This document discusses how to define email marketing ROI through measuring performance across three key sections: bounce rate, open and click rates, and conversion rate. It recommends setting thresholds for bounce rate and open/click rates to evaluate success. The overall goal is for marketing campaigns to earn enough money through conversions to cover costs and earn a profit, thus achieving a positive ROI.

1. How to define email
marketing ROI
www.mailboxvalidator.com

2. Introduction
• Email marketing remains a key part of any marketing effort,
perhaps even more important than social media marketing.
• Due to the simple fact that everyone would likely have at least 1
email address, email marketing should not be ignored if you wish
to achieve good returns on your investment (ROI).

3. WHY need to define your email marketing ROI?
• If you don't clearly define what you want to achieve, your email
campaign risks overspending.
• As a general rule, you should make more money than you spend
on marketing.

4. Let's define some criteria to measure your ROI !
• We only provide a general guide to measure the success of your
email campaign.
• Your company may have different goals and Numbers to meet. As
we mentioned in the previous section, your goal should be to earn
enough money to cover your marketing expenses.
• By breaking your goal into its parts, you can measure your ROI
progress in an orderly way.

5. 3 sections need to lookup
Section 1
Email bounce
rate
Section 2
Open &
click rates
Section 3
Conversion
rate

6. Section 1 – Email bounce rate
• You can view statistics about your bounce rate by using Email
Service Providers (ESPs) like MailChimp or Aweber.
• The number should be low when your emails are not being
delivered, you have wasted an opportunity to reach out to the
customer and potentially make a sale.
• You must set a threshold for your bounce rate and not exceed it. If
you are able to control your bounce rate then congratulations you
have success to manage the ROI for this part.
• You can easily do this using MailboxValidator bulk validation.

7. Section 2 – Open & click rates
• This section will give you a good idea on how many people are
opening and reading your mails
• Anything higher than your threshold is considered good enough. If
the rates is high which means your emails are success to gets
people's attention

8. Section 3 Conversion rate
• Sales conversion rate refers to how many of your website visitors
that you have managed to sell something to.
• A good conversion rate should cover your cost as well as earn a
decent profit.

9. Conclusion
• When your bounce rate is low and your open and click rates are
high, then your conversion rate should be high. That means your
marketing campaign can be considered successful.

10. For more articles,
please visit
https://www.mailboxvalidator.co
m/resources/