SlideShare a Scribd company logo

Optimizing Mm In Down Economy Nov08

•
•
C
cwilcox

The document provides tips for optimizing email marketing campaigns using MagnetMail to improve relevance, reputation, deliverability, and return on investment. It discusses executing on relevancy by understanding recipients and sending relevant content. It recommends improving deliverability by adhering to CAN-SPAM requirements, maintaining a good reputation through consistent sends and low complaint/bounce rates, and properly managing complaints and bounces. The document also suggests testing campaigns to improve performance and ROI.

TechnologyNews & Politics
1 of 18
Optimizing MagnetMail When ROI Matters the Most By Tom Pines, CEO Real Magnet November 24, 2008 Audio Coordinates: 866-206-0240 Pin: 789736#
In 2009, ad spending will slump, but email is up
Get to the Top of Your Game ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Relevancy
[object Object],[object Object],[object Object],Relevancy - Segmentation
Relevancy - Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relevancy - Develop / Deliver Relevant Content ,[object Object],[object Object],[object Object],[object Object]
Relevancy ,[object Object],[object Object]
Improved Deliverability ,[object Object],[object Object]
Improved Deliverability ,[object Object],[object Object],[object Object],[object Object]
Improved Deliverability – Managing “Complaints” ,[object Object],[object Object],[object Object]
Improved Deliverability – Managing “Complaints” Access Spam Complaint Report: Tools > View Spam Complaints
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Improved Deliverability – Managing “Complaints”
[object Object],[object Object],Improved Deliverability – Bounce Management
Improved Deliverability – Managing Bounces Six bounce types in MagnetMail
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Improved Deliverability – Managing Bounces
[object Object],[object Object],[object Object],[object Object],Improved Deliverability – Managing Bounces
Thank you for joining! Getting the Most From MagnetMail When RIO Matters Most Questions? Comments? Contact 301-652-4025 or email tpines@realmagnet.com

Recommended

Hook More Customers in 8 steps
Hook More Customers in 8 stepsHook More Customers in 8 steps
Hook More Customers in 8 stepsEmail Data Group
 
Traqli.one-sheeter
Traqli.one-sheeterTraqli.one-sheeter
Traqli.one-sheeterAlison Kane
 
Best Practices for Email Deployment
Best Practices for Email DeploymentBest Practices for Email Deployment
Best Practices for Email Deploymentstirista
 
How Hotel Marketers Can Use Revenue Levers to Drive Profitability
How Hotel Marketers Can Use Revenue Levers to Drive ProfitabilityHow Hotel Marketers Can Use Revenue Levers to Drive Profitability
How Hotel Marketers Can Use Revenue Levers to Drive ProfitabilityTim Peter
 
10 ways crm can help create better email campaigns
10 ways crm can help create better email campaigns10 ways crm can help create better email campaigns
10 ways crm can help create better email campaignsEngageBay Inc
 
Digital_Marketing
Digital_MarketingDigital_Marketing
Digital_MarketingRahul Sharma
 
Mutliplying Results Throughout the Buyers Journey - Pardot Users Conference
Mutliplying Results Throughout the Buyers Journey - Pardot Users ConferenceMutliplying Results Throughout the Buyers Journey - Pardot Users Conference
Mutliplying Results Throughout the Buyers Journey - Pardot Users ConferencePardot
 
Conversion Conferrence: Triggered EMails
Conversion Conferrence: Triggered EMails Conversion Conferrence: Triggered EMails
Conversion Conferrence: Triggered EMails Carolyn Nye
 

Recommended

Hook More Customers in 8 steps
Hook More Customers in 8 stepsHook More Customers in 8 steps
Hook More Customers in 8 stepsEmail Data Group
 
Traqli.one-sheeter
Traqli.one-sheeterTraqli.one-sheeter
Traqli.one-sheeterAlison Kane
 
Best Practices for Email Deployment
Best Practices for Email DeploymentBest Practices for Email Deployment
Best Practices for Email Deploymentstirista
 
How Hotel Marketers Can Use Revenue Levers to Drive Profitability
How Hotel Marketers Can Use Revenue Levers to Drive ProfitabilityHow Hotel Marketers Can Use Revenue Levers to Drive Profitability
How Hotel Marketers Can Use Revenue Levers to Drive ProfitabilityTim Peter
 
10 ways crm can help create better email campaigns
10 ways crm can help create better email campaigns10 ways crm can help create better email campaigns
10 ways crm can help create better email campaignsEngageBay Inc
 
Digital_Marketing
Digital_MarketingDigital_Marketing
Digital_MarketingRahul Sharma
 
Mutliplying Results Throughout the Buyers Journey - Pardot Users Conference
Mutliplying Results Throughout the Buyers Journey - Pardot Users ConferenceMutliplying Results Throughout the Buyers Journey - Pardot Users Conference
Mutliplying Results Throughout the Buyers Journey - Pardot Users ConferencePardot
 
Conversion Conferrence: Triggered EMails
Conversion Conferrence: Triggered EMails Conversion Conferrence: Triggered EMails
Conversion Conferrence: Triggered EMails Carolyn Nye
 
Email Design Best Practices
Email Design Best PracticesEmail Design Best Practices
Email Design Best Practicescwilcox
 
Real Magnet Tma Final
Real Magnet Tma FinalReal Magnet Tma Final
Real Magnet Tma Finalcwilcox
 
Relevancy April08
Relevancy April08Relevancy April08
Relevancy April08cwilcox
 
Real Magnet Keynote Asae
Real Magnet Keynote AsaeReal Magnet Keynote Asae
Real Magnet Keynote Asaecwilcox
 
Rm Overview Masc (2)
Rm Overview Masc (2)Rm Overview Masc (2)
Rm Overview Masc (2)cwilcox
 
Edu Web Powerpoint
Edu Web PowerpointEdu Web Powerpoint
Edu Web Powerpointcwilcox
 
SIPA 2012 Email + Social Presentation, Mike May, Real Magnet
SIPA 2012 Email + Social Presentation, Mike May, Real MagnetSIPA 2012 Email + Social Presentation, Mike May, Real Magnet
SIPA 2012 Email + Social Presentation, Mike May, Real MagnetRealMagnet
 
A non-copyright circumventing application of the HDCP master key
A non-copyright circumventing application of the HDCP master keyA non-copyright circumventing application of the HDCP master key
A non-copyright circumventing application of the HDCP master keyada fruit
 
Busines Continuity And Compliance
Busines Continuity And ComplianceBusines Continuity And Compliance
Busines Continuity And Compliancesalamali
 
Open source hardware - foo camp east 2010
Open source hardware - foo camp east 2010Open source hardware - foo camp east 2010
Open source hardware - foo camp east 2010ada fruit
 
Toor con2010 - w0z
Toor con2010 - w0zToor con2010 - w0z
Toor con2010 - w0zada fruit
 
20 Best Practices Email
20 Best Practices Email20 Best Practices Email
20 Best Practices Emailcwilcox
 
Events Module
Events ModuleEvents Module
Events Modulecwilcox
 
Price is Right: Pricing in Today's Digital Association
Price is Right: Pricing in Today's Digital AssociationPrice is Right: Pricing in Today's Digital Association
Price is Right: Pricing in Today's Digital AssociationHighRoad Solution
 
Open source hardware and the web
Open source hardware and the webOpen source hardware and the web
Open source hardware and the webada fruit
 
open source hardware overview
open source hardware overviewopen source hardware overview
open source hardware overviewada fruit
 
WHY DO OPEN SOURCE HARDWARE
WHY DO OPEN SOURCE HARDWAREWHY DO OPEN SOURCE HARDWARE
WHY DO OPEN SOURCE HARDWAREada fruit
 
Composition Of Functions
Composition Of FunctionsComposition Of Functions
Composition Of Functionssjwong
 
lulea
lulealulea
lulealtu_lib
 
ZICCA
ZICCAZICCA
ZICCACarolina Riquelme Sobrín
 
The A-to-Z of Deliverability
The A-to-Z of DeliverabilityThe A-to-Z of Deliverability
The A-to-Z of DeliverabilityAaron Cullers
 
Pathway to Email Marketing: Best Practices and How-To
Pathway to Email Marketing: Best Practices and How-ToPathway to Email Marketing: Best Practices and How-To
Pathway to Email Marketing: Best Practices and How-ToMarketo
 

More Related Content

Viewers also liked

Email Design Best Practices
Email Design Best PracticesEmail Design Best Practices
Email Design Best Practicescwilcox
 
Real Magnet Tma Final
Real Magnet Tma FinalReal Magnet Tma Final
Real Magnet Tma Finalcwilcox
 
Relevancy April08
Relevancy April08Relevancy April08
Relevancy April08cwilcox
 
Real Magnet Keynote Asae
Real Magnet Keynote AsaeReal Magnet Keynote Asae
Real Magnet Keynote Asaecwilcox
 
Rm Overview Masc (2)
Rm Overview Masc (2)Rm Overview Masc (2)
Rm Overview Masc (2)cwilcox
 
Edu Web Powerpoint
Edu Web PowerpointEdu Web Powerpoint
Edu Web Powerpointcwilcox
 
SIPA 2012 Email + Social Presentation, Mike May, Real Magnet
SIPA 2012 Email + Social Presentation, Mike May, Real MagnetSIPA 2012 Email + Social Presentation, Mike May, Real Magnet
SIPA 2012 Email + Social Presentation, Mike May, Real MagnetRealMagnet
 
A non-copyright circumventing application of the HDCP master key
A non-copyright circumventing application of the HDCP master keyA non-copyright circumventing application of the HDCP master key
A non-copyright circumventing application of the HDCP master keyada fruit
 
Busines Continuity And Compliance
Busines Continuity And ComplianceBusines Continuity And Compliance
Busines Continuity And Compliancesalamali
 
Open source hardware - foo camp east 2010
Open source hardware - foo camp east 2010Open source hardware - foo camp east 2010
Open source hardware - foo camp east 2010ada fruit
 
Toor con2010 - w0z
Toor con2010 - w0zToor con2010 - w0z
Toor con2010 - w0zada fruit
 
20 Best Practices Email
20 Best Practices Email20 Best Practices Email
20 Best Practices Emailcwilcox
 
Events Module
Events ModuleEvents Module
Events Modulecwilcox
 
Price is Right: Pricing in Today's Digital Association
Price is Right: Pricing in Today's Digital AssociationPrice is Right: Pricing in Today's Digital Association
Price is Right: Pricing in Today's Digital AssociationHighRoad Solution
 
Open source hardware and the web
Open source hardware and the webOpen source hardware and the web
Open source hardware and the webada fruit
 
open source hardware overview
open source hardware overviewopen source hardware overview
open source hardware overviewada fruit
 
WHY DO OPEN SOURCE HARDWARE
WHY DO OPEN SOURCE HARDWAREWHY DO OPEN SOURCE HARDWARE
WHY DO OPEN SOURCE HARDWAREada fruit
 
Composition Of Functions
Composition Of FunctionsComposition Of Functions
Composition Of Functionssjwong
 

Viewers also liked (20)

Email Design Best Practices
Email Design Best PracticesEmail Design Best Practices
Email Design Best Practices
 
Real Magnet Tma Final
Real Magnet Tma FinalReal Magnet Tma Final
Real Magnet Tma Final
 
Relevancy April08
Relevancy April08Relevancy April08
Relevancy April08
 
Real Magnet Keynote Asae
Real Magnet Keynote AsaeReal Magnet Keynote Asae
Real Magnet Keynote Asae
 
Rm Overview Masc (2)
Rm Overview Masc (2)Rm Overview Masc (2)
Rm Overview Masc (2)
 
Edu Web Powerpoint
Edu Web PowerpointEdu Web Powerpoint
Edu Web Powerpoint
 
SIPA 2012 Email + Social Presentation, Mike May, Real Magnet
SIPA 2012 Email + Social Presentation, Mike May, Real MagnetSIPA 2012 Email + Social Presentation, Mike May, Real Magnet
SIPA 2012 Email + Social Presentation, Mike May, Real Magnet
 
A non-copyright circumventing application of the HDCP master key
A non-copyright circumventing application of the HDCP master keyA non-copyright circumventing application of the HDCP master key
A non-copyright circumventing application of the HDCP master key
 
Busines Continuity And Compliance
Busines Continuity And ComplianceBusines Continuity And Compliance
Busines Continuity And Compliance
 
Open source hardware - foo camp east 2010
Open source hardware - foo camp east 2010Open source hardware - foo camp east 2010
Open source hardware - foo camp east 2010
 
Toor con2010 - w0z
Toor con2010 - w0zToor con2010 - w0z
Toor con2010 - w0z
 
20 Best Practices Email
20 Best Practices Email20 Best Practices Email
20 Best Practices Email
 
Events Module
Events ModuleEvents Module
Events Module
 
Price is Right: Pricing in Today's Digital Association
Price is Right: Pricing in Today's Digital AssociationPrice is Right: Pricing in Today's Digital Association
Price is Right: Pricing in Today's Digital Association
 
Open source hardware and the web
Open source hardware and the webOpen source hardware and the web
Open source hardware and the web
 
open source hardware overview
open source hardware overviewopen source hardware overview
open source hardware overview
 
WHY DO OPEN SOURCE HARDWARE
WHY DO OPEN SOURCE HARDWAREWHY DO OPEN SOURCE HARDWARE
WHY DO OPEN SOURCE HARDWARE
 
Composition Of Functions
Composition Of FunctionsComposition Of Functions
Composition Of Functions
 
lulea
lulealulea
lulea
 
ZICCA
ZICCAZICCA
ZICCA
 

Similar to Optimizing Mm In Down Economy Nov08

The A-to-Z of Deliverability
The A-to-Z of DeliverabilityThe A-to-Z of Deliverability
The A-to-Z of DeliverabilityAaron Cullers
 
Pathway to Email Marketing: Best Practices and How-To
Pathway to Email Marketing: Best Practices and How-ToPathway to Email Marketing: Best Practices and How-To
Pathway to Email Marketing: Best Practices and How-ToMarketo
 
Media buying and analytical services
Media buying and analytical servicesMedia buying and analytical services
Media buying and analytical serviceskathystivaletti
 
How to Build a Scalable Messaging Strategy.docx
How to Build a Scalable Messaging Strategy.docxHow to Build a Scalable Messaging Strategy.docx
How to Build a Scalable Messaging Strategy.docxHariNarayanDas4
 
Marketing Services
Marketing ServicesMarketing Services
Marketing Servicesamyshafer
 
Overcoming the 3 Challenges to Optimizing Your Email Program
Overcoming the 3 Challenges to Optimizing Your Email ProgramOvercoming the 3 Challenges to Optimizing Your Email Program
Overcoming the 3 Challenges to Optimizing Your Email ProgramLiveIntent
 
Promotional Bulk SMS.pdf
Promotional Bulk SMS.pdfPromotional Bulk SMS.pdf
Promotional Bulk SMS.pdfDishaGundesha1
 
A Complete Guide to Cold Email Outreach, Email Subject Lines, Email Outreach ...
A Complete Guide to Cold Email Outreach, Email Subject Lines, Email Outreach ...A Complete Guide to Cold Email Outreach, Email Subject Lines, Email Outreach ...
A Complete Guide to Cold Email Outreach, Email Subject Lines, Email Outreach ...SendEngage
 
Multichannel And Purl Presentation
Multichannel And Purl PresentationMultichannel And Purl Presentation
Multichannel And Purl Presentationeffort900
 
15 + Techniques To Create The Best Email Campaign For Your Business in 2024
15 + Techniques To Create The Best Email Campaign For Your Business in 202415 + Techniques To Create The Best Email Campaign For Your Business in 2024
15 + Techniques To Create The Best Email Campaign For Your Business in 2024Time4Servers Technologies
 
The Significance of First Impressions in Initial Contact For The Customer Jou...
The Significance of First Impressions in Initial Contact For The Customer Jou...The Significance of First Impressions in Initial Contact For The Customer Jou...
The Significance of First Impressions in Initial Contact For The Customer Jou...Daycrest
 
How to avoid being marked as spam christoph pass next lead generation (long v...
How to avoid being marked as spam christoph pass next lead generation (long v...How to avoid being marked as spam christoph pass next lead generation (long v...
How to avoid being marked as spam christoph pass next lead generation (long v...Christoph Pass
 
Enabling Digital Conversations at Scale: 5 Keys for Driving Growth & Engageme...
Enabling Digital Conversations at Scale: 5 Keys for Driving Growth & Engageme...Enabling Digital Conversations at Scale: 5 Keys for Driving Growth & Engageme...
Enabling Digital Conversations at Scale: 5 Keys for Driving Growth & Engageme...Traction Conf
 
B2B Email Marketing Webinar
B2B Email Marketing WebinarB2B Email Marketing Webinar
B2B Email Marketing WebinarSalesfusion
 
Monetize your assets
Monetize your assetsMonetize your assets
Monetize your assetsJoel Kline
 

Similar to Optimizing Mm In Down Economy Nov08 (20)

The A-to-Z of Deliverability
The A-to-Z of DeliverabilityThe A-to-Z of Deliverability
The A-to-Z of Deliverability
 
Pathway to Email Marketing: Best Practices and How-To
Pathway to Email Marketing: Best Practices and How-ToPathway to Email Marketing: Best Practices and How-To
Pathway to Email Marketing: Best Practices and How-To
 
Media buying and analytical services
Media buying and analytical servicesMedia buying and analytical services
Media buying and analytical services
 
How to Build a Scalable Messaging Strategy.docx
How to Build a Scalable Messaging Strategy.docxHow to Build a Scalable Messaging Strategy.docx
How to Build a Scalable Messaging Strategy.docx
 
Marketing Services
Marketing ServicesMarketing Services
Marketing Services
 
Overcoming the 3 Challenges to Optimizing Your Email Program
Overcoming the 3 Challenges to Optimizing Your Email ProgramOvercoming the 3 Challenges to Optimizing Your Email Program
Overcoming the 3 Challenges to Optimizing Your Email Program
 
Promotional Bulk SMS.pdf
Promotional Bulk SMS.pdfPromotional Bulk SMS.pdf
Promotional Bulk SMS.pdf
 
A Complete Guide to Cold Email Outreach, Email Subject Lines, Email Outreach ...
A Complete Guide to Cold Email Outreach, Email Subject Lines, Email Outreach ...A Complete Guide to Cold Email Outreach, Email Subject Lines, Email Outreach ...
A Complete Guide to Cold Email Outreach, Email Subject Lines, Email Outreach ...
 
Multichannel And Purl Presentation
Multichannel And Purl PresentationMultichannel And Purl Presentation
Multichannel And Purl Presentation
 
15 + Techniques To Create The Best Email Campaign For Your Business in 2024
15 + Techniques To Create The Best Email Campaign For Your Business in 202415 + Techniques To Create The Best Email Campaign For Your Business in 2024
15 + Techniques To Create The Best Email Campaign For Your Business in 2024
 
e-mail marketing
e-mail marketinge-mail marketing
e-mail marketing
 
Email marketing
Email marketingEmail marketing
Email marketing
 
Fill the Form: Drive Quality Leads and Deliver Results
Fill the Form: Drive Quality Leads and Deliver ResultsFill the Form: Drive Quality Leads and Deliver Results
Fill the Form: Drive Quality Leads and Deliver Results
 
E-Pazarlama Esasları
E-Pazarlama EsaslarıE-Pazarlama Esasları
E-Pazarlama Esasları
 
#6 - Тhe Deliverability Problem
#6 - Тhe Deliverability Problem#6 - Тhe Deliverability Problem
#6 - Тhe Deliverability Problem
 
The Significance of First Impressions in Initial Contact For The Customer Jou...
The Significance of First Impressions in Initial Contact For The Customer Jou...The Significance of First Impressions in Initial Contact For The Customer Jou...
The Significance of First Impressions in Initial Contact For The Customer Jou...
 
How to avoid being marked as spam christoph pass next lead generation (long v...
How to avoid being marked as spam christoph pass next lead generation (long v...How to avoid being marked as spam christoph pass next lead generation (long v...
How to avoid being marked as spam christoph pass next lead generation (long v...
 
Enabling Digital Conversations at Scale: 5 Keys for Driving Growth & Engageme...
Enabling Digital Conversations at Scale: 5 Keys for Driving Growth & Engageme...Enabling Digital Conversations at Scale: 5 Keys for Driving Growth & Engageme...
Enabling Digital Conversations at Scale: 5 Keys for Driving Growth & Engageme...
 
B2B Email Marketing Webinar
B2B Email Marketing WebinarB2B Email Marketing Webinar
B2B Email Marketing Webinar
 
Monetize your assets
Monetize your assetsMonetize your assets
Monetize your assets
 

Recently uploaded

To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsPaul Groth
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
 
Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaPowerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaCzechDreamin
 
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptxIOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptxAbida Shariff
 
Search and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical FuturesSearch and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
 
Speed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in MinutesSpeed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in Minutesconfluent
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityScyllaDB
 
UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2DianaGray10
 
Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyJohn Staveley
 
UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1DianaGray10
 
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...CzechDreamin
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
 
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...CzechDreamin
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Thierry Lestable
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backElena Simperl
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...Product School
 
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Product School
 
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya HalderCustom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya HalderCzechDreamin
 
"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
 

Recently uploaded (20)

To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
 
Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaPowerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara Laskowska
 
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptxIOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
IOS-PENTESTING-BEGINNERS-PRACTICAL-GUIDE-.pptx
 
Search and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical FuturesSearch and Society: Reimagining Information Access for Radical Futures
Search and Society: Reimagining Information Access for Radical Futures
 
Speed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in MinutesSpeed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in Minutes
 
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
 
Optimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through ObservabilityOptimizing NoSQL Performance Through Observability
Optimizing NoSQL Performance Through Observability
 
UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2
 
Demystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John StaveleyDemystifying gRPC in .Net by John Staveley
Demystifying gRPC in .Net by John Staveley
 
UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1UiPath Test Automation using UiPath Test Suite series, part 1
UiPath Test Automation using UiPath Test Suite series, part 1
 
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
Integrating Telephony Systems with Salesforce: Insights and Considerations, B...
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
 
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate...
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
 
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...
 
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya HalderCustom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
Custom Approval Process: A New Perspective, Pavel Hrbacek & Anindya Halder
 
"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi"Impact of front-end architecture on development cost", Viktor Turskyi
"Impact of front-end architecture on development cost", Viktor Turskyi
 

Optimizing Mm In Down Economy Nov08

  • 1. Optimizing MagnetMail When ROI Matters the Most By Tom Pines, CEO Real Magnet November 24, 2008 Audio Coordinates: 866-206-0240 Pin: 789736#
  • 2. In 2009, ad spending will slump, but email is up
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Improved Deliverability – Managing “Complaints” Access Spam Complaint Report: Tools > View Spam Complaints
  • 13.
  • 14.
  • 15. Improved Deliverability – Managing Bounces Six bounce types in MagnetMail
  • 16.
  • 17.
  • 18. Thank you for joining! Getting the Most From MagnetMail When RIO Matters Most Questions? Comments? Contact 301-652-4025 or email tpines@realmagnet.com