Triggered email marketing gets higher conversion and sales

internetsearchinc.com
Triggered Email Marketing Gets Higher
Conversion and Sales
Zahoor
Triggered emails are the forms of email marketing messages which
are sent automatically based on an event or a date. Triggered
emails enable marketers to deliver relevant, timely, and
personalized messages automatically to prospects based on their
immediate interests. Automated triggered emails are an excellent
way to build subscriber engagement. It not only increases email
performance but also conversation rates. Once set up, triggered
email campaigns reach out to individuals or customers very
efficiently and easily and prospects throughout the sales
cycle. Please call us at 619.567.9322 to know more about
Triggered email marketing and other internet marketing
strategies or contact us today for a FREE Consultation now!
What are Triggered Emails?
Triggered email is a message that is automatically sent in response
to a key action by a customer or a prospect. For example, when a
customer signs up for a company’s email newsletter, a welcome
message is automatically sent to them. Thank you emails, order
confirmation, birthday wishes and so on are some examples of
triggered emails. As triggered emails are based on a customer’s
action, they tend to outperform other types of email marketing
messages.
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Triggered marketing campaigns are also known as event based
marketing and achieve real step change, increase in response rate
and consequently produce significant return on investments.
Customer Events:
Customer events are the interaction that customers make with an
organization or service related events which affect them. These
events act as strong indicators of intentions, desires and needs.
They generally fall into three categories
Customer life events like birthdays, home move, a baby and
change in marital status.
Behavioral triggers like customer opening a new account,
changes in purchasing patterns, browsing particular sections of
a website and changes in account values. These can be
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indicators of purchase intentions and attrition of changes in
customer life cycle and value.
Brand experience events like poor service which have a
disproportionate impact on customer perception of the brand.
Multiple negative events of this kind are precursors to brand
switching.
The best indicators are often combinations of customer events over
time than a single click on a website. These patterns can be
successfully used to drive highly targeted personal and relevant
communication and sales. In few cases poor service events can be
converted to revenue generating opportunities as the customer is
receptive to communication.
The major problem with triggered email marketing is the ability to
act upon them operationally. With the help of web channels,
personal emails and text based communications, the cost of
servicing and promoting to customers have changed fundamentally
as it is a straight forward matter to automate personal actions.
Triggered Email Marketing Proposition:
When a company puts in place a marketing program that responds
to customer actions and desires in seconds while they are still on
the website, their customers get delighted and feel good. In case
you specialize in services like online brokerage, you can identify
when customers are having a bad day on the stock market or
having a good day and thereon makes time an optimal for an up
sell promotion. This approach can be effective since it is directly
relevant to customer’s circumstances at that moment in time. There
are companies that engage in such programs that yield real step
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change improvements in customer response rates, thanks to the
highly scalable triggered email marketing that eliminate traditional
barriers to flexible, real time direct marketing. Call us at
619.567.9322 for a FREE consultation now!
Image Source: Kissmetrics
Example of Triggered Emails:
One of the examples of triggered emails is the Mailchimp
Automation. Mailchimp is the most popular platform for email
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marketing. They recently launched new marketing automation
features which bring them into direct competition with big SaaS
(Software as a Service) marketing automation companies like
Insfusionsoft, Sugar CRM, SalesForce, Exacttarget, HubSpot and
Marketo.
MailChimp Automation enables you to create a targeted series of
emails that are send out when triggered by a specific date, event,
or subscriber’s activity. Mailchimp Automation Builder features
powerful scheduling, segmenting and design tools in one
easy-to-use package that can be used to send emails that inform,
reward and engage your subscribers automatically. A regular
campaign can be send to your subscribers depending on the time
you choose. Emails are sent automatically to specific subscribers
as they meet your trigger and sending criteria with an Automation
workflow. Once the subscriber receives the first email in a workflow,
they’ll always receive every email in the series and sequence until
they are removed from the workflow. You can also edit triggers for
any email in your Automation workflow but you need to pause your
sending.
Conclusion:
In case you have gaps in your email outreach to prospects and
customers, a more robust triggered email program is the ultimate
solution. Let us help your business grow successfully with
triggered email marketing or other types of internet marketing
strategies. Please call us at 619.567.9322 or contact us for a
FREE Consultation now!
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Triggered email marketing gets higher conversion and sales

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