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The magnetic opt in blueprint for local offline business report
The document outlines a blueprint for local offline businesses seeking to attract more customers without incurring high advertising costs. It emphasizes transitioning to online lead capture tools like autoresponders to automate marketing, communicate with customers, and increase sales. The proposal suggests using email marketing effectively through opt-in forms and coordinated outreach to build relationships with prospects.
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The magnetic opt in blueprint for local offline business report
- 1. The Magnetic Opt-InBlueprint For local Offline Business
- 2. The Magnetic Opt-In Blueprint For local Offline Business
- 3. Wanting more customersbut are tired of spending a ton of money on traditional advertising. Traditional Advertising Costs Suck the Life Out of Your Budget!
- 4. Are you asmall to mid-sized business that offers a great product or service to your customers?
- 5. Your biggest challengeis operating on a tight ad budget while using marketing methods that are no longer working. Tr ad i t i on al A d v e rt i s in g Is NO Longer Effective !
- 6. What you wantis a flood of customers coming to your business without spending a lot of money!
- 7. The solution isusing an online lead capture tool - aka autoresponder - to market to your customers and prospects hands free, on auto-pilot.
- 8. • Automate yourmarketing • Automate important messages to customers, prospects or both But first… the • Reliable email delivery • SPAM compliant benefits of email • Manage separate campaigns marketing using an for individual projects • Built trust, credibility and autoresponder… rapport • Convert more prospects into customers • Increase sales and profitability • We could go on and on…
- 9.
- 10. Easy to use,web based email software.
- 11. Sample Website LeadCapture Form
- 12.
- 13. Sequential for building relationships and pre-selling! Or Broadcasting for special offers!
- 14. Why is email marketingusing an autoresponder your best marketing option?
- 15. 24 x 7 24X 7 virtual and proven sales person.
- 16. Encourages your customers totake action now.
- 17. Money is inthe list!
- 18. How you shoulduse email marketing in your business?
- 19. Opt-in form on yourwebsite.
- 20. Have customers complete opt-inform while in your place of business.
- 21. Setup 10-26 weekly emails to educate, build relationships and sell to your customers.
- 22. Next Step… Contact us today!
- 23. We look forwardto hearing from you… Colin Cousins Big SEO Buzz Lakeland Way Burnley, Lancashire, BB12 8AW Office: 01282 830 833 Mobile : 0751 444 5287 Skype : bigseobuzz info@bigseobuzz.com
Editor's Notes
- #2 The Magnetic Opt-In Blueprint For local Offline Business How to Get a Flood of Customers to Your Business Whenever You Want - Automatically! animation (2).jpg
- #3 Hello and welcome to The Magnetic Opt-In Blueprint For local Offline Business . In this rather quick presentation we’re going to cover a powerful strategy you can use to dramatically reduce your current marketing costs while at the same time bring in more customers to your business. And do it in a way that is easy, inexpensive and is proven to work for any business in any industry. The best thing about this strategy is your competitors are most likely not using it and you can start using this strategy right away! Let’s get started… The Magnetic Opt-In Blueprint For local Offline Business
- #4 If you’re like most businesses you’re wanting and needing more customers but you’re tired of spending a ton of money on traditional advertising methods like newspaper, TV, radio, billboards along with many of the other types of traditional marketing methods. These types of marketing methods put a major strain on your budget and are probably getting to the point that they are just too expensive to do any more. The Magnetic Opt-In Blueprint For local Offline Business
- #5 So if you’re a small to mid-sized local business who offers a great product or service to your customers than this presentation is for you! The Magnetic Opt-In Blueprint For local Offline Business
- #6 For most businesses the biggest challenge is not having a huge marketing budget where you can throw a ton of money at various advertising methods and hope something sticks. Let’s be honest, most traditional advertising methods are no longer as effective as they once were. And even if something is working you have two HUGE problems. First, traditional marketing methods are super expensive. Second, they are very, very difficult to track your ROI – Return on Investment. So even if you feel something may be working its hard to figure out exactly what it is. So you end up doing several different things at once because you’re too scared to stop them because you don’t know which one is working and which one is not! This is very common for most small businesses but its not the best way to do your marketing. Fortunately we’re going to show you a better, less expensive way that is proven to work and one that is trackable so you’ll always know your ROI! The Magnetic Opt-In Blueprint For local Offline Business
- #7 The bottom line is what you want is a flood of customers coming to your business, but you don’t want to spend more money in advertising. That’s a pretty fair statement, right? What we’re going to show you is a strategy that will actually reduce your advertising costs; allow you to generate more business whenever you want; have the ability to turn it on or off whenever you need; and be able to do all of this on auto-pilot!! How will that change your business? How will that change your personal life? If you’re not excited or at least a little intrigued with what we’re talking about then you can stop here. But my guess is you at least want to see for yourself what this solution is and to see if it’s a good fit for your business. With that in mind, let’s keep moving forward shall we? The Magnetic Opt-In Blueprint For local Offline Business
- #8 The solution we’re talking about is using an online lead capture tool - also known as an autoresponder. You can use this autoresponder to market to your customers and prospects any time you want, while doing it hands free, on auto-pilot. And yes. We are talking about email marketing. But it’s not what you think. We’re going to quickly cover three key areas. So at the end of this presentation you will know if using an autoresponder is right for your business and exactly how to get started today. The three key areas we’re going to go over are: Discovering what exactly is an autoresponder. Why email marketing – using an autoresponder – is the best option for small to mid-sized businesses. How you should use email marketing in your business and what your next steps should be. Before we get started please understand that we are making one simple assumption. We are assuming you already have a website for your business. If for some reason you don’t please don’t worry about that now. In fact, this presentation will most likely convince you of the importance of getting a website for your business. As a side note, if you need assistance with your website or potential website please feel free to contact us directly. We’d be happy to help. The Magnetic Opt-In Blueprint For local Offline Business
- #9 But before we get into all that let me explain to you what you can expect by using email marketing using an autoresponder. Automate your marketing Automate important messages to customers, prospects or both Reliable email delivery 100% SPAM compliant Manage separate campaigns for individual projects Built trust, credibility and rapport leading to stronger relationships Convert more prospects into customers Increase sales and profitability We could go on and on… As you can see these benefits are HUGE for a small business like yours. The Magnetic Opt-In Blueprint For local Offline Business
- #10 The first thing we need to cover is what exactly is an autoresponder. The Magnetic Opt-In Blueprint For local Offline Business
- #11 An autoresponder is an easy to use, web-based email marketing software that delivers your messages, marketing campaigns, offers, newsletters, coupons, follow-ups and any other correspondence that you would like to deliver to your list. And it does it automatically. It’s a “Set-it and Forget-it” system. By utilizing an autoresponder as one of your marketing tools you can literally change your business for the better in 30 days or less. It is that powerful. The Magnetic Opt-In Blueprint For local Offline Business
- #12 “The Money is in the List!” Question: How are you maintaining your relationship with your customers and prospects? Your database of leads and customers is your most valuable asset. Setting up a lead capture device on your website allows you to grab a visitors information that you can use to starting building trust, credibility and rapport. And you can do it all on auto-pilot!! The Magnetic Opt-In Blueprint For local Offline Business
- #13 By using a “set-it and forget-it” marketing campaign you can focus on the other important areas of your business and have peace of mind that a critically important marketing tool is working 24/7 to bring you more business. Emails are sent automatically, reliably and are 100% SPAM compliant. So you don’t have to worry about all the nuances like you do with other types of marketing. The Magnetic Opt-In Blueprint For local Offline Business
- #14 One of the largest benefits of using an autoresponder is you can setup a complete sequence of prewritten emails to send out to your list at regular intervals. This allows you to continually pre-sell your prospect while at the same time building a trusting relationship. They will see you as the expert in your field. In addition, when you have a special offer or announcement that you want to get to your entire database at a moments notice there is no better way then to send a quick email through your autoresponder! For example, how much would it cost you to run an ad in the local paper or on the radio, TV or to send a letter in the mail to get the same announcement out to your customers? The answer of course is a ton of money. Well, its free when you use an autoresponder! The Magnetic Opt-In Blueprint For local Offline Business
- #15 Now let’s talk about why email marketing is your best marketing option. The Magnetic Opt-In Blueprint For local Offline Business
- #16 Imagine for a second having a list of current customers as well as prospective customers and being able to market to every single one of them at the same time, in a moments notice, for free! And being able to do it 24/7 365 days per year. In addition, email marketing is proven to work! You don’t need to hire additional personnel and sales people thus saving you thousands of dollars every year. The Magnetic Opt-In Blueprint For local Offline Business
- #17 Using emails to build credibility and relationships is proven to get them to take action. Add in your ability to send a single email to everyone in your database announcing a special offer or event dramatically increases the likelihood of your customers doing additional business with you. The best part is that you can do these promotions virtually for free! For example, let’s say your slowest day is Wednesday mornings. On Monday you can send an email to your entire database announcing a “_____% off sale” on Wednesday from 10:00 AM to 12:00 PM. Add in that they must print the email to get the discount and not only are you turning one of your slowest times into one of your busiest you can also track exactly how many people are coming in because of your email! What other marketing tool allows you to do that? Easy answer. None! The Magnetic Opt-In Blueprint For local Offline Business
- #18 The money IS in the list! We’ve already talked about this briefly but its worthwhile to expand on it a little further. Over time the largest, greatest and most important business asset you will ever have is your list of customers and prospects. By using the Internet to build your list and using an autoresponder to market to them whenever you want and do it all on autopilot makes your list even more valuable! By combining your database of customers with email marketing you can easily take your business to levels you only dreamed about before. The Magnetic Opt-In Blueprint For local Offline Business
- #19 Now lets talk more about how to actually use email marketing in your business. While every business is different there are certain elements EVERY business needs to use for their email marketing efforts to be successful. The Magnetic Opt-In Blueprint For local Offline Business
- #20 The first thing you need to do is setup an opt-in form on your website. This is much easier than you may think. But explaining exactly how to do that is beyond the scope of this quick presentation. However, we do need to cover the importance of having an opt-in form. What it allows you to do is it gives you the potential to capture the contact information of everyone who visits your website. Statistics show over 98% of people visiting a website for the first time never go back and never contact that company. Ouch! By having an opt-in form you will now have the ability to capture their name, email and phone number so you can begin to market to them immediately and begin to build that all important business relationship. The end result is that they are more likely to come back to your site again or even contact you directly. How many potential customers escape from your site without you knowing? Almost all of them! Isn’t a better alternative to at least have to ability to grab their contact information and start marketing to them immediately. Of course it is! The Magnetic Opt-In Blueprint For local Offline Business
- #21 Missing the opportunity to have your customers either complete an opt-in form while they are at your place of business or at least give them an incentive to go to your website and have them opt-in to your email list is a HUGE opportunity that is wasted. Why let that happen? Here are a couple real world examples that have changed businesses nearly overnight. First, one business invested in a very inexpensive lap top computer and at the checkout counter offered their customer a free gift right there if they simply signed up for their newsletter. Every day they get more and more customers on their list that they would have otherwise never been able to market it to again. That is a simply brilliant idea that any business can use! The second example is a small business owner had their credit card receipts customized to say, “Sign up for our newsletter at www.theirwebsite.com and receive 15% off your next purchase.” They have their clerk circle that statement on each receipt and ask them personally to sign up. This company is also experiencing tremendous growth. These are just two simple examples any business can use. You are only limited by your own imagination. The Magnetic Opt-In Blueprint For local Offline Business
- #22 The third must-do activity when getting started with setting up email marketing with autoresponders is to setup several sequential emails right from the start. Too many business neglect to do this at the beginning and most never get around to it. Which is a big mistake. While relying on broadcast emails only is not the worst thing you could ever do, having a series of emails sent to your list is the best way possible to get them to spend money at your business quickly. The best emails for retail businesses are coupons, specific ads, weekly newsletter, free gift, etc. Really anything you want them to be. However, for services businesses the most powerful emails are the ones that provide useful content to your list. Content that they can use to help solve their problem in relation to your business or how they can save money by using your products or services. The added benefit to these types of emails are your are building trust, creditability and relationship with your list. The end result is you will be top of mind and they will look to you as the expert in your field! In short, that means more business for you! The Magnetic Opt-In Blueprint For local Offline Business
- #23 If we have convinced you that email marketing using an autoresponder can help your business then the next step is to contact us today! We understand that you probably have many questions about how this marketing method will work for your specific business. That’s what we’re here for. We’re the experts and can answer all your questions. Even if this is something that you may want to implement yourself we encourage you to contact us first so we can help guide you in the right direction. On the other hand, we are more than happy to implement everything for you. Its fast, inexpensive and you’ll have the peace of mind that its getting done right the first time. The analogy I like to use is when a car breaks down. Sure you can Google how to fix it. Buy all the tools and invest a ton of time to fix it yourself. But how much time will you be wasting? Why not take it to the professionals and have them do what they do best so you can do what you do best? Doesn’t that make the most sense? With that in mind, please contact us today so we can start growing your business as quickly as possible. Thanks for your time and have a great day! The Magnetic Opt-In Blueprint For local Offline Business
- #24 You can contact us anytime! We’re here to help. The Magnetic Opt-In Blueprint For local Offline Business animation (2).jpg