Marketing your business online could very well be the most essential thing you can do to keep your doors open.
There are only two ways a business survives, bring in new customers, or make money on the customers it already has.
First evaluate adding value and pricing and after prepare your budget. Budget must express the team commitment with intended results for next period and so the last step of your planning.
Pay Per Lead is a pricing model where the advertiser only pays when the action undertaken results in the delivery of a lead. In a typical pay per lead agreement the advertiser only pays for leads delivered under the terms of the agreement. Pay Per Lead agreements can mitigate risk for an advertiser.
First evaluate adding value and pricing and after prepare your budget. Budget must express the team commitment with intended results for next period and so the last step of your planning.
Pay Per Lead is a pricing model where the advertiser only pays when the action undertaken results in the delivery of a lead. In a typical pay per lead agreement the advertiser only pays for leads delivered under the terms of the agreement. Pay Per Lead agreements can mitigate risk for an advertiser.
How to Make the Most Profitable Pricing Plan for Your Subscription BusinessKissmetrics on SlideShare
3. We’ll cover...1 How to get your SaaS pricing right2 Q&A3 Demo time!
4. HOW DID YOU PICK YOUR Price?
5. Most people just guess.
6. What should we charge each month? If we charge $10/month and get 100,000 customers, that’s like $1,000,000 each year!
7. Picking the wrong price can shut you down
8. IT’S ALL ABOUT THESubscriptions
9. Single-purchase software is DEAD
10. Even Microsoft and Adobe are jumping in
11. Why is subscription so profitable? 1 Only need to acquire a customer once 2 Higher customer lifetime value 3 Lower price points 4 Stable cash flow
12. What about the actual prices?
13. ALWAYSAnchor
14. People are not calculators We do not perceive ABSOLUTE value, only RELATIVE value.
15. To judge a price, we make a comparison
16. How do we encourage the right comparison?1 Pick the right product category2 Offer a more expensive product
17. 1. Pick the right product category We compare products by putting them into similar categories.
18. If you’re an ecommerce platform...
19. If you say you’re a project management app...
20. If your category sucks, build a new one
21. Learn how to POSITION your product
22. 2. Offer a more expensive product
23. The Williams-Sonoma bread machine = no sales $279
24. 2 bread machines = mucho sales $279 $429
25. Offer at least two prices
26. STRUCTURING YOUR Plans
27. Let’s recap1 Subscription = win2 Anchor our prices with the right category and include more expensive plans
28. But what do we include in our plans?
29. SHOULD WE DOFreemium?
30. Freemium needs scale
31. If you’re B2B or niche, be careful with freemium Very few people will upgrade, you’ll need MILLIONS of users to hit the $100 million revenue mark.
32. Freemium is much easier with mass market
33. Freemium users take forever to upgrade You’ll need customer analytics to figure out which marketing leads to sales.
34. Don’t be too generous with your freemium plan
35. HOW TO BREAK UPFeatures
36. Target features for different customer types Basic users don’t need advanced features. Advanced users do and they’re willing to pay for them.
37. Find the features that separate your customers
38. Reach out and talk to your customers.
39. Name your plans correctly Make it easy for different customer types to find their ideal plan.
40. Start with 3 plans (most pick the middle one)
41. Even if you have more, hide them
42. Only show the differences in your plans
43. HOW TO TRACK PRICE Changes
44. A/B testing tools only measure the next step Great for testing copy, photos, and layouts. Terrible for bigger tests like pricing.
45. Measuring impact of new prices takes months
46. Use an A/B testing tool OR
47. Hook it up to KISSmetrics for long term tracking
This presentation explains the advantage for a realtor to have its own web presence, the different tools, and options available for them.
www.jpmcreative.us/web-design-and-development-services/
How e-commerce businesses can increase marketing ROI through automationTars
In this webinar, we will show you how to implement a set of curated automation tactics that will help you optimize your campaigns for maximum conversions.
Specifically, we will cover…
– How you can use chatbots to automate customer query resolution
– How you can use rule-based ad management to optimize your ad strategy
– How automated campaign tracking can help you understand what is working and what is not working in your ad campaigns
How to Get 1000 New B2B Customers, Using Nothing But Cold EmailHeather R Morgan
Learn how to use cold email to get new customers, without doing any content marketing, cold calling, or introductions. See examples on how to craft great subject lines, intro sentences, social proof, and calls to action from real examples.
How to Make the Most Profitable Pricing Plan for Your Subscription BusinessKissmetrics on SlideShare
3. We’ll cover...1 How to get your SaaS pricing right2 Q&A3 Demo time!
4. HOW DID YOU PICK YOUR Price?
5. Most people just guess.
6. What should we charge each month? If we charge $10/month and get 100,000 customers, that’s like $1,000,000 each year!
7. Picking the wrong price can shut you down
8. IT’S ALL ABOUT THESubscriptions
9. Single-purchase software is DEAD
10. Even Microsoft and Adobe are jumping in
11. Why is subscription so profitable? 1 Only need to acquire a customer once 2 Higher customer lifetime value 3 Lower price points 4 Stable cash flow
12. What about the actual prices?
13. ALWAYSAnchor
14. People are not calculators We do not perceive ABSOLUTE value, only RELATIVE value.
15. To judge a price, we make a comparison
16. How do we encourage the right comparison?1 Pick the right product category2 Offer a more expensive product
17. 1. Pick the right product category We compare products by putting them into similar categories.
18. If you’re an ecommerce platform...
19. If you say you’re a project management app...
20. If your category sucks, build a new one
21. Learn how to POSITION your product
22. 2. Offer a more expensive product
23. The Williams-Sonoma bread machine = no sales $279
24. 2 bread machines = mucho sales $279 $429
25. Offer at least two prices
26. STRUCTURING YOUR Plans
27. Let’s recap1 Subscription = win2 Anchor our prices with the right category and include more expensive plans
28. But what do we include in our plans?
29. SHOULD WE DOFreemium?
30. Freemium needs scale
31. If you’re B2B or niche, be careful with freemium Very few people will upgrade, you’ll need MILLIONS of users to hit the $100 million revenue mark.
32. Freemium is much easier with mass market
33. Freemium users take forever to upgrade You’ll need customer analytics to figure out which marketing leads to sales.
34. Don’t be too generous with your freemium plan
35. HOW TO BREAK UPFeatures
36. Target features for different customer types Basic users don’t need advanced features. Advanced users do and they’re willing to pay for them.
37. Find the features that separate your customers
38. Reach out and talk to your customers.
39. Name your plans correctly Make it easy for different customer types to find their ideal plan.
40. Start with 3 plans (most pick the middle one)
41. Even if you have more, hide them
42. Only show the differences in your plans
43. HOW TO TRACK PRICE Changes
44. A/B testing tools only measure the next step Great for testing copy, photos, and layouts. Terrible for bigger tests like pricing.
45. Measuring impact of new prices takes months
46. Use an A/B testing tool OR
47. Hook it up to KISSmetrics for long term tracking
This presentation explains the advantage for a realtor to have its own web presence, the different tools, and options available for them.
www.jpmcreative.us/web-design-and-development-services/
How e-commerce businesses can increase marketing ROI through automationTars
In this webinar, we will show you how to implement a set of curated automation tactics that will help you optimize your campaigns for maximum conversions.
Specifically, we will cover…
– How you can use chatbots to automate customer query resolution
– How you can use rule-based ad management to optimize your ad strategy
– How automated campaign tracking can help you understand what is working and what is not working in your ad campaigns
How to Get 1000 New B2B Customers, Using Nothing But Cold EmailHeather R Morgan
Learn how to use cold email to get new customers, without doing any content marketing, cold calling, or introductions. See examples on how to craft great subject lines, intro sentences, social proof, and calls to action from real examples.
Who we are
Sudhamrit, formerly known as Sudhamrit service provider Pvt. Ltd. (SSPL) is specialized in three different categories of services as contact centers, recruitment procedure and consultation for business. We are a comprised of latest technology modern and advanced analysis of business objectives of client and positive approach towards helping them in reaching their goals and hence we are completely set apart from other service providers. We cater our customized solutions to customers so as they connect and establish a relationship with their shoppers located globally.
We care for our work
Vision
We strive to make our solutions for our customers entirely different from other service providers in order to let them achieve their business’ goals and objectives.
Mission
We are not a dominating service provider of IT solution in spite of that we believe in serving our clients as a servant leader corporation expert in catering innovative services and give one of a kind customer experiences.
Our Benefits
24x7 Services.
We focus on changing purchasers’ mind so that he can relate and build a connection with clients’ organization and our client at last gain maximum shares in market.
Our Benefits?
Get enhanced and expanded sales
every business has to face challenges regarding generation of leads but we cater our services that play a vital role in conversion of leads’ sales.
Management of leads with specified categories
we have expert and professional lead generation team who have years of experience in this sectored. All of them specifically provide assistance for each kind of product and solution.
Expertise in setting of appointment
the primary step of sales is lead generation we therefore, understanding this aspect we create a relationship with business leads and business owners and set apt appointment.
Global B2B Contacts catalyzes and converts an inquiry into solid business for your company. We help to understand the market dynamics and create a better business strategy to steer growth for your company.We provide a complete solution to execute your strategic planning and execution needs to create a unique brand and put your company on a perpetual growth run.
www.globalb2bcontacts.com
info@globalb2bcontacts.com
https://globalb2bcontacts.com/email-listing-services.html
2013 Marketing Blueprint: 3 Must-Haves for Success Cole Information
Struggling with completing your 2013 marketing plan all the while successfully running your small business? We know you wear several hats, so in this Small Business Marketing 101 webinar, we’ll break it all down for you in bite-sized pieces. You’ll come away with the three essential components you need to have in your marketing plan and a template for incorporating it all together. Plus, you’ll get tips on increasing your online presence and which social media networks you should be hanging out at.
B2B marketing is not just lead generation but also managing the customer life-cycle with result-oriented engagement tactics. Slideshow by Henri Syvänen, Avaus Marketing Innovations.
Top Digital Marketing Company in India EmmaWalker88
Hiring a Top Digital Marketing Company in India is an excellent approach to establishing a presence across various internet marketing channels. Digital Dadi has a solid track record of generating the best traffic leads for your website for social media and other advertising campaigns. Visit digitaldadi.in to get the services of the Top Digital Marketing Company in India.
Benefits of Email Marketing. Targeted email marketing. Cost comparison between an email campaign vs. direct mail. When you would use an email marketing campaign and best practices.
Similar to The magnetic opt in blueprint for local offline business report (20)
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3. Wanting more customers but are tired of
spending a ton of money on traditional
advertising.
Traditional Advertising Costs Suck the Life Out of Your Budget!
4. Are you a small to mid-sized business that offers
a great product or service to your customers?
5. Your biggest challenge is operating on a tight ad
budget while using marketing methods that are
no longer working.
Tr ad i t i on al A d v e rt i s in g
Is NO Longer Effective
!
6. What you want is a flood of customers coming to
your business without spending a lot of money!
7. The solution is using
an online lead
capture tool - aka
autoresponder - to
market to your
customers and
prospects hands free,
on auto-pilot.
8. • Automate your marketing
• Automate important
messages to customers,
prospects or both
But first… the • Reliable email delivery
• SPAM compliant
benefits of email • Manage separate campaigns
marketing using an for individual projects
• Built trust, credibility and
autoresponder… rapport
• Convert more prospects into
customers
• Increase sales and
profitability
• We could go on and on…
23. We look forward to
hearing from you…
Colin Cousins
Big SEO Buzz
Lakeland Way
Burnley, Lancashire, BB12 8AW
Office: 01282 830 833
Mobile : 0751 444 5287
Skype : bigseobuzz
info@bigseobuzz.com
Editor's Notes
The Magnetic Opt-In Blueprint For local Offline Business How to Get a Flood of Customers to Your Business Whenever You Want - Automatically! animation (2).jpg
Hello and welcome to The Magnetic Opt-In Blueprint For local Offline Business . In this rather quick presentation we’re going to cover a powerful strategy you can use to dramatically reduce your current marketing costs while at the same time bring in more customers to your business. And do it in a way that is easy, inexpensive and is proven to work for any business in any industry. The best thing about this strategy is your competitors are most likely not using it and you can start using this strategy right away! Let’s get started… The Magnetic Opt-In Blueprint For local Offline Business
If you’re like most businesses you’re wanting and needing more customers but you’re tired of spending a ton of money on traditional advertising methods like newspaper, TV, radio, billboards along with many of the other types of traditional marketing methods. These types of marketing methods put a major strain on your budget and are probably getting to the point that they are just too expensive to do any more. The Magnetic Opt-In Blueprint For local Offline Business
So if you’re a small to mid-sized local business who offers a great product or service to your customers than this presentation is for you! The Magnetic Opt-In Blueprint For local Offline Business
For most businesses the biggest challenge is not having a huge marketing budget where you can throw a ton of money at various advertising methods and hope something sticks. Let’s be honest, most traditional advertising methods are no longer as effective as they once were. And even if something is working you have two HUGE problems. First, traditional marketing methods are super expensive. Second, they are very, very difficult to track your ROI – Return on Investment. So even if you feel something may be working its hard to figure out exactly what it is. So you end up doing several different things at once because you’re too scared to stop them because you don’t know which one is working and which one is not! This is very common for most small businesses but its not the best way to do your marketing. Fortunately we’re going to show you a better, less expensive way that is proven to work and one that is trackable so you’ll always know your ROI! The Magnetic Opt-In Blueprint For local Offline Business
The bottom line is what you want is a flood of customers coming to your business, but you don’t want to spend more money in advertising. That’s a pretty fair statement, right? What we’re going to show you is a strategy that will actually reduce your advertising costs; allow you to generate more business whenever you want; have the ability to turn it on or off whenever you need; and be able to do all of this on auto-pilot!! How will that change your business? How will that change your personal life? If you’re not excited or at least a little intrigued with what we’re talking about then you can stop here. But my guess is you at least want to see for yourself what this solution is and to see if it’s a good fit for your business. With that in mind, let’s keep moving forward shall we? The Magnetic Opt-In Blueprint For local Offline Business
The solution we’re talking about is using an online lead capture tool - also known as an autoresponder. You can use this autoresponder to market to your customers and prospects any time you want, while doing it hands free, on auto-pilot. And yes. We are talking about email marketing. But it’s not what you think. We’re going to quickly cover three key areas. So at the end of this presentation you will know if using an autoresponder is right for your business and exactly how to get started today. The three key areas we’re going to go over are: Discovering what exactly is an autoresponder. Why email marketing – using an autoresponder – is the best option for small to mid-sized businesses. How you should use email marketing in your business and what your next steps should be. Before we get started please understand that we are making one simple assumption. We are assuming you already have a website for your business. If for some reason you don’t please don’t worry about that now. In fact, this presentation will most likely convince you of the importance of getting a website for your business. As a side note, if you need assistance with your website or potential website please feel free to contact us directly. We’d be happy to help. The Magnetic Opt-In Blueprint For local Offline Business
But before we get into all that let me explain to you what you can expect by using email marketing using an autoresponder. Automate your marketing Automate important messages to customers, prospects or both Reliable email delivery 100% SPAM compliant Manage separate campaigns for individual projects Built trust, credibility and rapport leading to stronger relationships Convert more prospects into customers Increase sales and profitability We could go on and on… As you can see these benefits are HUGE for a small business like yours. The Magnetic Opt-In Blueprint For local Offline Business
The first thing we need to cover is what exactly is an autoresponder. The Magnetic Opt-In Blueprint For local Offline Business
An autoresponder is an easy to use, web-based email marketing software that delivers your messages, marketing campaigns, offers, newsletters, coupons, follow-ups and any other correspondence that you would like to deliver to your list. And it does it automatically. It’s a “Set-it and Forget-it” system. By utilizing an autoresponder as one of your marketing tools you can literally change your business for the better in 30 days or less. It is that powerful. The Magnetic Opt-In Blueprint For local Offline Business
“The Money is in the List!” Question: How are you maintaining your relationship with your customers and prospects? Your database of leads and customers is your most valuable asset. Setting up a lead capture device on your website allows you to grab a visitors information that you can use to starting building trust, credibility and rapport. And you can do it all on auto-pilot!! The Magnetic Opt-In Blueprint For local Offline Business
By using a “set-it and forget-it” marketing campaign you can focus on the other important areas of your business and have peace of mind that a critically important marketing tool is working 24/7 to bring you more business. Emails are sent automatically, reliably and are 100% SPAM compliant. So you don’t have to worry about all the nuances like you do with other types of marketing. The Magnetic Opt-In Blueprint For local Offline Business
One of the largest benefits of using an autoresponder is you can setup a complete sequence of prewritten emails to send out to your list at regular intervals. This allows you to continually pre-sell your prospect while at the same time building a trusting relationship. They will see you as the expert in your field. In addition, when you have a special offer or announcement that you want to get to your entire database at a moments notice there is no better way then to send a quick email through your autoresponder! For example, how much would it cost you to run an ad in the local paper or on the radio, TV or to send a letter in the mail to get the same announcement out to your customers? The answer of course is a ton of money. Well, its free when you use an autoresponder! The Magnetic Opt-In Blueprint For local Offline Business
Now let’s talk about why email marketing is your best marketing option. The Magnetic Opt-In Blueprint For local Offline Business
Imagine for a second having a list of current customers as well as prospective customers and being able to market to every single one of them at the same time, in a moments notice, for free! And being able to do it 24/7 365 days per year. In addition, email marketing is proven to work! You don’t need to hire additional personnel and sales people thus saving you thousands of dollars every year. The Magnetic Opt-In Blueprint For local Offline Business
Using emails to build credibility and relationships is proven to get them to take action. Add in your ability to send a single email to everyone in your database announcing a special offer or event dramatically increases the likelihood of your customers doing additional business with you. The best part is that you can do these promotions virtually for free! For example, let’s say your slowest day is Wednesday mornings. On Monday you can send an email to your entire database announcing a “_____% off sale” on Wednesday from 10:00 AM to 12:00 PM. Add in that they must print the email to get the discount and not only are you turning one of your slowest times into one of your busiest you can also track exactly how many people are coming in because of your email! What other marketing tool allows you to do that? Easy answer. None! The Magnetic Opt-In Blueprint For local Offline Business
The money IS in the list! We’ve already talked about this briefly but its worthwhile to expand on it a little further. Over time the largest, greatest and most important business asset you will ever have is your list of customers and prospects. By using the Internet to build your list and using an autoresponder to market to them whenever you want and do it all on autopilot makes your list even more valuable! By combining your database of customers with email marketing you can easily take your business to levels you only dreamed about before. The Magnetic Opt-In Blueprint For local Offline Business
Now lets talk more about how to actually use email marketing in your business. While every business is different there are certain elements EVERY business needs to use for their email marketing efforts to be successful. The Magnetic Opt-In Blueprint For local Offline Business
The first thing you need to do is setup an opt-in form on your website. This is much easier than you may think. But explaining exactly how to do that is beyond the scope of this quick presentation. However, we do need to cover the importance of having an opt-in form. What it allows you to do is it gives you the potential to capture the contact information of everyone who visits your website. Statistics show over 98% of people visiting a website for the first time never go back and never contact that company. Ouch! By having an opt-in form you will now have the ability to capture their name, email and phone number so you can begin to market to them immediately and begin to build that all important business relationship. The end result is that they are more likely to come back to your site again or even contact you directly. How many potential customers escape from your site without you knowing? Almost all of them! Isn’t a better alternative to at least have to ability to grab their contact information and start marketing to them immediately. Of course it is! The Magnetic Opt-In Blueprint For local Offline Business
Missing the opportunity to have your customers either complete an opt-in form while they are at your place of business or at least give them an incentive to go to your website and have them opt-in to your email list is a HUGE opportunity that is wasted. Why let that happen? Here are a couple real world examples that have changed businesses nearly overnight. First, one business invested in a very inexpensive lap top computer and at the checkout counter offered their customer a free gift right there if they simply signed up for their newsletter. Every day they get more and more customers on their list that they would have otherwise never been able to market it to again. That is a simply brilliant idea that any business can use! The second example is a small business owner had their credit card receipts customized to say, “Sign up for our newsletter at www.theirwebsite.com and receive 15% off your next purchase.” They have their clerk circle that statement on each receipt and ask them personally to sign up. This company is also experiencing tremendous growth. These are just two simple examples any business can use. You are only limited by your own imagination. The Magnetic Opt-In Blueprint For local Offline Business
The third must-do activity when getting started with setting up email marketing with autoresponders is to setup several sequential emails right from the start. Too many business neglect to do this at the beginning and most never get around to it. Which is a big mistake. While relying on broadcast emails only is not the worst thing you could ever do, having a series of emails sent to your list is the best way possible to get them to spend money at your business quickly. The best emails for retail businesses are coupons, specific ads, weekly newsletter, free gift, etc. Really anything you want them to be. However, for services businesses the most powerful emails are the ones that provide useful content to your list. Content that they can use to help solve their problem in relation to your business or how they can save money by using your products or services. The added benefit to these types of emails are your are building trust, creditability and relationship with your list. The end result is you will be top of mind and they will look to you as the expert in your field! In short, that means more business for you! The Magnetic Opt-In Blueprint For local Offline Business
If we have convinced you that email marketing using an autoresponder can help your business then the next step is to contact us today! We understand that you probably have many questions about how this marketing method will work for your specific business. That’s what we’re here for. We’re the experts and can answer all your questions. Even if this is something that you may want to implement yourself we encourage you to contact us first so we can help guide you in the right direction. On the other hand, we are more than happy to implement everything for you. Its fast, inexpensive and you’ll have the peace of mind that its getting done right the first time. The analogy I like to use is when a car breaks down. Sure you can Google how to fix it. Buy all the tools and invest a ton of time to fix it yourself. But how much time will you be wasting? Why not take it to the professionals and have them do what they do best so you can do what you do best? Doesn’t that make the most sense? With that in mind, please contact us today so we can start growing your business as quickly as possible. Thanks for your time and have a great day! The Magnetic Opt-In Blueprint For local Offline Business
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