Optimize Your Content Marketing Strategy Through Marketing Automation and Social Media. Just 5% of the total content produced generated 90% of the consumer engagement, meaning that 19 out of 20 pieces of content marketing have little if any impact. - Beckon Content marketing works. But in a world of ever increasing content pollution, how can you produce quality, standout pieces that cut through the noise? SharpSpring partner Travis Simpson of Symbolscape Media shares his content marketing strategy in this webinar. He covers: -How to develop content your target audience actually wants -Tips on distributing content across relevant channels -How to use marketing automation to optimize your content

1. Powerful. Affordable.
Marketing Automation.
Mission Possible: Quality
Content Marketing
Optimize Your Content Strategy Through
MarketingAutomation and Social Media
Bryan Tobin
Usability Manager | SharpSpring
Travis Simpson
President|Symbolscape Media

2. Why Are We Here?
• Discuss how to optimize your content
strategy
– Share marketing best practices
– Provide real-world stories
Greetings
Who’s In The Audience
• SharpSpring Partner Agencies
• Agencies Considering SharpSpring
• In-House Marketing Professionals
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3. Questions?
• Phone lines are muted
• Submit via:
• Chat Box
• Twitter: #SharpTweet or
@SharpSpring
Webinar Recording & Slides
• Emailed after webinar
Webinar Survey
• We need your feedback
Upcoming SpringBoard Live – Partners Only:
Killer Lead Gen Strategies for Event
Friday, April 21, 2017
Future Partner Presenters:
Email Koertni Adams at
koertni.adams@sharpspring.com
Housekeeping
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Upcoming Webinar:
Your Secret Weapon for Getting New Clients
Wednesday, May 10, 2017

4. Introductions
Bryan Tobin
Usability Manager | SharpSpring
As Usability Manager, Bryan is responsible for creating content to help users get the most out of
SharpSpring. This includes maintaining the support forum and creating instructional “how to”
videos. Working in collaboration with Marketing, Support, and Development, Bryan helps create
an exemplary experience for every user.
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Travis Simpson
President | Symbolscape Media
Travis Simpson is a content marketing consultant and President of Symbolscape Media, a
boutique content marketing studio based in San Francisco. He works with clients to create and
deploy custom B2B content marketing solutions on the marketing automation technology
backbone.

5. Producing
High Quality
Content
Marketing Travis Simpson
Symbolscape Inc
Travis Simpson
President, Symbolscape
travis@symbolscape.com
@symbolscape
@cmquarterback

6. PARADIGM SHIFTS IN MODERN MARKETING
More money than brains. No brainer.

7. PARADIGM SHIFTS IN MODERN MARKETING
More money than brains. No brainer.

8. Doing content marketing
without marketing automation
is a waste of time.

9. MARKETING AUTOMATION WEAPONIZES YOUR CONTENT
CONTENT WITHOUT
MARKETING AUTOMATION

10. MARKETING AUTOMATION WEAPONIZES YOUR CONTENT
CONTENT WITH
MARKETING AUTOMATION

11. Evidence of
Content
Fatigue

12. 5% OF CONTENTPIECES
GARNER 90%
OF ALL CONTENT
ENGAGEMENT
Content Engagement
In Decline
"Marketing Truth or Marketing Hype?" Beckon, November 2016.

13. OVER THE LAST 5
YEARS, THE NUMBER
OF BLOG POSTS HAS
INCREASED BY 800%
OVER THE SAME
PERIOD, THE NUMBER
OF SOCIAL SHARES
DECLINED BY 89%
Content Engagement
In Decline
"Blogging Report"Trackmaven, October 28, 2016.

14. THE EPIDEMIC OF CONTENT POLLUTION

15. Why Is This
Happening?

16. Poll

17. THE TALENT GAP

18. SELECTIVE ATTENTION

19. What the “content fatigue”
discussionshould tell us is that
we need to focuson
making better content.
Not less, not more—just better.

20. So What?

21. Content is
all the
marketing
that's left...
Seth Godin

22. Making
Content That
Matters

23. MAKING BETTER CONTENT

24. Use social media to gather customer
insights and learn what kind of content
your audience cares about most.

25. MAKING BETTER CONTENT

26. MAKING BETTER CONTENT

27. MAKING BETTER CONTENT

28. MAKING BETTER CONTENT

29. MAKING BETTER CONTENT

30. MAKING BETTER CONTENT

31. MAKING BETTER CONTENT

32. MAKING BETTER CONTENT

33. RINSE AND
REPEAT

34. MAKING BETTER CONTENT

35. THANK YOU

36. #SharpTweet live with us
Poll

37. #SharpTweet live with us
Questions?

38. #SharpTweet live with us
Travis Simpson
President
Symbolscape Media
Email: travis@symbolscape.com
Web: www.symbolscape.com
With Travis:
Continue The Conversation
Bryan Tobin
Usability Manager
SharpSpring
Email: bryan@sharpspring.com
Web: www.sharpspring.com
With Bryan: