinar: Get 50% More Repeat Visitors in Ecommerce Through Marketing AutomationAPPSeCONNECT
Marketing Automation refers to the software that exists with the goal of automating marketing actions. These operations are as important for a business as any other. Without proper marketing and subsequently automated strategies, any business would suffer the loss of running a venture.
To help out our fellow mates on the best practices of marketing automation and how to succeed in business, APPSeCONNECT has recently organized a webinar in collaboration with Betaout.
The pointers covered in the webinar are:
•Ecommerce is used along with other Enterprise Apps (POS, CRM, Marketplaces etc).
•Marketing Intelligence in eCommerce - integration helps prepare Data Sets.
•Connect with your Users (Personalization based on user history).
•Approach at the Right Time.
•Hyper-Targeted Campaigns with a multichannel strategy (owned by you) including Emails, SMS's, Web push, App push.
•Make your Positioning stronger with Relevant Messaging.
•Make "Data" Work for you.
Now, you can easily integrate your business applications like ERP, CRM, Ecommerce Stores, Marketplaces, Shipping and POS Systems under one single platform to automate the business process: https://www.appseconnect.com/integrations/
Email marketing for Russian Traveler targetingTravel Image
Value of Email Marketing for Hoteliers and Travel Companies
Russian traveler mentality
Mistakes to avoid in your Newsletters
Tactics to grow your email subscribers list and your business
Trigger emails, their types and niche targeting
Hotel and Travel Company Marketing Trends 2017
HighRoad & C-Systems Webinar: Email Marketing v Marketing AutomationHighRoad Solution
If your organization is accumulating a growing list of leads with email addresses, it's probably time to take a look at marketing tools that will ensure effective digital interactions with those leads. Before you start looking at vendors and software platforms, you might want to begin with a basic question. What is the difference between email marketing and marketing automation? Join this webinar and find out
The magnetic opt in blueprint for local offline business reportColin Cousins
Marketing your business online could very well be the most essential thing you can do to keep your doors open.
There are only two ways a business survives, bring in new customers, or make money on the customers it already has.
The death of email has been greatly exaggeratedTable19
Email Marketing. Is it on its deathbed; an ancient channel that has no place in today's marketing mix? Or one of the most effective weapons in your arsenal? At Table19 we took an in-depth look at the state of email marketing today and found that far from dying out, email marketing is actually evolving at a rate of knots. ROI is on the up, and so is projected spend. If you'd be interested to find out why, and discover the three key elements that we believe deliver the optimum email experience, just let us know.
We'd be more than happy to talk you through our findings.
Email marketing is a digital marketing strategy that involves sending promotional or informational content to a list of subscribers. The goal is to build customer relationships, promote products or services, and increase brand awareness.
Email marketing can be used to:
Make customers aware of new products, discounts, and other services
Educate customers on the value of your brand
Keep customers engaged between purchases
Email marketing has a high return on investment (ROI) and is crucial to most businesses' overall inbound strategy.
The average ROI through email marketing is $36 for every $1 spent.
When creating an email marketing campaign, you can:
Structure your campaign for easy reading
Use images and visuals to boost engagement
Personalize your email campaigns
Ensure your campaign is relevant to every subscriber
Ensure your campaigns are on brand and build trust
Make it easy to convert
Right Message, Right Time: The Secrets to Scaling Email Success Teradata
This Campaign Manager Leadership Series ebook outlines the 4 keys to an automated email marketing strategy and how marketers can scale to meet these “always-on” customer expectations.
Similar to Customer centricity is a crm system indispensable for your email marketing v4 (20)
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Customer centricity is a crm system indispensable for your email marketing v4
1. Customer Centricity: Is a CRM
System Indispensable for Your Email
Marketing?
Anne-Sophie Reinckens
Senior CRM Manager - zooplus AG
anne-sophie.reinckens@zooplus.com
2. What are your minimum requirements ?
Right message
To the right person
With the right offer
At the right moment
Through the right channel
3. What are your use cases?
• Send a newsletter to all your customers
• Send an order confirmation email
• Send a NL to your VIP customers for their birthday with a specific
coupon code
• Send a welcome email to your new customers, a SMS when their
parcel is being delivered, a push notification to rate their order,
and a follow-up email based on their churn factor to re-engage
them with a personalized promotion with A/B testing
4. The abandoned cart example
NL subscribers
Customers
App users
3h 3 days
3 days
I fyou are working in mktg you, one of your colleague or your boss might be regularly approached by CRM providers
They usually ask how come on earth you survive without a CRM system
The question per se is interesting, but maybe you want to hear the answer from another marketing specialist, and not from a salesperson
Right message (content, up to you, nobody else can do it better than you), right person (segmentation is a minimum requirement for an ESP/CRM), at the right moment (automation is also a minimum requirement, you should be able to trigger mails when you want), through the right channel (for you to decide based on your business / strat)
Send a newsletter templating
Send a transactional email triggering
Send a NL to your VIP customers targeting
Send a welcome email… many channels, many factors to segment, coordination of the actions...
Evaluate the level of complexity of what you are doing
No need to have a fully equiped car if it stays in the garage
All of this can be achieved with an ESP
Identify your target group/ must be registered and tracked on your web site
Identify what they have added to their cart: correct tracking of data
Identify when they left
Send them quick: few hours after they left
Make sure they did not buy in between
Capacity to retrieve data fast is here the most important
Send email : seems obvious but what the original purpose
Templating: came afterwards, now min requirement for an email provider
Automation rules: as soon as you start using specific triggers
Customer journey: combination of communication to target segment with specific triggers
Multi-channel
Don’t forget there are email specialists and will offer a very good level of service in terms of deliverability and recommendation for your mail campaigns
Data management: collect data (relational DB), interconnect, organize, structure, make it available, modify (calculation),
Website personalization:
Product recommendation:
Artificial intelligence? System that learns by itself, to for instance improve sending time based on past behaviour of the customer (don’t be lured here, only IBM has it)
DMP
Targeting for advertising
Features (templating, targeting, automation, multi-channel, journey builder…) to evaluate against your needs.
Cost: look also at the cost structure, volume, channels, license, support, training...
User experience: user experience, should be intuitive because you will have to deploy it into your team resistance to change
Ease of implementation: trickiest part, evaluate how difficult it will be, depends a lot on your current IT
Scalability and cost that goes with it
Adaptability
Innovation
Support
ESP: ok as a first step, easier integration, one single tool, probably less costly; but can soon become limited either data or channel wise
CRM: get huge capacity at first and connection on all your data, and can do a lot more than only emailing (customer service, social media, product reco…); but long and costly implementation, no turning back
CRM + ESP: most providers do not offer the full set of features when you use your own CRM system
DIY + ESP: want to keep proprietary data, avoid dependency, adapt fast. But can be instable, hard to manage multiplicity of relationships and integrations
Personal data: identification, contact, characteristics, any relevant characteristics
Oder history: type of products, brands, quantities, sizes, colors, taste, any relevant characteristics
Browsing history: pages seen, clicks, conversions,…
Contact history: emails (transactional and marketing), calls, SMS, push,...
Identify what data is relevant for you
What automation would you like to set-up
